David J.

Caesar

El Dorado Hills, California 95762

916.439.7631 davidcaesar@att.net https://www.linkedin.com/in/davidjcaesar

Operations and Executive Level Leadership

A Recognized Expert in Business Operations, Training, and Program Management

Executive level leader with a proven track record of success in operations and training, national and
regional level marketing campaigns, and account merchandising management at the national and regional levels.
Comprehensive experience in vendor relationship management, project management, contract acquisition, and
supervisory roles in high-pressure and time-sensitive environments.

CORE COMPETENCIES
Business/Strategic Acumen
Team Mentoring/Development
Franchise Owner Management

Program/Project Management
Continuous Process Improvement
National and Regional Marketing

Education and Training

Business Growth Specialist
Senior Health Care

EXPERIENCES AND ACHIEVEMENTS

ALWAYS BEST CARE, Roseville, CA, VP Franchise Operations and Training, 2008 Current
Always Best Care provides professional care options for seniors and families through locally owned and operated
senior care agencies throughout North America. Established in 1996, Always Best Care began franchising in 2007.
Business/Strategic Acumen - As a part of the franchisor executive team, coached franchised locations to
develop and execute financial, employee, client, marketing, and operational goals and objectives. Major role in
helping company-wide revenues grow from $2.2 Million in 2008 to exceed $100 Million in 2015.
Senior Health Care - Developed and manage the Always Best Care University franchise training program
focused on educating franchise owners to set up, market, and manage a local senior care agency.
Education and Training - Provided initial training for every franchise owner and area representative systemwide from 2008 to present. Training includes combination of classroom and market-level guidance.
Team Mentoring/Development Nation-wide business coaching of franchise locations. In a span of four
international franchise conferences, my direct franchise owner coaching has yielded ten award winners (two
franchise owner of the year awards, two franchise owner of the year runner up awards, two area representative
of the year awards, three largest increases of the year awards, and one rookie of the year award).
Program/Project Management - Secured national provider agreements and contracts for franchise owners with
a specific focus on insurance, payroll, client and employee programs, human resources, and legal guidance.
Secured national contracts and agreements with key strategic partners including the VA Hospital, Brookdale
Senior Living, Sunrise Senior Living, and Bright Horizons. Chairperson of the implementation team and
member of assisted living, acceleration, and call center on-boarding committees.
Continuous Process Improvement - Manage monthly webinar series on topics including general liability and
workers compensation insurance, payroll, training, referral programs and sales coaching. Implemented growth
program resulting in a decrease for new owner ramp up by 60 days.
Served as international franchise conference emcee and facilitator from 2008 to present.
Director of Training, 2009 2010 (Promoted in 2010),
Franchise Field Trainer, 2008 2009 (Promoted in 2009)
SIGNS BY TOMORROW, Folsom, CA, Franchise Owner, 2003 2008
Signs By Tomorrow is a leader in custom design and a manufacturer of high impact graphics and signage systems.
Business/Strategic Acumen Responsible for sales, marketing, human resources, production management,
and financial management. Focused efforts on analyzing profit and loss statements, sales forecasts, customer
trend reports, buying cycles, product assortments, and category reports.
Team Mentoring/Development - Trained, hired, managed, scheduled, and evaluated sales and production
team responsible for designing, producing, and installing signs and vehicle graphics for businesses,
associations, and organizations. Managed subcontractor teams to execute production and installation.
Continuous Process Improvement Customized vinyl and print promotional programs targeted at businesses,
associations, and recreational organizations.
Regional Marketing - Established key alliances and partnerships with Fortune 500 Organizations and retail
stores for their use in marketing efforts, tradeshows, and events. Became one of the largest manufacturers of
real estate signage in the region. Became the official sign company for the Folsom Chamber of Commerce.

David J. Caesar

Resume, Page 2

LEGO SYSTEMS, INC., San Francisco, CA, Regional Merchandising Manager, 1992 2003
The LEGO Toy Group designs and manufactures toys and materials for kids and families.
National and Regional Marketing - Planned and executed retail initiatives for western states involving the
design and management of retail operational programs within national chain stores, including Wal-Mart,
Kohls, Toys R Us, Target, and Kmart. Ensured maximization of store level product at the point of distributions
selling floor through a push and pull operational program.
Education and Training - Hired, trained, and managed a merchandising team that executed retail initiatives at
store level with focused efforts in Northern California, Washington, Oregon, Nevada, and Colorado. Teams
were responsible for merchandising retail programs at store level, pulling product out of the stockrooms onto
the sales floor, building promotional displays, and setting up point of purchase signage.
Business Growth Specialist - Developed and executed merchandising strategies for Target, Wal-Mart, Kmart,
Fred Meyer, Shopko, Raleys, Chevron, Savemart, and KB Toys along with the National Account Team.
Consistently achieved between 90 to 95% of growth goals.
Account Management - Account Manager for Walmart.com, responsible for developing on-line retail programs
for LEGO product assortment. Grew program from infancy to full promotional line distribution in two years.
Program/Project Management - Managed promotional and point of purchase programs for regional team
created to promote LEGOLAND California at strategic retailers in Northern California. Consistently achieved
merchandising and targeted penetration of promotional displays within targeted retailer partners.
District Manager, San Francisco, CA, 1999 2001 (Promoted in 2001)
Territory Representative, Milwaukee, WI, 1994 1999 (Promoted in 1999)
Sales Representative, Phoenix, AZ, 1993 1994 (Promoted in 1994)
Sales Representative Trainee, Phoenix, AZ, 1992 1993 (Promoted in 1993)
Received MVP Awards in 1994 and 1999

CAREER NOTE
Experience prior to 1992
KRAFT FOODSERVICE, Phoenix, Arizona, Systems Integration Sales Specialist
GENERAL MILLS FOODSERVICE, INC., Chicago, Illinois, Resale Representative
BACARDI IMPORTS, INC., Chicago, Illinois, Account Manager

EDUCATION
Bachelor of Science Degree in Business Marketing, Southern University, Baton Rouge, Louisiana
Folsom Business Leadership Academy Certification, Folsom, California
Dale Carnegie Sales Course Certification, Chicago, Illinois
Dale Carnegie Human Relations Certification, Chicago, Illinois
Procter & Gamble Field Advertising Program, Springfield, Illinois

ORGANIZATIONS AND FUNDRAISING

Walk to End Alzheimers National Team Coordinator 2011-Present
President of Neighbors Group Community Organization 2010 Present
Rolling Hills Christian Church Usher and Greeter Team Leader 2009 - Present
Leukemia & Lymphoma Society (2006 Fundraiser Man of the Year)
Folsom Chamber of Commerce Board of Directors 2005 - 2007
President of El Dorado Hills Chapter of LeTip International 2005 - 2007, Inc.
Folsom Chamber of Commerce Pro Rodeo Committee Member 2004 2007
Niello Concours at Serrano Board of Directors 2004 - 2006
El Dorado Hills Chamber of Commerce Ambassador 2004 - 2006
Folsom Lake College Scholarship Golf Tournament Committee Member 2004
Sacramento Metro Chamber of Commerce Member, 2004
Rancho Cordova Chamber of Commerce, 2004