A

PROJECT STUDY REPORT

UNDERTAKEN AT

“Project title – Reliance Demat account.”

Submitted in Partial Fulfillment for the

“Award of the Degree”

MASTERS OF BUSINESS ADMINISTRATION

BHAGWANT UNIVERSITY

Submitted by: Submitted to:

Komal Chotrani Dr. S.S.Chowhan

M.B.A 2nd – Year Head OF Dept.

Roll no:- 10802703022 Bhagwant University

Ajmer
 PREFACE

The project is about the study of marketing and sales of financial products and also the efforts done to
make improvements in the customer’s acquisition process for better results.

In this report I have included, introduction of demat account, its advantages, its opening procedure, and
various facilities provided by the reliance to its customers and also a survey done to know customers
perception.

To open an account with a bank if somebody want to save our money, make cheque payments etc, we
need to open a demat account if we want to buy or sell stocks.

At reliance we got targets of selling various financial products such as:- Demat, Mutual funds and Life
Insurance etc. and to achieve those targets we sold all given financial products.

The research provides an opportunity to the student to devote his/her skills knowledge and competencies
required during the technical session.

The research is on the topic “Reliance Demat Account”

 ACKNOWLEDGEMENT

The project work is pursued as a part of MBA curriculum at Bhagwant University Ajmer.
I would greatly rejoice to express emphatically with profound sense of gratitude and highest veneration,
my sincere thanks to Dr. SS Chowhan (HOD of management studies, Bhagwant University) for giving
me an opportunity to visit reliance.
The project is undertaken as training at Reliance Money Ltd. The project is done under expert
supervision and guidance of MISS HINA KHAN and Mr. ABHISHEK MEHRA (Center sales
Manager, Reliance Money.) I am thankful to both of them.
I am short of words to express my respect & honor to my parents and family members & friend who
showered their blessings, affection, encouragement, & inspiration, without which this report would not
have been finalize.
I am also thankful to Mr.Ghanshyam (a broker agent of demat accounts) who helped me and provided
his knowledge in the making of an unofficial survey and provided data base to make calls and collecting
information for the survey purpose.
I also express my sincere thanks to my friends who helped me differently in the completion of my work.

Last but not least, I also thank all those people whom I met at reliance money during my internship and
helped me to accomplish my assignments in the most efficient and effective manner.

(Komal Chotrani)
 EXECUTIVE SUMMARY

This project has been a great learning experience for me, at the same time it gave me enough scope to
implement my analytical ability.

The first part gives an insight about the Demat Account, Life Insurance, and mutual funds and theirs
various aspects. For this they gave lectures to us and taught it purely based on whatever I learned at
Reliance Money. One can have a brief knowledge about reliance demat account and all its basics
through the project. And also all the facilities provided by reliance viz:- security token, kiosk trade
machine, and other benefits of having reliance demat account are also included.

All the topics have been covered in a very systematic way. The language has been kept simple so that
even a layman could understand.

All the queries of the customer asked by them had been solved with the support of the seniors in the
organization. The problems of the customer were being recorded for the purpose of the research and
development.
 CONTENTS

S.NO. CONTENTS PAGE

NO.

1. Certificate

2. Preface
3. Acknowledgement
4. Executive Summary
5. Chapter 1. Introduction 1
Introduction to the stock exchange & Role of stock exchange 2
Introduction to the Company 4
Vision, Mission 5
Product Offering 6-8
Financial Information 9-10
Chapter 2. Introduction to DEMAT & Reliance DEMAT Account 11
Demat Account & Its importance 12
Procedure to getting Demat Account & Required documents 12-13
Advantages of Demat Account 14
Reliance Demat account 15
Reliance Money Demat Account Services 16
Benefits of having Reliance Demat account 16-22
Chapter 3. Reliance Money 23
How Reliance Money scored over others 24
Competitors of Reliance Money 25
My work at Reliance Money 25-27
Chapter 4. Research Methodology 28
Title of the study 29
Duration of the study 29
 Objective of Research 29
Data Collection Method 30
Sampling 31
Steps in research Process 32
Scope of the study 33
Limitation of the Study 33
34-35
Chapter 5. SWOT Analysis.
Chapter 6. Analysis & Data Interpretation 36-47
Chapter 7. Conclusion & Recommendations 48
Key issues & Conclusions 49-50
Recommendation. 50-51
Chapter 6. Annexure 52
Abbreviations 53
Questionnaire 54-56
Bibliography 57
Chapter:-1. INTRODUCTION
Stock exchange:-
A stock exchange, share market or bourse is a corporation or mutual organization which provides
facilities for stock brokers and traders, to trade company stocks and other securities .Stock exchanges
also provide facilities for the issue redemption, as well as, other financial instruments and capital events
including the payment of income and dividends. The securities traded on a stock exchange include:
shares issued by companies, unit trusts and other pooled investment products and bonds .To be able to
trade a security on a certain stock exchange, it has to be listed. Usually there is a central Location at
least for recordkeeping, but trade is less and less linked to such a physical place, as modern markets are
electronic networks, which gives them advantages of speed and cost of transactions. Trade on an
exchange is by definition done in the primary market and subsequent trading is done in the secondary
market. Supply and demand in stock markets is driven by various factors which, as in free markets,
affect the price of stocks(see stock valuation).There is usually no compulsion to issue stock via the stock
exchange itself, nor must stock be subsequently traded on the exchange. Such trading is said to be off
exchange or over-the-counter. This is the usually way that bonds are traded. Increasingly more and
more stock exchanges are part of a global market for securities.

THE ROLE OF THE STOCK EXCHANGE:-

 Raising capital for businesses:-
The stock exchange provides companies with the facility to raise capital for expansion through selling
shares to the investing public.

 Mobilizing savings for investment:-

When people draw their savings and invest in shares, it leads to a more rational allocation of resources
because funds, which could have been consumed, or kept in idle deposits with banks are mobilized and
redirected to promote business activity with benefits for several economic growth and higher
productivity levels.

