DIGITAL MARKETING

Evenings
6:45pm - 9:45pm
TOTAL: 36 hours

Table of Contents

BrainStation Overview

Our Partners

Course Overview

What Youll Learn

Students

10

How Youll Learn

11

Roadmap

15

Terms & Conditions

17

FAQ

19

BrainStation Alumni

20

Contact

21

Testimonials

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BrainStation Overview

An ecosystem that fosters

innovation requires a foundation of
relevant and accessible education.

Founded in 2012 by a community of thinkers and builders, BrainStation is a progressive educational institution that is
powering the next generation of creators. Fuelled by Konrad Group, a global leader in the consumer and enterprise
technology space, BrainStations curriculum is developed and iterated in real-time based on whats trending in the industry.
Konrad Group has delivered digital solutions in use by over 20 million people in 50 different countries around the world for
brands such as McDonalds, Deloitte and MTV.
BrainStations class structure combines in-person instruction with online content and an adaptive curriculum. Small class sizes
are led by industry professionals and an active, hands-on education engages students to ask questions, challenge themselves,
and build valuable new skills. BrainStation students leave empowered with the ability to solve meaningful problems and the
confidence to shape their own future.

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Our Partners

BrainStations courses and workshops, through its unique partnership with Konrad Group, are designed and built using
the same innovative approach used to architect solutions for brands across the globe.

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Testimonial

I would have never been able to

achieve what I have without the
hands on teaching at BrainStation.

- Paige Cunningham

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Course Overview Digital Marketing

Digital Marketing
Marketing has gone digital. This isnt happening, it has already happened. This course touches on the major topics
that are relevant if you are trying to make a transition from traditional to digital. Whether its a startup, small business
or large corporation, this course will teach you the fundamentals of digital marketing and provide you with the tools
needed to succeed.

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Digital Marketing What Youll Learn

Branding

Segmentation

Email

Learn to define and position

Truly understand your customers, and

Design and build scalable, measurable

a brand or product.

how to communicate with them.

email marketing campaigns.

Search

Social

Analysis

Leverage all major search engines

Reach billions of potential customers

Measure the results from a digital

and networks, such as Google,

across Facebook, Twitter, Instagram,

marketing campaign, and optimize

Yahoo, and Bing.

LinkedIn, Pinterest and more.

based on those findings.

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Students

Professional Development
Become more technical. By the end of the course you will be able to
communicate with all stakeholders and authentically manage a technical team.

Entrepreneurs
Bring your ideas to life. By the end of the course, students will have the
ability to create working prototypes of their business ideas.

Aspiring Freelancers
Start your journey as a freelancer by learning the foundations of business,
design and development.

Creators
Being a creator in the digital era can simply be about expressing your
creativity at a scalable level. Share your talent with the world!

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Testimonial

The BrainStation student experience

can be summed up in three words: empowering,

collaborative and challenging.

- Alexandra Meyer

BrainStation Inc. 2015

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How Youll Learn

How Youll Learn

BrainStations class structure combines in-person instruction with online content and an adaptive curriculum.
Small class sizes are led by industry professionals and an active, hands-on education engages students to ask
questions, challenge themselves, and build valuable new skills through projects.

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10

Roadmap Digital Marketing

Week 1
Introductions
Student Handbook
Course Overview
Digital Marketing Introduction
Traditional vs. Digital

Week 2
A New P - People
Digital Marketing Funnel
Business, Brand and Marketing Strategy
Segmentation
Targeting
Positioning
Denitions & Terminology
Strategy vs. Tactics

Tool Kit
Perceptual Map
Brand Ladder
Brand Voice

Week 3
Paid, Owned and Earned
Website Best Practices and Analytics
Content Strategy
The Digital Advertising Mix (Using Each and
Measuring Impact):
Search
Display
Email
Video
Social

Dening Your Objectives & Building Your Online Strategy

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11
1

Roadmap Digital Marketing Contd

Week 4

Week 8

Paid Social Best Practices

Social Analytics

Building Buzz and Online Trac

Email Marketing

Listening and Monitoring

Metrics, ROI, and Optimizations

Week 5

Week 9
AdWords
A/B Testing

Social Channels

Ad Optimization

Week 6

Week 10

Audience

SEO

Community
Inuencers

Week 7

Week 11
Analytics

Content
Management Tools
Cross Platform

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2

Roadmap Digital Marketing Contd

Week 12
Building a Portfolio
Snapshot of a Digital Marketer
Next Steps
Presentations
Celebration!

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13
3

Testimonial

BrainStation has re-shaped the way I view the

world, think and problem solve within it.

- Rocco Marinaccio

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Terms and Conditions

We do not oer a certicate or any other form of accreditation for completing one of our courses. We stand behind the
quality of our product and want all of our students to leave happy and empowered. In the case that things dont work
out, here are some things you should know:
TUITION DEPOSIT
Upon acceptance into the program, we take a non-refundable deposit to secure your seat in the class. For part-time
courses, the tuition deposit is $150 and for full-time it is $500.
FINANCING OPTION(S)
After paying your deposit you have two options when paying the remainder of your tuition;
1. The remainder of your tuition is paid two weeks prior to the course start date,
2. The remainder of your tuition is paid in three instalments, the rst is paid two weeks prior to the
start date of the course, the second is paid before week three begins and the third is paid before
week seven begins. For part-time courses the nancing option is +$100 and for full-time its +$300.
*All prices dont include applicable taxes

DISCOUNTS
The only oer that can be combined with others is our referral discount of $250 o per student, this has no cap.
All other discounts can not be combined with others. Only the largest of the discounts will be applied to your
remaining tuition cost.

