Академический Документы
Профессиональный Документы
Культура Документы
ENTREPRENEURSHIP
DEVELOPMENT, ERANDWANE, PUNE-411038
COMPANY CERIFICATE
This is to certify that the project report entitled Marketing &
Sales in YAMAHA at Mahesh Motors Submitted to the
Bharati Vidyapeeth Deemed University, Pune in partial fulfillment
of the requirement for the award of degree of MBA is an original
work carried out by Mr Prateek Kapil under the guidance of Mr
ARUN KUMAR. The matter embodied in this project is a genuine
work done by Prateek Kapil to the best of my knowledge and
belief and has not been submitted before, neither to this
university nor to any other university for the fulfillment of the
requirement of any course of study.
CERTIFICATE
This is to certify that the project titled Marketing & Sales in
YAMAHA at Mahesh Motors is an academic work done by
Prateek Kapil submitted in partial fulfillment of the
requirement for the award of degree of MBA Bharti
Vidyapeeth Deemed University ,Pune .it has been completed
under the guidance of Mrs. ANURADHA YESUGADE. WE
are thankful to Mahesh Motors for having allowed our
student to undergo project work training .The authencity of
the project work will be examined by the viva examiner
which includes data verification, checking duplicity of
information etc. and it may be rejected due to non fulfillment
of quality standards set by the Institute.
DR SACHIN S. VERNEKAR
(DIRECTOR IMED)
DECLARATION
I would
neither
means.
already
PRATEEK KAPIL
ACKNOWLEDGEMENT
CHAPTER 1: INTRODUCTION
AUTOMOBILE INDUSTRY
Indian automobile industry has grown leaps and bounds since 1898, a
time when a car had touched the Indian streets for the first time. At
present it holds a promising tenth position in the entire world with
being number two in two wheelers and fourth in commercial vehicles.
With standing a growth rate of 18% per annum and an annual
production of more than 2million units, it may not be an exaggeration
to say that this industry in the coming years will soon touch a figure of
10 million units per year. Besides a steady growth in India's fiscal
system, the expansion of Indian middle class has also played a major
role in drawing the attention of international auto manufacturers
towards the Indian Automobile Market. Forever, India is one nation
which provides skilled workforce at cut-throat prices making itself a
preferable manufacturing centre. The magnetism of the Indian markets
and the decline of global auto industries such as Japan, Europe and US
have triggered the influx of new conglomerates along with huge capital
investments in the sector.
Consolidated
1,521,207 million yen
Parent
597,577 million yen
Sales Profile (Consolidated)
by Region
by Product Category
Yamaha made its initial foray into India in 1985. In August 2001, Yamaha Motor India
became a 100% subsidiary of Yamaha Motor Co., Ltd, Japan (YMC). In 2008, Mitsui &
Co., Ltd. entered into an agreement with YMC to become a joint-investor in the company
"India Yamaha Motor Private Limited (IYM)". IYM's manufacturing facilities comprise
of 2 State-of-the-art Plants at Surajpur (Uttar Pradesh) and Faridabad (Haryana). The
infrastructure at both the plants supports production of motorcycles and parts for the
domestic as well as overseas markets.
With a strong workforce of more than 2,300 employees, IYM is highly customer-driven
and has a countrywide network of over 1200 customer touch-points including 400
dealers. Presently, its product portfolio includes YZF-R15 Version 2.0 (149.8cc), Fazer
(153cc), Fazer Version 2.0 (149cc), FZ-S (153cc), FZ-S FI Version 2.0 (149 cc), FZ
(153cc), FZ FI Version 2.0 (149 cc), SZ-S & SZ-RR (153cc), SZ - RR Version 2.0 (149
cc), Saluto (125cc), SS125 (123cc), YBR125 (123cc), YBR110 (106cc), Crux (106cc) and
Scooters Ray (113cc), Ray Z (113cc), Alpha (113cc) and Fascino(113cc). Its import
portfolio includes VMAX (1,679cc), YZF-R1M (998 cc), YZF-R1 (998cc) and FZ1
(998cc).
The other Yamaha Motor Group Companies in India include:
Yamaha Motor India Pvt. Ltd. (YMI) is a 100% subsidiary of YMC and functions as
the regional headquarters and corporate control body of India business operations for
YMC. YMI is responsible for Corporate Planning & Strategy, Business Planning &
Business Expansion and Quality & Compliance Assurance of Yamaha India Business.