 Facilitate company growth:-

Companies view acquisitions as an opportunity to expand product lines, increase distribution channels,
hedge against volatility, increase its market share, or acquire other necessary business assets. A takeover
bid or a merger agreement through the stock market is one of the simplest and most common ways to
company growing by acquisition or fusion.

 Redistribution of wealth:-
By giving a wide spectrum of people a chance to buy shares and therefore become part-owners
(shareholders) of profitable enterprises the stock market helps to reduce large income inequalities .Both
casual and professional stock investors through stock price rise and dividends get a chance to share in
the profits of promising business that were set up by other people.

 Corporate governance:-
By having a wide and varied scope of owners, companies generally tend to improve on their
management standards and efficiency in order to satisfy the demands of these shareholders and the more
stringent rules for public corporations by public stock exchange and the government. Consequently, it is
alleged that public companies (companies that are owned by shareholders who are members of the
general public and trade shares on public exchange) tend to have better management records than
privately-held companies (those companies where shares are not publicly traded, often owned by the
company founders and / or their families and heirs, or otherwise by a small group of investors) .
However, some well-documented cases are known where it is alleged that their has been considerable
slippage in corporate governance on the part of some public companies.

 Creates investment opportunities for small investors:-

As opposed to their businesses that require huge capital outlay, investing in shares is open to both the
large and small stock investors because a person buys the number of shares they can afford. Therefore
the Stock Exchange provides an extra source of income to small savers.

 Government raises capital for development projects:-

Governments at various levels may decide to borrow money in order to finance infrastructure projects
such as sewage and water treatment works or housing estates by selling another category of securities
known as bonds .These bonds can be raised through the Stock Exchange whereby members of the public
buy them , thus loaning money to the government . The issuance of such municipal bonds can obviate
the need to directly tax the citizens in order to finance development, although by securing such bonds
with the full faith and credit of the government instead of with collateral, the result is that the
government must tax the citizens or otherwise raise additional funds to make any regular coupon
payments and refund the principal when the bonds mature.
  Barometer of the economy:-
At the stock exchange, share prices rise and fall depending, largely, on market forces. Share prices rise
tend to rise or remain stable when companies and the economy in general show signs of stability and
growth .An economic recession, depression, or financial crisis could eventually lead to a stock market
crash. Therefore the movement of the general tend in the economy .The listing requirements are the set
of conditions imposed by a given stock exchange upon companies that want to be listed on that
exchange .Such conditions sometimes include minimum number of shares outstanding, minimum
market capitalization, and minimum annual income.

INTRODUCTION TO THE COMPANY:-

COMPANY PROFILE:-
Reliance Money is promoted by Reliance Capital; one of India's leading and fastest
growing private sector financial services companies, ranking among the top 3 private
sector financial services and banking companies, in terms of net worth. Reliance
Capital is a part of the Reliance Anil Dhirubhai Ambani Group.

Thus, Reliance Money provides a comprehensive platform, offering an

investment avenue for a wide range of asset classes. Its endeavor is to change the way
India transacts in financial market and avails financial services. Reliance Money
offers a single window facility, enabling you to access amongst others, Equities,
Equity and Commodity derivatives, Offshore Investments, IPO’s, Mutual Funds, Life
Insurance and General Insurance products.

Advantages offered by Reliance money over other companies:

• Cost Effective
• Convenience
• Security
• Single Window for Multiple Products
• 3 in 1 Integrated Access
• Demat Account with Reliance Capital
• Other Services like research, live news from Reuter and Dow Jones, etc.
 Reliance Capital

Reliance
Reliance Reliance
Reliance Reliance
Mutual fund
Money Consumer
General Insurance Life Insurance
Mutual Fund Finance

Some key steps of the company that are as…..

“Success is a journey, not a destination.” If we look for examples to prove this quote then we
can find many but there is none like that of Reliance Money. The company which is today known as the
largest financial service provider of India.

• Success sutras of Reliance Money:

The success story of the company is driven by 8 success sutras adopted by it namely trust, integrity,
dedication, commitment, enterprise, hard work and team play, learning and innovation,
empathy and humility. These are the values that bind success with Reliance Money.

• Vision of Reliance Money:

To achieve & sustain market leadership, Reliance Money shall aim for complete customer satisfaction,
by combining its human and technological resources, to provide world class quality services. In the
process Reliance Money shall strive to meet and exceed customer's satisfaction and set industry
standards.

• Mission statement:

“Our mission is to be a leading and preferred service provider to our customers, and we aim to achieve
this leadership position by building an innovative, enterprising , and technology driven organization
which will set the highest standards of service and business ethics.”
 P
RODUCT OFFERING:- Product Offering includes the number of variety available
at Reliance money, Ajmer. Which are provided to the customers as the alternatives to
invest money with the saving and growth purpose.

1. Trading Portal (with almost negligible brokerage )

• Equity Broking
• Commodity Broking
• Derivatives ( Futures & Options )
• Offshore Investments (Contract For Differences)
• D-Mat Account.

2. Financial Products
• Mutual Funds
• Life Insurance
o ULIP plan
o Term Plan
o Money Back Plan
• General Insurance
o Vehicle/Motor Insurance
o Health Insurance
o House insurance
• IPO’s
• NFOs

3. Value-Added Services
• Retirement Planning
• Financial Planning
• Tax Saving
• Children Future Planning

4. Credit Cards

5. Gold coins retailing

Equity

Reliance Money offers its clients competitively priced Equity broking, PMS and Portfolio Advisory
Services. Trading execution assistance provided to clients. In addition Reliance Money provides
independent and unbiased view on markets along with trading strategies and entry / exit points for taking
an informed decision.

Mutual Funds

A mutual fund is a professionally managed fund of collective investments that collects money from
many investors and puts it in stocks, bonds, short-term money market instruments, and/or other
securities.

