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Escaping the UNIX1 Tar Pit


Producing CD-ROMs in the UNIX Environment
Authored & Published in January of 1991
Stan J. Caterbone
Director of CD-ROM Technologies for American Helix Technology
Director of Advanced Media Group, Ltd.
1857 Colonial Village Lane
Lancaster, PA 17601.
Phone: (800) 525-6575
Fax: (717) 392-7897
John S. Garofolo
Computer Scientist
National Institute of Standards and Technology
Technology Building,
Room A-216
Gaithersburg, MD 20899
Phone: (301) 975-3193
Email: john@ssi.ncsl.nist.gov
UNIX is a trademark of American Telephone and Telegraph, Inc. (AT&T). 2Disclaimer: Certain trade names and company products are
mentioned in the text in order to adequately specify procedures and equipment used. In no case does such identification imply
recommendation or endorsement by the National Institute of Standards and Technology, nor does it imply that the products are
necessarily the best available for the purpose.

Just when things are going smoothly, and we begin to feel a little too comfortable and too
confident with CD-ROM technology, someone or something puts us in our place -- and
thankfully so. It's these challenges that facilitate our progress toward broadening the horizons
of CD-ROM technologies.
This article is intended to inform publishers and manufacturers of the problems that can be
encountered in using UNIX tar-formatted files as a medium of data submission for CD-ROM
production and some of the issues confronting the next generation of CD-ROM publishers.
Databases developed on non-DOS-based3 systems which have performance requirements that
exceed MS-DOS capabilities are becoming more commonplace. Ironically, the existing CD-ROM
production infrastructure has been created and supported primarily by DOS-based systems.
Although we are making progress in publishing data on other platforms, a large majority of
the CD-ROMs published today are still designed on DOS machines for use on DOS machines.
The current tendency to link CD-ROM with DOS is making difficult the implementation of CDROM technology on non-DOS systems and, therefore, slowing its widespread acceptance.
3DOS is a trademark of the International Business Machines Corporation (IBM) and MS-DOS is
a trademark of the Microsoft Corporation.
The ensuing paragraphs illustrate the need for the CD-ROM industry become more in tune with
the trends which are shaping information technologies. CD-ROM, which is one such
information technology, is beginning to recruit a new breed of both users and publishers,
which are hoping that CD-ROM will adapt to them, as opposed to them having to adapt to it.
The Automated Speech Recognition Group of the National Institute of Standards and
Technology
(NIST)
is
one
such
CD-ROM
publisher.
The NIST Automated Speech Recognition Group
Sponsored in part by the Defense Advanced Research Projects Agency Information Science

and Technology Office (DARPA-ISTO), the group designs and implements methods of
performance evaluation for spoken language systems. These systems consist of natural
language understanding as well as speech recognition components. Additionally, it distributes
databases, or corpora, of speech recordings as standard reference material for the
development
and
evaluation
of
these
systems.
Traditionally, these speech corpora have been recorded and stored in a digital form rather than
in an analog audio format. This allows the data to be easily loaded, stored, and manipulated in
computers and prevents signal degradation in copies. The speech is digitized at a sampling
rate of between 10 and 20 kHz., as opposed to the 44.1 kHz. sampling rate used in CD-audio.
Digitizing speech at these sampling frequencies keeps intact the properties of the speech
signal that are important for automatic speech recognition while minimizing storage
requirements. These corpora typically consist of thousands of spoken phrases or sentences
which
are
stored
in
separate
files
for
ease
of
computer
manipulation.
In the mid 1980's, the NIST began an archival/lending library for public domain speech
corpora. The corpora were originally maintained and distributed on half-inch reel-to-reel digital
magnetic computer tapes. Initially, these corpora were small, but as recognition systems
became more sophisticated, their appetite for "training" data grew tremendously. By the end
of the decade these corpora were each occupying 50 or more 6250 bpi. half-inch magnetic
tapes and even larger databases were on the horizon. Managing these colossal databases of
speech had become a real problem. Simply storing, copying, and distributing the corpora had
become unwieldy. Furthermore, maintaining the integrity of the corpora was even more
difficult as tapes were frequently damaged in shipment or by rogue tape drives.
NIST and CD-ROM
By early 1988, the NIST Automated Speech Recognition Group had begun investigating optical
disk storage technologies as a means of replacing its tape archives. Initially, Write-Once ReadMany (WORM) technology was considered for use as a universal distribution medium but was
found to lack adequate standardization. Fortunately, in the Spring of 1988, the ISO-9660 file
format standard for CD-ROM was adopted and CD-ROM was chosen by NIST as a new
"experimental"
medium
for
distributing
speech
corpora.
NIST decided that the first corpus to be produced on CD-ROM would be the DARPA "TIMIT"
Acoustic-Phonetic Continuous Speech Corpus. Under DARPA sponsorship, TIMIT was jointly
designed, recorded, transcribed, and archived by Texas Instruments (TI) , the Massachusetts
Institute of Technology (MIT), SRI International, and the National Bureau of Standards (now
NIST). The TIMIT corpus was designed to provide speech data for the acquisition of
acousticphonetic knowledge and for the development and evaluation of automatic speech
recognition systems. The corpus contains recordings of 630 speakers from 8 major dialect
divisions of American English each speaking 10 phonetically-rich sentences. In addition to
standard orthographic (text) transcriptions, TIMIT contains unique time-aligned phonetic
transcriptions.
NIST felt that TIMIT's unique structure would be of great interest to speech researchers and,
therefore, would probably be ideal for widespread publication on CD-ROM. NIST decided to
publish two-thirds of the corpus on a "prototype" CD-ROM. Because of the ISO-9660
restrictions on filename length and format, the chosen two-thirds of the corpus to be placed
on CD-ROM was restructured from a flat directory structure with lengthy unique UNIX
filenames into a dense 5-level directory hierarchy, which reflected the design of the corpus and
conformed to ISO-9660. The resulting directory structure contained 4200 bottom-level
subdirectories -- one for each sentence-utterance, and 3 files per utterance for a total of
12,600 data files! This new organization required the use of the entire path and filename to
uniquely
identify
a
file
but
was
"visually
navigable."

