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Creative Industries Project Management

Production Handbook

Unit Learning Outcomes

Artefact 50% & Documentation 50%

Marking Criteria

Examples of previous projects:

Examples of Previous Projects

Cookery Book

Project Proposal
Audience Research

Album & Cover

Press Pack for local band
Website for photographer
Social Media campaign for design agency
Music video

Contact Details

Monday 14th March 2016 by 3pm - CT Admin Office
DROP - IN Sessions run by Claire Sambrook
Your project needs to be challenging and also in your area / discipline or an added skill
that your industry is looking for.
Make sure that it is a project that you can use in your showreel to best demonstrate your skills.
The workshops are designed to advise you on your project and troubleshooting.
Please come along to get your creative projects signed off.
Will be there to help with making your project more challenging and really push the
professional outcome.

Creative Industries Project Management Blog

Creative Industries Project Management

CIPM (20 Credits)


To enable students to build up a body of professional work to focus on their skill set for employability.
This unit will consider critical analysis and project management and production techniques used in the
creative industries. In the past students have submitted web or graphic design projects, video
productions, music recordings or performances etc.


1 To develop the application of estimating and planning techniques for multimedia information systems,
and hence promote and encourage professional multimedia project management principles and
2 To instil flexible project management models for the development of creative artefacts
3 To instil the project manager's responsibilities at each stage of the project life cycle.

Learning Outcomes

1 Describe and articulate the developing role that technology plays in the entertainment industries.
2 Differentiate the media production process including multimedia techniques, design processes, project
planning and production.
3 Design, plan, document and produce a creative artefact of a professional industry standard.
4 Review the requirements of the project design, development and evaluation process.
5 Implement and appraise work for specific contexts, audiences or events.

Syllabus Outline

1 Creative industries production processes, phases & environments, marketing and current legislation.
2 Project Management - Traditional multimedia/Multi-Discipline project management models and their
application to a project.
3 Visual aesthetics, still and moving images, typography and layout
4 The human component in the design and production of multimedia/multi-disciplinary materials.
5 Key activities of a Project Manager in the creative industries.
6 Design, documentation and reporting
7 Careers and opportunities in the creative industries.
8 Individual skills development.

Scheduled Activities

1 hrs x 7 lectures
2 hrs x 9 Drop-In Sessions
4 hrs - 1 Presentation

Assessment Schedule and Strategy

Overall Assessment Strategy - The strategy is based around the notion of students embedding the
knowledge and understanding attained during the unit delivery by means of application of the various
principles and methods.
1. Artefact (50%) - Students, individually will produce a self-designed artefact or event. The activity will be
unsupervised and assessed by the tutor. This will assess learning outcomes 1and 2. Marking Scheme Coherence (20%); Aesthetic & Technical Quality (50%); Appropriateness (30%).
2. Documentation and Evaluation (50%) - Individual students will present a portfolio, which documents
the development of the work, including an evaluative essay (1500 words). The activity will be
unsupervised and assessed by the tutor. This will assess learning outcomes 1-7. Marking Scheme Description & Rationale (30%); Context/Work with others; Evaluation (40%); Style (10%). Second
Attempt: Repeat failed component, see Moodle for further details.
HAND IN DATE - Monday 14th March 2016 by 3pm at the CT Admin Office, Eldon Building.


Feedback and Marksheet
Coherence [20%] Does the work demonstrate coherence or structure?

Aesthetic and Technical Quality [50%] Have the appropriate technical and/or practical skills been used in the production? Does the
work fit within the codes and conventions of existing practices and/or genres? Does the work demonstrate originality or an imaginative

Appropriateness [30%] Does the work respond to the brief or chosen context? Does the work address itself clearly to an appropriate
audience? Was the work economically sound and completed within the specified or chosen time-scale?


Project management [60%] Is the project clearly outlined in the blog/document and does it reflect the working process. Evidence of
Scoping the project and expected layout all completed. Identification and use of project management tools and procedures. Evidence of
monitoring the progress and control of the project. Indication of appropriate testing and QA procedures. MAKE SURE THAT YOUR BLOG /

Evaluation [40%] Does the author describe the project clearly and concisely? Does the author explain & justify the rationale for the work?
Does the author describe the group organisation or other participants clearly? Does the essay consider the merits and problems of the final
artefact or event? Does this include possible future developments

Markers : Gary Bown and Claire Sambrook


SKETCHBOOK EXAMPLES - some of you might wish to keep a sketchbook and

this must be added to your blog and handed in at the end of the unit.


- excellent example of 2012 student project
Jack designed a student cookery book
which was available online and printed.

Creative Industries Project Management

Project Proposal

This needs to be completed as much as possible BEFORE you start your project
Your Name:
Client if applicable:
Brief Description of project:

Assessed artefact: What will be marked?

Collaboration - will you be using other

people to help you complete your project?

Client / Project Specifications:

List the priorities

What will you be using?

Copyright Issues:
If any

Possible Risk involved:

What Skills do you need to complete this

project and do you have these skills?

