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INTRODUCTION
In the year 1960, RAND Corporation introduced the first
computer network to the U.S military. They used command-andcontrol network where there was only one authority who can
convey message which can b3e linked from city to city, state to
state, and base to base. However, in spite of its ability to transmit
the necessary messages to all concerned, its limitation with
regards to its capacity to transmit was not to be denied
Four years later Paul Baran form the same company
proposed in public the first public networks that have no central
authority. It was designed to operate on a get-go transcend were all
the nodes in the network would be equal in status to all the other
nodes, each node with its own authority to originate, pass, and
receive messages.
The national physical laboratory in Great Britain set up
the first test network of this principal in 1968. Shortly afterward,
the Pentagons Advanced Research projects Agency funded a
larger and more ambitious network nodes were built in high-speed
super computers.
In fall 1969 the first node was installed in UCLA by
ARPANET which can transfer data on a high-speed transmission
lines. By 1970 ARPARET grew and its structure expands easily
because it can accommodate many different kinds of machine.
The original standard for communication was known as
the Network Control Protocol (NCP), but as time passed by and
the technique advanced, the NCP was superseded by a much
higher-level, and more sophisticated standard known as the
Transmission Control Protocol (TCP/IP). It converts messages
into streams of packets form the source, then resembles them back
into messages to the destination. Internet Protocol handles the
addressing aspect while seeing to it that the packets are well
routed across multiple nodes and even across multiple networks.
As the 70s and 80s advanced, many social groups found
themselves in possession of powerful computers. The use of
network became a public domain. Its basic technology was
decentralized because networks fell into the digital which came to
be known as the Internet.
The powerful and sophisticated access that it provides to
specialized date and communication has speed up the pace of
scientific research enormously. It made a great impact on society
than in railways, electronic power and telephones. It is probably
the most important scientific instrument of the late twentieth
century.
In the Philippines, several individual and institution have
pioneered in providing Internet services to people who have
natural inclination to computers by the use of low-speed mode of
transmission in the late 80s. It is after when the leading
telecommunication and broadcasting companies step into the
Internet Service Provides (ISP) business that Filipinos finally got
the hand of getting wired in the world through the use of Internet.
The technology of ISP succeeded in keeping and pushing
the boundaries that leads Filipinos into the next millennium which
resulted to a dramatic change in the face of technology
communication in the Philippines. Through the use of the World
Wide Web, Students, Businessman and other of the same sort
found an indispensable tool for research and laxation. Using the
variety of websites mailing list, news groups, and chat room, the
wired community was able to find new ways to do old things.
The Problem
This thesis-feasibility study entitled Establishing an
Internet Caf is primarily conducted to determine the profitability
of engaging into an Internet Caf business. Although, at present
there are several and existing businesses engaged in similar
activities, this paper is still necessary to be able to known if there
will be a chance for those aspiring to establish the same
establishment.
Statement of the Problem
The main thrust of these papers is to determine the viability of
establishing an Internet Caf.
Specifically, it sought to answer the following sub-problems:
Marketing Aspect:
What approach should the business ratify in order to compete with
the existing Internet Rentals?
Management Aspect:
How would the business be manage successfully and maintain it?
Technical Aspect:
What latest computer technology should the business acquire in
order to cope up with the continuing demand of existing computer
user?
Financial Aspect:
How can the company maximize its profit and at the same time
minimize its cost?
Socio-Economic Aspect:
What are the possible means in which the people as well as the
government will benefit from the proposed business?
OBJECTIVES OF THE STUDY
Marketing Aspect:
To be able to determine the demand and supply of the
proposed business in the market.
Management Aspect:
To be able to promote the most appropriate method for
the management in operating the business.
Technical Aspect;
To be able to acquire the computer system that will meet
the expectations and needs of the computer users.
Financial Aspect:
To be able to determine possible ways of maximizing the
companys profit while minimizing its cost.
Socio-Economic Aspect:
To be able to prove that the proposed business will provide
benefits to people as well as to the government.
1+nE
n = 1,170
______________
2
1 + 1,170 (.05)
n = 1,170
______________
1 + (1,170) (.0025)
n = 1,170
______________
3,925
Managers and owners will be covered as part of the respondents.
n = 298.09 or 298
The scope of the study shall cover another type of respondent who Total Sample Size = 300
will be the future target market. They are students of difference
Breakdown (according to schools)
schools who are near the proposed location the schools that will be Tarlac State University - 120 (40%)
covered are Tarlac State University, Colege of the Holy Spirit,
College of the Holy Spirit - 90 (30%)
Ecumenical Christian College and other internet user within the
Ecumenical Christian College - 90 (30%)
vicinity.
Methods and Procedures
Instruments Used
The research methodology used in conducting this thesisThe research instruments used to gather necessary date include
feasibility study is the descriptive research method. This research questionnaires, interviews and some library techniques.
method gives a comprehensive in-depth analysis of the service
The use of questionnaires serves as a written reference about the
being studied. It serves as a fact-finding tool that permits adequate latest and actual information which are essential for the study. It is
interpretation of the results of the survey made by the researchers. far by the most common instrument in collecting date. It consists
It is a kind of research method that provides information about the of a set of questionnaires presented in a written form.
present situation particularly on the current trend of the service.
