Strategic Management

B-201
L T P
4 0 0

Unit-I:
Strategic Management Process The Strategic Management Process, Flexible system view of
Strategic Management, Strategic Situation Analysis, PEST analysis, The use of scenario, Structural
analysis of the competitive environment, Competitive Advantage Profile, Industry foresight.
Strategic Capability Analysis- Resource audit, value chain analysis, comparative analysis, financial
analysis, SWOT analysis, core competencies, culture and stakeholder expectations.

Unit-II:
Strategy Formulation Strategic Intent, Vision, Mission and objectives. Strategic architecture,
crafting a strategy. Alternate directions for strategy development. Alternate methods for
strategy development: Portfolio analysis, life cycle analysis, value chain analysis, culture fit,
screening strategic option, Analysing return risk and feasibility, selection of strategies.

Unit-III:
Strategy Implementation Implementing strategy: Core competencies, Budgets, Policies, Best
practices, Support Systems, Rewards. Culture and Leadership, Functional strategies.

Reference Books:
1. Kazmi, Azhar, Business Policy and Strategic Management, Tata McGraw Hill
Publishing
Company Ltd., New Delhi
2. David, Fred R. Strategic Management – Concept and Cases, Pearson Education, Delhi
3. Hitt, M.A., Ireland R.D. and Hos Kisson R.D., Strategic Management Competitiveness and
Globalisation; Thomson Asia Pvt. Ltd.
4. Pearce II J A and Robinson Jr., R.B., Strategic Management – Strategy Formulation
and
Implementation, AITBS Publishers and Distributors, Delhi

Course Coordinators:-
1- Sh Raj Kumar
2-Dr. Vikash Turk
 Research Methodology
B-203
L T P
4 0 0
Unit I- Nature of Business research:
Meaning of Research, Scope of Research in business, role of research, scientific methods of
research, selecting a problem area, guiding principle in the choice of topic.

Unit II- Planning and Organizing the research project and sources of Data:
Types of research designs, formulation of hypothesis concept and their role, general problems of
measurement, sources of data, nature and sources of data required, primary and secondary sources.
Unit III
(a)Sampling Techniques of collecting data: Major consideration in sampling, types of sampling.
(b) Observational questionnaire, and interview technique of data collection, scalling techniques.
(c) Attitude Measurement: Techniques and Motivational Research Techniques
Unit IV
Analysis and Interpretation of Data:
Data Analysis –I: Editing, establishing of categories, coding, tabulation, graphic and diagrammatic
presentation of data, rules of drawing diagram, basic types of diagram, types of Bar charts,
interpretation of data

Unit V
Data Analysis –II
Data analysis and interpretation
(a) Statistical Interference: Test of Hypothesis, Test of significance, non-parametric and parametric
statistics, Analysis of variance (one way classification)
(b) Data analysis in case of Randomised Blocks Design and Latin Square Design, Measurement of
Association (Using Rank Correlation Co-efficient only), cluster analysis, and Multidimensional
scaling.
(c) Style and Major division of a report format used in presenting evidence, criteria for
judging research report.
References Books:

1. Rigby, Paul H: Conceptual Foundations of Business Reaserch Andrews, FM., and S.B.Withey
Social Indicators of Well Being. Plenum Press, NY, 1976.
2. Rummel and Ballaine: Research Methodology in Business.
3. Sellitz, Johoda, Deutsch and Cook: Research Methodology in Social Relations.
4. Wilkinson and Bhandarkar : Methodology and Techniques of Social Research.
5. Clover, V.T: Business Research; Basic Principles and Techniques.
6. Moser, C.A: Survey methods in social investigation.
 7. Goode and Hatt : Methods in Social Research.
8. Young, P.V : Scientific Social Survey and Research.
9. Richard I.Levin and David S. Rubin: Statistics for Management, PHI.

10. T.N.Srivastava and Shailaja Rego : Statistics for Management, TMH, New Delhi.

Course Coordinators:-
2-Dr. Vikash Turk
3-Sh. Vikram Singh

Internet & Web Technology Management

BIT-V
L T P
4 0 0

Unit 1 Introduction
Internet Protocol model, Internet Addresses, IP routing concepts, Table Driven and next hop routing,
other routing related protocols, Internet Access through PPP, SLIP, WWW, Web servers, Browser,
Hubs, Bridges, Routers.