Time scale: Please identify milestones

Lecturer Sign-Off

Market developments?
Competitors' vulnerabilities?
Industry or lifestyle trends?
Technology development and
Global influences?
New markets, vertical, horizontal?
Niche target markets?
Geographical, export, import?
New USP's?
Tactics: eg, surprise, major
Business and product
Information and research?
Partnerships, agencies,
Volumes, production, economies?
Seasonal, weather, fashion

thr eat s

Political effects?
Legislative effects?
Environmental effects?
IT developments?
Competitor intentions - various?
Market demand?
New technologies, services,
Vital contracts and partners?
Sustaining internal capabilities?
Obstacles faced?
Insurmountable weaknesses?
Loss of key staff?
Sustainable financial backing?
Economy - home, abroad?
Seasonality, weather effects?

criteria e xamples

op p ort uniti es

criteria e xamples

criteria e xamples

we a kne s se s

Disadvantages of proposition?
Gaps in capabilities?
Lack of competitive strength?
Reputation, presence and reach?
Own known vulnerabilities?
Timescales, deadlines and
Cashflow, start-up cash-drain?
Continuity, supply chain
Effects on core activities,
Reliability of data, plan
Morale, commitment, leadership?
Accreditations, etc?
Processes and systems, etc?
Management cover, succession?

str engt hs

Advantages of proposition?
Competitive advantages?
USP's (unique selling points)?
Resources, Assets, People?
Experience, knowledge, data?
Financial reserves, likely returns?
Marketing - reach, distribution,
Innovative aspects?
Location and geographical?
Price, value, quality?
Accreditations, qualifications,
Processes, systems, IT,
Cultural, attitudinal, behavioural?
Management cover, succession?
Philosophy and values?

criteria e xamples

SWOT Anal ysis T em plate State what you are assessing here. Please note that these criteria examples relate to assessing a new business venture or proposition. Many listed
criteria can apply to other quadrants, and the examples are not exhaustive. You should identify and use any other criteria that are appropriate to your situation.

Expected Layout for Project Management Elements


Section 1 Identifying a
and plot out
initial Ideas

Section 2 Scoping The



Identify a client / project

Identify the clients / projects needs/ideas

Check this is suitable with Claire Sambrook before


Fill in a client/project form and return to Claire Sambrook

Meeting the client

Identifying clients or your previous multimedia experience

Understanding the breadth and depth of the project

Two interviews:

Developing a questionnaire (First Level)

Developing a questionnaire (Second Level)

(Initial costing) * not required in this instance but good to know about
costings and per hour charges in your industry.
Section 3 Proposal

A formal document but short document making an impact quickly

and clearly

General introduction summarising section 1 from the

information given by your client or yourself

Statement of what the client or you want

Statement of what the users require/gain from this project

Description of the resources required

Collaborators? will you be working with anyone else on this

project? someone to deliver certain aspects?

Section 4 Project
Methods and

Work breakdown and schedule (Gantt Chart)

Gantt Charts

Needs / SWOT analysis


Risk Assessment

(Contracts) * not required in this instance

(Costs) * not required in this instance you may want to indicate the
potential costs


Section 5 Asset

Section 6 Project


Project Delivery

progress and
Section 8 Testing


Signing Off the


Section 10 Final

Selecting the correct media

Sourcing the media where will it come from

Interface design storyboards, design drawings, Flowcharts

Lots of visual examples colours, fonts, styles

Learning software or equipment

Production Phase

Creating the artefact

Review the project with you client or peers/audience

Ensure the project is running to plan

Check your assumption made earlier are still valid

Usability testing

Any errors or admissions

Correcting faults

Does the artefact meet the needs of the client and user

Agreeing the final project artefact with your client and

ensuring it meets the needs of the client and the user.
Agreeing the project with yourself and making sure it meets
your needs as indicated on the proposal and detailed project

Final written evaluation of the artefact and your Project Management

experience including the interaction with your client, collaborators or
yourself - 1500 words


Definition of audience analysis: determining the important characteristics of an audience in
order to chose the best style, format and information/arguments when producing a project.
Understanding the identity, personality and characteristics brought to a situation by the specific type of

Purpose of audience analysis: having knowledge of a specific audience allows the producer
of a project to understand the social situation in which he or she is creating a project about. It allows
them to come up with a strategy to adapt arguments to best suit an audience. Conducting audience
analysis also informs the person about the people he or she is talking to. This is important because based
on what is found out in the audience analysis work can be adjusted to relate to an audience in the best
way possible. It allows for them to be able to succeed in their goal whatever that may be. If you want to
persuade, inform, motivate, excite, scare, warn or cheer up an audience, then analysing those people to
whom you are aiming for can allow you to pick the best words, stories, tone, style and delivery to use
when producing a project for that specific group of people.

Analysis- Who is the audience?

Understanding- What is the audience's knowledge of the subject?
Demographics- What is their age, gender, education background etc.?
Interest- Why are they looking at your project?
Environment- Where will this project be sent/viewed?
Needs- What are the audience's needs associated with your projects topic?
Customisation- What specific needs/interests should you the producer address relating to
the specific audience?

Expectations- What does the audience expect to learn from your project? The audience
should walk away having their initial questions answered and explained.

Start to think about your project and ask the following questions above.
Try to get through as much as possible.
You could also start to build in questionnaires or surveys to best understand your
audience and their needs in relation to your specific project.


Claire Sambrook
Senior Lecturer
University of Portsmouth
Faculty of Creative and Cultural Industries (CCI)
School of Creative Technologies
Eldon Building
Room 0.09
Winston Churchill Avenue
P01 2DJ
Tel- 023 92845481
Mobile: 07843057897

Creative Industries Project Management Blog
Best way to contact me initially is by email.

Please try to let me know if you are having issues with this module and I would be more than
happy to help/discuss with you.
Do not leave it to last minute to get in touch and do try to keep on top of your project
elements and meet with your client and other collaborators as much as possible.