INTRODUCTION

Back in the old days, water was just plain water. Something to replenish and revitalize
oneself, a way to refresh. But as the years have gone by, people especially businessmen
seeking innovation had to find ways to make water not so plain anymore. Trying to create a
product that is distinct yet suited to our modern masses, something that is better than the
others. The only flaw in this process is that proprietors and companies have cared too much in
beating the competition and generating profit but cared too little in helping the customers.
Softdrinks, fruit juices, flavored waters, chocolate drinks and many more types of thirst
quenchers have been introduced to the market and we have observed that the major
percentage of these products are processed at their most; filled with chemicals, unnatural
sweeteners, preservatives and loads of artificial flavorings. In this modern world of fast and
efficient we have forgotten to take care of our health. And now, making an attempt to
breakthrough with a product worth selling, we are introducing the Detox water. Eventhough
this idea is not new and many recipes have been put up in the internet, very few
establishments we know of sells this kind of product. It is very simple to create at home, but
the question is how many of us have the time and the means to do so? And thats our very
purpose, to offer the people who are to busy to care about what they are drinking as long as

they are refreshed, a lighter beverage. A product that costs less, but contains more.

SOCIAL
SIGNIFICANCE

Whether youre trying to lose weight or you simply want to look and feel healthier, one of the
best ways to rid your body of harmful toxins is to drink water. Just 6 to 8 glasses every day
will help to keep you hydrated and keep your vital organs in their best possible health.
You dont have to drink plain water, however. In fact, there are a number of things that you
can add to your water that will not only boost the taste, they will help to flush those harmful
toxins out of your body.
Significance to the community
Our body can eliminate wastes and toxins on its own without us having to consciously tell
each organ to do its job. However, in these times of increased environmental pollution,
processed foods, and toxic body care products, it takes conscious effort to stay healthy. This is
where detox cleanse comes in.
Detox waters have become very popular and there are many different recipes that you can
make. These waters contain ingredients like lemon which helps to flush harmful toxins from
your body, mint which aids in digestion, cucumber which contains anti-inflammatory

properties. Our product does not only rid your body of toxins but helps to flush fat from your
body as well. Cucumbers are diuretics can help you to avoid water retention. Lemons and
limes help to flush out toxins from your digestive tract while apple helps boost your
metabolism.
Detoxing helps your body purge any excess waste it has accumulated. It cleanses your liver,
kidney, and colon. It boosts your energy and aids in your weight loss. It also boosts your
immune system and improves your skin condition. Most especially, it gives you an improved
sense of well being.

BRIEF HISTORY OF WATER DETOX

Fasting, or water detox, has been a religious practice for thousands of years. Ancient Greek
philosophers, Biblical characters and spiritual leader Mahatma Gandhi all practiced water
detoxification for improved health and spiritual cleansing. Water detox releases toxins into
your system very quickly and can be detrimental if approached too quickly.
Fastingresearch.org notes that water detox, or fasting, was a practice in ancient Roman and
Egyptian society. Roman and Greek scholars believed the technique brought inner
transformation and improved health. Ancient Egyptians used fasting for spiritual
transformation. More recently, fasting has been used for health benefits including disease
prevention and improved vitality.
This water detox procedure can be carried out by an elimination diet over the of several
weeks, slowly removing caffeine, meat, sugar and artificial additives from your daily food
intake. Spend a few days eating only whole fruits and vegetables. Move on to consuming only
water and fresh-pressed fruit and vegetable juices. Then proceed to a water-only diet for one
to three days. After the fast, reverse the plan and slowly add foods back into your diet.

ORGANIZATION AND MANAGEMENT

ORGANIZATIONAL AND MANAGEMENT ASPECT

I.

INTRODUCTION

Most of us dont think about the water we drink. We turn on a tap, fill a
glass, and drink. But how much water do you really need to drink every
day? What can you do if your tap water suddenly became contaminated?
According to the 2005 Little Green Data Book of the World Bank, one out
of five Filipinos does not get water from formal sources. Only 77 percent of
the rural population and 90 percent of those in urban areas have access to
an improved water source and only 44 percent have direct house
connections. Those without house connections access water from wells,
springs, communal faucets, and/or from small scale informal providers
(Madrazo, A., 2002).
The Governments monitoring data indicates: Just over a third or 36
percent of the countrys river systems are classified as sources of public
water supply: up to 58 percent of groundwater sampled is contaminated
with coli form and needs treatment; approximately 31 percent of illness
monitored for a five-year period were caused by water-borne sources; and
many areas are experiencing a shortage of water supply during the dry
season. In the four water-critical regions, water pollution is dominated by
domestic and industrial sources. Untreated wastewater affects health by
spreading disease-causing bacteria and viruses, makes water unfit for
drinking and recreational use, threatens biodiversity, and deteriorates
overall quality of life. Known diseases caused by poor water include
gastro-enteritis, diarrhea, typhoid, cholera, dysentery, hepatitis, and more
recently, severe acute respiratory syndrome (SARS). Especially in urban
areas, water quality does not meet the standards set by the national
government. As a result, waterborne remain a severe public health
concern in the country. About 4,200 people die each year due to
contaminated drinking water.
People need to drink water in order to live. However, because of human
introduction, directly or indirectly, of substances into the marine
environment, our waters become polluted and undrinkable. Because of the
high demand for cleaner water, starting a water refilling station or bottled
water
product becomes
one
of
the
most promising
and
profitable business today.