Reliance Money offers dedicated research & expert advice on Mutual Funds. Mutual funds are
considered to have low risk factors owing to diversification of assets into various sectors and scripts or
instruments within.

A mutual fund is a common pool of money into which investors place their
contributions that are to be invested in accordance with a stated objective. Then the
ownership of the fund is just “joint” and “mutual”; the fund belongs to all investors.
Insurance:-

Life-Insurance:-

Reliance Money assists its clients in choosing a customized plan which will secure the family’s future
and their expenses post-retirement. Clients can choose from different plans of almost all Insurance
Companies where they can invest their money. Clients can choose from products and services that
channelize their savings and protect their needs while guaranteeing security and returns for life. A team
of experts will suggest the best Insurance scheme which suits the client’s requirement.

General Insurance:-

General Insurance is all about protecting against all kind of insurable risks. Reliance Money assists you
in areas of Health insurance, Travel insurance, Home insurance and Motor insurance.
FINANCIAL INFORMATION:-

The company which is today known as the largest financial service provider of India. Reliance Capital
has interests in asset management and mutual funds, life and general insurance, private equity and
proprietary investments, stock broking, depository services, distribution of financial products, consumer
finance and other activities in financial services. Reliance Mutual Fund is India's no.1 Mutual Fund.
Reliance Life Insurance is India's fastest growing life insurance company and among the top 4 private
sector insurers.

The Reliance – Anil Dhirubhai Ambani Group is among India’s top three private sector business houses
on all major financial parameters, with a market capitalization of Rs.325, 000 crores (US$ 81 billion),
net assets in excess of Rs.115,000 crores (US$ 29 billion), and net worth to the tune of Rs.55,000 crores
(US$ 14 billion) Reliance Money is a comprehensive electronic transaction platform offering a wide
range of asset classes. Its Endeavour is to change the way India transacts in financial markets and avails
financial services. Reliance Money is a single window, enabling you to access, amongst others in
Equities, Equity & Commodities Derivatives, Mutual Funds, IPOs, Life & 8 General Insurance products,
Offshore Investments, Money Transfer, Money Changing and Credit Cards.

Reliance Money is the largest brokerage and distributor of financial products in India with more than 2.5
million customers and the largest distribution network. Reliance Consumer finance has a loan book of
over Rs. 8,000 crores at the end of June 2008. Reliance Capital 16 has a net worth of Rs.6,862 crores
(US$ 1.6 billion) and total assets of Rs. 19,940 crores (US$ 4.6 billion) as of June 30, 2008 and over
26,000 employees. Money has increased its market share among private financial companies to nearly
Convenient & effective – Anytime & anywhere financial transaction capability. Launched in April 2007.
It provides the Flat fees system. It has 2.2 million customers in 1 year of official launch. It has over
5,000 outlets across 700 towns/cities. Average daily turnover – in excess of Rs 2,000 crores.
Considering the entire life market, including the Rs. 12,890 crores booked by life insurance Corporation,
Reliance life insurance market share works out to around 6.25% .The life insurance market continuous
to be dominated by LIC which has about 67% share this only a marginal dip from its 73% share in end-
July . These comparisons are only for first year or new business premium.
Reliance Money, A Reliance Capital Limited company is the financial services division of the Rs 10'000
Crore Reliance Anil Dhirubhai Ambani Group. Reliance Money has over 22 lakhs customers and more
then 10'000 branches in around 5000 cities in India. Company is among the largest broking and
distribution house of financial products and having share of more then 3% of total stock market volume
at BSE & NSE.

The Reliance Money stock trading websites uses special security features 'Security Token', which
makes your online trading experience more secure without complexity. Stock Trading through
RelianceMoney.com is available for BSE and NSE stock exchanges. Offline trading is also available
through Reliance Money partners in more then 5000 city across India and through phone by dialing 022-
39886000.

CHAIRMAN'S PROFILE:-
Regarded as one of the foremost corporate leaders of contemporary India, Shri Anil Dhirubhai Ambani
is the chairman of all listed companies of the Reliance ADA Group, namely, Reliance Communications,
Reliance Capital, Reliance Energy, Reliance Natural Resources and Reliance Power.He is also
Chairman of the Board of Governors of Dhirubhai Ambani Institute of Information and Communication
Technology, Gandhi Nagar, Gujarat. Till recently, he also held the post of Vice Chairman and Managing
Director in Reliance Industries Limited (RIL), India's largest private sector enterprise. Anil Dhirubhai
Ambani joined Reliance in 1983 as Co-Chief Executive Officer, and was centrally involved in every
aspect of the company's management If we look for examples to prove this quote then we can find many
but there is none like that of Reliance Money.
Chapter:- 2. INTRODUCTION TO DEMAT
& RELIANCE DEMAT ACCOUNT
WHAT IS A DEMAT ACCOUNT:-
DEMAT REFERS TO A DEMATERIALISED ACCOUNT.

Just as you have to open an account with a bank if you want to save your money, make cheque payments
etc, you need to open a demat account if you want to buy or sell stocks. So it is just like a bank account
where actual money is replaced by shares. You have to approach the DPs (remember, they are like bank
branches), to open your demat account.

Let's say your portfolio of shares looks like this: 40 of Infosys, 25 of Wipro, 35 of HLL and 100 of
ACC.

All these will show in your demat account.

So you don't have to possess any physical certificates showing that you own these shares. They are all
held electronically in your account.

As you buy and sell the shares, they are adjusted in your account.

Just like a bank passbook or statement, the DP will provide you with periodic statements of holdings and
transactions.

NEED OR IMPORTANCE OF DEMAT ACCOUNT:-

Nowadays, practically all trades have to be settled in dematerialized form.

Although the market regulator, the Securities and Exchange Board of India (SEBI), has allowed trades
of up to 500 shares to be settled in physical form, nobody wants physical shares any more.

So a demat account is a must for trading and investing.

Procedure for getting Demat account:-

1.Fill demat request form (DRF) (obtained from a depository participant or DP with whom your
depository account is opened).

