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Catatan: Menurut Prof Idrus, ada satu lagi resource, yaitu: competency
Resources Business
Vision
Organizations
Misal: Jakarta adalah big market, tapi belum tentu good market karena banyaknya persaingan.
1
Creating Corporate Value <---- Corporate Vision
Resourced-Based View ---> Menciptakan kebutuhan, menciptakan sesuatu, inovasi ---> karena
meningkatnya kompetisi
Value Based Strategy ---> Penilaian corporate dari market ---> Teori keagenan (Jensen)
External
Opportunity
Threats
Internal
Strength Resourced Best Practice Fit
Weakness Based View
- Tangible
- Intangible
- Competency
2
Tujuan manajemen stratejik adalah mencapai SCA --> Sustainable Competitive Advantage
Apa itu SCA?
http://www.businessdictionary.com/definition/sustainable-competitive-advantage.html
Definisi: Long-term competitive-advantage that is not easily duplicable or surpassable by the
competitors.
http://www.1000ventures.com/business_guide/crosscuttings/sca_main.html
http://www.1000advices.com/guru/strategy_competition_sca_vk.html
3
Three Levels of Culture (Schein)
ARTIFACT
Value
Norm
Basic Assumption
Belief
http://www.emeraldinsight.com/fig/2300050107001.png
4
Ada 3 level strategi, yaitu level corporate, level business dan level functional.
http://www.1000ventures.com/business_guide/strategy_hierachical_levels.html
Organizational Culture = the set of shared values and norms that controls organizational members’
interactions with each other and with people outside the organization.
Values = general criteria, standards, or guiding principles that people use to determine which types of
behaviour, events, situations, and outcomes are desirable or undesirable.
Norms = standards or styles of behaviour that are considered acceptable or typical for a group of
people.