To date, more than 200 "TIMIT Prototype" discs have been distributed to universities and
speech research laboratories worldwide. The discs were well received by the speech research
community and have been read on PC's, Macintoshes4, various UNIX systems, NeXT5
machines and MicroVAXes6. The "experiment" had proved to be successful.
As of this writing, NIST has produced four releases of speech corpora on eight discs. Recently,
NIST completed production of its most ambitious speech disc so far. The new disc is a
complete revision of the TIMIT Prototype disc and contains the speech for the complete 630speaker corpus as well as all-new time aligned word-boundary transcriptions. The new TIMIT
CD-ROM contains 25,200 data files (4 files per utterance) as well as more extensive
documentation and software utilities.
After the production of the TIMIT prototype disc, NIST recognized the need to distribute
speech 4Macintosh is a trademark of Apple Computer, Inc. 5NeXT is a trademark of NeXT, Inc.
corpora in a consistent format. Unfortunately, no standard file format existed for storing and
exchanging speech signals. Compounding this problem, almost every speech research
laboratory around the world used different hardware and software configurations for speech
signal processing and analysis.
A UNIX-Based CD-ROM Preparation Workstation
In order to implement a full scale CD-ROM production effort, the Automated Speech
Recognition Group built a UNIX-based CD-ROM publishing workstation, which also doubles as a
general-purpose speech research system. CD-ROM images are prepared on a Sun
Microsystems server system with 32 megabytes of main memory, 3 gigabytes of high-speed
magnetic disc storage, a 9- track tape drive, an 8mm tape drive, and of course a CD-ROM
drive. The workstation contains two 1.2 gigabyte magnetic disc drives on which entire CDROM
images
can
be
assembled
and
simulated.
Each CD-ROM is now organized entirely in the UNIX environment. Many of the standard UNIX
utilities and capabilities have proven ideal tools for CD-ROM preparation. Tar files are now
submitted for CD-ROM replication on one 8mm tape, instead of 5 or 6 half-inch reel-to-reel
tapes.
UNIX-based CD-ROM premastering software is planned to be added in the near future to help
alleviate some of the complications NIST has experienced in submitting data for replication. By
performing ISO-9660 formatting in house, an ISO-9660 image can be submitted to the
replication facility. The ISO-9660 image can then be directly loaded into a mastering system
thus circumventing the problems which can occur downloading tar-formatted files.
NIST has developed strategies to maximize the portability of its CD-ROMs by organizing
speech data into a consistent format and providing utilities which can be linked into each
laboratory's unique hardware and software systems. To accomplish this, a flexible, objectoriented header structure was developed for the exchange of speech files, especially on CDROM. The header is an ASCII-based structure prepended to each speech file and allows an
utterance to be uniquely identified (even if the file is copied from CD-ROM and inadvertently
renamed) and describes basic attributes of the speech signal to aid in digital to analog
operations. A set of software utilities have been written, "Speech Header Resources"
(SPHERE), to provide a low-level interface for importing and manipulating these files. NIST
now
publishes
all
speech
data
in
this
more
consistent
format.
A Data Submission Problem
All of the key components for efficient CD-ROM production were in place at NIST, except for a
vehicle for data submission. When NIST initially delved into the world of CD-ROM production,

