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Build, Realize & Optimise Business Strategies for the Digital Age
Build
113-14
3-14 A
August
u g u st 2
2015
01 5
Berjaya T
imes S
quare H
o te l K
uala L
umpur, M
alaysia
Berjaya
Times
Square
Hotel
Kuala
Lumpur,
Malaysia
Digital business is blurring the lines between the digital and the physical worlds, disrupting all industries and redening the
role of IT. CIOs aspiring to be agents of change in todays modern enterprise have an opportunity to do so by leveraging
digital trends, technologies, and the cultural dynamics they bring to the business. IT Professionals, business leaders and
technology providers who understand and harness digital technologies and business moments will play a leading role in
helping their organizations or government agencies to drive their company business forward and win in this new
environment.
FEATURED SPEAKERS
Nils Michaelis
MD Asean
ACCENTURE DIGITAL
Kieran O Hea
1st Chief Digital Ocer
CITY OF BRISBANE
Samsurin Welch
Head Digital Innovation, Strategy & Architecture
PETRONAS
Elena Lukyanenko
Customer Success Lead, APAC
MICROSOFT
Michael Wright
Head Talent Acquisition
GROUPM
Glen Francis
President
IDEATIONEDGEASIA
Ramesh Narayanaswamy
Group CIO
SINGAPORE POST
Thomas Lim
General Manager
XEDGE SINGAPORE
Pascal Nizri
International Banker & Co-Founder
CHEKK
Kenneth Wong
President
MALAYSIA DIGITAL ASSOCIATION
Manisha Rana
Chief Marketing Ocer
MAGICBRICKS.COM
Asif Saleem
Head Digital Channel Management
STANDARD CHARTERED BANK
Anjar Kuncoro
MD
SILIKON ASIA
John McGlinchey
SVP
COMPTIA
Robbi Wu
Head Social Innovation & Technology
CINIME
Karamjit Singh
CEO
DIGITAL NEWS ASIA
Glynn Honey
CEO
MAXUS
Sumit Puri
VP Operations & Technology,
PRUDENTIAL CORPORATION ASIA
Jerey Evans
VP of Agency, APAC
EPSILON
Dr.Gopi Kurup
CEO
TM RESEARCH & DEVELOPMENT
Michael Warren
Vice President
Multimedia Development Corporation ( MDeC)
Marc Woo
Head eCommerce & Travel
GOOGLE
T : +603 22606500
F: +603 22607500
E: marketing@thomvell.com
Exclusively by:
OVERVIEW
In a fast-changing digital landscape, leaders
need to understand the opportunities and
2 0 1 5
D I G I T A L
T
A T
EXPLORE
Supporting Partners:
1:00-2:00
Lunch
2:00-2:50
Panel Discussion
3:00-3:55
:
:
4:15-5:00
Breakout A:
Transforming Government Reshaping Industries
Long considered tired and lethargic, Governments can leverage Digital Strategies to not only transform themselves to become better, faster and clearer, but also be the change agent to catalyze the
industries they oversee or regulate to become more eective, ecient and competitive. In this
session, Thomas will share actual case studies of international award-winning projects in the Real
Estate & Construction, Legal & Judiciary and Martime & Shipping sectors and how the next-generation digital transformation he is designing will catapult emerging economies ahead of todays leading e-Governments to capture an increasing slice of the worlds FDI to become the powerhouses
of the 21st century.
Breakout B:
YOUR DIGITAL MARKETING MAKEOVER
Marketers are facing a new consumer marketing paradigm, and digital marketing is at the center
of this shift. But how do you master digital marketing, both from a strategic level and down at the
grass roots level, across all the channels, tools and resources digital has to oer? Learn what it
takes to move away from the tired old marketing approaches of the past and embrace all aspects
of digital marketing. Jerey will show you the key strategies in a digital marketing makeover for a
real audience member.