Yamaha Motor India Sales Pvt. Ltd. (YMIS) is a 100% subsidiary of YMC. YMIS is
established by YMC to provide Sales & Marketing services to IYM. Headquartered in
Chennai, YMIS supports IYM to market and sell its motorcycles & scooters in domestic
as well as export markets.
Yamaha Motor Research & Development India Pvt. Ltd. (YMRI) is a 100%
subsidiary of YMC. YMRI is established by YMC to provide R&D and Product
development services to IYM. Headquartered in Surajpur, Gautam Budh Nagar (U.P.),
YMRI is engaged in developing new products for IYM for its domestic as well as export
markets. YMRI is the fifth overseas R&D headquarters for Yamaha Motor Group
following Italy, Taiwan, China, and Thailand.
VISION
We will establish YAMAHA as the "exclusive & trusted brand" of customers by "creating
Kando" (touching their hearts) - the first time and every time with world class products &
services delivered by people having "passion for customers".
MISSION
HISTORY
We put customers first in everything we do. We take decisions keeping the customer in
mind.
Challenging Spirit
We strive for excellence in everything we do and in the quality of goods & services we
provide. We work hard to achieve what we commit & achieve results faster than our
competitors and we never give up.
Team-work
We work cohesively with our colleagues as a multi-cultural team built on trust, respect,
understanding & mutual co-operation. Everyone's contribution is equally important for
our success.
Frank & Fair Organization
We are honest, sincere, open minded, fair & transparent in our dealings. We actively listen
to others and participate in healthy & frank discussions to achieve the organization's
goals.
1COMPETITORS ANALYSIS
Bajaj Auto Ltd. Established in 1945 Bajaj Auto Ltd was incorporated as
a TRADING COMPANY. Till 1959,they imported scooters and threewheelers from Italy and sold them in India. The company got a
production license in the year 1959 and fastened a technical
collaboration with Italian PIAGGIO in 1960.Bajaj Auto Ltd. is one among
India's top ten companies in terms of market capitalization and among
the top five in terms of annual turnover. The company started
producing scooters in the year 1961 and followed three-wheelers
production in 1962. Its collaboration with Piaggio expired in 1971 and
since then, their scooters and three-wheelers are being sold with the
Hero Honda Motors Ltd. Hero Honda Motors Ltd. is a result of the joint
venture between India's Hero Group and Japanese Honda Motors
Company in the year 1983. This joint venture has not only created the
worlds single largest two wheeler company but also one of the most
successful joint ventures worldwide. Hero Honda is globally known of
being the most fuel-efficient and the largest CBZ selling Indian
Motorcycle Company. This is a relationship so harmonious that Hero
Honda has managed to achieve indigenization of over 95 percent, a
Honda record worldwide. The below chart shows the golden years in
the history of HERO HONDA :- 1985 CD-100 1989 SLEEK 1991 CD-100
SS 1994 Splendor 1997 Street 1999 CBZ 2001 PASSION 2002 DAWN,
AMBITION CD-DAWN, SPLENDOR +, PASSION +, 2003 KARIZMA SUPER-
TVS Motor TVS Motor is a leading and trusted two wheeler company
began with the vision of TVS Scooty the founder of the Sundaram
Clayton Group, the late T.S. Srinivasan - to design, develop and
produce an affordable moped for the Indian family. This vision was
realized in 1980 when TVS 50, India's first two-seater moped rolled out
of the factory at Hosur in Tamil Nadu, Southern India. The company has
been known for its ruggedness and reliability. TVS 50 was successful
and it has smoothened the way for many successes for TVS Suzuki
even before its launch in the market. The TVS 50 XL is especially
designed for individuals who want economy fused with sporty looks.
Recently new XL Super with a 70 cc high-tech Power Pack is all set to
redefine the category of mopeds in the country. The Suzuki Samurai
was launched for the time conscious urban commuter. The Max 100 R
was engineered for those who demanded strength and ruggedness.
Along with them all, Suzuki Shogun was for those who wanted raw
power.TVS Motor has continually worked on innovation of the
motorcycle segment along with two wheeler range. The Suzuki Shaolin,
developed by TVS Suzuki is India's first 5-speed, 140 cc motorcycle.
