PRESS RELEASE

FOR IMMEDIATE RELEASE

DDB NEW YORK LAUNCHES EFFORT FOR UNITE TO FACE ADDICTION RALLY
The first-ever event will benefit non-profit organization Facing Addiction to get
people talking about this serious issue
September 29, 2015 | New York, NY

DDB New York, part of Omnicom (NYSE: OMC), and Facing Addiction, a new national
organization that serves as the voice for over 85 million Americans impacted by
addiction, will launch advertising in support of The UNITE to Face Addiction Rally,
taking place in Washington, D.C. on October 4th, 2015 at the National Mall. The Rally
will mark the first-time the nation will collectively stand up to addiction and will feature
live performances by top musicians such as Joe Walsh, Steven Tyler, Sheryl Crow, The
Fray, Aloe Blacc, and more. Thousands are expected to participate in the Rally.
The UNITE to Face Addiction Rally on Oct. 4 marks the first time our nation will
collectively stand up to addiction, a health problem that impacts 1 in 3 households,
said Greg Williams, co-founder of Facing Addiction. We are grateful for DDBs efforts
in spreading our message and helping us to mobilize our coalition. Their contributions
have helped take this grassroots advocacy movement to the next level as we gather
over 600 partner organizations and supporters from around the world to join us on the
National Mall.
DDB New Yorks effort for the UNITE To Face Addiction Rally kicked-off with an event
trailer video that explains the serious issue of addiction and features the famous song,
Dream On, which has been donated by Aerosmiths Steven Tyler. In addition, the
Rally campaign includes social media elements such as pre-, on-site and post
activation efforts.
DDB New York and Facing Addiction are working together to ultimately de-stigmatize
addiction by shifting the focus of the conversation towards the fact that addiction is a
serious health issue that must be brought to national attention.
Chris Brown, Chief Executive Officer of DDB New York, said, I have seen at close hand
the devastation caused by addiction to families and friends. Its an issue the agency
has really galvanized behind and were proud to be working with Facing Addiction and
helping shift the focus of the conversation towards the fact that addiction is a health
issue that cannot be stigmatized or ignored.

DDB New York is responsible for the organizations overall new advertising which
launched on Labor Day, and runs up through the live event on October 4th. The
program includes a video, titled Conversations, which taps into the insight of how
people are already talking about addiction online but in a trivial way when the reality is
that addiction kills someone every four minutes. It also includes a print ad, which
announces the October 4th event, as well as social media and a :30 radio spot.
This effort marks DDBs first work for Facing Addiction. Additionally, DDB worked with
Fluid NY and editor, Michael Elliot, Oscar-winning visual effects and creative firm
Framestore and Sound Lounge on this effort. The support will continue with a national
campaign to raise awareness around addiction and get people talking about this
serious issue.
Framestore joined the effort to concept, design and animate two 14-ft wide by 28-ft tall
screens during the event. Called "Faces of Love", it will be a loop played during the
event featuring victims of addiction and those surviving addiction along with statistics
and facts that will serve to highlight the very real scale of the problem.

About Facing Addiction

The UNITE to Face Addiction rally is being organized by Facing Addiction Inc., a 501(c)3 organization dedicated to
finding solutions to the addiction crisis, as well as an independent coalition of national, state, and local non-profit
organizations. For more information, visit FacingAddiction.org.
To donate to Facing Addiction, you can text FACING to 41444 or visit FacingAddiction.org, where you can also find more
information including updates about the UNITE to Face Addiction rally. Please also visit and follow @FacingAddiction
and #UNITEtoFaceAddiction on Twitter.

ABOUT DDB
About DDB
DDB Worldwide (www.ddb.com) is one of the world's largest and most influential advertising and marketing networks. At
the prestigious 2014 Cannes International Festival of Creativity, DDB took home 87 Lions as well as Agency of the Year
and Regional Network of the Year honors for adam&eveDDB and DDB EMEA, respectively. In addition, DDB has been
named Agency of the Year numerous times by the industry's leading advertising publications and awards shows. The
Gunn Report has listed DDB as one of the Top 3 Global Networks for 12 of the last 15 years. The agency's clients
include Volkswagen, McDonald's, Unilever, Mars, Johnson & Johnson, and Exxon Mobil, among others.
Founded in 1949, DDB is part of the Omnicom Group (NYSE) and consists of more than 200 offices in over 90 countries
with its flagship office in New York, NY.
ABOUT OMNICOM
Omnicom Group Inc. (NYSE OMC) is a leading global marketing and corporate communications company. Omnicoms
branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and
interactive marketing, direct and promotional marketing, public relations and other specialty communications services to
over 5,000 clients in more than 100 countries.
CONTACT:
Christie Giera
Email: Christie.giera@ddb.com