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Desde 1928 a fazer o mundo mais doce

Since 1928 making the world sweeter

BAU N I L HA
VA N I L L A

A 1. t a b l e t e d e c h o c o l a t e
T h e 1st c h o c o l a t e t a b l e t

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G R A M A S

Foi com este rtulo chic a valer!, como se exclamava na


poca, que a Regina se lanou em 1928.
Assim nasceu a mais popular marca portuguesa de chocolate,
com uma histria to gloriosa quanto gulosa e que agora
celebramos numa reedio Regina /A Vida Portuguesa.
It was with this label, "so chic!" as people used to say at the
time, that Regina was launched in 1928.
Now the most popular Portuguese chocolate brand, with a
history as auspicious as it is delicious, is celebrating a
re-edition of Regina /A Vida Portuguesa.

Ref: 101509

Caixa/Box: 10x200g

C H O C O L AT E
E XT R A -F I N O
E XT R A -F I N E
C H O C O L AT E

Ref: 101329

Caixa/Box: 6X(3x100g)
SORTIDO/ASSORTMENT
SORTIDO/ASSORTMENT
Chocolate de
de Leite
Leite /
/ Milk
Milk Chocolate
Chocolate 100g
100g
Chocolate
Chocolate de
de Leite
Leite com
com Amndoas
Amndoas /
/ Milk
Milk
Chocolate
Chocolate with
with Almonds
Almonds 100g
100g
Chocolate
Chocolate Extra
Extra Noir
Noir 70%
70% /
/ Dark
Dark
Chocolate
Chocolate 70%
70% 100g
100g
Chocolate

DELICIOSO
C H O C O L AT E
PA R A O S
T U R I S TA S
Em 1928, o cheiro guloso do chocolate
comeou a espalhar-se pelo bairro
lisboeta de Alcntara com a fundao
da primeira fbrica da Regina. Nascia
ento o turismo, o Estoril afirmava-se
como o primeiro destino chic e cosmopolita do pas e a Regina aproveitou
a moda para lanar uma curiosa
novidade: as tabletes Costa do Sol,
dedicadas especialmente aos turistas,
e que agora se reeditam. A empresa
viria a reinar no mercado portugus,
com produtos que pertencem nossa
memria alimentar colectiva como as
icnicas sombrinhas. Em 1970, 500
operrios fabricavam 15 toneladas
dirias de produtos Regina. Encerrada
nos anos 90, a marca foi adquirida
pela antiga concorrente Imperial, de
Vila do Conde, que a relanou em
2002 com o sucesso de sempre e para
felicidade de todos.

DELICIOUS
C H O C O L AT E
FO R
TO U R I STS

Ref: 101328

Caixa/Box: 12x100g
SORTIDO/ASSORTMENT
SORTIDO/ASSORTMENT
Chocolate de
de Leite
Leite /
/ Milk
Milk Chocolate
Chocolate 100g
100g
Chocolate
Chocolate de
de Leite
Leite com
com Amndoas
Amndoas /
/ Milk
Milk
Chocolate
Chocolate with
with Almonds
Almonds 100g
100g
Chocolate
Chocolate Extra
Extra Noir
Noir 70%
70% /
/ Dark
Dark
Chocolate
Chocolate 70%
70% 100g
100g
Chocolate

The sweet smell of chocolate started


spreading in the Alcntara neighbourhood of Lisbon with the arrival of the
first Regina factory, in 1928. Those
were the early days of tourism and
Estoril was establishing itself as an exciting holiday destination. Regina was
quick to spot the trend and launch an
interesting novelty: the Sunny Coast
tablet, specially aimed at tourists,
wich have now been reprised. The
company reigned over the Portuguese
market with a selection of products
that would become the sweet taste
of childhood for generations, such
as the iconic chocolate umbrellas. In
1970, 500 workers produced 15 daily
tons of Regina chocolate. Forced to
close down in the 1990s, the brand
was purchased by the competitor Imperial, based in Vila do Conde, and relaunched in 2002 with its olden day's
success, to everyone's enjoyment.

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