(Session: 2009-2011)

Assignment
On
NEW PRODUCT DEVELOPNMENT

Submitted To: Submitted By:

Prof.Mahesh Soni Gagan singh mokha

Jitendra agrawal

Mamta bhojwani

Piyush chunarkar

Shyob quareshi
RAIN WATER HARVESTING -

Rainwater harvesting is the process of collecting, filtering and storing water from roof tops,
paved and unpaved areas for multiple uses. The harvested water can also be used for potable
purposes after testing and treatment. The surplus water after usage can be used for recharging
ground water aquifer through artificial recharge techniques. This can also result in improving the
quality of the ground water e.g. lower fluoride content in ground water. Rainwater harvesting
mechanisms are designed after assessing the site conditions such as incident rainfall, subsurface
strata and their storage characteristics, infiltration test and by building suitable structures to
collect and store rainwater.

Rainwater harvesting system provides a source of soft, high quality water, reduces dependence
on wells and other sources, and, in many contexts, is cost effective. Rainwater harvesting system
can range in size from a simple PVC tank to a contractor designed and built sump - costing
thousand of rupees. Rainwater systems are inherently simple in form. Harvesting rainwater is not
only water conserving, it is also energy saving since the energy input required to operate a
centralized water system can be bypassed. A range of filters for different filtration rates have also
been designed using different filter media.

Benefits -

✔ To harness good quality water resource now being wasted

✔ To prevent groundwater depletion
✔ To augment the expensive piped water supply
✔ To save expenditure on water
✔ To prevent soil erosion and urban flooding
✔ Inexpensive and simple technology
✔ Aids ecological conservation
✔ Components of Rainwater Harvesting System
✔ Catchment area
✔ Conveyance system
✔ First rain separator
✔ Filter unit
✔ Storage
✔ Delivery system
✔ Usage
✔ Recharge

Improvements and revisions of existing service-

As rain water harvesting is a service provided by many other companies also a typical domestic
rain water systems collect less than 10% of the roof area while 90% of the rainwater disappears
down the drain. The Improvement in those existing service is done using technology. This is
named as jeevan.

This will provides following benefits-

✔ With less rain fall predicted now at last you can capture all the water from the roof.
✔ Now with jeevan you can turn a typical rain water tank system into a complete rainwater
harvesting system.
✔ Provides filtered water.
✔ Eliminates unhealthy, expensive Charged down Pipe Systems.
✔ Jeevan is a cost effective pre-packaged system ready to be installed.

STP
SEGMENTATION:
The criteria for segmentation would be substantial and actionable. On the basis of geographic
basis whole of Bhopal city as well as nearing villages would be covered. Our service would be a
one time installation. It would basically hit the awareness and ever increasing demand of the
essential water. All the sectors would be covered ranging from industrial to residential and
upcoming real estate adjoining city.

TARGETTING:
The targeting of our product would totally product specialization or service specialization i.e. on
service for all the markets.

POSITIONING:
Positioning strategy would be totally based on the water shortage. The direct need would be
targeted and the positing would be done such that water awareness would be covered and usage
of the service must be realized. Our service would directly target the hidden needs of the
consumer along with creating awareness amongst them.
BRAND &BRANDING-

Branding will be as follows:

✔ The branding of the service would be purely an individual brand named jeevan.

Introducti
on

Blue whales

PRICING STRATEGIES-
Value pricing-

Price setting will be done in accordance with customer perceptions about the value of
the product/service.

Price discrimination:

Charging a different price for the same good/service in different markets as in we will charge
more whereas in semi urban areas we will charge acc. To the quality we deliver.
There are lots of internal and external factors you need to take care of before deciding the price
for your product.

Internal factors

Market objective-
There can be different objectives for different firms, like survival, current
profit maximization, market share leadership, product quality leadership. Our
clear objective is to penetrate in the market and positioned our brand by
offering high quality and efficient, diversified services at affordable prices
and become a market leader in this segment.

Organization consideration-
Whether to go for long term and short term is also very important, as we are
dealing in services which are not only trendy but essential now a days and
looking at the diminishing rate of water level and the problems of water
scarcity in Bhopal, therefore we have invested a lot of amount on Rand D, so
we want to sustain in the market for a long and perform our corporate social
responsibility by offering various services.

EXTERNAL FACTORS
There are also various external factors which effect the business
environment that is why it is also very important to consider these factors
while making pricing strategy .These factors are.

Competitors –

There are not many competitors in the segment of paints, but yet there are
few competitors which we have considered while deciding the prices,

If we will talk about water harvesting services it is already between

introduction and growth level, so there are few big competitors from India as
well as from outside India so we have also considered them while deciding
the prices

Government policies-
Government is totally supporting us as we are dealing in service that is
promoting conservation of natural resources . We are getting subsidies and
tax reliefs from government as we are serving our corporate social
responsibility by encouraging in the market.