2.Deface the share certificate(s) you want to dematerialize by writing across Surrendered for
dematerialization.

3.Submit the DRF & share certificate(s) to DP. DP would forward them to the issuer / their R&T Agent.
4.After dematerialization, your depository account with your DP, would be credited with the
dematerialized securities.

What are the documents require to open a DP/ Demat A/c ?

 Proof of identity (copy of any one proof):

1) Passport
2) Voter ID Card
3) Driving license
4) PAN card with photograph
5) Identity card/document with applicant's photo, issued by Central/State government and its
departments.

 Proof of address (copy of any one proof):

1) Ration card
2) Passport
3) Voter ID card
4) Driving license
5) Bank passbook
6) Verified copies of electricity bills/ residence telephone bills (not more than two months old)/

Leave and license agreement/ agreement for sale.

7) Identity card/document with address, issued by Central/State government and its departments.

 2 Passport-size photograph

 Nominee details
Name of nominee.

Date of birth

Nominee’s parent’s name

Occupation
 Contact number

 Copy of PAN card

one must remember to take original documents to the DP for verification. Your DP will carry-out
"in-person verification" of account holder(s) at the time of opening your account.

ADVANTAGES OF DEMAT ACCOUNT:-

• A Demat Account offers a secure and convenient way to keep track of shares .

• It provides the immediate transfer of securities.

• On transfer of security there is no stamp duty.

• Cost reduction on transaction.

• Nomination facility is available.

• Reduction in paperwork involved in transfer of securities.

• Elimination of risks associated with physical certificates such as bad delivery, fake securities,
delays, thefts etc.

• Any change in address recorded with DP gets registered electronically with all companies in
which investor holds securities eliminating the need to correspond with each of them separately.

• Transmission of securities is done by DP eliminating correspondence with companies

• Automatic credit into demat account of shares, arising out of bonus/split/consolidation/merger

etc.

• Holding investments in equity and debt instruments in a single account.

• You will receive the statement of account of your transactions/holdings periodically
RELIANCE DEMAT ACCOUNTS:-

Overview of Demat Account:- In India, a Demat account the abbreviation for dematerialized

account, is a type of banking account which dematerializes paper-based physical stock shares. The

dematerialized account is used to avoid holding physical shares: the shares are bought and sold through

a stock broker. This account is popular in India. The Securities and Exchange Board of India (SEBI)

mandates a demat account for share trading above 500 shares. As of April 2006, it mandatory that any

person holding a demat account should possess a Permanent Account Number (PAN), and the deadline

for submission of PAN details to the depository lapsed on January 2007.

Procedure:-1. Fill demats request form (DRF) (obtained from a depository participant or DP with

whom your depository account is opened).

2. Deface the share certificate(s) you want to dematerialize by writing across Surrendered for

dematerialization.

3. Submit the DRF & share certificate(s) to DP. DP would forward them to the issuer / their R&T Agent
4. After dematerialization, your depository account with your DP, would be credited with the

dematerialized securities.

Reliance Money Demat Account Services:-

Reliance Money – Transacting and investing simplified.

Get ready to change the way you transact and invest in financial products and services. Whether you

wish to transact in equity, equity & commodity derivatives, IPO’s offshore investments or prefer to

invest in mutual funds, life & general insurance products or avail money transfer and money changing

services, you can do it all through reliance money. Simply open a reliance money account and enjoy the

convenience of handling all your key financial transactions through this one window.

Benefits of having a reliance money account:-

•IT’S COST EFFECTIVE:-

You pay comparatively lower transaction fees. As an introductory offer, we invite you to pay a flat fee

of just Rs. 500/- and 750/- and transact through reliance money. This fee is valid for two months or a

specified transaction value.

The table below for details.:-

Limit card Validity Delivery Non delivery

500rs 12months 2lakh 2lakh
1000rs 2months 10lakh 90lakh
2500rs 6months 30lakh 2.7crore
5000rs 12months 70lakh 6.3crore
10000rs 12months 2crore 18crore
Reliance Money Brokerage and fees

Reliance Money, the financial services division of Anil Dhirubhai Ambani Group-promoted Reliance
Capital, is bringing to the market pre-paid cards in denominations of Rs500, Rs1000,Rs 2500,Rs
5000,Rs 10000.

These cards would offer brokerage at one-third of the rate being charged by institutional and individual
brokerage houses. Sample this.

• For a pre-paid card worth Rs500, an investor can trade up to Rs2 lakh in both non delivery and
delivery option.
• The Rs1000 worth pre-paid card, total trading limit would reach Rs 1 crore, of which Rs 90lakhs
is for the non delivery segment and Rs10 lakh for delivery-based activities.
• For Rs2500 pre-paid card, total trading limit is fixed at Rs3 crore, of which Rs2.70crore is for the
non delivery option and Rs 30 lakhs for delivery option.
• For the Rs 5000 pre-paid card, the total trading limit is Rs 7 crore, out of which Rs 6.30crore is
for non delivery option and Rs 70 lakhs for delivery option.
• For the Rs.10000 pre paid card, the total trading limit is Rs 20crore,out of which Rs 18 crore is
for non delivery option and Rs 2 crore for delivery option.

Reliance Money offers most competitive brokerage rates - 0.01paise for intraday trades and 0.05paise
for delivery trades.

Target low level of retail penetration in India - less than 3 percent of household financing savings makes
it into equity markets Reliance Money consumers can trade in equities, commodities and offshore
Investments , IPO’s, Mutual Funds, Insurance, Money transfer and Money Changing - all through single
window, both offline and online.
Reliance Money has already tied-up with CMC Capital Plc UK to offer offshore Investment products to
Indian consumers as per guidelines.
Reliance Money offers lowest brokerage rates in today's online stock trading industry in India. The
brokerages are as low as 0.075% for delivery based trading and 0.02 for now delivery. For more detail
about Reliance Money’s brokerage and fees visit the below section of this webpage.
Reliance Money Demat Account Charges:

Fee Head DP Charges

Annual Services Charges - For Individuals / HUFs / Trust Rs. 200/-

Annual Services Charges - For NRIs / Foreign Nationals, Corporate / Others Rs. 1000/-

Transaction Charges - SELL (Market & Off Market)

Rs. 25/-
For instructions given in physical form.