Unit 2 Web Server Technology

Web’s Robot global access to information, HTML, HTTP, Accessing a web server, publishing
on web server, secure HTTP, Secure Sockets Layer, WWW Proxies, IIS, Case study of
apache web server.

Unit 3 Browsing Systems

Searching and web casting Technique, Popular web servers, basic features, Booksmarks,
cookies, progress indicators, customization of browsers, browsing tricks, next generation web
browsing, search engines, architecture of search engines, search tools, web crawlers.

Unit 4 Web site Development

HTML, XHTML, DHTML, XML, Structuring data, namespaces, XML schema
Documents, Document Object Model, DOM methods, Simple API for XML, XSL, SOAP, ASP.Net.
Javascript

Security and management issues for creating a web site

TextBooks:
Computer Networks and Internets with Internet Applications (Third Edition) Author: Douglas
E.Comer Publisher: Prentice Hall, 2001 ISBN: 0-13-091449-5
Reference Books:

HTML for the World Wide Web with XHTML and CSS: Visual Quick Start Guide, Fifth Edition

Author: Elizabeth Castro Publisher: Peachpit Press ISBN: 0321130073

Programming the World Wide Web, 2/e Author: Robert W. Sebesta Publisher: Addison-Wesley
ISBN: 0-321-14945-9

Course Coordinators:-
Naresh Chauhan
Komal Kr. Bhatia

Data Warehousing and Data Mining

BIT-VIII
L T P
4 0 0

Unit 1: Data warehousing: definition, usage and trends. DBMS Vs Data warehouse, Data
marts, Metadata repository, Multidimensional Data Model, Data cubes, Schemas for
Multidimensional database: stars, snowflakes and constellations, OLAP operations, Data
Warehouse Architecture, Types of OLAP servers: ROLAP Vs MOLAP Vs HOLAP.

Unit 2: Data Warehousing process and implementation, Development of Data Cube

Technology, distributed and virtual data warehouses, Data warehouse manager and query manager,
data warehouse back end tools and utilities, complex aggregation at multiple granularities, tuning
and testing of data warehouse, Data Warehousing to Data Mining.

Unit 3: Data mining: Motivation and importance, definitions & task, KDD Vs Data mining,
applications, Data Mining Functionalities, Interestingness of a pattern, Classification of Data Mining
Systems, Major issues in Data Mining.

Unit 4: Data Preprocessing in data mining; Concept Hierarchy Generation; Data mining query
languages: data specifications, specifying knowledge, hierarchy specification, pattern presentation &
visualization specification; Designing Graphical Use Interfaces Based on a Data Mining Query
language and standardization of data mining.

Unit 5: Data mining techniques: Association rules: Frequent item set generation, Mining association
rules in large Databases, Mining Single-Dimensional Boolean Association Rules from Transactional
Databases; Cluster Analysis: Types of Data in Cluster Analysis, A Categorization of Major Clustering
Methods; Classification and prediction: classification by Decision Tree Induction,
Bayesian Classification, Classification by Back-propagation, Decision tree knowledge discovery
through neural networks & genetic algorithm, Rough Sets, Support victor machines and fuzzy
techniques.

Unit 6: Mining complex data objects, Spatial databases, Multimedia databases, Time series
and sequence data: mining text databases and mining World Wide Web.

Overview of data warehousing and data mining tools available in oracle/or DB2.

Text Books:
1. Data warehousing in the real world; Sam anahory & dennis Murray; 1997 Pearson.
2. Data mining- Concepts & techniques; Jiawei Han & micheline Kamber-2001,
Morgan
KaufMann.
3. Data mining Techniques, Arun pujar; 2001,university press; Hyderbad.

Reference Books:
1. Data mining; Pieter Adriaans & Dolf Zantinge; 1997, Pearson,
2. Data warehousing, Data Mining and OLTP; Alex Berson, 1997, Mc Graw Hill.
3. Data warehousing System, Mallach; 2000, Mc Graw Hill.
4. Building the Data warehouse; W.H. Inman, 1996, John Wiley & sons.
5. Devloping the Data warehouse; W.H. Inman, C.Klelly , John Wiley & sons.
6. Managing the data warehouses; W.H. Inman, C.L. Gassey, John Wiley & Sons.

