1Malaysia Kolam (Rice Art)

by
Indian Cultural Society
KDU College Penang

On 31st AUGUST 2013

1.0

Introduction

Kolam is a form of painting that is drawn using rice powder/chalk/chalk powder often
using naturally/synthetically colored powders in Tamil Nadu, Karnataka, Andhra Pradesh,
and most parts of Kerala and some parts of Goa, Maharashtra, Indonesia, Malaysia, Thailand
and a few other Asian countries. A Kolam is a decorative design made in living rooms and
courtyard floors during Hindu festivals typically consisting of bright colors. In South India, it
is widely practiced by female Hindu family members in front of their homes.

In conjunction with our countrys 55th Independence Day, Indian Cultural Society of KDU
College (PG) has planned to celebrate it huge with a touch of traditional essence. As mention
above, ICS KDUPG would like to create a mega sized Kolam which a traditional rice art for
1MALAYSIA logo in our college auditorium.
To add more spice for this event, we would like to enter our Kolam in Malaysia Book of
Records as biggest Kolam. This record has previously created by ICS of UNITEN, Kuala
Lumpur with Measuring 43m in height and 17.2m in width it is the first time such an attempt
has been made to create a 1Malaysia logo using rice grains and grated coconut. So in order to
break the record we target to create a kolam which measures 50m in height and 20m in width.
We are looking forward to execute this event to as well to celebrate our Merdeka Celebration in
our college. We aim to unite all student this Kolam creation to enhance 1MALAYSIA spirit.
And most of our entire objective is to place our college name in Malaysia Book Of Records.
Event Name
: 1 Malaysia Kolam Art
Date
: 31st August 2013 / Saturday
Time
: 10:00 am 10:00 pm
Venue
: Penang Times Square Exhibition Hall
Guest of Honor :

2.0

Objectives:
Aim to create a mega Kolam art to break the current record in Malaysia Book Of
Records.
To celebrate Independence Day with 1 Malaysia concept.
To unite students in this project as well uphold our college brand in Malaysia by this
mega project.
To enhance the multiracial culture among students.

The 1Malaysia Celebration will take place beginning from 10:00 am and ending at 3:00 pm.
This will take place at the KDU PG Campus Auditorium. In addition we would be inviting
some VIPs to enliven our event. With programs throughout the day, good food and a festive
atmosphere, this event will be lively and full of joy.
3.0 Marketing and Promotion Aspects
1) Advertising through banners, streamers, posters and flyers.
2) To prepare the press write up in order to create awareness and promote this event to the
public.
3) 1MALAYSIA Kolam campaign among students and staffs to contribute rice grain for this
event.
4) Television announcements (eg. Astro Vaanavil ) for free
5) KDU College shall announce this event through email blasting to all students, lecturers and
staffs of KDU.
6) Website promotion such as Facebook and blog site can be used as the promotion tools to
highlight this event.

4.0

Event Mechanism

A proposal for this event had sent to Malaysia Book Of Records and ICS KDU
still waiting for confirmation.

A committee members had chosen form ICS board of members to execute this
program ( please refer to 4.1 Committee Member)

A draft budget and logistic needed for the event is drafted (please refer to 4.2
Budget and Logistic)

Publicity of the event will conduct throughout month of August 2013 and
campaign for Rice for Kolam also will conducted.

On 14th and 15th of August we plan to set up a booth in college to collect rice.

We also are looking forward to find sponsors thru this booth publicity.
On 27th we will measure the amount of rice obtained and prepare the required
amount if necessary. On the same day, we will start dye the rice according to
the colour required and store in auditorium. Bureau of Activity is in charge to

prepare and store the rice grains.

The day before of event, all the required rice grains will be transported to
Penang Times Square Exhibition Hall (Bureau of Transportation is in
charged).Whereas The Bureau of Event will prepare the decoration a day before

in hall.
Event Planning is drafted for the Merdeka Day.
(please refer to 5.0 Program of The Day) Kolam drawing will be started 4
days before proposed date. Estimated about 60 students (all races) from KDU
Penang will be invited to this event.

4.1

Event Management

ADVISOR
MR. ARAVINTHAN
MR. SADHIS
KUMAR

DIRECTOR
JAGADAES

ASST.
DIRECTOR
NAVEEN PRABU

SECRETARY

TREASURER
PANNIR
SELVVI

NITHIYA

ASST.
SECRETARY

ASST.
TREASURER

SHALINI

RHINASRI

BUREAU OF
TRANSPORT
RAJ SEGARA
RUVINESH

BUREAU OF
PUBLICITY

NAVEEN
JAGADAES

BUREAU
OF
ACTIVITY
KAVITA
THINAGES

BUREAU
OF VENUE

SASTHI
HARI
PRASAD

BUREAU OF
BEVEARAGES
ROOBAN
JAGEN

4.2 Budget And Logistics

BUDGET
No
A

Items
INCOME
College to subsidize
Sponsor

Unit price
(RM)

Qty

Budget

4000
6880

Total

10950.00

COSTS
Kolam
Rice
Colour

2.50
500

1500kg
1

3750.00
500.00

4250.00

5000.00

5000.00

Hall Rental
Penang Ties Square Exhibition Hall

5000.00

Marketing Tools
5
0.00
5.
00

100.0
0

20

100.00

100.
00

200.00

Lunch for volunteers

500.00

500.00

Decorations

300.00

300.00

1000.00

500.00

500.00
10950.00
0000

Banner
Posters

200.00

Launching
Souvenirs for VIP

Others - Contingency Plan

TOTAL COSTS
PROFIT/LOSS

5.0

Kolam Design ( proposed measurement)

50 meter

20 meter

6.0

Program of the Day

Time

Programs

10.00am - 10.10am

Introduction by MC

10.10am 10.15am

Official launching + Open ceremony

10.15am - 10.20am

Chairmans speech

10.20am - 10.30am

Principals speech

10.30am 11.00am

Guest of Honors speech

11.00am - 11.20am

1 Malaysia Dance Performance

11.20- 1.00pm

Official Announcement From Malaysia Book Of

Records Officers & Thanks Giving Ceremony