One of the most important parts of running a successful business is that

you have to have a good management team. Not only that but you have to
have your business organized in a way that your management team can
be most effective. Making sure of this can be tricky but it has to happen if
your business is going to be successful.

The reason that you need to make sure that you have a good organization
and management team for your business is that it will keep things running
smoothly. It will ensure that everybody knows what they are supposed to
be doing and what the goals of the business are. This will keep everyone
on the same page and working towards the same goals. Most companies
know that they have to have a good management team and organization,
the problem is that they don't know how to create it.
Management has always been a vital part of a business entity for this is
the people or the process than involves planning, organizing, leading
staffing, motivation and control. In a feasibility study it is imporatant to be
discussed the management and organizational aspect for in here, the
business states its operational and financial policies, hiring policies,
remuneration to its employees, business objectives and of course the
organizational structure. We disclose here how the organization will
operate and the standard procedure in each activities involving the daily
operations. Furthermore, management in an organization or in a business
entity is expected to utilize its human resources properly and maximize its
available resources. They're also responsible in putting plans and
strategies into effect and ensure that the goals are met.
II. FORM OF OWNERSHIP
Here in the Philippines, a business entity that is owned and operated by
one person is very common. The sole owner is the one responsible and in
control of the entity, also the recipient of all the benefits and profits. Setting
up and managing a sole proprietorship is easy and inexpensive compared
to other types of business ownership. It is simple demand to be formed
from the legal requirements up to the tax responsibilities make it
advantageous for the business owner. The pre-operating capital of the
business is

ORGANIZATIONAL CHART
OWNER

HELPER

An organizational chart (often called organization chart, org chart,

organigram (me), or organogram) is a diagram that shows the structure of an
organization and the relationships and relative ranks of its parts and
positions/jobs. The type of above diagram is the flat organizational chart.
This kind of chart has little or no levels of middle management and
typically consists of two levelsthe top administrator (owner) and the
workers (helper). In other companies like this, the workers have more
responsibility and are more directly involved in decision-making. The idea
is that well-trained workers will be more productive when they are more
directly
involved
in
the decision
making process,
rather
than
closely supervised by many layers of management. It promotes employee
involvement through a decentralized decision-making process. Comments
and feedback reach personnel involved in decisions more quickly. Expected
response to customer feedback becomes more rapid.
BUSINESS OBJECTIVES
Setting objectives is a specific management tool that creates a target for
business owners to achieve. Objectives can be company-wide goals,
specific to the division or department and individual employee
expectations.
VISION
Be a provider to our future customers of a more natural and unprocessed
beverage at an affordable price to aid them in achieving a nutritious
lifestyle.
MISSION
To offer the CMU population and surrounding residents with an
inexpensive, thirst quenching refreshment packed with health benefits and
introduce them to a more beneficial drinking habit.

OBJECTIVES GENERAL
-To assure every CMU students and staff that we will provide a satisfying
drink .
SPECIFIC
-To offer a healthy drink at a very affordable price.

-Establish good reputation and gain customer loyalty.

HIRING STRATEGIES
One of the most important jobs of the owner of a business is to hire the
most suitable employee/s to perform the services needed for the business.
It is necessary that the hired employee is able to perform the tasks, in
preparation of the product, in serving it to the customers, the ethics
needed in treating his co-workers and moat especially, the customers. The
owner, as a sole proprietor, may consider hiring them by means if
accepting bio-data or resume and also through referrals given by
acquaintances, friends or family. Referrals are excellent sources for great
hires. Applicants will be chosen through screening and meeting the
qualifications set by the owner. After being hired, employee/s will be on
contractual basis.
QUALIFICATIONS
HELPER
- Male/female
- 18-25 yrs old
- Good interpersonal skills
- Trustworthy and reliable
- With pleasing personality
- Good health conditions
JOB DESCRIPTION
OWNER
-Responsible for the hiring of employees
-Supervise the daily routine of operation
-Provide the financial needs of the business
-Monitor the supplies in making the product
-Lead the necessary maintenance and repairs of the store
-Provide and execute rules and regulations
- Resolve customer complaints
- Serves as the full-time cashier of the business
- Give exact amount of change to the customers

- Tabulate sales bills using calculators.