Breakout C:
Digital Optimization & Conversion from a Financial Industry
Perspective
Key elements of an A to Z guide on why banks score low marks compared with many other
industries for delivering great digital experiences. The elements of a new world order for banking
that we need to embrace Rather than an outside-in approach, this is a presentation from a leading
digital banker who is driving change from within one of the largest global online and Mobile
banking presences.
9:40-10:15
11:00-12:00 The War For Talent is Over, And The Talent Won.
Here is What You Can Do About It
Talent Acquisition is a key priority for many CEOs in South East Asia and those companies who can
attract and retain top talent have a huge competitive advantage. However, recruiting is still seen
by many as a sub-function of HR. Join GroupMs Michael Wright as he takes us on a sometimes
surprising journey through their key Talent Acquisition pillars of Community, Content and Competition, demonstrating how they are winning the war for talent in Asia Pacic. Themes include
social/mobile recruiting, video and data-driven selection, and recruiting as a collaborative, company-wide eort.
12:00-1:00
What Kieran learned about being a Chief Digital Ocer (CDO) and about attitudes
towards CDO's.
The role of the Chief Digital Ocer as "the human side of digital disruption".
How is it done, what does the CDO of a city do and what can be achieved?
What it was like to be only the second person in the world appointed CDO of a city and the
rst in Australian Government.
The challenge: raising the digital capability of a city and staking Brisbane's claim in the
global digital economy.
The tools: digital audits, SME engagement, visiting entrepreneurs and the Chair in
Digital Economics.
Choosing the right type of digital strategy - digital marketing, digital business, digital
transformation and digital economy.
Creating the Ultimate Digital Proposition for a city or region.
The dierence between CIO's and CDO's and how they can learn to work together.
What organizations should consider before they appoint a CDO.
1:00-2:00
Networking Lunch
2:00-3:00
Breakout A:
Mobile Apps vs. Mobile Messaging: Which is Better for
Customer Engagement?
With more than one billon users combined on WeChat, Line, Viber and Whatsapp, analyst predicts
regional organizations to increasingly turn to mobile messaging apps for customer engagement.
When it comes to choosing an approach to mobile engagement we get a lot of questions from
companies about which tools to use. Many of the brand leaders in mobile engagement are using
both mobile apps and messaging. That said, understanding the dierences between the channels
will help you choose which is right for various use cases, objectives and audiences.
Breakout B:
Cyber Security Risk Management Managing Digital Risk
Cyber Security risk is one of the key business concerns for many companiess Board of Directors,
CEO, CFO, CMO, CIO because it has direct implication to a company's reputation, customer trust
and business operations. Especially for companies that rely on digital technologies, information
analysis, intellectual properties, third party managed services, social media and consumer interactions. Serious Cyber Security breach could lead to a stop to the entire operation of a SME business
and major business damage to a international enterprise. This session aims to share a practical
approach to identify, assess and manage Cyber Security risks and communicate these to business
stakeholders. This will set the foundation for a Cyber Security risk mitigation strategy that focuses
on the priority areas which are specic to your organization.
3:00-3:45
3:45-4:00:
4:00- 4:45:
What binds digital technology, digital strategy and the digital economy together? The answer
is eective digital leadership.
Digital disrupts traditional business models while oering innovative opportunities to create
new sources of value.
20% of CEO's understand their own companies digital strategy. Need to see digital as a value
proposition for the business.
Address the signicant gap between companies that think they are part of the digital
economy and those that actually are.
Consumers adopt new technology at three times the rate that businesses do are they getting ahead or getting frustrated?
Stop bolting digital strategies onto businesses. Instead develop business strategies
for the digital age.
Overwhelming technology choice is intimidating businesses. They need trusted sources
to navigate the digital market place.
Pay attention to leadership innovation - creating digital champions in the boardroom.