Transaction Charges - SELL (Market & Off Market)

Rs. 15/-
For instructions received through Internet/ online trading through Reliance Securities Ltd.

• ITS OFFERS SINGLE –

Through reliance money’s associates, you can transact in equity, equity and commodities derivatives,

offshore investments mutual funds, IPO’s life insurance, general insurance, money transfer, money

changing and credit cards, amongst others.

•ITS CONVENIENT:-

You can access reliance money’s services through

•The internet

•Transaction kiosks

•The phone (calls & transact)

•Our all – India network of associates On an assisted trade (through the call centre or our network of

associates) a charge of Rs 15 per executed trade applicable.

•ITS SAFE: - Your account is safeguarded with a unique security number that changes every 32

seconds. This number works as a dynamics password to keep your account extra safe.

• You get your own demat account with reliance capital at an annual fee of just Rs. 50/-.

• Its provides you a demat account.Its provides you a 3-in-1 facility

• You can access your banking, trading and demat account through a single window and transfer funds

across accounts seamlessly.

• It provide you value- added services At www.reliancemoney.com,

• Reliable research, including views of external experts with an enviable track record

• Live news updates from Reuters and Dow Jones

• CEO’s / expert views on the economy and financial markets

• Tools that help you plan your investments, tax, retirement, etc. in the personal finance section

• Risk Analyzer for analysis of your risk profile

• Asset allocators to build an appropriate investment portfolio

• Innovative use of technology for facilitating

Convenient trading/investments –

Kiosks (similar to ATM’s):- Reliance Money Provide the kiosks (similar to ATM’s) Facilities, to their

customer through which the customers can trade on available kiosks at the particular Branch of Reliance

Money. The company are going to open these kiosks in the market as the ATM’s of the Banks.

Reliance Money provides 3 different trading platforms for equity trading:

 Insta Trade

 Fast Trade

 Easy trade
Points To Remember:-

1. Only securities admitted by NSDL can be dematerialized. The list is available with your DP.

2. Only securities registered in the name of the account holder can be dematerialized.

3. Dematerialization is normally completed within 15 days after the share certificates have reached the

issuer/ their R&T Agent. Thus it may take you a month from the date you hand over shares, to receive

demat credit.

4. Dematerialization would be done only when the issuer / their R&T Agent is satisfied of genuineness

of securities & ownership status.

5. All the joint holders should sign the DRF.

6. The pattern of holding in the DRF should match the pattern of holding on the share certificate & the

pattern in which account is opened.

7. Demat requests with name(s) not matching exactly with the name(s) appearing on the certificates

merely on account of initials not being spelt out fully or put afteror prior to the surname, would be

processed, provided the signature(s) of the client(s) on the DRF tallies with the specimen signature(s)

available with the issuer/ their R & T agent.

8. If the signature in the DRF does not match with the signature available with the issuer/ their R & T

agent, the issuer/ their R & T agent may at the time of demat confirmation, ask for additional

documentation (like bank attestation/ notarization, etc.) to prove that the certificate belongs to the person

who forwarded the DRF.

9. In case there is any problem in processing the DRF, contact your DP and if he cannot resolve the

problem you may contact NSDL. (national securities derivative lmtd)

Benefits:- Demat account has become a necessity for all categories of investors for the following

reasons/ benefits:

• SEBI has made it compulsory for trades in almost all scrip’s to be settled in
Demat mode. Although, trades up to 500 shares can be settled in physical form,
physical settlement is virtually not taking place for the apprehension of bad
delivery on account of mismatch of signatures, forgery of signatures, fake
certificates, etc.

• It is a safe and convenient way to hold securities compared to holding

securities in physical form..

• No stamp duty is levied on transfer of securities held in Demat form.

• Instantaneous transfer of securities enhances liquidity.

• It eliminates delays, thefts, interceptions and subsequent misuse of

certificates.

• Change of name, address, registration of power of attorney, deletion of

deceased's name, etc. - can be effected across companies by one single instruction
to the DP.

• Each share is a market lot for the purpose of transactions - so no odd lot
problem.

Any number of securities can be transferred/delivered with one delivery order.

Therefore, paperwork and signing of multiple transfer forms is done away with. It
facilitates taking advances against securities on low margin/low interest.
Chapter:-3. RELIANCE MONEY
How reliance money scored over others?

1. Two way authentication: Reliance offers its customers with a token

(an electronic gadget) that generates a password, which are a third level of
security in addition to the customer log in and a password provided. The
password generated by the token is valid only for a period of 20 seconds. If the
web page expires, for the fresh login, a new password generated by the token has
to be keyed in by the customer.

2. Lowest brokerage: Reliance offers the lowest brokerage of 1 paisa

which is very less with respect to the other DPs in the market.

3. User friendly software: The portal offered is very easy to understand

and use.

4. Forex and offshore investment: Reliance provides the offshore

facility which no other AMC is providing in the market.

5. Better research and news: Reliance offers news from the DOW
JONES and REUTERS.

Seeking to bring share trading closer to consumers just like ATMs, Reliance Capital's
stock brokerage arm Reliance Money launched Internet trading services through web-
enabled retail kiosks.
COMPETITORS OF RELIANCE MONEY:

Reliance Money serves a vast range of all financial products like advisory services, Mutual funds,
Demat Accounts, Insurances, Gold etc, so all the companies who offer these services are the competitors
of the Reliance Money. There are many competitors for Reliance Money on this basis and almost all of
them offer the services which Reliance Money offers.

