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Brazil: Brazil: The The PROMINP PROMINP Program, Program, PETROBRAS PETROBRAS ’ ’ Local Local Content

Brazil:Brazil: TheThe PROMINPPROMINP Program,Program, PETROBRASPETROBRASLocalLocal ContentContent PolicyPolicy andand MaritimeMaritime EquipmentEquipment DemandsDemands

OpportunitiesOpportunities forfor SuppliersSuppliers

Houston, Texas 6 th to 9 th May 2013

Agenda

Agenda

PROMINP: O&G Brazilian Industry Mobilization Program
PROMINP: O&G Brazilian Industry Mobilization Program
PETROBRAS' Local Content Policy
PETROBRAS' Local Content Policy
Brazilian Main Shipyards
Brazilian Main Shipyards
Offshore and Maritime Equipment Demand
Offshore and Maritime Equipment Demand
Agenda

Agenda

PROMINP: O&G Brazilian Industry Mobilization Program
PROMINP: O&G Brazilian Industry Mobilization Program
PETROBRAS' Local Content Policy
PETROBRAS' Local Content Policy
Brazilian Main Shipyards
Brazilian Main Shipyards
Offshore and Maritime Equipment Demand
Offshore and Maritime Equipment Demand
PROMINP:PROMINP: O&GO&G BrazilianBrazilian IndustryIndustry MobilizationMobilization ProgramProgram MayMay
PROMINP:PROMINP: O&GO&G BrazilianBrazilian IndustryIndustry MobilizationMobilization ProgramProgram
MayMay 20132013
Apresentação ao Comitê Diretivo
PROMINP’s Mission ““MaximizeMaximize goodsgoods andand servicesservices nationalnational industryindustry
PROMINP’s Mission
““MaximizeMaximize goodsgoods andand servicesservices nationalnational
industryindustry content,content, withinwithin competitivecompetitive
andand sustainablesustainable basis,basis, inin thethe
implantationimplantation ofof oiloil andand gasgas projectsprojects inin
BrazilBrazil andand abroad.abroad.””
Prominp Management Structure Steering Committee MME – Minister MDIC – Minister PETROBRAS – President and
Prominp
Management Structure
Steering
Committee
MME – Minister
MDIC – Minister
PETROBRAS – President and Services Director
ONIP – CEO/President
BNDES – President
IBP – President
Oil, Natural Gas and
Renewable Fuels Secretariat
Executive
Committee
Executive Coordinator
MME – Oil, Natural Gas and Renewable Fuels Secretariat
MDIC – Development, Industry and International Trade
Secretariat
BNDES - Director
PETROBRAS – Engineering Executive Manager
PROMINP – Executive Coordinator
ONIP – Director
IBP – Director
Associations – President / Director (ABCE, ABDIB,
ABEMI, ABIMAQ, ABINEE, ABITAM
SINAVAL e CNI)
Sectorial Committee
PETROBRAS
IBP
Exploration
Maritime
G&P and
BNDES
Downstream
& Production
Transportation
Pipelines
P&G IND
Strategic Subjects CHALLENGE Maximize Local Content Strategic Subjects Qualification Industrial Policy Industry
Strategic Subjects
CHALLENGE
Maximize Local
Content
Strategic Subjects
Qualification
Industrial Policy
Industry Performance
Technological
Industrial
Financing
Regulation
Sustainability
Competitiveness
Qualification
Capacity
Foster micro
Safety,
Professional
Tax Policy
and small
Environment
Qualification
companies
and Health
Prominp Projects Portfolio
E&P
MT
Downstream
GP&Pipelines
O&G IND
Environment
Technology
Examples of Results Qualification Instrumentos de Política Industrial Instrumentos de Política Industrial Desempenho
Examples of Results
Qualification
Instrumentos de Política Industrial
Instrumentos de Política Industrial
Desempenho Empresarial
Desempenho Empresarial
Technological
Industrial
Financiamento
Financiamento
Regulação
Regulação
Sustentabilidade
Sustentabilidade
Competitividade
Competitividade
Qualification
Capacity
Fomento à
Fomento à
Professional
Política
Política
Pequena e
Pequena e
SMS
SMS
Qualification
Tributária
Tributária
Média Empresa
Média Empresa
Suppliers Development
Suppliers Development Objective Develop domestic suppliers in a competitive and sustainable way, for the manufacture
Suppliers Development
Objective
Develop domestic suppliers in a competitive
and sustainable way, for the manufacture of
equipment and materials that are not
provided by the national market.
Competitive
Substitution of
Imports
Cases of success (examples)
Lifeboats nationalization
Offshore cranes nationalization
(E&P-11)
(E&P-11)
Examples of Results Qualification Industrial Policy Industrial Policy Industry Performance Enterprise Performance
Examples of Results
Qualification
Industrial Policy
Industrial Policy
Industry Performance
Enterprise Performance
Technological
Industrial
Financing
Financing
Regulation
Regulation
Sustainability
Sustainability
Competitiveness
Competitiveness
Qualification
Capacity
Foster
Foster micro
Safety,
Safety,
Professional
Tributary
Small and
Tributary Policy
and small
Environment
Environment
Qualification
Policy
Medium
and Health
and Health
companies
Enterprise
Professional Qualification Plan
Establishment of the National Professional Qualification Plan – PNQP PROFESSIONAL GAPS IDENTIFICATION ACTIONACTION
Establishment of the National Professional
Qualification Plan – PNQP
PROFESSIONAL GAPS IDENTIFICATION
ACTIONACTION
BOTTLENECKBOTTLENECK
Lack of qualified
professionals to
respond competitively
Establishment
of PNQP
(2006)
“Provide skilled professionals in the country to operate in
different links of the supply chain for the categories and
quantities necessary for the oil and gas projects
implementation.”
