Nestls Background

Nestl Company had started off from a single man's idea, and developed into a giant
corporation. In 1866 Henri Nestl, a pharmacist, developed a milk food formula for
infants who were unable to tolerate their mother milk (Nestle.com). His product became a
success, and it created a demand throughout Europe. As Nestls popularity grew more
businesses wanted to merge and become partners with Henri Nestl's business. From
1866 to 1947 the Nestl Company had gone through several name changes. In 1905,
Anglo-Swiss Condensed Milk Co. and Farine Lactee Henri Nestl merged, and the
companys name became Nestl & Anglo-Swiss Condensed Milk Co. Then in 1929,
Peter-Cailler-Kohler Chocolats Suisses S.A. merged with the company. The name was
then changed to Nestl & Anglo-Swiss Holding Co. Ltd, on November 27, 1936. In
December 1947, Co. acquired all the shares capital of the Alimentana S.A. Company in
exchange for fifteen Nestl shares and fifteen Unilac shares for each of Alimentana S.A.
share, so this point the name was at Nestl Alimentana S.A. And then finally, the last
name change that the company would endure was in 1977, where it adopted the name
Nestl SA (Mergent Online). Along the way Nestls company remain successful, which
allowed them expand to new region and territories throughout the world, making them
the worlds biggest food and beverage company. Nestls headquarters are located in
Vevey, Switzerland, but the Nestl Company has factories or operation in almost ever
country in the world. Since the Nestl case was published in 1998, it stated that Nestl
had employed 230,000 people worldwide, with $71.7 billion in sales (Rodgers, 2000).
Now moving forward to 2003, Nestl has increased the amount of employees to 253,000
people, with $88 billion in sales (Nestle.com). Nestl is increasing the size of their
company year by year. In addition, to the increase in the size of the Nestl Company;
Nestl also has increased the variety in the different products they offer.
Nestl has been serving Pakistani consumers since 1988, when their parent
company, the Switzerland-based Nestl SA, first acquired a share in Milkpak Ltd.
Today they are fully integrated in Pakistani life, and are recognized as producers of safe,
nutritious and tasty food, and leaders in developing and uplifting the communities in
which they operate. Nestl Pakistan ensures that their products are made available to

consumers wherever in the country they might be. Convenience is at the heart of the
Nestl philosophy, and their aim is to bring products to people's doorsteps

Product Line
1. Aero
2. Big Turk
3. Cornation Hot Chocolate
4. Coffee Mate
5. Dibs
6. Nestle Professional
7. Haagen Dazs
8. Kit Kat
9. Mack Toffee
10.
Milo
11.
Nescafe
12.
Nestea
13.
NESTL CARNATION BREAKFAST ANYTIME!
14.
NESTL WATERS
15.
PARLOUR
16.
POWERBAR
17.
QUALITY STREET
18.
ROLO
19.
SAUT SENSATIONS
20.
SMARTIES
21.
STOUFFER'S
22.
AFTER EIGHT
23.
BUTTERFINGER

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25.
26.
27.
28.
29.
30.
31.
32.
33.
34.
35.
36.
37.

COFFEE CRISP
DEL MONTE
DRUMSTICK
GOODHOST
More Ice Cream & Frozen Treats
LEAN CUISINE
MAGGI
MIRAGE
NESQUIK
NESTL BABY
NESTL CRUNCH
NOIR
SINGLES
TURTLES

Nestle Strategies
Nestl describes itself as a food, nutrition, health, and wellness company. Recently they
created Nestl Nutrition, a global business organization designed to strengthen the focus
on their core nutrition business. They believe strengthening their leadership in this market
is the key element of their corporate strategy. This market is characterized as one in
which the consumers primary motivation for a purchase is the claims made by the
product based on nutritional content.
In order to reinforce their competitive advantage in this area, Nestl created Nestl
Nutrition as an autonomous global business unit within the organization, and charged it
with the operational and profit and loss responsibility for the claim-based business of
Infant Nutrition, HealthCare Nutrition, and Performance Nutrition. This unit aims to

deliver superior business performance by offering consumers trusted, science based

nutrition products and services.
The Corporate Wellness Unit was designed to integrate nutritional value-added in their
food and beverage businesses. This unit will drive the nutrition, health and wellness
organization across all their food and beverage businesses. It encompasses a major
communication effort, both internally and externally, and strives to closely align Nestls
scientific and R&D expertise with consumer benefits. This unit is responsible for
coordinating horizontal, cross-business projects that address current customer concerns as
well as anticipating future consumer trends.

Features
Nestle products have so many features because of its packaging, natural protein,
clinical formulas and studies.

. Prebiotics are non-digestible substances that can beneficially affect the host by
selectively stimulating the growth of bacterial species already in the colon. PREBIO
is a unique prebiotic blend of the soluble fibers FOS and inulin, designed to support
complete colonic health.
PREBIO is designed to support proximal and distal colon health, help maintain colonic
integrity and promote healthy gut flora.
Formulas containing PREBIO provide nutrition support for patients with GI
compromise. These formulas may be used for:

Chronic diarrhea/Malnutrition
Early enteral feeding
Transition from TPN
Short-bowel syndrome
Chronic pancreatitis
Malabsorption related to cancer treatment
HIV/AIDS
Delayed gastric emptying
Cystic fibrosis

PREBIO is available only in Nestl products.

Enhanced protein-energy provision via the enteral route in critically ill patients:
a single center feasibility trial of the PEP uP protocol

Conclusion
Investigators concluded the new PEP uP feeding protocol was safe, feasible, and found
acceptable by critical care nurses. The adoption of this protocol may be associated with
enhanced delivery of early EN, but further trials are warranted to fully evaluate its effect
on nutritional and clinical endpoints.

Future Policies
Nestl is increasing the size of their company year by year. In addition, to the increase
in the size of the Nestl Company; Nestl also has increased the variety in the
different products they offer. In Nestls business Policy they encourage product
growth through innovation and renovation (Nestle.com). This Policy has allowed
Nestl to develop many different products in the various fields: baby foods, dairy
products, breakfast cereals, ice creams, chocolates and confectionery, prepared foods,
beverages, food services, bottled water, and pet care.
The Nestl global vision is to be the leading health, wellness, and Nutrition Company in
the world. Nestl subscribes fully to this vision. In particular, they envision to:

Lead a dynamic motivated and professional workforce proud of its heritage

And bullish about the future.

Meet the nutritional needs of consumers of all age groups from infancy to

Old age, from nutrition to pleasure, through an innovative portfolio of branded

food and beverage products of the highest quality.

Deliver shareholder value through profitable long-term growth, while

Continuing to play a significant and responsible role in the social, economic

and environmental sectors of the world.