Академический Документы
Профессиональный Документы
Культура Документы
2010
A Managerial Perspective
Global Edition
Efraim Turban
' '
University of Hawaii
David King
JDA Software Group, Inc.
Jae Lee
Korea Advanced Institute of Science and Technology
Ting-Peng Liang
City University of Hong Kong and National Sun Yat-Sen University (Taiwan)
Deborrah C. Turban
Turban Company Inc.
with contributions by
Judy Lang
Lang Associates
Christy Cheung
Hong Kong Baptist University
Linda Lai
Macau Polytechnic Institute of China
Carol Pollard
Appalachian State University
Boston Columbus Indianapolis New York San Francisco Upper Saddle River
Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto
Delhi Mexico City Sao Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo
Contents
43
43
44
1.1
46
46
47
47
1.2
48
49
49
50
52
53
54
55
55
55
56
58
59
60
1.4
62
62
62
64
68
68
69
1.6
72
72
75
1.7
76
76
76
77
78
1.5
1.8
Contents
Case 1.3
79
80
80
80
81
81
81
81
81
81
81
MANAGERIAL ISSUES
81
SUMMARY
82
KEY TERMS
83
83
INTERNET EXERCISES
84
84
85
ONLINE RESOURCES
86
REFERENCES
87
89
90
2.1
92
92
93
2.2
E-MARKETPLACES
Electronic Markets
E-Marketplace Components and Participants
Types of E-Marketplaces
94
95
95
96
2.3
2.5
97
97
98
98
99
100
101
102
102
104
105
106
106
106
108
109
Contents
2.6
2.7
Online Bartering
Online Negotiating
110
111
Ill
112
2.8
116
117
117
118
119
119
Case 2.2
t
120
122
123
Case 2.3
2.9
124
125
125
Transforming Organizations
Redefining Organizations
126
128
MANAGERIAL ISSUES
130
SUMMARY
131
KEY TERMS
132
132
INTERNET EXERCISES
133
133
134
ONLINE RESOURCES
135
REFERENCES
136
2A
138
BUILD-TO-ORDER PRODUCTION
14Q_
140
3.2
143
143
143
144
144
147
147
150
150
Contents
3.3
151
152
152
153
154
154
154
3.4
155
156
158
3.5
159
159
160
160
3.6
162
162
162
163
164
166
166
167
167
168
3.8
169
170
170
170
171
171
171
3.9
172
3.10
ISSUES IN E-TAILING
Disintermediation and Reintermediation
Channel Conflict
Determining the Right Price
Product and Service Customization and Personalization
Fraud and Other Illegal Activities
How to Make Customers Happy
173
173
174
175
175
175
175
MANAGERIAL ISSUES
176
SUMMARY
176
KEY TERMS
177
178
INTERNET EXERCISES
178
179
179
ONLINE RESOURCES
181
REFERENCES
181
10
Contents
184
185
4.1
186
186
4.2
189
189
190
191
4.3
191
191
192
194
194
195
4.5
196
196
197
198
4.6
200
200
201
201
4.4
206
206
4.7
WEB ADVERTISING
Overview of Web Advertising
Some Internet Advertising Terminology
Why Internet Advertising?