EXAMPLES OF DEMANDED PROFESSIONAL CATEGORIES
Level of the
Professional Category
• Examples: Production operators, etc.;
• High investments in infrastructure for the viability of professional
qualification;
High
• Only experienced professionals.
Specialization
• Examples: Cargo Operator, inspectors etc.;
Advanced
• Only experienced professionals.
• Examples: Engineer, Technician, Electrician, etc;
Regular
• Professionals with or without experience.
Structuring of professional Careers
Results Instrumentos de Política Industrial Capacitação Instruments of Industrial Policy Desempenho Empresarial
Results
Instrumentos de Política Industrial
Capacitação
Instruments of Industrial Policy
Desempenho Empresarial
Desempenho Empresarial
Capacitação
Capacitação
Financiamento
Regulação
Financing
Regulation
Sustentabilidade
Sustentabilidade
Competitividade
Competitividade
Tecnológica
Industrial
Fomento à
Foster micro
Qualificação
Política
Tax
Pequena e
and small
SMS
SMS
Profissional
Tributária
Policy
Média Empresa
companies
Funding mechanisms for working capital
Financing Mechanisms Support the structuring of new mechanisms for financing and capitalization of the production
Financing Mechanisms
Support the structuring of new mechanisms for financing and capitalization of the production chain.
FIDCs
FIPs
PROGREDIR
Investment Funds in Receivables
Private equity funds
Fund to anticipate major
receivable credits;
9 Funds in operation:
Fund of “Private Equity”
1 Operating Fund - net worth
of U.S. $ 500 million.
1.528 contracts;
Over 300 financed
suppliers;
R$ 3.8 billion in
anticipation of receivables.
Financing the supply chain;
10 participating banks;
Over R$ 5.8 billion granted in
loans;
Over 1.152 transactions
involving 491 companies of
21 states in all regions of
Brazil;
Reduction of 20% to 50% in
interest rates.
Examples of Results Instrumentos de Política Industrial Capacitação Industrial Policy Desempenho Empresarial
Examples of Results
Instrumentos de Política Industrial
Capacitação
Industrial Policy
Desempenho Empresarial
Desempenho Empresarial
Capacitação
Capacitação
Financiamento
Regulação
Financing
Regulation
Sustentabilidade
Sustentabilidade
Competitividade
Competitividade
Tecnológica
Industrial
Fomento à
Foster micro
Qualificação
Política
Pequena e
Tax Policy
and small
SMS
SMS
Profissional
Tributária
Média Empresa
companies
Local Content Booklet
Local Content Booklet (“Cartilha”) Main Concept • The “Cartilha” (booklet) is the official methodology for
Local Content Booklet (“Cartilha”)
Main Concept
• The “Cartilha” (booklet) is the official methodology for measuring local
content, published by the ANP in 2005;
• It aims to identify the source of manufacture of components that make
up each piece of equipment and service;
• The calculation is separated into:
• Local Content of goods
• Local Content of Services
• Local Content of goods for temporal use,
• Local Content of systems and sub-systems
• For the booklet, an item is not simply "national“, but has "x%" Local
Content.
Goods (%) = 1-
cost imported inputs
x 100
selling price of good without taxes
Services (%) =
cost of skilled local labor force
x 100
total cost of manpower
Examples of Results InstrumentosInstrumentosInstrumentosInstrumentos dededede PolPolíPolPolííticaíticaticatica
Examples of Results
InstrumentosInstrumentosInstrumentosInstrumentos dededede PolPolíPolPolííticaíticaticatica IndustrialIndustrialIndustrialIndustrial
InstrumentosInstrumentosInstrumentosInstrumentos dededede PolPolíPolPolííticaíticaticatica IndustrialIndustrialIndustrialIndustrial
Industry Performance
FinanciamentoFinanciamentoFinanciamentoFinanciamento
RegulaRegulaçRegulaRegulaççãoçãoãoão
FinanciamentoFinanciamentoFinanciamentoFinanciamento
RegulaRegulaçRegulaRegulaççãoçãoãoão
Sustainability
Competitiveness
FosteroFosteroFosteroFostero àààà
FosteroFosteroFosteroFostero àààà
Safety,
PolPolíPolPolííticaíticaticatica
PolPolíPolPolííticaíticaticatica
PequenaPequenaPequenaPequena eeee
PequenaPequenaPequenaPequena eeee
Environment
TributTributáTributTributááriaáriariaria
TributTributáTributTributááriaáriariaria
MMéMMéédiaédiadiadia EmpresaEmpresaEmpresaEmpresa
MMéMMéédiaédiadiadia EmpresaEmpresaEmpresaEmpresa
and Health
Competitiveness Study of Goods and Services for Oil and Gas Market
Competitiveness Study of Goods and Services Supplier Industry of Oil and Gas Market Competitiveness Study
Competitiveness Study of Goods and Services
Supplier Industry of Oil and Gas Market
Competitiveness Study
2008
Competitiveness
World
Class
Industrial
Sectors
• 18 industrial sub-sectors
• 2 perspectives:
• Technical-Industrial
Qualification
• Tax and labor
legislation, financing
and guarantees
National Industry Competitiveness Diagnosis General Competitiveness Roadmap Sources: UFRJ – Economy Institute and
National Industry Competitiveness Diagnosis
General Competitiveness Roadmap
Sources: UFRJ – Economy Institute and Petrobras
National Industry Competitiveness Diagnosis Medium Level Competitiveness Sectors Expansion of Production Capacity
National Industry Competitiveness Diagnosis
Medium Level Competitiveness Sectors
Expansion of
Production Capacity
Technology update /
Association with foreign companies
Sources: UFRJ – Economy Institute and Petrobras