The structured questionnaires which serve as guide for the
Sources of Data
researchers were used in this thesis-feasibility study.
The primary sources of date used in this study are the
Other library techniques were also used to gather relevant
questionnaires and interviews form the customers and owners of
informations. This includes the use of related books, magazines
Internet Caf and Computer Rental Shops. These questions and
and other feasibility studies found in libraries.
interviews are essential in obtaining valid and accurate date which
is often fraud not found in books, magazines, periodicals, and
The actual interviews conducted provide the opportunity for the
others.
researchers to get first-hand information form persons who are in
The secondary sources of date used in this study include books
the position ton assess and the same time analyze the present
specifically computer books, dictionaries, other feasibility studies situations.
relate to the topic and statistical date coming from various
The observations of some Internet Caf and Computer Rentals
government agencies / departments.
were also used to gain a more in-depth informations regarding the
Subjects of the Study
proposed business.
The researchers selected the students, employees and owners of
Review of Related Literature
different Internet Caf and Computer Rentals as respondents of
Local Study
this study. This is because the proponents of this thesis-feasibility The Internet flourishes in libraries and achieves before the rest of
believes that those chosen respondents can give the most
the world noticed it. Limited facilities and computer access on
appropriate informations answers about the proposed business in local schools open a need for other ventures like cafes where
relation to the present condition of the business industry.
students could use the Net for academic requirements.[1]
Sampling Technique Used
The Internet is an important tools in telecommunications, it is not
The sampling technique used by the researchers is the Stratified
so much a fad as a phenomenon. In due time, with increasing
Random Sampling Technique. The said technique refers to the
awareness of its capabilities, people will be using it with ease as
process of selecting random sample sizes form different strata of
they do it to their telephones, faxes and video camera.[2]
population used in the study. This is often times used when the
Internet cafes are nothing new. They are all over key cities Paris,
London, even Bangkok and Singapore. Manila, which became
familiar with Internet only three years ago.[3]
Foreign Study
These days Internet Technology, and access to it, is literally
everywhere --- much so that if you can phone the country you can
almost certainly communicate with it via the Internet.
Europe is one of the first areas to benefit from its trend because it
is easily accessible with both an advanced technological
infrastructure and a well educated work force. Microsoft, for
example, recently announced plans to establish the Microsoft
European Research Laboratory in Cambridge in the U.K. The lab
will be something of a coup for the 13th century university town.
Another technology giant, Xerox, has long recognized the
advantages to be gained form the international exchange of ideas.
As far back as 1986, Xerox had established a Cambridge offshoot
of its respected Palo Alto Research Center ---- a Xerox facility that
develops electronic and computer technology recently Centre in
Grenoble.
And it is not in Europe that offers such advantages. One company
that has established a broad presence in Asia is IBM. According to
IBM, each of its research facilities specializes in advancing a
different niche of technology. For example, the laboratories in
Haifa focus on applied mathematics, computer Science and
engineering, and the Tokyo facility breaks new ground in mobile
computing technology, compilers, and semiconductors, to name a
few.
CHAPTER II
MARKETING ASPECT
For the business to succeed, it should be given time and effort. The
proponent of a computer business such as Internet caf must
possess th needed creativity so as to be able to provide quality
service to its customers. The satisfaction of the needs and wants of
its customers or target market must be the main objective of the
proposed business.
In every project feasibility marketing aspect is considered the most
important because it requires discreet analysis of the business total
demand and supply. This chapter will discuss the demand analysis,
supply analysis, demand and supply gap analysis, marketing
program and projected sales.
DEMAND ANALYSIS
A total of 300 respondents took part on the survey conducted by
the proponents of this business. After gathering and recording all
the data, it shows that 81.67% of the respondents belong to the age
bracket of 15-20 years old. The result also shows that 65% of the
respondents are male while 35% are female. About 95% are single
while the other 5% are married.
With regards to their monthly income, most f the respondents
belongs to the income/allowance bracket of P1,000-3,000. This
also indicates that most of them are students who comprise about
90% of the sample size. About 51.67% of the respondents are
willing to spend up 10% of their income/allowance for computer
rentals for hands-on use, while 35.67% are willing to spend the
same portion of their income/allowance for internet use. A total of
144 respondents (48.0%) are renting a computer on a once-a-week
basis for hand-on use while 32.67 % are renting a computer on a
once-a-week basis for internet use.
Among the services offered the use of the computer for hands-on
and internet purpose have the highest percentage based on the
survey results. Also the respondents consider the ambiance and the
A fee representing payments for the permit and license to the city
treasury
Have a follow-up of the Mayors permit and the municipal license.
Usually, permits and license expire after a year from the date of
the issuance unless it is specified.
Members your business in Social Security System (SSS)
Register to the SSS your Social Security System (SSS) number
Be sure that your employees have their social security number