Advertising Networks
207
207
208
208
209
4.8
210
210
211
211
212
212
213
213
215
217
217
217
218
Contents
4.10
219
220
221
222
222
223
224
224
Ad Content
Intelligent Agents Applications
225
226
MANAGERIAL ISSUES
227
SUMMARY
228
KEY TERMS
229
229
INTERNET EXERCISES
230
230
231
ONLINE RESOURCES
233
REFERENCES
233
Part 3 B i K i n e s s - t o - B u s i n e s s E-Commerce
CHAPTER 5 B2B E-COMMERCE
Auction for Supplies Helps Portsmouth Hospitals
5.1
235__
235
236
237
237
237
237
238
239
240
241
242
242
243
243
245
246
246
247
5.3
247
249
249
249
249
250
11
12
Contents
Case 5.4 EC Application: How the U.S. State of Pennsylvania Sells Surplus
Equipment
250
5.5
251
251
252
253
5.6
255
255
256
5.7
257
257
258
258
259
259
259
260
5.8
261
262
262
263
265
265
266
268
269
270
5.10
271
271
271
272
272
272
272
273
273
274
274
274
275
MANAGERIAL ISSUES
277
SUMMARY
277
KEY TERMS
279
276
Contents
QUESTIONS FOR DISCUSSION
279
INTERNET EXERCISES
279
280
281
ONLINE RESOURCES
282
REFERENCES
283
285
286
6.1
E-SUPPLY CHAINS
Definitions and Concepts
Supply Chain Parts
Managing Supply Chains
287
287
288
289
6.2
292
292
293
6.3
295
295
296
298
299
300
6.4
COLLABORATIVE COMMERCE
Essentials of Collaborative Commerce
Collaboration Hubs
Collaborative Networks
Representative Examples of E-Collaboration
Barriers to C-Commerce
301
301
301
301
302
306
6.5
306
307
307
308
308
309
6.6
309
309
310
6.7
310
310
312
313
6.8
COLLABORATION-ENABLING ENVIRONMENTS
AND TOOLS
Workflow Technologies and Applications
Collaboration and Groupware: Some Basic Concepts
Electronic Meeting Systems: Face-to-Face Support
and Virtual Meetings
Real-Time Collaboration Tools for Virtual Meetings
314
314
315
317
318
13
14
Contents
Electronic Teleconferencing
Unified Communication: Integration and
Groupware Suites
Collaboration 2.0
'
Implementation Issues for Online Collaboration
Case 6.3
319
320
323
325
326
MANAGERIAL ISSUES
327
SUMMARY
328
KEY TERMS
328
329
INTERNET EXERCISES
329
330
331
ONLINE RESOURCES
333
REFERENCES
333
ai6_
336
337
7.1
E-GOVERNMENT: AN OVERVIEW
Definition and Scope
Government-to-Citizens
Government-to-Business
Government-to-Govemment
Government-to-Employees and Internal Efficiency
and Effectiveness
338
338
338
342
343
7.2
IMPLEMENTING E-GOVERNMENT
The Transformation to E-Government
E-Government and Social Networking
Implementation Issues of E-Government
M-Government
344
344
346
346
347
7.3
E-LEARNING
The Basics of E-Learning: Definitions and Concepts
347
347
343
349
350
352
352
353
354
354
354
355
357
357
7.4
359
359
360
363
Contents
7.5
363
363
364
365
366
367
367
368
371
371
372
373
MANAGERIAL ISSUES
374
SUMMARY
374
KEY TERMS
375
375
INTERNET EXERCISES
376
376
377
ONLINE RESOURCES
379
REFERENCES
379
8.2
8.3
381
382
383
383
384
385
386
387
388
391
391
391
393
8.4
394
394
395
8.5
396
396
8.6
MOBILE ENTERTAINMENT
Growth of the Mobile Entertainment Market
399
399
15
Contents
400
400
401
8.7
402
403
404
405
8.8
406
406
407
408
I
I
I
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8.9
PERVASIVE COMPUTING
Overview of Pervasive Computing
Radio Frequency Identification (RFID)
Sensor Networks and Smart Items
Case 8.2 EC Application: Wi-Fi Sensor Net Aids Winemakers
Privacy and Pervasive Computing
409
409
410
413
415
416
MANAGERIAL ISSUES
417
SUMMARY
418
KEY TERMS
419
420
INTERNET EXERCISES
420
421
I
I
1
j
ONLINE RESOURCES
422
REFERENCES
423
1
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!