Another example of the company success is TVS Scooty, a60 cc
Scooter which keep one step ahead of its time in India.TVS Motor has
been coveted 2 IT awards, one of them is bagging the SAP ACE
2008award for Customer Excellence and the other one is 2008
Symantec South Asia Visionary Award. Along with this, it is the first
company in the world to be honored with The Deming Prize for Total
Quality Management. In September 2008, the company has got 19%
growth for registering total two wheeler sales of 137,246 units. The
company is the third largest two-wheeler manufacturer in India and
ranks among the top ten globally. The company was the first in India to
launch 2-seater 50cc moped and100cc Indo-Japanese motorcycles. At
present TVS Apache, TVS Victor, TVS Scooty, TVS Centra and TVS Fiero
are the popular bikes in Indian market. In all, team TVS has triumphed
each and every race and rally in the country from the road to
racetrack, with each of the TVS bikes being a winner. And each time
the Team TVS has won on the track or off it; our customers have
secured a better product for their personal transportation.
Royal Enfield Motors Ltd. Established in 1955, Royal Enfield was the
brand of the Enfield Cycle Company. Royal Enfield is one the oldest bike
on the road. The company is well known for producing motorcycles, but
they also produce bicycle, stationary engines, lawnmowers and rifle
small parts for the Royal Small Arms Factory in Enfield. Royal Enfield
Motors Ltd. has its headquarter situated at Thiruvottiyur, Chennai,
Tamil Nadu, India. In 1990, Royal Enfield entered into a strategic
alliance with the Eicher Group, and later merged with it in 1994. The
annual turnover of the company is Rs.10 billion. The Eicher Group has a
range of interests in the automotive industry, including small trucks,
tractors, exports, automotive gears, management consultancy and
cartography. The corporate philosophy of Royal Enfield Motors Ltd. is
built around quality and unflinching loyalty to the customer, a few
reasons why the legendary Bullet is not just a bike but a motorcycling
icon. The ruggedness and reliability of the bike is endorsed by the
army, the police, the paramilitary forces and over 500 institutions
which form part of the die-hard customer base of the Bullet, dubbed
the "Rajagadi", or royal vehicle. The innovative ideas of the Royal
Enfield - Eicher nexus are exhibited in the new line of Enfield bikes and
the global technological tie-ups. Royal Enfield has existing technical tieups with :- Criterion Engineers, UK for a new 5 speed transmission
system.- DB Designs, UK for styling.- AVL, Austria for new engines.- FW
Egli for high power engines for 535cc and 624cc.Royal Enfield Motors
Ltd. operates out of 12 area offices, 16 depots, over 250 dealers and
150 authorized service centers in India. The company also exports its
products to over 20 countries including Canada, France, Japan, USA,
SWOT ANALYSIS
A scan of the internal and external environment is an important part of
the strategic planning process. Environmental factors internal to the
firm usually can be classified as strengths (S) or weaknesses (W), and
those external to the firm can be classified as opportunities (O) or
threats (T). Such an analysis of the strategic environment is referred to
as a SWOT analysis. The SWOT analysis provides information that is
helpful in matching the firms resources and capabilities to the
competitive environment in which it operates. As such, it is
instrumental in strategy formulation and selection. The following
diagram shows how a SWOT analysis fits into an environmental scan:
SWOT Analysis Framework Environmental Scan / Internal Analysis
External Analysis / / Strengths Weaknesses Opportunities Threats |
Weaknesses
Fuel efficient
Style statement
Extremely price sensitive
Convenient in heavy traffic
Short PLC
Cheap and affordable
High R and D costs
Easy and cheap finance availability
Patents
Good reputation among customers
CHAPTER 2: Research
Methodology
OBJECTIVES
To know the customers perception regarding launch of new bikes FZ
& FZS by Yamaha.
Types Of Research
Quantitative research
Quantitative research is generally associated with the positivist/post
positivist paradigm. It usually involves collecting and converting data
into numerical form so that statistical calculations can be made and
conclusions drawn.
Qualitative research
Qualitative research is the approach usually associated with the social
constructivist paradigm which emphasises the socially constructed nature of
reality. It is about recording, analysing and attempting to uncover the deeper
meaning and significance of human behaviour and experience, including
contradictory beliefs, behaviours and emotions. Researchers are interested in
RESEARCH DESIGN
This study is a mix of explorative and formal methodologies adopting
monitoring and observing to study the dealerships in Saharanpur and
communication to elicit responses from customers. This is a cross
sectional study done during the months of June and July. For the
customer satisfaction study a questionnaire was formulated containing
close ended questions which were sent out for response through the
internet and mainly through personal interviews of customers at
Yamaha dealerships. This data was later analyzed using SPSS through
performing the cross-tabulations on various involved variables. Results
of this step formed the basis of the recommendations given to the
company. To know the Yamaha reputation and sales promotion in
motorcycle market, census method was chosen and all the dealership
were individually visited in the area of Saharanpur, Bawa Auto
Sales(Hero Honda), I did a market survey by taking open interviews to
the dealers and brokers of the market.
