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Tata nano
Submitted by:
Caprisulz
BACKGROUND NOTE
The history of Tata Motors dates back to the mid-1900s. In 1945, Tata Motors was incorporated
as Tata Engineering and Locomotive Company Limited (TELCO). The company was engaged in
manufacturing locomotives and engineering products. Three years later, it launched a steam road
roller in association with the UK-based Marshall Sons. Tata Motors Limited is India’s largest
automobile company, with revenues of Rs.35651.48 crores (USD 8.8 billion) in 2007-08. It is the
leader in commercial vehicles in each segment, and among the top three in passenger vehicles
with winning products in the compact, midsize car and utility vehicle segments. The company is
the world’s fourth largest truck manufacturer, and the world’s second largest bus manufacturer.
In March 2008, Tata Motors acquired Ford’s UK based car brands Jaguar and Land Rover (BBC
News, 2008). According to Ratan Naval Tata (Chairman of Tata Group), the need for an
innovation like Nano has got to do something for the people of India and transport.
Unavailability and poor quality of mass transport is a common problem in India. In a two
wheeler, father driving with elder child standing in front and wife behind holding a baby is norm
in this country. Thus, this is a relatively an unsafe mode of transporting a family. Thus, with this
in mind Tata Nano was created as a safer form of transport. As one of its objectives is to become
an Indian business conglomerate operating in many countries, Tata Nano will be introduced in
Malaysia.
Idea Generation
“I saw families riding around on scooters with kids standing up and the mother carrying a baby
and sitting pillion and decided to do something about it. It started as a quest for an affordable
transportation solution”. RATAN TATA
The introduction of the Nano received media attention due to its targeted low price.
The Financial Times reported: "If ever there were a symbol of India’s ambitions to become a
modern nation, it would surely be the Nano, the tiny car with the even tinier price-tag. A triumph
of homegrown engineering, the $2,200 (€1,490, £1,186) Nano encapsulates the dream of
millions of Indians groping for a shot at urban prosperity." The car is expected to boost
the Indian economy, create entrepreneurial-opportunities across India, as well as expand the
Indian car market by 65%. The car was envisioned by Ratan Tata, Chairman of the Tata
Group and Tata Motors, who has described it as an eco-friendly "people's car". Nano has been
greatly appreciated by many sources and the media for its low-cost and eco-friendly initiatives
which include using compressed-air as fuel and an electric-version (E-Nano). Tata Group is
expected to mass-manufacture the Nano, particularly the electric-version, and, besides selling
them in India, to also export them worldwide.
The Nano had a 623 cc rear engine and a rear wheel drive. The engine was a two cylinder petrol
engine. The fuel economy of the car was expected to be around 21 kilometers per liter under city
driving conditions.
The project to build the Nano started in 2003. Girish Wagh was selected as the leader of the 500-
member team which was chosen to develop the Nano. Right from the beginning, the team
members were asked to be as frugal as possible to maintain the low price target of the car.
catalytic convertors and better fuel efficiency require another $1000, at $3500 the Nano would
still be far cheaper than any compact there.
Activity Task:
GANTT chart:
Tata Motors will start taking deposits for the Nano, the world’s cheapest car, next month after a
failed effort to build a new factory for the vehicle delayed production. Pushed into its first loss in
seven years last quarter, Tata Motors can produce up to 60,000 Nano’s a year compared with its
plan to have an initial factory capacity of 250,000.
Key component suppliers of Nano are set to reap the benefits of their low-cost technologies that
made the world’s cheapest car a reality, with global biggies such as Nissan-Renault , Toyota,
VW and Honda approaching them for parts for their low-cost cars.
• After pullout from Singur, Tata decided to set up the plant in Sanand, Gujarat.
• Sanand has other advantages - cities like Rajkot (near to Sanand) where 30% of Nano's
components are manufactured.
• Nano has satellite plant at Pant Nagar where assembly lines of Ace Truck have been
modified to produce Nano’s.
Tata Motors deserves credit for substantial technological innovation, done mostly in-house, a
fact praised even by Indian industry rivals. There are no dramatic new inventions, but there are
numerous small yet significant engineering improvements, in the way things are done, both in
design and manufacture. Reminiscent of one of the great small cars, the British Motors’ Mini of
the ‘60s with its engine across rather than along the length and its re-engineered layout, the Nano
has taken compactness and cost reduction to another level. Tata Motors itself has filed over 40
patents, 34 of them in the power train alone. A few dozen partners manufacturing different
important components, such as the engine block, steering column, drives, electrical etc, have also
made substantive innovations in order to meet technical and cost specifications for the Nano. All
apparently worked with the same brief of cost cutting. This happened not by going cheap but
through better design, making things smaller and lighter and, where possible, using different
materials.
The project to create the world's cheapest production car began in 2003. The project was first
presented by India's Tata Motors at the 9th annual Auto Expo on January 10, 2008, at Pragati
Maidan in New Delhi, India.
Tata had pulled out of its Singur plant, in which it had invested Rs 1500 crore, in October 2008.
Tata had decided to pull out of the Singur plant, in West Bengal, because of the opposition by
Trinamool Congress against the production of the Tata Nano in Singur.
After exploring the the possibility of setting up the plant in Maharashtra, Uttarakhand, Karnataka
and Andhra Pradesh, Tata Motors chose Gujarat, where they were given 1100 acres of land in
Sanand, by the Gujarat government. The car was set to roll out in the year 2009. The first Tata
Nano manufactured at the Tata’s Rs 2000 crore-Sanand plant, near Ahmedabad, will be rolled
out by end 2010. Tata Motors is using multiple vendors to have the Sanand plant up and running
as soon as possible.
The Tata Nano was commercially launched on March 23, 2009. Initially, after the launch, Tata
Nano will register bookings of one lakh Tata Nanos till the Sanand plant is ready.Till then, the
Tata Nano will be manufactured Tata’s Pantnagar plant in Uttarakhand, and its manufacturing
facility in Pune. The Tata Nano plant in Sanand is expected to roll out 5,00,000 cars compared to
3,00,000 cars from Singur.