Joel Herzer

San Diego, CA 92104

(949) 463-2028 JoelGHerzer@gmail.com

Sales Management/Beverage Executive

A well connected, ambitious, energetic and independent thinker
Experienced sales manager who understands the on premise market and its challenges. I'm eager to
put my sales skills to use inspiring customer loyalty, encouraging repeat business, and building longterm positive relationships that will help increase revenue and promote the brands I represent. Known
for energetic, enthusiastic and persuasive presentations, excellent time management skills, attention to
detail, ability to work well with a diverse range of people, and commitment to superior customer
service. Technical skills include familiarity with Microsoft Office Suite and all social media formats.

CORE COMPETENCIES
Marketing & Beverage Sales Knowledge Relationship Building Profit & Growth Strategies
Budgeting Cost Controls Training and Sales Presentations Customer Service and Satisfaction
Problem Resolution Business Development Communication Skills Vendor Management

EXPERIENCES AND ACHIEVEMENTS

JGH RESTAURANT ENTERPRISES, INC. /Wangs North Park LP
1998 2015
Operated successful California-based restaurant management corporation, employing over 100 people.
Operations were in separate and diverse markets with sales in excess of 4 million dollars.

Organized and oversaw monthly sales and service contests for management and employees
Created bonus and incentive programs to encourage social media interaction with guests
through employee participation
Wrote and implemented training systems for management and employees
Helped each location with yearly marketing, promotion, entertainment and nightlife calendar
Branded properties through use of media and physical items ie. clothing and small wares
Managed all budgets, P & Ls, variable and prime cost factors for entire operation
Volunteered properties and staff for community based events
Organized annual charitable events raising in excess of $200,000

Youngs Market Company

On Premise Sales Specialist in South Orange County for major liquor distributor

Created beverage selling techniques and wine fundamentals for bar and wait staffs and gave
seminars to teach them
Teamed up with clients to optimize their ability to help sell and market their products through
promotions and placement
Number 1 in increased sales for territory
85% quota attainment and 100% participation in all contests, product placements and case
sales goals
Top 20% in by-the glass and wine list placement
Created and maintained great customer and supplier relationships

Ritz Carlton Corporation Laguna Niguel

Banquet Beverage Manager at a 5 Star Resort Hotel

1992-1998

Extensively trained in wine and beverage service standards

Took charge training new staff and implementing policies and procedures
Helped organize large scale public and private events and parties
Achieved near perfect record in regards to pour costs and labor goals

1986-1992