Few Major competitors are:

• India bulls

• Anand Rathi securities

• ICICI Securities.
• Sharekhan
• Kotak Securities
• India Infoline
• HDFC

MY WORK AT RELIANCE MONEY:-

I was supposed to operate from reliance money AMER branch. We were made aware
about all the products Reliance Money was providing with a more stress on their core
product i.e. Demat account, Mutual funds etc.

TARGETS:-
The time duration of the project was 45 DAYS starting from 26 MAY 2009 and
ending on 10 JULY 2009. We were given targets to be achieved during training
months. The targets of each month were:

• 3Demat Accounts
• 3SIP or Mutual Fund worth Rs15, 000minimum. (each of 5000rs)
• Life Insurance Premium worth Rs 18000 to 20,000

I was supposed to use the database provided by the company to make cold calls or
by directly meeting people to get new leads.
The questionnaire used is attached in appendix A.1
While making cold calls, we need to have:

• Good Communication Skills (Voice quality is clear and articulate)

• Persistent and able to bounce back from rejection
• Good organizational skills.
• Ability to project a telephone personality (Enthusiasm, friendliness)
• Flexibility: can adapt to different types of clients and new situations.

Using a good database is very essential.

While talking to customers, I analyze their needs. Whether they want to go for
investment purpose or insurance or both. Suggest them the plan that best suits them. If
they agree to it then either we send across the agents to close the deal or close it
themselves.

Problems faced while selling products:

• Customer dissatisfied with the services.

• People fear that Reliance Money Being a Private company and a new entrant
may be able to sustain or not.

• Insurance means LIC for people.

• Past experience, word of mouth.

• Misguidance by agents.
• People do not want insurance products.

• Lack of knowledge and awareness about general and life insurance.

• People risk appetite is very low, so they are afraid of mutual fund as well.

• People relate the problems of mobile phones of Reliance Communication with

Reliance Money.

• High opening charges of reliance demat account.

 • Confusion of customers regarding the brokerage and other charges of demat
account.

• New investors have fear of trading.

Customer Acquisition Process:-

• Educate the prospects on the products and services.

• Customize the approach to each of the different customers involved in the sales
process.

• Establish a knowledge base for sales people, resellers and partners.

• Ramp up the new salespeople more quickly and keep them on road.

• Track the prospects as they move through the sales process.

• Harvest other types of information from your market to help the company close
business more quickly. The data of the prospects can be used for research and
development purpose.

• Enabling the consistent flow of information to the customer and encouraging

feedback from them.

• Helping the customers do the Financial Planning for future.

Chapter:-4. RESEARCH METHODOLOGY
Research Methodology:-
Research Methodology refers to search of knowledge .one can also define research methodology as a
scientific and systematic search for required information on a specific topic.

The word research methodology comes from the word “advance learner ‘s dictionary meaning of
research as a careful investigation or inquiry especially through research for new facts in my branch of
knowledge for example some author have define research methodology as systematized effort to gain
new knowledge.

TITLE OF THE STUDY:-The title of my study is completely based on Demat account of

Reliance company.

DURATION OF STUDY:- The duration of my study is 45 days from 26th May to 10th July 2009 in
Reliance Money Ajmer Branch.

OBJECTIVE OF RESEARCH:-

• To find the market potential and market penetration of Reliance Money product
offerings in Ajmer.

• To collect the real time information about preference level of customers using
Demat account and their inclination towards various other brokerage firms e.g.
India bulls, Share khan, Indiainfoline, Religare, Alan kit, Unicon.

• To expand the market penetration of Reliance money.

• To provide pricing strategy of competitors to fight cut throat competition.

• To increase the product awareness of Reliance money as single window shop for
investment solutions.
 DATA COLLECTION METHOD:-

Data collection process creates the need for follow up procedures, which will become a base for all other
treatments like analytical aspects of the research unless otherwise the whole research work is merely
become waste.

We have chosen personal interviewing & self administered questionnaire for collection of data.

 PERSONAL INTERVIEW METHOD:-

A personal interview is a two way process initiated by an interviewer to obtain information from the
participant, both participant and interviewer are strangers to each other .The greatest value lies in the
depth of information and detail that can be secured. The Interviewer can easily grab the necessary
information face to face from the interviewee regarding the product line on which research is going.

 SELF ADMINISTERED QUESTIONNAIRE:-

We have designed a questionnaire related to our objectives of research study in a sophisticated and in an
understandable manner and also in a proper sequence so that the participant can go through in a pittance
of time and answer it quickly without any hesitation. The participant gives us the relevant information
along with filling up of questionnaires without any help of is the basic advantage of self administered
questionnaire. This questionnaire includes Open ended as well as close ended questions which helps us
in getting the relevant information for Data Analysis. Special care has been taken to avoid Double
Barreled Questions.

SOURCES OF DATA:-

Data collected from different sources is termed as primary data and secondary data.

Primary data:- Generally we collected this primary data by conducting the personal interviews as well
by using self administered questionnaires, primary data collection is one of the most important bases for
further analysis. Basically this type of data is collected directly from participant .Without primary data
no research would be completed.
DATA SOURCES:-

Research is totally based on primary data. Secondary data can be used only for the Reference. Research
has been done by primary data collection, and primary data has been collected by interacting with
various people.

SAMPLING:-


Sampling
 procedure:-

The sample is selected in a random way, irrespective of them being investor or not or availing the
services or not. It was collected through personal visits to the known persons, by formal and informal
talks and through filling up the questionnaire prepared.

Sample
 size:-

The sample size of my project is limited to 20 only.

TYPES OF RESEARCH:- Descriptive Research

STEPS IN RESEARCH PROCESS:-
SCOPE OF THE STUDY
 • The research was carried out in AJMER city only. I have visited people randomly nearby my
locality, different shops, small retailers etc.

• The scope of the study refers to the job that to know about the activities of the organization. The
study means that the analysis of the products of the company on which he/she has to focus.