DATA COLLECTION
Research included gathering both primary and secondary data.
PRIMARY DATA - Primary Data was very crucial to collect so as to know
various past & present consumer views about bikes and to calculate
the market share of this brand in regards to other brands. Fresh
primary data was collected by taking direct feedback from customer
which involved face to face interview with the customer as well as
through telephonic interview with the customer , all the FZ customer
who visited the dealership showroom for the service of their bikes were
questioned in order to find out the customer satisfaction level.
CURRENT SCENARIO:
CURRENT POSITIONING:
ECONOMY BOXER AT & CT AND CALIBER. DAWN, CD100, CD100SS, JOY.
MAX 100, MAX 100 R
EXECUTIVE CALIBER CROMA, PULSAR 150. SPLENDOR, PASSION.
SAMURAI, VICTOR
PREMIUM PULSAR 180.
CBZ.FIERO
BAJAJ HERO HONDA TVS
Let us first identify the current market leaders in each category. In the
economy segment Bajaj is the leader with 46% of the market share
with boxer being the largest selling bike in this segment. In the
executive segment Hero Honda is the clear leader with 67% market
share with splendor and passion leading the market in this segment
and will continue to do so in the near future well now we come to the
most controversial segment which is the premium segment since the
current market leader according to the sales of the past few months is
CBZ but then pulsar has arrived and the consumer choice clearly shows
that this place will be reserved for pulsar for some time as a counter
attack hero Honda too would be launching a bike in this segment but it
is too early to comment on that.
Posting flat growth of 0.14 percent in June 2015, the largest twowheeler seller, Hero MotoCorp sold 542,362 units (June 2014:
541,594). An official communication states As the industry had built
up stocks due to the sluggish market, HMCL reduced inventories in Q1.
The companys retails are currently better than dispatches, which
means that Hero has been working on reducing its accumulated stock
at the dealership as well as the factory level.
Hero rolled out two models Passion Pro and Xtreme Sports recently
to boost its regional sales in the motorcycle portfolio. While the
company has planned a number of launches during the next four-five
months, it is also looking at adding a few new export destinations this
fiscal.
Honda Motorcycle & Scooter India has shown decent domestic
growth of 7.24 percent during June 2015, but this has come on the
back of its rising scooter sales year-on-year. The company, which had
sold 309,374 units in June last year, sold an overall 331,782 units last
month.
HMSIs motorcycle sales are sharply slowing down and June 2015s
112,132 bike sales are down 21.47 percent (June 2014: 142,782
motorcycles). However, countering this fall in volume, its scooter
portfolio has notched 31.85 percent growth selling 219,650 in June
2015 (June 2014: 166,592). Notably, the company has, including its
export volumes for Q1 FY2015-16, crossed one-million units mark for
the first time. Between April-June 2015, HMSI has sold 1,056,810 units,
which includes its domestic as well as export sales.
The company, which has recently rolled out the 2015 editions of its
Activa and Aviator scooter models, is increasingly focusing on making
India its largest contributor to its global sales.
At the launch event recently, Keita Muramatsu, president and CEO,
HMSI and Honda Motor India, said: India is a focus market for Honda
and it is significant that Hondas two-wheeler operations in India is the
second largest contributor to Hondas global sales. Today, one in every
four two-wheelers sold by Honda worldwide is from India. I am
confident that given our continued investment and growth, we will
become No. 1 two-wheeler market for Honda globally within the next 23 years. Hondas future growth in India will be co-driven by its scooter
portfolio. Honda dominates this segment with every second scooter
being sold today in India being a Honda. At the same time, Honda is
expanding its production capacity foreseeing the future potential of
automatic scooter demand. Our upcoming fourth plant will be the
worlds largest only scooter plant and will start operation at Gujarat in
early 2016.
Bajaj Auto, which is now witnessing the results of its multiple launches
in the early months of this calendar year, registered total sales of
287,582 units (including exports) during June 2015, up 9.68 percent
(June 2014: 262,202). This is thanks to the sales of its CT commuter
model, which is seeing a surge in demand.
TVS Motor Company sold 177,769 units in June 2015, up 4.69
percent (June 2014: 177,769). Surprisingly, the company recorded
better growth in motorcycle sales than its scooter portfolio.