it was dismayed to learn that most CD-ROM replication facilities accepted only standard ANSI
labeled or ISO-9660 imaged tapes as transfer media. The small Automated Speech
Recognition Group could not justify the expense of purchasing a special-purpose premastering
workstation dedicated to creating ISO-9660 tapes. Neither could NIST provide standard ANSIlabeled tapes because the simple structure of ANSI-formatted files would not preserve the
extensive directory structure required by the many files typically contained in speech corpora.
The UNIX tar Answer?
The tar-formatted tape is the standard medium of data exchange in the UNIX world and NIST
had been successfully distributing speech corpora on "tar tapes" for several years. The UNIX
tar (Tape Archive) utility was designed to create a portable archive format for UNIX files. The
tar program generates a single file (usually on magnetic tape) which contains all of the
information necessary for reconstituting directories, files, and UNIX-specific file parameters.
What distinguishes the tar utility from most other archive programs is that the archive format
it creates is portable across machines and operating systems. The key to the tar format's
portability is in its simplicity. Tar does not employ any elaborate compression algorithms when
generating an archive. It simply creates a byte-for-byte copy of each file to be archived with a
prepended header block. The header block contains the path and name of the file (or
directory), the file size, the time of last modification, and UNIX ownership and permission
flags. Because the information in the each header block as well as the file itself is byteencoded, the tar file can be read by any system which can recognize a stream of bytes. Of
course, binary executable files are system-specific and cannot usually be implemented on
differing systems. But text, source code, and binary data files can be easily exchanged.
To date, the tar program has been ported to many operating systems, including MS-DOS and
VMS8 as well as the many variants of UNIX. Because the tar format is portable and preserves
directory hierarchy, and because a tar file can be written to a standard ANSI-labeled tape or
any other storage medium, NIST concluded that tar formatted ANSI tapes would be the ideal
vehicle for providing a CD-ROM-ready file image to a replication plant. Unfortunately, NIST has
found that most replication plants either refuse to accept tar-formatted files or they charge
considerable "data conversion" fees to download the files into their premastering systems. To
say the least, the acceptance of tar as an input medium for CD-ROM production has been less
than universal by the CD-ROM replication industry. The replication facilities that have ventured
into the "tar pit" with NIST have frequently encountered technical delays and cost overruns. In
theory,
the
tar-tape
to
CD-ROM
process
should
be
simple.
But in reality, it has rarely been straightforward to implement. Pitfalls in Extracting a CD-ROM
Image from a UNIX tar File The challenges encountered in producing a CD-ROM from a 630megabyte tar tape, which contains over 25,000 files, can at first seem insurmountable.
Several problems have occurred during production, some of which are still not completely
resolved. Downloading and extracting a CD-ROM image from a tar file can be excruciatingly
slow, taking 15 or more machine hours of time for a single disc image. If a tar file is packed
with thousands of files, unforeseen complications can arise in the extraction process, and
diagnosing and troubleshooting all of the subsystems involved can become painful for even the
most experienced of engineers and technicians.
Extracting the file structure from a tar file for a CD-ROM such as the new TIMIT disc requires a
great deal of time and attention because of the extraordinary number of directories and files.
The subsystems involved in the tar extraction process require seamless integration. These
include the PC hardware platform and MS-DOS operating system, the premastering system,
the device drivers, controller cards, tape back-up systems, and the tar utility. Limitations
inherent in the MS-DOS operating system, device drivers, and file structures can result in
breakdowns in any one of these subsystems resulting in the loss of hours of man and machine
time in the production process.

