DEFINITIOF ADVERTISING

1. Advertising is a paid form of non-personal presentation or promotion of

ideas, goods or services by an identified sponsor with a view to
disseminate information concerning an idea, product or service.
2. Advertising is a form of marketing communication used to persuade an
audience to take or continue some action, usually with respect to a
commercial offering, or political or ideological support.
3. Advertising is bringing a product or service to the attention of potential
and current customers typically done with signs, brochures, commercials,
direct mailings or e-mail messages, and personal contact.
4. Advertising is the nonpersonal communication of information usually paid
for and usually persuasive in nature about products, services or ideas by
identified sponsors through the various media.
5. Advertising is the activity or profession of producing information for
promoting the sale of commercial products or services.
6. Advertising is the activity of attracting to a product or service or business, as by paid
announcements in the print, broadcast, or electronic media.

7. Advertising is a non-personal form of promotion that is delivered through

selected media outlets that, under most circumstances, require the
marketer to pay for message placement.
8. Advertising can be viewed as a method of mass promotion in that a single
message can reach a large number of people.
9. Advertising is a means of communication with the users of a product or
service.
10.Advertising is the action of calling public attention to something,
especially by paid announcements in print media, television, Internet or
any other specific medium.
11.According to Wood, Advertising is causing to know to remember, to do.
12.According to Wheeler, Advertising is any form of paid non-personal
presentation of ideas, goods or services for the purpose of inducting
people to buy.
13.According to Richard Buskirk, Advertising is a paid form of non-personal
presentation of ideas, goods or services by an identified sponsor.
14.According to William J. Stanton, Advertising consists of all the activities
involves in presenting to a group, a non-personal, oral or visual, openly
sponsored message regarding disseminated through one or more media
and is paid for by an identified sponsor.
REFERENCES AND SOURCES OF DEFINITION
1. Grant McCracken (1987) ,"Advertising: Meaning Or Information", in NA
- Advances in Consumer Research Volume 14, eds. Melanie Wallendorf
and Paul Anderson, Provo, UT : Association for Consumer Research,
Pages: 121-124.
2. http://www.publishyourarticles.net/knowledge-hub/businessstudies/advertising/1028/
3. A Definition of Advertising by Richard F. Taflinger
http://public.wsu.edu/~taflinge/addefine.html
4. Entrepreneur; Four Steps to Make Ads More Effective; Brad Sugars;
December 2010
5. Decision Analyst; Advertising Effectiveness; Jerry W. Thomas

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Entrepreneur; How to Track Ad Results; Roy Williams

Dave Dolak, MBA, PCM: Advertising
SBA.gov: Market Analysis
Mind Tools: AIDA: Attention-Interest-Desire-Action