While its scooter sales grew 4.99 percent to 61,241 units in June 2015,
from 58,328 units in June 2014, motorcycle sales grew by 15.56
percent, increasing to 88,675 units in June 2015 from 76,734 units in
June 2014. Meanwhile, the company, which is soon planning to enter
into the midsized motorcycle segment, is tightly keeping its new
product developments tightly under wrap.
Banking on the growth of its scooter models, India Yamaha
Motor registered total domestic sales of 51,432 units in June 2015, up
by 26.47 percent (June 2014: 40,666).
The numbers are a sign of Yamahas robust business plan and
strategic customer engagement programs. We witnessed brisk growth
due to our robust product line-up and new launches during the year so
far. Our new Fascino scooter and 125cc Yamaha Saluto have been
Also, the new range of Alpha, Ray and Ray Z scooters with Yamahas
next- generation Blue Core engine concept continues to be a
fundamental growth driver for us, said Roy Kurian, vice-president
Sales & Marketing, Yamaha Motor India Sales.
Suzuki Motorcycle India sold 32,628 units, 31.50 percent up (June
2014: 24,812). Atul Gupta, executive vice-president, SMIPL, said:
Several factors have come together to propel us onto a consistent
growth path. This is because of Suzukis marketing efforts and also the
perceived upswing in consumer mood. The aggressive marketing
initiatives for the Gixxer have generated a lot of excitement and
interest in Suzukis flagship
product.
Customer satisfaction
A term frequently used in marketing, is a measure of how products and
services supplied by a company meet or surpass customer expectation. In a
survey of nearly 200 senior marketing managers, 71 percent responded that
they found a customer satisfaction metric very useful in managing and
monitoring their businesses. It is seen as a key performance indicator within
business and is often part of a Balanced Scorecard. In a competitive
marketplace where businesses compete for customers, customer satisfaction is
seen as a key differentiator and increasingly has become a key element of
business strategy.
Customer satisfaction
Profit
Growth
Corporate performance
New product innovation
One stops shopping
Word or month
Loyalty in crises
Higher price
Repeat buying
CURRENT ISSUES
New Delhi, 01st September 2015: India Yamaha Motor Pvt. Ltd.
announced that it has registered a growth of 15% in domestic sales in
August 2015 as compared to the corresponding period last year. This
can be attributed to the company's innovative ongoing customercentric activities, exciting product line-up and the addition of the YZFR3 super sports model launched recently. Further, the company went
aggressive on the dealership expansion drive across the nation.
The company sold 61,440 units in August 2015 as against 53,242 units
sold in August last year in the domestic market thereby registering a
domestic sales growth of 15%.
Commenting on the company's gradual growth, Mr. Roy Kurian, Vice
President - Sales & Marketing, Yamaha Motor India Sales Pvt.
Ltd. said, "Despite various factors like increase in input costs and
weakening rupee causing industry figures to go sluggish in August, we
have continued our growth which is also due to Yamaha's robust
business plan and strategic customer engagement programs. For
young buyers now, vehicle design, performance and features
encourages purchase. Our new stylish Scooter 'Fascino' and 125 cc bike
Yamaha Saluto have catered to such demands and indeed been key
products in boosting our sales along with our fundamental growth
drivers like new range of Alpha, Ray and Ray Z scooters for the year
2015 enabled with Yamaha's Next Generation 'Blue Core' engine
concept. Also, much awaited YZF-R3 launch in India during August'15
has garnered very good response in terms of bookings. With these
developments, we hope to garner major sales and will be able to post
some record numbers in the coming months too."
India Yamaha Motor Pvt. Ltd. recently launched yet another exciting
offering - the YZF-R3 sports model. The YZF - R3 will cost the Indian
buyers Rs. 3,25,000 (ex showroom Delhi) and will be available at select
authorised Yamaha dealerships in two exciting colour schemes - Racing
Blue and Black Lightning. The YZF-R3 is a model that takes the R-Series
technology and know-how Yamaha has accumulated since the original
YZF-R1 and brings the world of the "YZF" lineup to the 321 cc
displacement class. It inherits the high level of riding performance and
styling DNA worthy of an R-Series model while also being easy to
handle in daily use. The YZF-R3 is expected to attract younger racing
enthusiasts looking for their first racing bike. Currently the Supersports
segment (250cc to 600cc) is doing around 1000 bikes a month and
Yamaha's plan is to attain a 20% market share in the segment.