Eight-mm tape subsystems can be especially vulnerable when extracting exceedingly large
numbers of files. This is because 8mm tape drives are mechanically suited for streaming
operations. They are not as accommodating as 9-track tape drives in the quick stopping and
starting movements, which become necessary when extracting many thousands of small files.
Additional loss of efficiency occurs when 8mm drives must interface with a system, which has
become bogged-down with overloaded magnetic disk sub-systems. The only way to optimize
their operation is to load and buffer large blocks of raw data before it is tar-extracted. Subtle
problems may also arise when the controller cards of some 8mm tape systems are not entirely
compatible with the publishing system being used. These and other unforeseen problems can
cause a tape drive to abort operations well before completion of the extraction process. Worse
yet, because the tar format does not guarantee that directories and files are stored in any
particular order, an entire tar file must be scanned to extract any subset of files contained in
it. If the tar-extraction process aborts before the end of the tar file is reached, the entire
process must be restarted from the beginning to insure that all files are loaded. These
constraints require that special efforts be taken to prepare backup tapes and even second
backup tapes during production. This is one area of risk where the insurance is well worth the
effort, and is within one's control. Many of the other pitfalls are not as easy to anticipate or
avoid.
One of the more frustrating problems encountered while downloading the TIMIT tar file was
that of the overhead created while extracting the 18,900 small transcription files. To illustrate
this point, during the downloading of the 632-megabyte tar file, containing the 25,241 TIMIT
files, the process aborted on 650-, 850-, and 1200-megabyte partitions due to insufficient disc
space!
On UNIX systems, the size of file blocks (similar to the ISO-9660 and DOS sector structures)
can be modified. Although the ISO-9660 standard supports different sector sizes, the
individual operating systems used in the premastering process may present problems. For
example, MS-DOS 3.31 does not allow any modifications to sector size. Fortunately, MS-DOS
4.0 is more forgiving.
The TIMIT tar file contained 18,900 transcription files of under 2Kb each. A premastering
system running DOS 3.31 with a 16Kb sector size would require over 300 megabytes of disk
storage for these files, which actually amount to less than 32 megabytes of data. This results
in disk overhead of 1 order of magnitude! However, by switching to DOS 4.0, the sector size
can be reduced to as little as 512 bytes. This significantly reduces the overhead being used by
the DOS partition. It is therefore important to adjust the sector size to accommodate the size
of the database files to be downloaded. To maximize disk usage, the sector size should be set
high when premastering a database with a few large textual files. But when a database (such
as TIMIT) contains many small files, the sector size should be greatly reduced. Likewise, it is
also important to allow for this kind of overhead on the CD-ROM itself. Although CD-ROMs are
generally created with a 2Kb sector size, the sector size can be reduced on the ISO-9660
image in the premastering phase to as little as 512 bytes. By decreasing the sector size on the
TIMIT ISO-9660 image to 512 bytes, potential disc overhead was reduced by about 32
megabytes.
Finally, a hidden source of potential problems lies within the implementation of the utility used
to extract the tar file. There are currently a number of tar utilities that have been written and
are in use today. Many of these utilities are suboptimal in speed and efficiency. The time
required for downloading a tar file can become critical when extracting large numbers of files.
Therefore,
using
the
right
tar
implementation
is
a
must.
The Real "Tar Pit" -- Universal Operability
The real problem facing the CD-ROM industry concerning the production of non-DOS-based

discs lies not in which utilities or platforms to use, but within the deeper abyss of universal
operability. Universal operability encompasses the common methodology of transferring,
publishing, and retrieving many different types of data across different platforms, while using
different hardware and software systems. Attempting to extract a tar file into a DOS-based
premastering system is a perfect example of why universal operability is the next technical
challenge for the CD-ROM industry at large. If this issue is continued to be ignored, entire
market segments will be left paralyzed because of the inability to publish information from
beginning to end without experiencing compatibility problems. This bleak scenario could result
in the CD-ROM industry losing the acceptance and respect it has worked hard to gain.
The Challenge Ahead
This article has illustrated some of the potential problems, which can result when using the
UNIX tar format as a data submission medium for CD-ROM replication. More importantly, it
has shown that a much greater variety of CD-ROM applications could blossom if the CD-ROM
industry embraces a diversification of CD-ROM platforms. The ISO-9660 standard has
provided a good basis for the exchange of CD-ROMs across different hardware and software
platforms. It is now time for the CD-ROM industry to address and overcome the many
obstacles faced by the challenge of universal operability. The increasing need for a standard
media- and platform-independent format for data submission is just one such obstacle. In the
short term, manufacturers of CD-ROM premastering workstations should publish specifications
indicating the limitations of their systems. This would allow publishers and replicators of
"atypical" CD-ROMs to avoid many of unforeseen pitfalls they must now face. In the long term,
these
premastering
systems
must
be
made
more
robust.
The next generation of CD-ROM publishers and users will help CD-ROM technology reach new
heights, but they will become far less forgiving as CD-ROM becomes more commonplace. For
NIST, the UNIX road to CD-ROM has certainly been "the road less traveled." Currently, the
development, production, and use of CD-ROM technology in UNIX and other environments is
still in its infancy. However, by increasing support for development and production in these
environments, CD-ROMs may someday be produced and used on a variety of platforms as
easily as they are on MS-DOS-based systems today. It is only in this way that the CD-ROM will
become the truly universal medium of data exchange that it was intended to be.
Acknowledgments
The authors wish to thank the following people which have helped them in their quest for
solutions to the problems this article has outlined: Joe Bradley and Clayton Summers at Philips
and Dupont 10Helgerson, L. W., "Universal Operability: The Technical Solution", Disc
Magazine, pp. 36-39, October 1990. Optical Co., Dennis Clark, formerly of Meridian Data, Inc.,
Leon Whidbee and Gisele Venczel at Disc Manufacturing, Inc., Lance Buder and Sylvester Pefek
at Optical Media International, and Tom Brown at Reflective Software.

