EFE MATRIX

Key External Factors

Weight

Rating

Weighted
Score

Opportunities
1. Strategic alliances and partnerships with International
Academic bodies, i.e Pearson, LCCI and GEL.
2. Strategic location (city center of Melaka).
3. Collaboration with other local and international academic
institutions i.e Babson College, Durham University, USIM,
etc.
4. Adaption of distance education, flexible learning and
utilization of technologies in delivering system.
5. Offering consultancy to SMEs by utilizing experts and
senior lecturers knowledge and skills.
Threats
1. Experienced skilled staff leaving for better offered jobs.
2. Lack of experienced lecturers which will affect the quality
of teaching & learning process in education sector.
3. Competition from other universities and colleges in Melaka
which offer similar programs.
4. Decreasing public funding of higher education. ie strategic
partnership between MARA and financial institutions for
education loan.
5. Growing competition from nearby public universities and
small privates in central Malacca.
TOTAL

1.00

IFE MATRIX
Key Internal Factors

Weight

Rating

Weighted
Score

Strengths
1. Excellent learning facilities i.e computer lab, business

simulation office and business center for students to start

the business.
2. Quality assurance of programs. KPMBMs Diploma
programs are endorsed by MQA.
3. Conducive learning environment

with

fully

air-

conditioning classes.
4. Years of proven experience in professional level education
and training with growing emphasis on new technology
and consultancy activities to further enhance quality of
teaching and training.
5. Providing local and international trainings and conferences
to enhance the abilities, capabilities and knowledge of
lecturers in education sector.
Weaknesses
1. Shortage of experience foreign

language

lecturers

especially in Arabic.
2. Inadequate library facilities.
3. Lack of land for future expansion of the campus.
4. Delayed in construction of the campus which cost more on
rental of the building.
5. Curriculum too stretched for additional activities.
TOTAL

1.00

CPM MATRIX
Critical Success
Factors
Advertising
Courses Offered
Financial Position
Ranking
Brand Image
Price Competition
(Fee)
Quality (Lecturers)
Quality (Students)
E-learning
Research &
Development
TOTAL

Weight

1.00

Ratin
g

KPM
Weighted
Score

Ratin
g

UiTM
Weighted
Score

UTeM
Ratin Weighted
g
Score

SWOT MATRIX
Strengths
Weaknesses
1. Excellent learning facilities 1. Shortage of experience
i.e computer lab, business

foreign language lecturers

simulation

especially in Arabic.

office

and

business center for students

to start the business.
2. Quality
assurance
programs.
Diploma

of 2. Inadequate

KPMBMs
programs

library

facilities.

are

endorsed by MQA.
3. Conducive
learning 3. Lack of land for future
environment with fully air-

expansion of the campus.

conditioning classes.
4. Years of proven experience 4. Delayed in construction of
in

professional

level

the campus which cost

education and training with

more on rental of the

growing emphasis on new

building.

technology and consultancy

activities to further enhance
quality of teaching and
training.
5. Providing

local

and 5. Curriculum too stretched

international trainings and

for additional activities.

conferences to enhance the

abilities, capabilities and
knowledge of lecturers in
Opportunities
1. Strategic
alliances

education sector.
SO Strategies
and

partnerships

with

International

Academic

bodies, i.e Pearson, LCCI

WO Strategies

and GEL.
2. Strategic location (city center
of Melaka).
3. Collaboration
local

and

academic
Babson

with

other

international
institutions

College,

i.e

Durham

University, USIM, etc.

4. Adaption
of
distance
education, flexible learning
and

utilization

of

technologies in delivering
system.
5. Offering

consultancy

to

SMEs by utilizing experts

and

senior

lecturers

knowledge and skills.

Threats
1. Experienced skilled

ST Strategies
staff

leaving for better offered

jobs.
2. Lack

of

experienced

lecturers which will affect

the quality of teaching &
learning process in education
sector.
3. Competition

from

other

universities and colleges in

Melaka which offer similar
programs.
4. Decreasing public funding of
higher education. ie strategic
partnership between MARA
and financial institutions for

WT Strategies

education loan.
5. Growing competition from
nearby public

universities

and small privates in central

Malacca.

(Percentage)

INDUSTRY SALES GROWTH RATE

BCG MATRIX

RELATIVE MARKET SHARE POSITION

High
1.0
High +20 Backward, Forward, or
Horizontal Integration
Market Penetration
Market Development
Product Development

Medium 0

Stars
II
Product Development
Diversification
Retrenchment
Divestiture
Cash Cows
III

Low -20

Medium
.50
Market Penetration
Market Development
Product Development
Divestiture

Question Marks
I
Retrenchment
Divestiture
Liquidation

Dogs
IV

Low
0.0

QSPM MATRIX
STRATEGIC ALTERNATIVES
1
2
Key Factors
Weight
Opportunities
1. Diversification of sources of revenue
through
better
exploitation
of
consultancy and e-learning facilities.
2. Located in the center of Malacca city.
3. Collaboration with national institutions.
4. Use of distance education, flexible
learning and adoption of new
information
and
communications
technologies to increase access.
5. Strategic alliances and partnerships with
international institutions for offering
more professional courses.
Threats
1. Experienced staff leaving for better
conditions to other industries.
2. Located near to UiTM Bandar Melaka
and UTeM.
3. UiTM offers variety of courses
compared to KPM.
4. Reduced public funding of higher
education. E.g.: MARA loan.
5. Growing competition from nearby
public universities and small privates in
central Malacca.
TOTAL
Strengths
1. A good structure for facilities.
2. Quality assurance of courses through
with result of certification exam.
3. Up-to-date facilities and infrastructure
like teaching aids, networked computers.
4.
years of proven experience in
professional level education and training
with growing emphasis on new

1.00

AS

TAS

AS

TAS

technology and consultancy activities to

further enhance quality of teaching and
training.
5. Experienced proficiency and support
staff.
Weaknesses
1. Heavy dependence on part-time
lecturers on some faculties.
2. Inadequate library facilities.
3. Lack of land for future expansion of the
campus.
4. Not enough staff times to plan more
events.
5. Curriculum too stretched for additional
activity.
TOTAL

1.00