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Competition
Mitsubishi company seeks, at least after executives words, to reach
the promised specifications and efficiency. This includes a 20%
reduction in fuel consumption compared to other regional aircraft.
However, MRJ's target will not be devoid of
turbulence. The aircraft will enter a
crowded competitive landscape with
airplanes such as: Comac ARJ21 and
Sukhoi Superjet 100. Mitsubishi has to
contend with Bombardier, which launches
in this segment CSeries aircraft, the
nearest competitor. Embraer E-Jet will
launch E2 line in 2018-2020. Indeed, the Embraer MRJ advantage
was lost by delays that have reached 15 months. This makes the MRJ
to enter into service just a year ahead of E190 E2 - where the two
aircraft manufacturers maintain the plan.
The aircraft is the first commercial airliner designed and built by
Mitsubishi and the first commercial aircraft certified by the Japanese
authorities lately. Delays came with the cost of developing a new
design. Lack of new orders in the past 19 months may come against
a refusal to commit - until the aircraft will achieve the promised
goals.
More than gain new orders, Mitsubishi must ensure that those
existing customers keep their commitment to MRJ. This is the reason
why Mitsubishi is trying to attract attention on each phase of the
development process.