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1990 STRATEGIC PLANNING


Executive Summary - 1989 Plan & Progress to Date
A. THINGS THAT WENT NOT SO WELL......
1> Mastering
.. Mastering was a cost passed through to the client when our original plans were put to
paper. Today Mastering is either included in the disc price, or a minimal
charge is obtained from the small or one time Compact Discs user. The
net result has been a severe cut in the margin, particulary when
we had targeted the smaller users.
2> Lower disc prices
.. During the development of our plan disc prices had appeared to stabalize at the $1.50 $2.00 range for the smaller user, but over the last 12 - 18 months these
began to erode. This was driven by several large commodity producers
trying to obtain a larger market share, and attemping to drive off
competition. The net result has been pricing as low as $.85 $1.00 per disc, thus creating a further lowering of the margins.
3> Late start up
.. The facility was not able to be occupied until mid-December, appoximately 90 days behind
our original targeted move-in date.
Together with a few key
components arriving late, the net result being equipment start-up
was not able to begin until January 1, 1989. Creating a time line
about 120 days behind our original targeted date.
4> Slower ramp up
.. The actual start-up went very smooth, however the amount of time required to prospect
clients, receive orders, receive production ready components from the
client, and complete shippable product has been far greater than
expected or projected. The net result being a much greater time
span to cultivate and turn around orders, thus slowing down and
delaying the projected revenue stream.
5> Interest
.. Only basic interest charges were budgeted into our plan based on projections. In reality the
late start, the long ramp up, the lower margins, and the time lag in the
completion of special projects that were added to the plan, have
resulted in higher than projected interest charges. The net result, a
much larger debt to service, lowering the margin.

6> Stay Focused


..Looking Back - We could have focused more on operational issues. There are many
distractions that come about in the everyday life of a start-up,
particularly when involved with high technology. During the past year
we had a tendency to over-look the everyday tradtional functions and
only focus on the complex issues at hand. Administrative procedures
that should have had more attention, such as order processing,
customer service, and basic personnel management did not recieve
enough attention.

In an effort to make our goals as projected, we had a constant fight to avoid putting blinders
on to the things that were happening in our industry. Such as the time
required to prospect a client, demand cycles within the industry, and the
stability of pricing.
The net result is that with the plant now operational, we will be able to apply a
greater amount of attention to these areas in 1990. This will
result in highly efficient operational tools, and give us a more
accurate picture of our industry.
B. Accomplisments..WHAT WENT WELL....
1> Facility
.. The facility was completed as invisioned and truely captures the spirit that was intended.
The net result being the facility has greatly aided us in capturing
key clients and resulted in the image being created we had
desired.
2> Qualified with majors
.. CBS, GRP, CAPITOL, AND RCA, are all considered major forces in the industry. It is very
unsual for an independent production facility to qualify with major labels
within their first six months of operations. The net result being
industry prestige, higher volume, and longer runs per title.
3> Image
.. To be succesful in todays global market a company needs more than good prices and
quality. There must be something that sets you apart from the rest,
IMAGE. In our plan we identified that need and targeted a well defined
image that had to be developed. An image of High Quality Products,
Special Services, Attention To Detail, Excellent Customer Service,
Innovative Approaches To Problems, and The Ablility To Get The Job
Done. We have that IMAGE, and the net result is a suberb
reputation, which is now leading to good working relationships
with high end clients.
4> Ahead of schedule in CD-ROM
.. The CD-ROM industry is coming on strong and is about one year ahead of our projections.
The net result is Helix has established itself as a force in the
developing CD-ROM industry.
5> Pioneered sucessful new production technology
.. The industry has carefully watched and evaluated our innovative production technology.
The net result is many of our competitors are now installing
components that have been developed and tested at our facility,
further enhancing our image of being an industry leader.

