Академический Документы
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OF
BLUE WHALE PRIVATE LIMITED
SUBMITTED TO:
SUBMITTED BY:
Prof. MAHESH SONI GAGAN (16)
JITEND
RA (17)
MAMT
A (18)
PIYUS
H (19)
SHOAI
B (20)
Money required-
The following factors affecting budget decision here are two specific
factors which are consider when setting the advertising budget.
1) Product life cycle—As our service is new in the market so it
require large advertising budget to build awareness and make our
services different from others.
2) Market share and consumer base— By increasing market size
requires larger expenditures.
A hand with a small fish The fish does not show After some time rain start
without water. any movement without happening.
aaaa water.
Some movement is seen in The hand get started The fish start swimming in
small fish. folding indicating the the water collected. In
collection & preservation between film message
of water. regarding our product will
be displayed.
INTEGARTED MARKETING COMMUNICATION MODEL
Wats on your mind……….
Inform
There are basically three stages advertising tools which can be
utilized at different stages that are
Inform
Persuade
Recall
Presently we are new with both our service and the brand so at this
point we may go with the first phase i.e inform.
Informative advertising: aim to create brand awareness , service
awareness and spreading the innovative service and its uniqueness in
the city.
Money: available resources
The two major factors which will reflect our budgetary decisions are:
1) Service life cycle—as our service is in the introductory stage, new
in the market so it require large advertising budget to build awareness
and to gain consumer trail and response. It requires lot of innovatitve
techniques to promote our service.
2) Market share and consumer base—to build the share of wats on
your mind by increasing market size requires larger expenditures.
Target consumer base will determine the advertisement expenditure.
Message: (advertising strategy)
Step in creating the effective advertising message are as follow
• Message strategy: The strategy is such that our message would
be such that the whole of message will be clear and specifically
for the target customers.
• Creative development and execution; as we know that ad’s
impact depends not only on what it say but often more
important how it say it. As our service purely based on
innovations so our advertising would be such that the
innovative part will be highlighted more and more.
Message execution: in this great care would be taken of the fact that
whether the message is properly executed and communicated to the
target audience or not. Whether a need for recall is required or not.
Media: This step determines the sources of media adopted by us
for the promotion of our services. We will be purely going with
commercial form of advertising.
Purely advertising will be commercial. ATL( above the line ) as
BTL( below the line) will be adopted. The advertising will be both
direct and indirect. Directly will be in the form of hoardings and
cycle movers . Indirectly it will be in the form of free printing of
the brand name on t-shirts.
Basic focus would be on sales promotion and publicity of our
brand.
FORMS OF ADVERTISING MEDIA ADOPTED BY US
WILL BE:
Print media and Television media
We will go with advertising our service basically with print media
form i.e advertisement in local daily like HT Bhopal etc. The
advertisement would be just a form of initial promotion with a very
low frequency rate. The frequency rate will be such that only two
ads in the local daily only at time of launch.
Cost Of Advertising- Rs. 10000
Radio:
The radio jingle will be a total in source work and specifically
designed as to directly hit the target customer mind. The
frequency of the radio jingle would be such that an 15 second
jingle for 8 times in a day for first week from the day of
launching. The frequency will gradually decline to 4 in a day
for just 3 more weeks.
Cost Of Jingle- 5000
Hoarding:
For the first three days we will have a hoarding at bittan market
that is the most fascinating youth point.
Cost Of Hoarding- 10000
Sales promotion:
Sales promotion would with the help of attractive price set by
us. It will help to attract the youths. The brand logo on every
printed t-shirt will also act our good advertising technique. We
will provide with free designs just to suit your taste and
preferences at a free cost to encourage sales.
TOTAL ADVERTISING COST= 25000
STORY BOARD