- Count money in the drawer at the beginning and ending of shifts.
- Responsible for safekeeping of money.
HELPER

- Should arrive on or before 7:45 AM

- Prepare the needed equipments and ingredients for the product
-Prepare the product as clean as possible
- Maintain cleanliness in the working area

PROPOSED COMPENSATION PACKAGE SCHEME

POSITION

Helper

Rate

per

day

WEEKLY

MONTHLY

YEARLY

(PHP)

(PHP)

(PHP)

(PHP)

100.00

700.00

3,000.00

36,000.00

Overtime: P24 per hour

WORKING SCHEDULE
WORKDAYS AND WORKING HOURS
Work Schedule

ACTIVITY
Delivery of water & materials

TIME
7:45-8:00 am

Working Hours

8:00-11:00 am

Lunch Break of helper

11:00 am-12.00 nn

Lunch break of owner

11:30 am-12:30 pm

Working Hours

12:00-8:00 pm

Closing

8:00 pm

DUTIES AND RESPOSIBILITIES

In order to effectively manage your staff, it is important to provide them

with a clear definition and understanding of their role, function, and
responsibilities in the workplace.
CASHIER (OWNER)
Must wear proper uniform to have pleasing outlook.
Handling all the cash transactions of the business.
Greet the customers as they arrive.
Respond to customers complaints and resolve their issues.
At the beginning and end of each shift, he/she must sort and count
the daily cash balances.

HELPER
Must come to work 30 minutes before specified time.
Sign on log book before and after working hours.
Must wear proper uniform ( apron, hairnet, gloves, mask, white tshirt )
A sound knowledge of hygiene and safety standards in the working
place.
Greet the customers as they arrive.
Must be organized and sensitive to the cleanliness of the working
area.
Must maintain the freshness of the fruits and drink preparation
process.
Doing healthy procedures and standards.

MANAGEMENT POLICIES
Policies and Procedures are the strategic link between the Company vision, and its day-to-day
operations. These are important simply because well-written business policies and procedures
allow employees to clearly understand their roles and responsibilities within predefined
limits. The policies of the company are the following:

-Store will be from 8am-8pm, 7 days a week.

-Inventory such as fruits should be FIFO basis (first in first out).
-Cleanliness of the store should be maintained.
-Employees should undergo orientation.
-Employees should always wear proper uniform.
-Employees are entitled with 1hour break time.
-Employees should comply with their responsibilities and attending work
on time.
-Tardiness is strictly prohibited.
-Customer is always right policy.
-Politeness and kindness shall be practice at all times.

GANTT CHART
A Gantt chart, commonly used in project management, is one of the most popular and useful
ways of showing activities (tasks or events) displayed against time. On the left of the chart is
a list of the activities and along the top is a suitable time scale. Each activity is represented by
a bar; the position and length of the bar reflects the start date, duration and end date of the
activity.

MARKETING ASPECT

INTRODUCTION
The ultimate aim of marketing is exchange of goods and services from producers
to consumers. The function of marketing is communicating the value of a product
or service through positioning to the customer. It starts from identifying the

customers needs and satisfy them. It is selecting of target market through market
analysis and market segmentation as well as understanding customer buying
behavior and providing superior value.
Marketing Objectives
To create, maintain and increase the marker share.

To penetrate in a new market or market positioning that gains an

advantage over competitors.

To meet the needs of the customers

Identify additional sources of revenue and profitable expansion

opportunities.
Increase the quality of the product "Detox Water."
Increase the number of customers.

The Marketing Program

A marketing program is a coordinated, thoughtfully designed set of activities that
help the business to achieve its marketing objectives. These objectives are
strategic sales goals that fit the strength and are good way to stretch its current
situation.
The marketing program to be established in the business will play a big role to the
accomplishment of the goals and objectives of the business. The main concern of
our proposed business is to introduce a product that will give benefits to the
customer: a product that will encourage them to pursue a healthy lifestyle.

I. Product Description
Detox Water is innovative & healthy refreshment. It is a purified drinking water
blended with fruits that aim to ease the thirst and detoxify the body of our
potential customers.
II. Product Uses
Eliminates thirst
Cleanses and detoxifies the body
Source of health benefit
III. Geographical Dispersion
Our stall named "Detox Water" is located at Maya-Maya St., corner Pampano St.,
Brgy Longos, Malabon City facing City of Malabon University, near Ninoy
Aquino Elem. School, Longos National HS, Longos Elem. School and
surrounding areas which are the primary potential market for the business.

IV. SWOT Analysis

STRENGTH

Health benefits - Our product gives numerous health benefits compared to the usual
processed beverages offered to the market by the competitors

Affordability -The detox water is offered at a cheaper price compared to those the
same existing products which can be easily acceptable to the customers.

