Coursework 1 Explanation

The coursework 1 specifically asks you to do:

Choose a company
o Any company that is legal
o Any company but choose one that is very unique and
interesting to read
o Any company from any country, but companies from
developing and transition countries are better.
o Any company, size does not matter, smaller companies
are better in fact
o Any company, technological advancement is not
important, but companies with advanced technologies
are better
Use theories to explain the internationalisation
o Use Dunning Eclectic Paradigm (OLI) definitely.
o Use Learning Theories of Internationalisation
definitely.
o Choose at least on from Vernons PLC, Porters
Diamond and Network Theories of Internationalisation
o This means you need to cover at least three
theories.
At the end of the coursework
o Advice the company to internationalise to another
country that they are not operating at this moment
o Advice them an entry form such as foreign direct
investment, exporting (direct, indirect) and
licensing.
o Advice them if possible a series of international
expansion possibilities. One location following
another such as. If they build a factory in Mexico,
they can use this to export to Latin American
countries as well as US and Canada.
Structure of the Coursework
o A short introduction that explains the company that
you have chosen and the motive for
internationalisation.
o This should be followed by theories of
internationalisation that you will explain and apply
to your company. For example if you are using
Dunning eclectic paradigm then it is expected that
you should have a section on the ownership, location
advantages and internalisation. Also you should
discuss the entry mode according to decision making
framework that has been explained within the
lecture. The Uppsala school of internationalisation

however should explain and apply establishment

chain, psychic distance and diversification. The
establishment chain should have 2 state and 2 change
elements into it. So I should remind you that I know
the theories but would like to see how you have
applied them within the companies.
o The last section of the coursework should explain
your recommendations.
Important and Useful Advices
o The coursework is related to application of the
theories rather than explaining me the theories
again. Please just explain the application of them.
o Key and most important points in the theories such
as Dunning eclectic paradigm: ownership advantage,
location advantage and internalisation, decision
making framework, export, FDI and licensing are key
phrases that you may want to mark them as bold
within the text. This will help the reader.
o Do not explain the company too much and should
remind you that such analysis like SWOT, five forces
and etc will not be helpful for this coursework.
You should concentrate on the theories of
internationalisation.