Академический Документы
Профессиональный Документы
Культура Документы
Gundiff and R.R. still E.W. (2002). Getting the most out of advertising and
Promotion. Harvard Business Review
Husein Umar. (2002), Metode Riset Bisnis. Jakarta: PT. Gramedia Pustaka Utama.
_____________, (2008), Metode Riset Bisnis. Jakarta: PT. Gramedia Pustaka
Utama
Hougton, (1999). Promotion of programm____________University Of Harpard
Herlen Farlow (1999) Publicizing and Promotion Programs, Grainger Hall
Jefkins, (2000). Communication of promotion. _____________University School Of
Business.
Larry Percy and John Rossiter.( 1980). Advertising Age International. in Norman Hart
Kotler, Philip, and Gary Amstrong, 2006. Principles of Marketing, New Jersey:
Prentice Hall,Inc.
Kotler, Philip, and Gary Amstrong, 2009. Principles of Marketing, New Jersey:
Prentice Hall,Inc.
Kotler, Phillip dan Keller, Kevin L. (2009), Marketing Management, 12th Edition,
Pearson International Edition, New Jersey: Prentice Hall.
Kotler, Philip and Kevin Keller (2009), Marketing Management 12th Edition. New
Jersey: Pearson Prentice Hall,Inc
Peattie, K. J., Peattie, S. and Emafo, E. B. (1997). Promotion Competitions as a
Strategic Marketing Weapon, Marketing Management. Prentice Hall.
McDaniel, Lamb Hair (2008). Essential of Marketing, USA: International Thompson
Publishing
Madura, J. (2007). Pengantar Bisnis. Jakarta : Salemba Empat
Muhidin Ali Sambas.(2009). Analisis Korelasi Regresi, Dan Jalur. Bandung. Pustaka
Setia.
Nana Sudjana, (2001). Metode dan Statistika. Bandung: Tarjito
Ronny pattinasarany (2009) . Pemasaran strategic. Yogyakarta. Tim markenis
Ratih
Hurriyati.
(2009).
Bauran
Afabeta.Bandung
Pemasarandan
Loyalitas
Pelanggan.
Pierre Chandon, Brian Wansink, & Gilles Laurent. Journal Of A Benefit Congruency
Framework Of Sales Promotion Effectiveness Of Customers Behavior.2000.64
(October) 6581.
Neeraj Arora, Ty Henderson Journal of Marketing Science Embedded Premium
Promotion or Packs Discount Promotion. 2007. 4 (July-August), 514-531
Harald J. van Heerde, Peter S. H. Leeflang, Dick R. Wittink. Journal of Marketing
Science Decomposing The Sales Promotion Bump With Store Data.2004. 3
(december) 317-334 The Netherlands
Mariola Palazon *, Elena Delgado-Ballester Journal Of
Effectiveness Of Price