Variety of flavors -The detox water offers more natural way of

experiencing the product since fruits are actually mixed with the
water, which gives the customers their choice on which fruit flavor
they can be satisfied. This product offers apple, orange, lychee and
calamansi flavors for the tastes and preferences of the customers.

Labor simplicity -Producing the said product is not labor intensive,

thus allowing the business to hire minim number of personnel.

WEAKNESSES

Probable high rental cost -The business is expecting higher revenue

since we are choosing a commercial rent that is relatively
expensive.

Perishability -The business should expect an ideal inventory for the

raw materials especially fruits are highly perishable and should be
served within the day to avoid wastage of supplies.

Price sensitivity- The sudden increase in price of the raw materials

which is the fruits will eventually affect the profit.

OPPORTUNITY
Accessibility- The location of our proposed business is placed
wherein it is visible and easily seen and is reachable by the
customers.
Few detox water offered in the area- There are lesser competitors
since they are offering the same products but are already
manufactured and sold at a higher price which is the advantage of
our product.
THREATS

Loyal buyers of competitors

Retail and convenience stores offering same product which are

already manufactured.

Changes in weather and climate

Competitors' marketing strategies

Awareness of buyers since competitors' product matches their

tastes.

Lesser potential customers during semestral break and vacation

V. Factors affecting the market.

Demand

Population shift/movement into and out of geographic

location.

New product promote by the different social group.

Change in lifestyle & buying habit of customer

Influence the buying decision of the customer.

Supply

Increase in the number of competitor.

Availability of supply for seasonal fruits

Change of cost making the product.

Price

Change in the price for seasonal fruits.

Level of demand & supply

Price of substitute products.

VI. 4 Ps of Marketing
Product
Our business is named Detox Water. Purified drinking water blended with
fruits. It is a liquid like water that gives the taste of your prefered fruit
flavor. It is available in different sizes 12 oz, 16 oz and 20 oz.

Place
The Detox Water stall is located in front of City of Malabon University near
Ninoy Aquino Elem. School and Longos National HS. This location will not
only cater the CMU students but also the residents nearby
Channel of Distribution
The Detox Water will be sold at our kiosk located in front of City of
Malabon University. The proponents planned to use direct selling method
in distributing the said product. This method means that the product will
be purchased directly by the consumers from our store. On our store the
customers may choose among the flavors we offer such as apple and
lychee.

DETOX WATER STALL

DIRECT BUYERS
DIRECT BUYERS

PROMOTION

We endorse our product by means of advertising and sales promotion by the

following:

ADVERTISING
Sale display - we are going to display in our chosen location the
different nutrition or healthy benefits they earn on drinking our
product and also to attract and catch the attention of the customers.
Social Media Ads- we will make a facebook page where we will
showing our product to the public

Sales Promotion
Taste test- Effective way of encouraging our target market which
are the CMU students, professors and admins, and residents
outside the University is that we gather some surveys
and spread a free taste in our product to find out how
they prefer our product.

PRICING

Pricing strategy is one of the difficult part of this proposal because many
people are price sensitive so that we must be aware of deciding how much we
charge to our target customers. Since we are referring to a small business
enterprise which is the "Detox Water" and operate through a stall only, we will
be using penetration pricing as our pricing strategy because we are customer-

oriented and we consider the customers preferences regarding the price of

each commodity. This strategy aims to attract and encourage customers to
undergo and taste our product. Once it is achieved, we can increase our price
little by little because of the upcoming variations and twist of our product as
we establish growth.

VII. Market Segmentation

MARKET SEGMENTATION
(Based on 2010 and 2015 NSO Cencus)
AGES
POPULATION
15-19
5,965
20-24
5,798
25-29
4,962
30-34
4,889
35-39
4,586
40-44
4,648
45-49
4,005
50-54
3,985
55-59
2,542
TOTAL POPULATION OF
41,380
TARGET MARKET

NOTE: This data derived from the projected population of 2015 and
segmented age
Market

ratio of both sexes on 2010 NSO Census. (Target

Barangays Longos only)

HISTORICAL POPULATION
(Target Market Barangays)
POPULATION
GROWTH RATE

YEAR
2011
2012
2013
2014
2015

48,109
48,989
49,564
50,204
51,113

--1.83%
1.17%
1.29%
1.81%

NOTE: 1.53% is the annual average growth rate of the Brgy. Longos
population according to NSO.
Percentage of Sales = ____Total Population of Target Market___
Total Population of Brgy. Longos City (2015)
= __20,690__
51,113
= 40.48%
PROJECTED POPULATION
(Target Market Barangays)
YEAR
2016
2017
2018
2019