6> Expanding plant capacity


.. The 1989 plan had called for a doubling of capacity based on market demand. During the
fourth quarter of 1989 we will be installing our second production line,
thus doubling our capacity. This expansion is being driven by two
forces, one is the increasing market and client demand we are

experiencing, and secondly the need for this facility to produce at a


higher output level to off-set the fixed overhead that we must suppport.
Although driven by two distinctly different issues, the facility will
be expanding within the time frame that was projected.

II. Key Performance Measures


A. Audio
1> Plant Utilization
a> 1990 Capacity, 3.6 Million Discs
b> 1990 Projected Goal, 3.3 Million Discs
2> Plant Yield, 80% or 2.75 Million Discs
3> Order turn around, 3 weeks from time of order
4> Sales, .....
5> Bottom line .....
B. CD-ROM
1> Sales ....
2> Completion of CD-ROM projects
3> Bottom line....
C. Special Projects
1> Evaluation as needed....
III. Internal Analysis
A. Key Segments - Key Performance Measures
1> Administrative
Customer Service:
Providing accurate information:
Paperwork turnaround:
2> Manufacturing
3> Sales/Marketing

B. Summary of Strengths and Weaknesses


1> Strengths
a> Manufacturing ability
b> Marketing
c> Identifing and Analyzing problems
2> Weaknesses
a> Reliance on third party vendors
b> Fast turn around
c> Effective internal communications
C. Highlights of new insights influencing 1990 planning
1> Need for more effective communication internally
a> Executive team
b> teaching communication skills to 2nd level

D. Data still to be develpoed/analyzed and status of progress


1> Systems/Tracking development
2> Operating costs
3> Mastering
4> Premastering

IV. External Analysis


A. Industry Structures
1> Technology changes
2> Industry capacity VS demand
3> Third party dependant
a> Mastering
b> Premastering

c> Packaging
B. Served Market Changes
1> Market will get larger
2> Increased demand brings increased competition
3> Growth
a> Audio - medium
b> CD-ROM - high
4> Diversity will follow the growth rate
5> Less concentrated as industries grow
C. Key Competitors
1> US-Canadian trade pact adds two competitors
2> Shutdown of Shape Optimedia
3> Acquisition of Shape by Eurodisc
D. Nature of Competition
1> Key sucess factors
a> Audio
i> Price
ii> Volume
iii> Turnaround
iv> Services
b> CD-ROM
i> Relationships
ii> Technical expertise
iii> Required equipment
iv> Turnaround

2> How we compete


a> Audio
i> Price
ii> Turnaround
iii> Services
iv> Image
b> CD-ROM
i> Relationships
ii> Technical expertise
iii> LASERTEX software tools
The LASERTEX software tools incorporate the full service approach which most companies
need and are actively looking for.
iv> Image
American Helix from the beginning has worked to develop a high end image which will be
very important in CD-ROM.
3> How they compete
a> Audio
i> Price
ii> Volume
iii> Turnaround
b> CD-ROM
i> Relationships
ii> Technical expertise
iii> Required equipment
Most replicators working in CD-ROM have already acquired the necessary premastering and
mastering equipment. This is an area where American
Helix can not compete.
iv> Turnaround
With mastering other companies are able to offer a one day turn around on orders where we
can't bid on these contracts
4> Future Changes

a> Audio
i> Increased capacity
b> CD-ROM
i> Replicators acquiring software
We can expect replicators to actively seek relationships with software vendors to provide the
increasing demand from their customers. We should try
to turn this change to our advantage by marketing to the
replicators.
ii> Software vendors lowering prices
Software vendors will lower their prices in reaction to increased competition in the industry.
We must keep our competitive anaylsis up to date and
sell more than just price.
iii> Relationships developing
Companies are scrambling now to develop relationships.
pace.

