6 Register Number :

Question : Name of the Candidate :

Suggest how should RSWM manage its 1 8 1 3

value chain effectively. Should it try to imitate
M.B.A. (International Business)
the market leaders ? If yes, why ? If no, why
DEGREE EXAMINATION, 2009
not ? What alternative routes to success do
you propose ? ( SECOND YEAR )

( PAPER - XIII )

250. GLOBAL STRATEGIC

MANAGEMENT

May ] [ Time : 3 Hours

Maximum : 75 Marks

PART - A (5 × 3 = 15)

Answer any FIVE questions.

All questions carry equal marks.

1. Define strategic management and state any

two importance.

2. Define global strategies.

3. What do you mean by environment and state

different types of environment.

Turn over
 2 5
4. What do you understand by BCG matrix ?
5. Explain joint venture and state its importance
in global business.
6. What do you mean by global competitive
advantage ?
7. What do you mean by six sigma and state
any of its two important uses in quality
management.
8. What do you mean by retrenchment strategies ?
PART - B (3 × 15 = 45)
Answer any THREE questions.
All question carry equal marks.
9. Explain the process of strategic management
in global business.
10. Briefly explain different types of strategies
and state the merits and demerits.
11. Explain different factors, which determine
global environment.
12. Explain different strategies adopted to focus
global customers.
driving force, Shekhar Agarwal, Vic-Chairman and
Managing Director having little interest in
watching Hindi movies signing up Shahrukh
Khan at a considerable price for celebrity
advertising. From the market side, it has long
been troubled with its commitment to the
loyal middle-class customers as it had to
simultaneously pay attention to the upwardly
mobile upper middle class customers. Then
there was the dilemma of being too many
things to a wide range of audience. RSWM
wanted to have a stake in the export markets
as well as keep its share in the rural markets.
It perceived itself as an efficient producer
and wished to become a flamboyant retailer.
It excelled in basic textile processing yet
dreamt of attaining sophistication in in -house
production of readymade garments. And all
this while it has been a late mover, losing out
to early movers such as Raymonds. No
wonder it virtually landed up on the fringes
of the industry, far behind formidable
competitors like Relieance, Grasim and
S. Kumar.
Turn over
 2 5
4. What do you understand by BCG matrix ?
5. Explain joint venture and state its importance
in global business.
6. What do you mean by global competitive
advantage ?
7. What do you mean by six sigma and state
any of its two important uses in quality
management.
8. What do you mean by retrenchment strategies ?
PART - B (3 × 15 = 45)
Answer any THREE questions.
All question carry equal marks.
9. Explain the process of strategic management
in global business.
10. Briefly explain different types of strategies
and state the merits and demerits.
11. Explain different factors, which determine
global environment.
12. Explain different strategies adopted to focus
global customers.
driving force, Shekhar Agarwal, Vic-Chairman and
Managing Director having little interest in
watching Hindi movies signing up Shahrukh
Khan at a considerable price for celebrity
advertising. From the market side, it has long
been troubled with its commitment to the
loyal middle-class customers as it had to
simultaneously pay attention to the upwardly
mobile upper middle class customers. Then
there was the dilemma of being too many
things to a wide range of audience. RSWM
wanted to have a stake in the export markets
as well as keep its share in the rural markets.
It perceived itself as an efficient producer
and wished to become a flamboyant retailer.
It excelled in basic textile processing yet
dreamt of attaining sophistication in in -house
production of readymade garments. And all
this while it has been a late mover, losing out
to early movers such as Raymonds. No
wonder it virtually landed up on the fringes
of the industry, far behind formidable
competitors like Relieance, Grasim and
S. Kumar.
Turn over