POPULATION
51895
52689
53495
54313

MARKET SEGMENTATION
(Based on 2009 and

YEAR

2012 Registrar Data)

POPULATION

1st

1198

2nd
3rd
4th-5th
TOTAL POPULATION OF

1338
1184
1167
4887

TARGET MARKET
NOTE: This data derived from the projected population of 2015 and
segmented age ratio of both sexes on 2009 school registrars data.
(Target Market CMU students)

HISTORICAL POPULATION
(Target CMU STUDENTS)
POPULATION
GROWTH RATE
4230
-----4228
-0.05%
4327
2.31%
4426
2.31%

YEAR
2011
2012
2013
2014

NOTE: 1.56% is the annual average growth rate of the CMU student
population according to school registrar.
Percentage of Ages = _Total Population of Target Market_
Total Population of CMU
4887
4887
=

100%

PROJECTED POPULATION
(CMU Students)
YEAR
2016
2017
2018
2019

POPULATION
3714
2566
2479
2479

AREA POPULATION OF TARGET MARKET

AREA

POPULATION

Barangay
City of Malabon

51113
4887

University
TOTAL

56000

SEGMENTATION
Target

Market

A
Total
Populat
ion

Barangays

51113

CMU

4887
56000

B
Percen
tage of
Ages

C
Potenti
al
Markets
(A x B)

20691
40.48%
100%

4887
25578

D
Thos
e who
live
in
our
targe
t
bara
ngay
-------

E
Total
target
marke
t
(C-D)

G
Those who
considered
purchasing
our
product
( F x 67%)

20691

F
Those
who
prefer
water
over
colored
drinks
(E x
53%)
10966

733

4154
24845

2202
13168

1475
8822

Sample Size Determination

Formula

n=

N
1 + Ne2

where, n= sample size

N= population
= 24845
e= margin of errors (0.05)
1 + (24845) (0.05)2
=
= 394

24845
63

7347

The Slovens formula is used in computing the sample size and standard
error of 5% is applied.
Ratio Analysis
R= Population of the Target Market
Sample Size
= 24845
394
= 63
Note: The ratio shows that for every respondent represents 63 individuals.
So, 1:63 is the respondents ratio.
FREQUENCY OF AGREEMENT
Everyday

365 days x 12%

= 44

Every other day

183 days x 43%

Once a week

52 days x 45%

Total

= 79
= 23

= 146**

** The times that the customer will avail the products annually.
PROJECTED ANNUAL DEMAND

YEAR

Market
Acceptability

Target
Population
CMU

Target
Population
Brgy. Longos
40.48%

Frequency
of
Agreement

Annual
Demand

2015
2016
2017
2018
2019

73%
73%
73%
73%
73%

1,475
1498
1521
1545
1569

7347
7459
7574
7689
7807

146
146
146
146
146

940,249
954,637
969,345
984,160
999,294

73%
is the

market acceptability or the percentage that our target consumers are

willing to try and purchase our product Detox water. The annual
increase in demand is based on the growth rates which are 1.53% for

Barangay Longos and 1.56% for City of Malabon University applied to the
target population every projected year.
Annual Demand: MA x (TPcmu + TPbrgy) x FOA
PROJECTED DEMAND FOR EVERY PRODUCT - It is computed by
multiplying the projected annual demand of industry to the percentage of
share of each product based on the survey.
*over 105%

Year

the

Apple

Cucumber

Lemon

Pineapple

(40%)

(11%)

(18%)

(31%)

2015

376,100

103,427

169,245

291,477

2016

381,855

105,010

171,835

295,937

2017

387,738

106,628

174,482

300,497

2018

393,664

108,258

177,149

305,090

2019

399,718

109,992

179,837

309,781

YEAR

Percentage of
Supply

2015
2016
2017
2018
2019

PROJECTED
SUPPLY For
Industry

Frequency of
Agreement

Annual
Supply

65%
65%

Target
Population
(CMU+Brgy)
8822
8957

146
146

837,208
850,019

65%
65%
65%

9095
9234
9376

146
146
146

863,116
876,307
889,782

65% is the percentage of supply or the percentage of the market supplied

by the supermarkets, City market, and water refilling stations. The annual

increase in annual supply is based on the summed up 1.53% growth rate

of the Barangay Longos and 1.56%
growth rate of CMU applied to the target population every projected year.
Annual Supply = % of Purchase x TP x F.O.A
PROJECTED SUPPLY for every Product it is computed by
multiplying the projected annual supply of industry to the percentage of
share of each product based on the survey.