We need to scramble at a faster

iv> Increased services


As time goes on more and more companies will adopt the full service approach. Only the
replicatore can truly provide the full service approach.
E. Threats and Opportunities
1> Threat
a> Audio
i> More competitors
ii> Increased capacity
iii> Technology changes
b> CD-ROM
i> More competitors
ii> Technology changes
iii> Missing window of Opportunity
iv> Inability to develop relationships
2> Opportunities
a> Audio
i> Gain market share thru special services

ii> Trend towards long term contractual


relationships
iii> Expand product line (ie. cassettes)
iv> Market technology
v> Increase volume from demand
b> CD-ROM
i> Leadership role
There exists today the opportunity to develop a leadership role in the CD-ROM industry by
providing full service and education at a time when the
industry is still young and confusion still exists.
ii> Increased margins
Margins are generally higher due to the fact that the industry is still very young.
iii> Develop solid relationships
Many companies are looking for relationships with optical publishing experts to add additional
services to their company.
iv> Expand product line (ie. WORM)
American Helix must continue to look for additional products and services to provide its
customers to increase the customers dependancy on
Helix.
V. Strategic Issues For 1990
A. Utilize plant capacity
<Impact> Directly related to plant utilization
Charts:
Start-up ramp this year
1990, expansion ramp up
Break-even vs utilization
B. Niche services
1> Multicolor and full color label printing
<Impact> Value added service that helps to increase margins and our ability to attract new
customers
prices............
2> Premastering ala Boyer
<Impact> Enhance our ability to turn around orders in a timely manner, increase margins,
and limit our dependancy on outside vendors
pricing............

C. Control cost of mastering


1> Discs per title
2> Reducing outside vendor cost
3> Increase fee to client
4> Acquire mastering capabilities
<Impact> Enhance our ability to turn around orders in a timely manner, increase margins,
and limit our dependancy on outside vendors
D. Practice better communication
1> Internally through training programs
<Impact> Positive impact on all performance measures
2> Externally through industry articles
<Impact> Positve impact on sales
E. Manage our bottom line
<Impact> Positive impact on our bottom line
F. Implement LASERTEX/Advanced Media Group
<Impact> Enables us to complete projects, sell, and have a bottom line
G. Research vertical revenue streams
<Impact> Increases market and industry awareness
VI. Training and Development
A. Technical Training
1> Vendor sponsored training for production people
B. Management Training
1> Excel for communication skills & other weak areas
2> Computer and other courses
VII. Vision

A. A company we as customers would feel good about dealing with and as employees be
proud to be associated with.
B. Grow with Audio
C. Develop high end niche services
D. Leadership role in CD-ROM
E. Public executions
VIII. Key Investment Strategies
A. Mastering
B. Continued expansion

PROJECT

DESCRIPTION

Develop Images Pre-Qualify


Mansco, Inc.
Question 2/10/1990
National Assoc Of Watch
& Clock
Collector Pat Tomes/ Paul
Wills
Parsons & Brinkerhoff
Engineers
Tao Matlock Marcia Earle

STATUS

FOLLOW UP

Bid $ 47,500 2/21/1990


Develop Multimedia Applciation Informal Budget Approval
Pre-Qualify Question 1/5/1990 02/25/90
Project 4th on Priority 6-8
Develop Technical Application Weeks
Meeting 03/28/90 General
Pre-Qualifying Quest
1/27/1990
Discussions

General Council Meeting


July Contact 04/05/90
Test Image 05/31/90
Storyboard
Send ROM Information
4/25/1990
Call 05/31/90 Contact
Tao /Status

Replication Bid 2/8/1990

Commitment to DATAWARE

Bid W/Steve Swan ?

Mobil Oil, Inc. Lynn


Hyland

Legal Documentation Bid


$47,500 1/13/1990
Develop Software and
Technical Docs

Keep in Touch
Verbal Approval 03/08/90/S.
Robertson June or July Start Contacted 06/01/90 Left
Date
Message

Mark Wiley?
Indiana Bell
Ref Bruce Kline
Congressional Info
Systems

CONTACT

Pre-Qualify Question 2/5/1990


CONTACT

CD-DIAGNOSTICS

Bell Atlantic

Sent Version 1.2


& Technical Specs
CD-DIAGNOSTICS License
Agreement
Evaluate 02/28/90 Tech Docs
03/08/90
Develop Directory

Sample Date by

Ken Clark

PAPER GLUT

3/20/1990

Microsoft, Inc

NOTES2

Called 03/07/90 Jim Dering/


In Contact

Ford New Holland


Robert Shively Carmen
Martin

Generic Software, Inc.

NOTES1

CONTACT

CONTACT

Cost Meeting for


Prototype & Present
Storyboard 04/12/90

Info for Demo


3/20/1990

Send "CD-ROM TECH"


3/26/1990

Invoice Story
$1,000

Called 05/31/90

CD-ROM $450
Left Message Data?
Will verify Data &
Qty
5/3/1990

PROJECT
Tandy Electronics, Inc

DESCRIPTION
Develop 2000 Images
Technical Document

Mike Grubbs

STATUS
Submit Data ?
M. Grubbs "get data

FOLLOW UP
Contact D. Williams

NOTES1
CDD Rev 1.4 to
Phil

05/02,03,05/90 No Ans.

