Lecture

Defining goals and planning

Project task

Need and utility

Scope and content
Goals and products
Implied change
Stakeholders
Deadlines

Project task

Project
Management
Resources

Environment

Clarification of needs
Why was the project started?
What is the purpose of the project?
Who represents the purpose?
What project results are anticipated? By
whom?
What is the project's perspective?
Where are we in terms of the Five-in-Five
model? our reminder model
3

Goal hierarchy
Purpose of project
What is the overarching meaning? Intention?

Product goals/result goals/deliverables

What does the project have to deliver in terms of products and quality
to realise this intention?
May be divided into sub-goals

Project objectives - Success criteria

What result goals and effect goals + (possibly) policy goals must be
rated as success criteria: is the delivery acceptable?

Effect goals
What effect should the customer achieve/have/experience?

Purpose
Why is the project being carried out?
Once the project has been carried
out, what type of overall impact are
we looking for?
Question: why...
We want to improve our position in a
future deregulated electricity market.
We will be more market oriented.

Product/result goals
What is the project's product/result/
deliverables?
What should the product quality be?
Question: what...
To set up new
customer service
department.

Project objectives - Success

criteria
Which goals determine the success of
the project?
How do we measure these selected
goals?
More satisfied and loyal customers are created
Measured by customer satisfaction survey ex 10 %
increase in customers who are very satisfied with
Strkstrm.

Effect goals
What effects should the customers perceive, i.e.
that we can measure later on?
Question: how did it go?
Answer:
Customer satisfaction
On a scale of 1 to 10, the customer must
give an overall satisfaction rating of 8
after one year.

Defining goals
Effectiveness
Productivity (efficiency)

Input

Production (project)

(Ressources)

Output

Outcome

Result goals
Product goals
Deliverables

Effect goals

Succes criteria = project objectives

International Project
Management Programme Orifarm

Targets must be SMART(E)

Specific
Measurable
Accepted/ambitious/agreed
Realistic
Time delimited
(Effective for the customer)

10

Defining goals
Goals can involve
Input: resources, budgets, etc.
Output: delivered service, products
Effective goals are particularly defined by
the customer: does it generate value?
Policy goals: other goals besides input,
output and impact goals (outcome), e.g.
Procedural considerations, impact on/by stakeholders (e.g. pollution),
corporate strategy, etc.
International Project
Management Programme Orifarm

11

Exercise: Strkstrm Ltd

Group work
Identify the purpose, result/product
goals for the project, success criteria
and
Present the groups recommended
success criteria in class.

12

PPSOP Model
In almost all projects, the process for systems and product development and for the
organiza7onal change process include renewal and changes of ve elements:

Products - products and services adapted by opera7ons

Processes - business processes of opera7ons, that include
key and suppor7ng processes necessary for the opera7ng
organiza7onal unit to deliver its products and services
Systems - the technical systems and informa7on systems
suppor7ng opera7ons
Organiza7on - the opera7ng units organiza7onal
structure, roles and division of tasks, alloca7on of
responsibility, performance measures etc.
Persons - employees who will have to func7on in
opera7on when the project has been implemented, oCen
with new competencies required, values, desired
behavior and performance norms, incen7ve schemes etc.

MABR

Exercise: Strkstrm Ltd

Group work
Use the PPSOP model and identify the
change areas in Strkstrm.

14