• During the summer training the volunteer need to find out the corporate strategies of the running
company and the mile stone which the company has covered during its journey. In the summer
training, it is necessary for the student that he /she involve with the experience guys to get the
knowledge about the company. That is how the company has got the success, Or if it is going in
the loss, why.

• In my training period I have found that the reliance group is the biggest group in Indian
companies. I felt that I can learn the more in the Reliance Money.

• Reliance Money Lmtd. is the part of the Reliance Capital Limited which is a growing company
in the financial products.

• Reliance Anil Dhirubhai Ambani group is also deals in communication, energy, natural
resources, media, and entertainment, healthcare and infrastructure.

LIMITATIONS OF STUDY:- 1. Cold Calling

• Voice and accent plays a major role.

• The right time to call a customer cannot be decided, as the customer may in a
different mood at the time of calling.
• Time consuming
• Less success rate
2. Corporate
• Time consuming
• Contacts with higher authorities play a major role

Chapter:-5. SWOT ANALYSIS

SWOT ANALYSIS:-

Strengths:-
• Co-operative and Experienced branch managers

• Good data base

• Reliance brand

• Low pricing

• Unpredictable sensex

Weakness:-
• Inexperienced Staff

• Lack of advertisement so most of consumers are not aware of Reliance Demat.

• Lack of Loyal clientage

• Developing product

• Slow customer services

• Irresponsiveness

Opportunities:-
• Untapped market

• Increased spending power

• Changing mind of customers

Threats:-
• Reach

• Stiff competition from existing players in the market

On the basis of above SWOT analysis and study of the available data I have come to the following
conclusions:
Chapter:- 6. ANALYSIS & DATA
INTERPRETATION
ANALYSIS AND DATA INTERPRETATION:-

Q1. In which of these financial instruments do you invest into?

(A)Shares (B) Mutual Funds (C) Bonds

(D)Derivatives (E) In a & b (F) In a, b & c

DATA INTERPRETATION: - In the survey when I asked to the customer about

their sources of investment I found that 65% of investors or customers invest their
savings in the combination of shares only. 20% of investors are satisfied by investing
in mutual funds & shares both. Similarly 10% & 5% are interested in mutual funds &
in the combination of shares, mutual funds, & bonds respectively. Diversification of
the investment depends upon the market condition. But in today’s market condition no
one is interested to invest in bonds & derivatives only.
Q2. Which banking demat account offered you a large number of services?

(a)Reliance money (b) HDFC

(c) ICICI (d) Kotak Mahindra

DATA INTERPRETATION: - When I asked to the customers regarding the

services provided by various companies such as:- Reliance money, HDFC, ICICI, &
Kotak mahindra. I found, According to the 60% of investors or customers kotak
mahindra gave them a large number of services. After it 25% of the total sample is in
favour of ICICI Company. And HDFC & Reliance money have only 10% & 5% support
of the customers.
Q3. Which bank provides you a better e-mail facility?

(a) Reliance money (b) HDFC

(c) ICICI (d) Kotak Mahindra

DATA INTERPRETATION:- Through survey I found that 45% of the investors

agree that the best E-mail facility is provided by the ICICI, after it 25%-25% of the
population is in favour of HDFC and Kotak mahindra, and 5% of the investors are in
favour of E-mail facility of the Reliance money.
Q4. Are you aware of online share trading?

(a)Yes (b) No

DATA INTERPRETATION:- Through survey I came to know that only 55% of

the population is aware of online trading, whereas 45 % is not.
Q5. Which company provides you a large no of products?

(a) Reliance money (b) HDFC

(c) ICICI (d) Kotak Mahindra

DATA INTERPRETATION:- Through survey I found that 50% of the investors

agree that large number of products are provided by the ICICI company to its
customers, after this 20% of population is with HDFC and other 20% of population is
in favour of Kotak Mahindra and the rest 10% of the population is with Reliance
Money.
Q6. Heard about reliance money?

(a)Yes (b)No

DATA INTERPRETATION:- During the survey when I asked to the investors, I

found that 64% of the total population is well aware about the Reliance Money brand,
where as 36% of the population is not.
Q7. Do you know about the facilities provided by reliance money?

( a)Yes (b)No

DATA INTERPRETATION:- Through survey I found that 50% of the investors

and customers are aware about the services provided by the Reliance money, where as
rest of total population is not completely well aware about the services given by
reliance money to their customers.
Q8. With which company do you have your demat account?

(a) Reliance money (b) HDFC (c) ICICI

(d) Kotak Mahindra (e)others

DATA INTERPRETATION:- Through survey when I asked to different

customers or users of DEMAT account I came to know that 35% of population have
their DEMAT account with ICICI, 25% of investors have it with HDFC, 20% of
population have their DEMAT account in Kotak mahindra, 15% with Reliance Money
and 5% have it with other company’s.
Q9. Are you currently satisfied with your share trading company?

(a)Yes (b)No

DATA INTERPRETATION:- In survey I found that 95 % of the investors or

population is fully satisfied with their current share trading company and its services,
whereas 5% of the population is dissatisfied with their current trading company.

.
Q10. What percentage of your earnings do you invest in share trading?

Up to 10% Up to 25% Up to 50% Above 50%

30% 70% 0% 0%

DATA INTERPRETATION:- Through survey, when I asked to the investors that

how much of their earnings they invest. I found that 70% of the investors invest up to
25% of their earning in share trading. Where as 30% of the investors say that they
invest only up to 10% of their earnings in share trading.
Q11. How often do you trade?

Daily Weekly monthly Yearly

45% 25% 20% 10%

DATA INTERPRETATION:- Through survey I found that most of the

population taken into survey trade often daily, that is 45%. Where as 25% of the
investors trade weekly, 20% trade monthly and 10% of the investors trade often once
in year.
Chapter:- 7. CONCLUSION &
RECCOMENDATION
KEY ISSUES AND CONCLUSIONS:-

HUGE POTENTIAL:
• All though relatively new entrants in the market, Reliance is slowly but surely gaining a strong
hold because it is finally able to grasp the investment climate in Delhi. Secondly the branch
managers at all the branches are very knowledgeable with a lot of experience in the financial
markets so under their leadership can definitely expand its base

• The entire workforce consists of mostly youngsters, which means they can be encouraged and
motivated to do good work because they have a long way to go and most of them are eager to
climb the ladder.