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Terms and Conditions Contd

REFUNDS
Sometimes things come up, we get it. We have created a simple refund policy for our courses
1. The initial deposit is non refundable, this holds your spot in the course.
2. If you request a refund before the third week begins you will be refunded all but 1/3 of your tuition.
**Refund requests made after the third class unfortunately cannot be accommodated.

OWNERSHIP AND USE OF BRAINSTATION CONTENT

BrainStation or its suppliers own all that we create or make available to you as part of our Services. You have a limited
license and right to use such content only for your own personal use and only in association with using our Services.
BrainStation Services include content such as the following: images, design and branding features, text, video, images,
logos, templates software and software code, data, audio and video les and other such content in digital and other formats, which is made available on our web site, in our course materials, and on the Internet and is collectively referred
to as BrainStation Content. All BrainStation Content is in its components and as a compilation the copyright property of
BrainStation and is protected under applicable copyright, trade-mark and other laws.
PRIVACY
All of the information you provide us will be kept condential. If we ever require that information for anything other
than giving you a great education, well ask for your permission rst. Click here to read the full privacy policy.
For a more detailed version of our terms and conditions click here.

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FAQ

FAQ
HOW MANY STUDENTS ARE IN EACH CLASS?
Small class sizes result in more interaction between students and teachers. A low student to teacher ratio
ensures that our students get the attention that is needed for project based learning.

ARE COMPUTERS PROVIDED?

BrainStation courses are BYOL (bring your own laptop). This allows you to complete
homework in the comfort of your own home and to become comfortable with your machine to continue your
learning beyond completion of the course.

DO YOU OFFER ANY ACCREDITATION OR CERTIFICATE UPON COURSE COMPLETION?

We do not oer any accreditation or certicate. We are focused on helping students achieve a mastery of skills
they need to learn. We do not assign grades or hand out pieces of paper.

CAN I JUST LEARN ON MY OWN?

Ultimately people are social learners, there is nothing that can substitute a classroom of students as eager
to learn as yourself. It may take you years to learn something on your own without proper guidance.
At BrainStation we have industry experts that condense years of learning into a matter of weeks and
resources to support you beyond graduation as well!

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FAQ Continued

FAQ Continued
DO I NEED PREVIOUS PROGRAMMING EXPERIENCE OR A BACKGROUND IN
TECHNOLOGY TO TAKE YOUR COURSES?
All of our course pages indicate the minimum requirements we expect students to have before classes start.
We realize that every student is starting at a dierent point so weve created an educational model that is
exible enough to accommodate everyone.

WHAT IS THE TIME COMMITMENT FOR ONE OF YOUR COURSES?

The time commitment for each course varies depending on the concepts and material we are covering.
There is no magical number because each student learns at their own pace. Our recommendation is to spend
as much time as possible practicing and applying the skills you learn to real projects but we understand that
everyone has other commitments. We work with every student to help them manage the workload and
ensure success.

WHO IS KONRAD GROUP?

BrainStation is fuelled by Konrad Group, a global leader in the enterprise and consumer technology space.
Konrad Group has delivered solutions in use by over 20 million people in 50 dierent countries around the
world to brands such as McDonalds, MTV and Deloitte. Konrad Group works with BrainStation to architect
each curriculum based on the skills needed to tackle the digital problems of the 21st century.

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BrainStation Alumni

Alumni Benefits
Once you take a course at BrainStation, you get permanent access to the
BrainStation community.
SOME OF THE BENEFITS INCLUDE:

Alumni pricing on all other BrainStation courses and workshops

Discounted prices on partner platforms such as Treehouse and CodeSchool
Invitation to BrainStation socials
Access to all community events hosted by BrainStation

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Get In Touch

Interested? Wed love to hear from you!

GENERAL INQUIRIES

contact@brainstation.io
ADMISSIONS

admissions@brainstation.io
TORONTO

NEW YORK

CHICAGO

SAN JOS

445 King St W, #300

1410 Broadway, #2701

150 Michigan Ave N, #800

Terracampus Corporativo

Toronto, ON M5V 1K4, CA

New York City, NY 10018, USA

Chicago, IL 60601, USA

Tres Rios 30301, Costa Rica

WATERLOO

VANCOUVER

OTTAWA

151 Charles St W, #100

Coming Soon!

Coming Soon!

Kitchener, ON N2G 1H6, CA

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Testimonials

Grey Thompson
My education at BrainStation has been an extraordinary experience. Opportunities
that had previously seemed impossible because of my technical limitations now feel
within reach, and new entrepreneurial ideas are coming to me in ways I never
anticipated before I began learning to code. And thanks to BrainStation, Im just
getting started.

Olivia Viola
Taking BrainStations part-time course allowed flexibility in my schedule, and
enabled me to learn coding along side my usual university course load. The team
at BrainStation really made the difference. Each member is friendly, approachable,
knowledgeable and always there to make sure you understand. That to me means
more than anything being able to ask for one-on-one help.

Katrina McHaffie
I was a little intimidated at first but the instructors created such a positive learning
environment. Our class size was small enough that we could get whatever hands
on help we needed, but large enough that we are all able to experience and learn
from the diversity of what each student was working on. Overall it was a fantastic
experience and I would recommend it to anyone interested in coding, looking for a
new learning experience, or even just wanting to do their own webpage.

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