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I
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j
1
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9.1
I
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9.2
I
j
I
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I
9.3
I
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9.4
425
426
427
427
427
428
429
429
VIRTUAL COMMUNITIES
Characteristics of Traditional Online Communities
and Their Classification
431
431
434
434
436
437
438
438
439
Contents
9.5
440
441
441
441
442
443
445
446
9.6
9.8
447
447
447
448
450
450
451
453
454
454
455
455
456
456
457
457
459
459
MANAGERIAL ISSUES
461
SUMMARY
462
KEY TERMS
462
463
INTERNET EXERCISES
463
464
465
ONLINE RESOURCES
466
REFERENCES
467
46Q
469
470
471
471
473
475
10.2
476
476
17
Contents
The EC Security Battleground
Security Scenarios and Requirements in E-Commerce
The Defense: Defenders and Their Strategy
476
478
479
480
480
481
481
484
485
485
489
489
491
491
491
492
492
493
493
495
496
499
499
499
500
500
501
501
502
503
504
504
505
506
506
506
507
508
508
509
509
510
510
511
511
511
Contents
MANAGERIAL ISSUES
513
SUMMARY
514
KEY TERMS
516
516
INTERNET EXERCISES
517
518
518
ONLINE RESOURCES
519
REFERENCES
520
522
523
11.1
524
11.2
526
526
527
11.3
SMART CARDS
Types of Smart Cards
Applications of Smart Cards
529
530
530
533
11.4
STORED-VALUE CARDS
533
11.5
E-MICROPAYMENTS
534
11.6
E-CHECKING
536
537
539
539
540
MANAGERIAL ISSUES
542
SUMMARY
543
KEY TERMS
545
545
INTERNET EXERCISES
545
546
546
ONLINE RESOURCES
547
REFERENCES
548
550
551
552
553
553
19
20
Contents
Overview of Logistics
The EC Order Fulfillment Process
553
553
557
557
557
558
558
558
559
560
561
561
562
563
564
565
566
566
567
568
568
570
570
572
573
574
574
574
576
576
MANAGERIAL ISSUES
579
SUMMARY
580
KEY TERMS
580
580
INTERNET EXERCISES
581
582
582
ONLINE RESOURCES
583
REFERENCES
584
Contents
585
585
586
587
587
590
593
593
13.2
594
594
595
13.3
596
598
598
600
601
13.5
603
603
603
604
605
E-STRATEGY FORMULATION
Selecting EC Opportunities
Determining an Appropriate EC Application Portfolio Mix
Risk Analysis and Management
Issues in Strategy Formulation
607
607
608
13.7
611
611
611
'
614
614
615
616
617
618
619
MANAGERIAL ISSUES
620
SUMMARY
621
KEY TERMS
622
622
INTERNET EXERCISES
622
623
623
ONLINE RESOURCES
624
REFERENCES
625
22
Contents
627
628
629
629
630
630
630
631
631
633
633
634
634
635
636
637
637
637
638
640
640
640
642
642
643
644
645
646
646
648
648
648
648
651
652
652
652
652
653
654
655
656
658
658
658
Contents
MANAGERIAL ISSUES
659
SUMMARY
660
KEY TERMS
661
661
INTERNET EXERCISES
662
662
663
ONLINE RESOURCES
664
REFERENCES
664
666
667
668
668
668
668
669
669
672
672
674
674
675
677
678
678
679
679
680
681
690
690
691
692
693
693
24
Contents
15.7
694
694
694
695
696
697
697
699
MANAGERIAL ISSUES
699
SUMMARY
700
KEY TERMS
701
701
INTERNET EXERCISES
702
702
703
ONLINE RESOURCES
704
REFERENCES
704
707
708
709
709
710
710
710
711
712
712
713
715
716
717
718
718
719
720
721
721
722
722
723
725
725
725
726
727
728
Contents
16.5
16.6
729
729
731
733
733
733
733
732
734
734
735
MANAGERIAL ISSUES
737
SUMMARY
738
KEY TERMS
739
739
INTERNET EXERCISES
740
740
741
ONLINE RESOURCES
742
REFERENCES
742
GLOSSARY
746
INDEX
763
25