DEMAND SUPPLY GAP ANALYSIS For the Industry

Year
Demand
Supply
Gap*
940,249
837,208
2015
103,041
954,637
850,019
2016
104,618
969,345
2017
863,116
106,229
984,160
2018
876,307
107,853
999,294
2019
889,782
109,512
*Gap or excess supply or number of persons that can still be supplied.
Year
2015
2016
2017
2018
2019

Projected
Growth
0.03
0.03
0.03
0.03
0.03

**Market Share
0.1430
0.1473
0.1517
0.1563
0.1609

Demand Supply
Gap
103041
104618
106229
107853
109512

Annual
Supply
14735
15409
16116
16853
17626

* Annual Capacity to Supply= Market Share x Demand Supply Gap

** Annual Capacity to Supply / Demand Supply Gap

Note: Each beverage dispenser can dispense 68oz of water which is

equivalent to two liters. Products have 4 flavors and each of them
undertakes 2 batches of making the product daily. Assuming 5% of the
products are spoiled. 68 oz. x 4 flavors x 2 batches = 544 oz.
Projected Sales - Year 2015
Variants
10 oz
12 oz
16 oz

Annual
Supply
14735
14735
14735

Percentage of
Share
0.37
0.29
0.34

Distributed
Share
5451.95
4273.15
5009.9

Price
(PHP)
10
15
20

Annually
54520
64097
100198
218815

Projected Sales Year 2016

Variants
10 oz
12 oz
16 oz

Annual
Supply
15409
15409
15409

Percentage of
Share
0.37
0.29
0.34

Distributed
Share
5701.33
4468.61
5239.06

Price
(PHP)
10
15
20

Annually
57013
67029
104781
228824

Projected Sales Year 2017

Variants
10 oz
12 oz
16 oz

Annual
Supply
16116
16116
16116

Percentage of
Share
0.37
0.29
0.34

Distributed
Share
5962.92
4673.64
5479.44

Price
(PHP)
10
15
20

Annually
59629
70105
109589
239323

Projected Sales Year 2018

Variants
10 oz
12 oz
16 oz

Annual
Supply
16853
16853
16853

Percentage of
Share
0.37
0.29
0.34

Distributed
Share
6235.61
4887.37
5730.02

Price
(PHP)
10
15
20

Annually
62356
73311
114600
250267

Projected Sales Year 2019

Variants
10 oz
12 oz
16 oz

Annual
Supply
17626
17626
17626

Percentage of
Share
0.37
0.29
0.34

Distributed
Share
6521.62
5111.54
5992.84

Price
(PHP)
10
15
20

Annually
65216
76673
119857
261746

CITY OF MALABON UNIVERSITY

Maya-maya St., corner Pampano St.
Barangay Longos, Malabon City
Feasibility Study
SURVEY QUESTIONAIRE
AY 2015-2016
Name:

Year&Sec.:

Put a check in the space provided of your answer.

1. Which beverage do you usually drink?
__ Water

__ Colored Beverages (such as soft drinks,juice etc.) 2. Where

do you buy/get your drinks?

__ Baon

__ Drinking Fountain

__ Purchased Outside
3. How much is your budget for drink?
__ 10Php

__15Php

__20Php

4. Which factors do you consider?

__ Taste

__ Price

__ Brand

__ Size

__other, specify

5. Would you consider buying our fruit flavored water (Detox Water)?
__ Yes __ No
6. What fruit flavor do you prefer?

__ Apple
__ Pineapple

__ Cucumber
__ Lemon

7. How often are you willing to buy if ever?

__ Everyday

The
above
graph

__ Every other day

__ Once a week

shows that 53% of our respondents choose Water as their refreshment

and 47% said they prefer Colored Beverages (such as soft drinks, juice
and etc.)

The
graph

illustrates that 28% of 53 respondents (from question no.1) answered that

they bring own baon while 5% used to get from drinking fountain and
67% preferred to buy outside the school.

The
above
graph

illustrates that 37% are willing to spend 10Php for their drinks while 29%
answered they can spend 15Php and the 34% can spend 20Php.

The
graph
tells
that

48% of our respondents said that price is the main factor in buying their
refreshment, 38% of them prefer taste as their factor, 6% decided that
size is the factor in considering buying their refreshment, 7% of them
prefer brand as their factor and the 1% considers nutrition facts as a
factor.

Based
on the
graph

above73% of our respondents are willing to buy our Detox Water as their
refreshment and 27% of them choose not to try.

The
above
graph
tells
that
apple is the flavor that stands out with 40%, 14% prefer cucumber, 31%
want pineapple and 15% choose lemon.

The
above
chart
tells
that
55% of our respondents are willing to buy this product every other day
while 31% said that will try this product everyday and 14% decided they
will try this product once a week.