Panel:
1. Kenneth Wong, Head Digital, Carat Media Services l President, MDA
2. Kieran OHea, 1st Chief Digital Ocer, CITY OF BRISBANE
3. Jerey Evans, VP for Agency, APAC, EPSILON
4. Robbi Wu, Head Social Innovation, CINIME LTD
5. Marc Woo, Head eCommerce & Travel, GOOGLE
4:45 5:30
Session B
Achieving Digital Transformation Across The Insurance Sector:
A Successful Customer Management Strategy
In this session Sumit addresses opportunities oered by digital channels and to what extent it
impacts protability and customer retention. He will be sharing how to eectively deploy digital
Strategy to insurance and what are the key challenges plus potential recommendations. How can
you ne-tune the customer experience across Internet and mobile channels to achieve the
greatest protability? How can you ensure Digital transformation is coupled with operational
excellence? Join Sumit Puri, Prudentials digital evangelist at this interactive session.
SPEAKER BIOGRAPHY
Nils Michaelis leads Accenture Digital for ASEAN combining the best of digital technologies and capabilities
around: Analytics, Mobility, Interactive/user experience
and Social. Nils brings more than 15 years of experience
in growing business, transformation, and innovating
unique approaches in leadership positions across multiple industries and geographies with strategy consulting
and global leaders in consumer facing industries such
as McKinsey, American Express, and Bertelsmann. Nils
has a particular spike in applying analytics and consumer insight to optimize value propositions, marketing
mix, and loyalty as well as supporting companies and
organizations in their digital transformation journey.
Samsurin Welch is the Head of Digital Innovation, Strategy & Architecture for PETRONAS Group of Companies.
He has been heavily involved in IT strategic planning &
leadership advisory, working with multiple industries
including Oil & Gas Upstream & Downstream, Healthcare & Education. Today he works closely with senior
leadership to develop long-term digital strategies to
take PETRONAS to the next level and enable the needs
of a global business. Samsurin has a Bachelors degree
from Northwestern University and a Masters degree
from the London School of Economics and Political
Science.
Michael Wright is denitely the most infamous Opportunity Broker in the Asia Pacic Region. He connects the
best talent with the best opportunities by coupling raw
recruiter instinct with data-driven approaches and lightweight, user-friendly tech. He's the modern day equivalent of a Yue Lao () or Old Man of the Moonlight a matchmaker and fate-weaver from the legends
of the Tang Dynasty. Michael is currently occupied
driving programmatic employee referral schemes with
gaming elements across a substantial employee population in Asia Pacic. He rmly believes in the notion that
if he spends enough time around talented people, hell
eventually become talented himself. Michael has 15
years in the Talent Acquisition industry, and oversees
recruiting for all Asian markets for the media investment management arm of WPP.
Ramesh Narayanaswamy is the Group Chief Information ocer for Singapore Post, responsible for strategy,
execution and support for all the technology needs for
Group Singapore Post businesses. The businesses
include Traditional mail, Retail and Financial services,
Digital services, Warehousing and logistics and ecommerce . Previously from Standard Chartered bank
where he was the Group Head of Technology solution.
Prior to Stanchart, Ramesh was involved in various
banking projects in Citibank. Ramesh is a seasoned
technology expert in strategizing , building and supporting systems to create superior value for businesses
Ramesh has executed number of projects which has
transformed businesses through technology and he is
very passionate about innovation in delivery models
and creating next generation leaders.
SPEAKER BIOGRAPHY
Glynn Honey is the Managing Director for Maxus
Malaysia after leading digital marketing businesses in
the UK, and most recently in Australia, and having spent
over 23 year marketing career in digital. His career highlights include innovation milestones that span from
working on one of the rst ever websites to incorporate
graphic images in the UK, to launching global online
banking brand Rabo Bank in Australia, developing the
Subaru oering to the point of selling the rst ever car
online in Australia and working with Google on the
multi-globally awarded Build with Chrome. Prior to
leading Maxus, Glynn successfully lead Mark, M&C Saatchi in Australia, transforming the business into a top
three ranking agency in Australia. His period of leadership achieved a prolic period of award recognition at
the highest global levels in digital and creative marketing.
