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INTRODUCTION
The growth and development of people is the highest calling of
leadership- Harvey S. Firestone
Development is pivotal to achieve sustainable growth in all
endeavors. For effective human sustainable development to
occur in our society especially in developing nations of which
Nigeria is also part of, there is need for in-depth understanding of
theories of communication for behavioural change and
development. This is important in order to develop effective
message design that will bring about positive change in peoples
behaviour. Hence, development expert, communication expert,
health workers and communicators needs a good grasp of
communication theories for social mobilization and development.
CONCLUSION
There will be no effective behvioural change and development
without health educators and information officers understanding
the theoretical framework of communication for development and
social mobilization. Hence, theories may be abstract but they
provide the framework or guide to assist for the achievement of
strategic goals in behavioural change of attitude in health
communication, social mobilization and development.