• Right now Reliance is at its nascent stage and will surely grab the major market under its belt
very soon like in other fields.

Huge investments taking place:

• The Stock Market has been very buoyant until now especially in the past 3 years. This particular
trend is very favorable because a soaring SENSEX means higher returns, which encourages the
investors to invest their money in the market. Although in the past 3 months the market has
shown very unpredictable trend and has already lost over 1000 points.

• So in order to make the best the only thing required is to recruit more field staff who should be
trained in a proper way to get better results.

• In case of insurance, it requires push selling because people always associate it with emergencies
and unpleasant situations like death and they don’t want to think about such situation let alone
prepare for them, which means it requires a lot of conviction on part of the executives.

Large untapped market:

• People have just opened up to the idea of ULIPs because till now they knew only two kinds of
insurance plans, endowment and term plans so the concept of high returns with protection is very
new to them and slowly and slowly these are becoming popular so there is a huge market waiting
to be tapped.

• In the past few years there has been a tremendous inflow of funds in the Indian market which has
lead to the sky rocketing SENSEX. In fact there has been a tremendous response from the
investors not only in shares but mutual funds as well. The Rs5700Cr infused in the market
through the Reliance Equity mutual Funds is an example of the growing trust of investors who
 earlier shied from such investments due to stock market fiascos like the Harshad Mehta scam or
the US64 disaster in which investors lost huge amounts of money as well as their trust in
financial instruments.

• With the FDI limits being relaxed, a lot of avenues will open up in the insurance sector and
insurance companies are expected to come up with new plans with a great deal of customization
and flexibility.

Reliance Demat Account is better than other Demat account. Reliance Money have good return of
investment. A good brand is always welcomed over here people are aware of quality so they go for
ready to spend bucks of money.

At last all can be concluded by that Reliance Money is still growing industry in India

Reliance Demat account have less brokerage rate.

It provide a security with the use of special type of key.

RECOMMENDATION:-

The most vital problem spotted is of ignorance. Investors should be made aware of the benefits. Nobody
will invest until and unless he is fully convinced. Investors should be made to realize that ignorance is
no longer bliss and what they are losing by not investing.

• After sales services and follow up calls are important for getting new references so trained
telesales should be appointed for this purpose whose sole work should be to make feedback calls.

• While interacting with the investors I found that most of the customers are unaware about the
Mutual fund. Some of the people look upon mutual funds and equity trading as gambling. Thus a
mutual fund awareness program can help to increase the penetration of mutual funds in the market.

• Reliance should declare in black ink that they will charge just 1 paisa per transaction. People tend
to think that there must be some hidden charges.

• Rs750 account opening charges are too high when targeting a corporate so the company should
be flexible on this amount.
• Reliance should provide periodic training for updating the product knowledge of various financial
advisors.

• Company should have a scheme of rewards and recognition to employees and the field persons to
boost their motivation.
• There must be proper advertisement of the company by various media like Exhibition, Press
releases, Newspaper, and Television etc.

• Though majority of the customer were satisfied with the existing function but the organization
should use some marketing strategies such as discount scheme on amount of transaction made in a
month by the regular customer. So it will enable the customer to retain in the organization and to
attract new customer.

• There should be regular training programme like Workshops, Seminars, and Meetings etc. for the
sake of development of the organization and also for the development of the employees’
performance simultaneously.

• There should be a good research team who has to survey the market an d know about the client’s
satisfaction level and also found out the potential customer.

• There must be a good infrastructure of the company to get the attention of the public and the
office should be at residential area so that customer gets the service easily.
Chapter:- 8. ANNEXURE
 Abbreviations

DEMAT ACCONUT:- Dematerialized Account

DP:- Depository Participant

ULIP:- Unit linked insurance plan

NSDL:- National Securities And Derivative Limited

DRF:- Demat Request Form

PAN:- Permanent Account Number

IPO’S:- Initial public offers

SEBI:- Securities And Exchange Board Of India.

FDI:- Foreign Direct Investment

 QUESTIONNAIRE
NAME:-

GENDER:-

OCCUPATION:-
Q.1. In which of these financial instruments do you invest into?

(a) Shares

(b) Mutual funds

(c) Bonds

(d) Derivatives

Q.2. Which banking Demat account offered you a large no. of services?

(a) Reliance money

(b) HDFC

(c) ICICI

(d) Kotak mahindra

Q.3. Which bank provides you a better email facility?

(a) Reliance money

(b) HDFC

(c) ICICI

(d) Kotak Mahindra

Q.4. Are you aware of online Share trading?

(a) Yes

(b) No
Q.5. Which company provides you a large number of product?

(a) Reliance Money

(b) HDFC

(c) ICICI

(d) Kotak Mahindra

Q6. Heard about reliance money?

(a) Yes

(b) No

Q.7. Do you know about the facilities provided by Reliance money?

(a) Yes

(b) No

Q.8. With which company do you have your DEMAT account?

(a) Reliance Money

(b) HDFC

(c) ICICI

(d) Kotak Mahindra

(e) Others

Q.9. Are you currently satisfied with your share trading company?

(a) Yes

(b) No
Q.10. What percentage of your earnings do you invest in share trading?

(a) Up to 10%

(b) Up to 25%

(c) Up to 50%

(d) Above 50%

Q.11. How often do you trade?

(a) Daily

(b) Weekly

(c) Monthly

(d) Yearly

Q.12. Any suggestions:-

____________________________________________________________________
____________________________________________________________________
____________________________________________________________________.
 BIBLIOGRAPHY
www.google.com
www.reliancecapital.com
www.yahoo.com
www.scribd.com
www.iloveindia.com