TECHNICAL ASPECT

After having determined the market size and area, product demand
growth, the potential and technical feasibility of the project may be
analyzed. This stage deals with the allocation of resources that will be

needed in order to satisfy the market. The objective of this portion of the
feasibility study is to determine what extent the project meets the technical
soundness criteria.
FRAMEWORK
Technical aspect includes the discussion of the basic and operation flow of
the business. It is one of the essentials of this study because this factor
responds to the technicalities and basic structure of the proposed study.
Store name
The name of our shop is DETOX WATER. We came up to this store
name because it is catchy to everyone due to their curiosity, especially to
person who are health conscious. Detox stands for the nutrition factor of
our product gives by the fresh fruits in it as its flavoring ingredient. And
through Water we can deliver nutrients to our valued customer. Detox
water signifies the willingness of our company to help customer aiding
their thirst in a nutritious way in a saturated marker of different food and
drinks trade industry in the location of our business.
Tag line
Refreshing drinks, here to serve.
Parameter and Location
Detox Water shop is located at Maya-Maya St., corner Pampano St., Brgy.
Longos, Malabon City. The size of the location is 12 sq. m. The location
provides a good opportunity for the business. It is along the street, near
the schools wherein it can be easily seen. The area can provide

continuous supply of water which is the main ingredients and other

utilities.
Business Logo

SERVICE PROCESS CHART FLOW

Order taking
Serving

Payment

Order taking the cashier will ask the customer on what fruits they

wanted to combine for the detox water.

Serving the cashier will prepare the order and will be given to the
customer upon payment.
Payment the customer will pay the equivalent amount of the order to the
cashier.
Business Process
Detox Water will be open from Monday to Sunday starting from 8:00 A.M.
up to 8:00 P.M. the personnel and assigned helper must be at the
storeone (1) hour before the opening of the store to prepare the products
to be sold on that day. The customers will fall in line to give their orders
and the helper will assist and accomplish the orders.
Production Control
The helper, being obedient to the rules and regulations and policies
imposed by the business, and being cooperative and determined towards
his job, will bring success to the business. In order to produce good quality
products, during the operating hours, they will be monitored to ensure that
he is performing his duties. We just want to ensure to our customers that
the product we are offering is properly prepared by the helper following the
proper procedures required by the business.

Stall View

FRONT VIEW
S
FRONT VIEW

BENEFITS
------------------------------------------------------------

SIDE VIEW

Vicinity Map

Work schedule

Store hours: 8:00am to 8:00 pm

Hours of operation: 12 hours of operation
The owner and one helper per operating day
Utilities Requirements
Electricity- is one of the basic needs of business. It is very important
for providing lighting for the store .The store electricity will be provided
by the Meralco and will be paid upon due date.
Water supply- a good water supply can enable us to perform task such
as cleansing the raw materials, kitchen utensils and equipment to be
used in preparing our product Detox water". Water will be supplied by
Maynilad water services, Inc. and will be paid upon due date.
Waste Disposal Method
Our store will provide two big trash bins in the kitchen area with cover
and proper label for the segregation of waste. Also, there will be one
small trash bin near the counter area. The store's garbage will be
collected by the municipal truck trash collector passing along Pampano
St., Longos, Malabon City while the water waste will flow by the
drainage system.

Business Suppliers

EMC Water Station

Fresh Water Station

Balintawak Market

Divisoria Market

Malabon City Square

Hardware Store

Tube Ice

STORE
KITCHEN
EQUIPMENT
MATERIALS

DESCRIPTION/
DESCRIPTION/
FUNCTION
FUNCTION

UNIT
UNIT

Used for slicing or

chopping fruits
KNIFE

FURNITURES
AND FIXTURES

Used for computation

DESCRIPTION/
FUNCTION

2
1

UNIT

PRICE
PRICE

TOTAL
TOTAL

35

70

100

100

PRICE

TOTAL

12

70
700

140
700

14

150
50

150
200

120

240

1,350

5,400

950

950

CALCULATOR

CHOPPING
BOARD
SMALLTABLE

BOWL

BEVERAGE
DISPENSER

Where
fruits
can be
Used
as the
working
sliced
area for preparation

Used as
to keep
the
Used
the container
money
safebeing
of
the fruits
chopped
Used as seat for the
owner and helper
Used to store and
dispense purified
water combined with
fruits as well as to
provide cold
beverages

MONOBLOCK
CHAIR
TOTAL
ICE BOX
RAW MATERIALS

CUCUMBER

Used for preserving

the freshness of the
fruits and also where
the extra ice is placed

UNIT

Used to the protect

the clothes of the
helper.
28pcs.

APRON

Php940
PRICE

15

TOTAL

50

50

420

28pcs.

15

420

7pcs.

20

140

7pcs.

20

140

56 gallons

20

1,120

7pcs,

80

560

APPLE

PINEAPPPLE

.
LEMON

WATER

ICE BLOCK

TUBE ICE

7sacks

50

350

TOTAL

Php3,150

Estimation: The Raw Materials will be used for 1 week. It will vary
depends on expected annual demand of the succeeding years.
STORE
SUPPLIES

DESCRIPTION/
FUNCTION

UNIT

PRICE

TOTAL

Used as a
container to hold
beverages.