Technological changes-
We have also considered technological changes while deciding the prices,
and we will try to fix such prices for our service, so that our cost can be
recovered before technology become obsolete, and we also have our R&D
department taking care of these things also.

NEW PRODUCT DEVELOPNMENT (NPD) -

IDEA GENERATION: Rainwater harvesting is the process of collecting, filtering and storing
water from roof tops, paved and unpaved areas for multiple uses.

IDENTIFYING PROSPECTIVE CUSTOMER: As water supply of our city is in a pathetic

condition so the targeted customer would be our city along with neighbouring villages

CONCEPT DEVELOPMENT AND TESTING: Rainwater harvesting mechanisms are

designed after assessing the site conditions such as incident rainfall, subsurface strata and their
storage characteristics, infiltration test and by building suitable structures to collect and store
rainwater.

FEASIBLITY ANALYSIS: This type of concept of rain water harvesting is totally new in itself
as it provides with the facility of filtration of that water and providing it best for the usage
purpose. This is totally a new concept tested successfully in the lab.

SERVICE DEVELOPMENT: The service is totally a new concept earlier the rain water was
only harvested with the help of terrace water but with help of innovation we have used filters in
that tank so that the water can be used for drinking and other necessities. This will provide a
great room in the market.
TEST MARKETING: Before the launch of our service we would be testing the service in the
own created structure many times so that it function properly with the added innovations with the
old technology.

COMMERCIALISATION: After testing of the service the service would bang into the market
with the commencement of rainy seasons. So that we maximise it along with the advancements
of the season. Strong marketing and awareness would be created all around.

PRODUCT LIFE CYCLE GRAPH-

JEEVAN

Total cost on water harvesting service:

Fixed costs 1400000
Office (on lease) 500000(3 yrs).

Machines 350000.

R and D costs 550000.

VARIABLE COSTS 2122000.

Raw Materials 250000.

PVC Pipes (Rs. 160 per feet) 192000(1200).

Pumps(1200 each) 1440000(1200).

Salaries 20000(per month)

Total costs 35, 22, 000

Cost of installation of one unit of our service would be around Rs 20000

T-SHIRT PRINTING
(Wats on your mind………. )
What is the most worn outfit of today? You bet, it is T-shirt. Everybody wears one. You can
wear it for any occasion (depending on the style, of course). Everywhere you go, there are people
wearing-shirts. Some are funny, some are trendy, some are cute, and some are outrageous. They
come in a variety of colors and they are relatively cheap. They are also known as "disposable"
outfit. You can easily throw them out without guilt whenever they are no longer in fashion. This
is a service in which we will be providing the targeted group about the images and the quotes
which they have in mind on there tee shirts. This service is targeted for youth. As youth are more
attracted toward fashion so we have decided to open outlets where there will be printing of
design on t-shirts, we will practice co creation i.e. involvement of customer and the industry the
choice of design will be depend on customer on other hand our outlet will also provide customer
with complete information regarding design in option if customer do not have his or her option
for design. Depend on the color of t shirts which customer have. T-shirt designing might sound
like a no-brainer, but it is actually very interesting because there is no limit on what color and
style you can make. You can design T-shirts for retail consumers, corporations or even schools,
sports teams and non-profit organizations. The sky is the limit! You can use almost any graphics
or creative printing program to design iron-on transfers’ artwork -- as well as professional
desktop publishing software if you already own it. Ideally the software will have an option to flip
or reverse the image for transfer printing or you can manually flip the image in the document.
However, there are some t-shirt design software programs designed specifically for creating
personalized iron-on transfers for t-shirts and similar projects.

SERVICE:
✔ Technical advance in screen printing press equipment we can make hundreds of custom
tee shirts per hour and the graphics aspect is advanced as well.
✔ We can create a design from scratch or use a file that has been emailed to us from
anywhere in the city and area of reach.
✔ If you want something more upscale than a custom tee shirt we also can imprint jackets
or sweatshirts. This will surely impress our best clients.
✔ You can use custom tee shirts of help promote any business, school, sports club or sport,
restaurant, race, cause, team, company or festival.
✔ Design custom tee shirts with words and custom graphics or use a computer enhanced
image to make your tee shirt message come to life.
✔ Call us toll free and we can help make you comfortable with the whole tee shirt printing
project.
✔ Most importantly we will provide you a color email proof with a complete custom tee
shirt graphic so you can see what it will look like before you get the garments screen
printed.
✔ Custom t- shirts are one of the best ways to fundraise for you school or event. You can
produce a custom tee shirt for is far less than what you can sell them for at most events.
This makes for a very good fundraiser. It also will spread the message for a long time.
Custom tee shirts will be worn by people for many years and literally thousands of people
will see the tee shirts. Creating the image what ever is in your mind we will put that on
to your t shirt. Providing with already tailor-made t-shirts or bring your own t-shirt and
get your art done.
PROCESS-
Choose your design or have us make it for you at no charge-

You can copy and paste any design you see and we can recreate it for you. Once you've
selected a design, the real fun begins. Choose from horizontal, vertical, arc, circular and many
more type arrangements.