Course Coordinators:-
Neelam Duhan
Jyoti Pandey
 DIRECT TAX MANAGEMENT

Unit-I: Accessibility Criteria

Definitions, Basic concept, person, Assessment year; previous year, assesses, Residential
status; Incidence of tax, income exempt from tax.

Unit-II: Computation of Income under Various Heads

a. Income under head salary: Meaning of salary, Basis of charge of salary income,
different forms of salary, different forms of allowances, perquisites, permissible deductions
from salary income, tax treatment of provident fund & approved superannuation fund, special tax
treatment of salary income of no- resident technicians, deduction under section-80C.
b. Income from house property: Basis of charge, property income not charge to tax, basis
of computing income from let out house property, computing income from self occupied property.
c. Profits and gains of business or profession: chargeable incomes; expenses expressly allowed
as deduction; general deductions; expenses specifically disallowed; compulsory maintenance
of accounts, compulsory audit, assessment in special cases, (retail, transport, exploration of
mineral oil) Computation of taxable income as profit and gain from business or profession.
d. Capital gains: Meaning of capital asset, valuation of capital asset; transfer, considered to
be transfer, chargeability; computation of capital gain: short term and long term; computation of tax
on capital gains. Exemption from capital gains.
e. Income from other sources: basis of charge; chargeable incomes; specific deductions; amount
not deductible; computation of taxable income from other sources.

Unit 3: Computation of net taxable income: computation of total income, carry forward and
set-off of losses and deductions under sec 80 and net taxable income and tax thereof.

Unit-III: Income –tax Payment and Assessment

Tax deduction at source; advance tax; self-assessment tax; assessment procedure regular and best
judgment assess revision, rectification and appeal, provision relating to interest and refund of tax.

Books Recommended:-
1. Direct Taxes – Law and Practice – Vinod Singhnia
 1. Direct Taxes – Law and Practice – Vinod Singhnia
2. Direct Taxes – Ravi Kishore
3. Direct Taxes – J. P. Jakhotiya
4. Direct Taxes- Ahuja
5. Bare Acts and rules of the Income tax (Individual)

SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT

Unit-I:

Introduction to investment environment, Portfolio Analysis: Analyzing risk and return of individual
security and portfolio, portfolio selection: Markowitz and Sharpe model, the concept of
efficient frontier, Case analysis

Unit- II:

Bond Analysis, Bond portfolio management, Equilibrium Models of asset pricing: Capital
asset pricing model, and Arbitrage pricing model, Case analysis

Unit- III:

Fundamental analysis: Economic analysis, Industry analysis and company analysis, Technical
analysis: The Dow Theory, Predicting the individual stock movement, Predicting the general market
movement, Case analysis

Unit- IV:
Efficient market hypothesis: Weak form and random walk, semi-strong form, strong form and tests
of various forms of efficiency, Portfolio revision, performance measurement of managed portfolios,
Case analysis

Text Books:
1. Alexander, Sharpe & Bailey, Fundamentals of Investment, PHI
2. Fisher & Jordan, Security Analysis and Portfolio Management, Pearson.
Reference Books:
1. Jones- Investments: Analysis and Management-John Wiley
2. Ranganathan- Investments: Analysis and Portfolio Management-Pearson
3. P.Chandra, Security Analysis and Portfolio Management, TMH
4. S. Kevin, Portfolio Management, PHI
5. Bodie, Kane, Marcus and Mohanty, Investments, TMH
6. D. K. Khatri- Investment Management and Security Analysis(Text and cases)-
Macmillan
7. V.K. Bhalla, Investment Management, S. Chand.

BOOKS RECOMMENDED

6. Alexander, Sharpe & Bailey, Fundamentals of Investment, PHI

7. Ranganathan- Investments: Analysis and Portfolio Management-Pearson
8. P.Chandra, Security Analysis and Portfolio Management, TMH
9. 4. S. Kevin, Portfolio Management, PHI
10. D. K. Khatri- Investment Management and Security Analysis(Text and cases)-
11. V.K. Bhalla, Investment Management, S. Chand & sons, New Delhi.