New Development
The much awaited YZF-R3 sports model from Yamaha hits the Indian
Roads
India Yamaha Motor Pvt. Ltd, today, launched yet another exciting
offering - the YZF-R3 sports model.
Yamaha Motor India Sales brings new Saluto with Disk Brake in Vibrant
new colors
Yamaha Motor India Sales Pvt. Ltd., today, launched an all new range of
its economical and practical motorcycle 'Saluto' with disk brake.
Yamaha strengthens its scooter line up with the All New Fascino
India Yamaha Motor Pvt. Ltd. (IYM), today announced the launch of its
fascinating new scooter 'Fascino' - a new fashionable scooter with the
concept "Rich & Classy Modern Retro" design for the Indian Market.
Yamaha strengthens the 125cc segment with the launch of the
Economical and Practical - 'Saluto'
Supplier
Dealer
NPONGO
Student
Press
Other
Other
Q3. Please give us your opinion of CSR 2014 and your reasons.
Amount of information :
Very full information
Easy to understand
Insufficient information
Hard to understand
Q4. What articles interested you and what did you think of
them?
Approach to and Basic Policies of CSR
Corporate Governance
Customer
Shareholders Investors
Employees
Business Partners
Communities
The Environment
Your reasons : (100 words)
Male
Female
CHAPTER 5:
FINDINGS OF THE STUDY
CONCLUSION
The study which we conducted on the two wheeler automobile sector is a very
important topic of automobile sector. Two wheeler automobile sector is the backbone of
the automobile sector in India. After deep research, analysis and getting information about
companies as formulated that the two wheeler automobile companies achieved success in
the market. Throughout the study we found the Two wheeler manufacturer having very
new and modern technology in their bikes, they have a good market share in
India, many of MNC's like Honda, Yamaha ,Suzuki are also giving large competition.
C onclud ing the performanc e of the compan y related to tw o w heel er
s ector in India, getting their market share and growth and what are services
they are providing after sales. Hero Honda has managed to put in spectacular
performance going from strength des pite increas e in co mpe tit ion;
the compan y' s s ales have w itnes s ed an uptrend, registering an average growth
of 42% in the three years under review. H ero H onda has manag ed to ach ieve this
bec aus e its s trong brand image and proven product quality underpinned the
performance growth in recent years. Apart from the s trong brand "s plendor" the
co mp an y' s perfor ma nce acros s the s pectru m of the motorcycle market helped
it exploit the growing demand for 4-stroke motorcycle.
At the lower end the company has CD 100 SS at middle level
splendor, passion and Dawn the CBZ Extreme/ Karizma range is
targeted at premium segment.
Some years back Hero Honda are getting
stiff competition because of Bajaj, TVS and Yamaha have a
presence in 125cc bikes segments where Hero Honda has not any
presence in this segment. Now this gap is filling up by Hero
Honda's new Splendor NXG, Glamour. But still there is a gap
between 150cc to 225cc segment which is most preferable
segment by youth today. With ne we r a nd be tte r mode ls a re
c om i ng up cus tome r has be tte r and bigge r choices to choose
from. It is the competition on various aspects such as price,
design technology, after sales services and even purchases offers,
which provides to both buyer and seller. E ve n ma ny de a le rs a re in
v ie w tha t toda y He ro H onda a nd Ba ja j, thr ives on
competition. Right now it seems that the real war is between Hero
Honda and Bajaj auto. But one cannot discount the fact that there
are other players, who are gaining strength day by day.
SUGGESTIONS
It is ve ry ha rd to hol d the puls e o f a cus tome r in the
m a rke t. Customers satisfaction is different for different people at
different situations; the following were some of the suggestions given to the
Yamaha Motors Ltd to improve the sales of Yamaha Two Wheelers.
The cost of accessories & spare parts of Yamaha Two-wheelers
should be reduced.
As a promotional measure, Yamaha Motors Ltd may go for free service
camps. This will increase the customers loyalty.
Cost of the Two-Wheelers is little bit high as compared to others.
The sales have to be motivated by providing better incentives.
Direct contact with potential customer and explaining the strengt
hs andadvantages by using their products will help in increasing
the sales of the company.
As the location of the show room is ideally located with
m i d d l e c l a s s population, Yamaha Motors Ltd should try to give more
advertisements in news paper, bill boards in that area to enable easy
recall of the people for Yamaha Motors Ltd.
BIBLIOGRAPHY
BOOKS
WEBSITES
www.google.com
www.wiki.com
www.yahoo.com
www.yamahamotorindia.com