21
bundles

20

420

14
bundles

23

322

CUPS (10OZ)

Used as a
container to hold
beverages.

CUPS(12OZ)

Used as a
container to hold
beverages.

7
bundles

50

350

Used to sip the

water from the
cup

8
bundles

22

176

CUPS(16OZ)

STRAW
TOTAL

Php1,268

Estimation:The Store supplies will be good for 1week. There is no

movement regarding its price.

CLEANING
MATERIALS

DESCRIPTION/
FUNCTION

UNIT

PRICE

TOTAL

To contain
trashes.

100

100

Used to collect
dust and waste.

50

50

35

35

20

15

300

15

115

1,725

7
bundles

75

525

TRASH BIN

DUST PAN
Used to sweep
the dust and
waste.

BROOMSTICK

HAND SOAP

Disinfect use to
maintain
cleanliness of the
hands.

Used for cleaning

and washing.
DISWASHING
LIQUID
Disposable bag
use to contain a
trash.

Estimation: The Cleaning Materials will be good for 1 year. There is no

movement regarding its price.

1 quart

500

500

1 pc

800

800

1 pc

100

100

PAINT AND
PRIMER

TARPAULIN
(5 x 6 ft.)

HAMMER

1 pc

300

300

1 pc

200

200

1 pc

250

250

1 pc

20

20

RIVETER

SEALER GUN

SAW

PAINTBRUSH

1 pc

100

100

5pc

90

450

1 pc

150

150

TAPE
MEASURE

LIGHT BULB

WIRE
(10 meters)

1pc.

50

50

1pc.

35

35

PAIL

DIPPER
TOTAL

Php.7,245

PRODUCT PREPARATION AND PROCEDURES

INGREDIENTS
Cucumber Water

2 liters of Purified Water

2 2 cucumbers, sliced very thin
1 lime cut in and sliced thin
Dill or mint sprigs

Pineapple Water
2 liters of purified water
pineapple, sliced into very thin triangular wedges.
Spearmint, lemon balm or apple mint

Apple Water
2 liters of purified water
2-3 apples, sliced into half-moon like shape

 Spearmint, lemon balm or apple mint

Lemon Water
2 liters of purified water
2 lemon cut in and sliced thin
Dill or mint sprigs
PREPARATION
Place the sliced ingredients in the container. Allow the water to sit and
refrigerate for at least 5-6 hours before serving.
PINEAPPLE
Water

2L x 2.5 = 5

Pineapple
Ice

1/2pcs x 20 = 10
68oz. x .05 = 3.4

Total

18.4/68oz.

Water

.27 x 10oz. = 2.71

Cup

.40
`

Water

3.11/unit cost
.27 x 12oz. = 3.24

Cup

.46
3.70/unit cost

Water
Cup
Straw

.27 x 16oz. = 4.32

1
.22

5.54/unit cost

APPLE

Water

2L x 2.5 = 5

Apple

2pcs x 15 = 30

Ice

68oz. x .05 = 3.4

Total

38.4/68oz. = .56/oz.

Water .56 x 10oz. = 5.65

Cup

.40
`

Water
Cup

6.05/unit cost
.56 x 12oz. = 6.72
.46
7.18/unit cost

Water
Cup
Straw

.56 x 16oz. = 8.96

1
.22
10.18/unit cost

LEMON
Water

2L x 2.5 = 5

Lemon

2pcs x 20 = 40

Ice

68oz. x .05 = 3.4

Total

48.4/68oz. = .71/oz.

Water .71 x 10oz. = 7.12

Cup

.40
`

Water

7.52/unit cost
.71 x 12oz. = 8.52

Cup

.46
8.98/unit cost

Water

.71 x 16oz. = 11.36

Cup

Straw

.22
12.58/unit cost

CUCUMBER

Water

2L x 2.5 = 5

Cucumber 2pcs x 15 = 10
Ice
Total

68oz. x .05 = 3.4

38.4/68oz. = .86/oz.

Water .56 x 10oz. = 5.65

Cup

.40
`

Water

6.05/unit cost
.56 x 12oz. = 3.24

Cup

.46
7.18/unit cost

Water

.56 x 16oz. = 8.96

Cup

Straw

.22
10.18/unit cost

NOTE:
Water: 1 gallon = 8 liters
20Php/8L= 2.5/L
1 L = 34oz.
Cup: 10oz. = 20/50 = .40
12oz. = 23/50 = .46
16oz. = 50/50 = 1
Straw: 22/100 = .22
Ice Cube: 25/544oz. = .05/oz.

FINANCIAL ASPECT