Jerey Evans is an inspiring leader whose DNA is to
drive transformational change. He had successfully built
his career in marketing in the IT&T and Financial
Services sectors across Asia Pacic and Global regions.
The foundations of his career have been established
along three key pillars thought leadership delivering
technical innovation, marketing strategy development
& execution, and being bottom line focused; the ability
to measure the impact & eectiveness of what he develops or execute. Through these foundations he has delivered innovative, technology driven marketing solutions,
focused on Lead Generation, Content Marketing, Social
Media, Cloud based CRM, Digital Marketing Automation,
and Analytics & Big Data Insights into the Business to
Business segment. Prior to joining Epilison, Jerey was
in American Express.
Kieran OHea has twenty years experience in strategic
planning and execution with a digital focus. He has a
track-record in successfully delivering projects with
seven-gure budgets at city, national and international
levels. In his most recent position as Chief Digital Ocer
of Brisbane, he led the development and implementation of the city's digital economy strategy. He has previously contributed to the development and implementation of digital business strategies in a number of areas
including ICT, tourism, non-prot and government. He
now provides consultancy to rms on a range of digital
strategy and digital leadership issues, blogs frequently,
contributes to press articles and speaks at events.
Elena Lukyanenko is a Customer Success Lead, APAC
in Microsoft. She serves as an advisor to IT and business
leaders in APAC helping them to adopt digital technologies to drive growth and new ways of work. Elena plays
a leading role spreading the #ResponsiveOrg movement in Southeast Asia, which encourages organizations to shift towards experimentation, autonomy and
transparency to become more responsive. She brings
with her over 10 years cross industry experience in
sales, marketing and customer service, 7 of which were
spent in Asia.
SPEAKER BIOGRAPHY
Sumit Puri is the Regional Operations and Technology
Vice President at Prudential Corporation Indonesia. He
is execution focused, a proactive leader with over 20
years of work experience in technology and operations
in leading nancial services organizations in Asia Pacic
region. Sumit has a highly successful track record of
driving Enterprise digital strategy in organizations
across multiple countries. He is responsible for executing key strategic operational process transformation
projects in various businesses in Prudential Asia. Previously, as CIO, Prudential Life Assurance, Indonesia, led
the IT team in implementing various strategic automation initiatives which digitized operational and sales
processes and signicantly enhanced customer
experience.
John McGlinchey is the SVP for Global Business Development, for CompTIA. He is responsible for leading the
global business development team in the promotion
and sales of CompTIA certications. This includes the
development and delivery of partnership relationships
as well as cooperating with the education and training
communities across the world. With 25-plus years of
commercial experience, John is a successful, dynamic,
strategic and highly committed senior executive with a
proven track record as a leader, directing sales sta in
the consistent achievement of targets and performance
metrics. Prior to his current role in CompTIA, John
served as the organizations Vice President for Europe
and the Middle East, providing senior strategic direction, leadership, management and support to the EME
team.
Jerey Choi is the Head of Technology Risk, Security &
Compliance for News Corporation Australia where he
has established business executive sponsorship of the
Technology Risk and Cyber Security strategy. Jerey has
strong Asia Pacic and Global exposure. He is responsible for leading the execution of the associated local and
Global transformation initiatives. Previously, he held a
number leadership positions such as being part of the
senior management team of Westpac Bank's Operational Risk function providing Technology Risk coverage
over the entire banking applications domain as well as
key strategic transformation He was the CISO of
Coca-cola Amatil establishing a multi-national IT security and risk function. Prior to that, he established a security managed services practice at Ericsson which acted
as a full scope outsourced IT security department to a
tier-1 mobile telecommunications carrier.
Marc Woo leads the eCommerce & travel sector in the
Global Business Organization at Google Malaysia supercharging the regional & local eCommerce scene, driving
digital thought leadership, while fostering collaborations with key strategic eCommerce & travel partners.
Marc is one of the founding members of Korang and
spearheaded the Malaysia Global Mentoring Program.
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