Choose your apparel

Years ago, when someone mentioned screen-printing, plain white t-shirts with a bright, simple
design across the chest came to mind. That's all changed with today's screen printing
technology. We can print your custom design on literally hundreds of different products. T-shirts
are just the beginning. We've printed on sweatshirts, scrubs, shorts, hats, and tons of other
apparel

Select the print placement of your art.

Depending on the product you've chosen, you may have many options available to you regarding
your design's placement. Looking for something different? Try printing your design on the small
of the neck, on the shoulder, or down the sleeve of your garment. Mix and match type
arrangements and design placements for a unique look for your event!

Look over and approve your art

Once you've placed your order, the staff at Taylor Made Tshirts will mock up the art and send
you a proof. This will let you can view your design, request modifications if necessary and give
your final artwork approval.

Enjoy your Custom t-shirts or sweatshirts

SERVICE LIFECYCLE CURVE-

 WATS on your mind
Our service named as “WATS on your mind” is at an introductory stage in the
market as is totally a new concept in the Bhopal market so our service lifecycle
graph is all together at an introductory stage.

BRANDING STRATEGY
Our service named WATS on your mind will totally be an individual brand. Branding of the
product will be done individually having no connections with the company brand name.

Individual branding-
For our whole service we will follow this type of branding

Pricing- As this service is quite new for Bhopal market so less number of competitor will be
there so we will charge pricing according to the perception of our customers, if a customer bring
his own t- shirt the designing charge will be 60\-and if he purches shirt from our outlet then it
will cost around 250 to 500 as the cost of shirt is also included.
STP
SEGMENTATION
The basic criteria for segmentation would be clearly distinctive and accessible. The demography
with age group of 12 to 30 years would be mainly targeted as the basic mission is cover youths.
The service is purely reflecting all about the lifestyle an attitude of the consumers. The usage of
services would be on a frequent basis.

TARGETTING
The targeting of our product would totally product specialization or service specialization i.e on
service for all the markets.

POSITIONING
Positioning of the service is such that it will directly target the youth class who are more
conscious towards fashion and have less to experiment with. Our service will be of low cost so
that all can experiment with there clothes. Strong marketing would be done and we will have our
shops at three prime localities namely at 10 number stop, new market and at bitten market. As
these places attract a large number of youths so we will have our shops here. We will have a tag
line for our service namely as

Your innovations ….Our creations…….

NEW PRODUCT DEVELOPNMEN

IDEA GENERATION:
This is a service in which we will be providing the targeted group about the images and the
quotes which they have in mind on there tee shirts

IDENTIFYING PROSPECTIVE CUSTOMER:

As this kind of service is not available in present in Bhopal so this will provide a very good
platform for us to target the consumer class basically youth.

CONCEPT DEVELOPMENT AND TESTING:

T-shirt designing might sound like a no-brainer, but it is actually very interesting because there is
no limit on what color and style you can make You can use almost any graphics or creative
printing program to design iron-on transfers artwork -- as well as professional desktop publishing
software if you already own it.
FEASIBLITY ANALYSIS:
This concept of converting your mindset on your t-shirt is totally all together a new one and after
all the analysis this concept will rock the market as a boom because of its easy availability and
low prices.

SERVICE DEVELOPMENT:
Years ago, when someone mentioned screen printing, plain white t-shirts with a bright, simple
design across the chest came to mind. That's all changed with today's screen printing technology.
We can print your custom design on literally hundreds of different products. T-shirts are just the
beginning.

TEST MARKETING:
The market will be tested on the basis of promotional free printing as it will act both ways of
market testing as well as promotional tool also.

COMMERCIALISATION:
After the successful testing of the service the service will be launched at three centres at new
market, bitten market and ten numbers stop.

PRICING STRATEGIES
Value pricing:
Price setting will be done in accordance with customer perceptions about the value
of the product/service.

PRICING OF T-SHIRT PRINTING SERVICE

(WATS on your mind………..)
Fixed cost 9, 76,000.

One shirt digital printer 4, 000, 00

Lease of three shops 3,000, 00(3 years)

Managerial salaries 20,000/month

Clerical salaries 3000/month

Variable cost 27000

Cost of goods sold 10000/annum

Advertising cost 10000/anuum

Miscellaneous 3000/annum

Transportation 5000/annum

TOTAL COSTS: 1003000.

Cost of printing after calculation of expected sale comes out to be Rs. 60 when t-shirt is
provided by the customer himself or else we may be providing with t-shirts ranging from
Rs 80 to 200 and above.