Debord 05/31/90

from D. Williams"

Dave Williams

Meeting 03/15/90

4/29/1990

Letter to Dave Willims

Phil Debord/Cdd
Exxon Research And
Production
Company
Dave Benfer

Action Plan 03/22/90

CDD rev1-4

5/8/1990

Multimedia Application
Technical Application

Action Plan 03/22/90

D. Benfer "having
trouble w/security
clearance for data"
5/2/1990

Meeting 03/15/90
Compaq, Inc
Ken Shufflebeam
Ipsoa

Veda, Inc.
Dave Tuemler

CD-DIAGNOSTICS
License Agreement
3,000-6,000 users
CD-DIAGNOSTICS
License 8,000 Users
Send CDD Rev 1.2
32939
Air Force Tech Docs
Called 03/26/90
Call back 04/26/90

Cbis, Inc

Network Solutions

Library Of Congress
Jim Young
Drew Lewis

Refferal Relationship
Meeting 04/12/90
Demo Retrieval
System to Comittee
3/14/1990

Commodore Business
Machines, Inc
Mike Kawahara
Gail Wittenberg

Replicate on 01/15/90

Sample Data ??
D. Benfer "will deliver
soon" 04/09/90
Revised CDD 1.2
With Tech Docs
3/7/1990
letter 03/29/90

KEEP IN TOUCH

05/31/90 "Moving Slow


Writing Specs for Bid"
Will Call when he has
any news---influence
Send Questionairs
other Docs
4/20/1990
Call for Visitation
Send Follow Up
Package 03/22/90

Wayne Called on
04/25/90 -- Data ???

Called on 04/04/90
for Replication Bid

Sent for RFP'S


05/18/90 -- 05/28/90

Meeting
3/14/1990

Developer Application
In 05/22/90

Action Plan 04/19/90

Developer Package
Out 05/31/90

Called M. Grubbs
Left Mssg
05/31/90
Storyboard Demo
PBS
to D. Benfer
06/01/90

NOTES2

PROJECT
Amp, Inc
Ed Beauregard

U. S. Postal Service
Paul Jackson

Arthur Anderson
At&T / Data Dev.
Steve Swan

DESCRIPTION
Replicate on 03/09/90
$3,000
Reorder 100 03/22/90
$200

STATUS

FOLLOW UP

PO #30246784 @100
Run 05/04/90 - 05/11/90
$3000 / $7250
PO # N/A @2500
Run 06/11/90 - 06/15/90

Telephone Tag
CONTACT
Replicate 2 IBM Discs
Tapes 03/27/90
200,000 Images

Bid World Bank Project


32952

Waiting For Tapes


From Steve Swan
Bancroft And Whintney
Ddi / Steve Swan

965,000 PAGES OF
CA Legal Statutes
Specs on 03/31/90

National Institute Of
Standards
And Technology
John Garfolio
American Bankers
Association
Lucy Griffen

Pa Blue Shield
Jim Cartmell
Frank Ryan
American Bond Buyers
Slavek Rotkiewicz

HEARST Publications

Steve visit 04/10/90


Wayne prepare Demo
Never Finished

Replication Bid Due


3/30/1990
Test Tapes on 04/16/90
To Distics 04/18/90 "ok"

Referrals given 04/25/90

05/09/90 Award Contract

Verify "excellent rec."


on 05/03/90

$20,000 Replication
Order As Needed

Complience Manuals
& Regulations

Meeting At Helix
5/29/1990

Meet At ABA
06/15/90 @11:00

Develop KIOSK System


For Companies
DVI, BENEFITS, ETC
Convert Bond
Offering Prospectus
to CD-ROM
60,000 issues / 120 pp.
Cataloque To CD-ROM
"Good Things" @ Us

GOOD Meeting
Schedule at ABA
Present Storyboard
on 04/30/90
Present Cost on
5/4/1990
$4,700 Accepted
Meet 05/26/90
GOOD mtg. \Pentagon
Sample Scan
$1,000 Proto/Story ??
Bid Due Out 06/05/90
Product KIOSK Systems For

Logistics 05/08/90
Draft Story 05/30/90
'DISASTER"
Dave jeff/06/04/90

NOTES1

NOTES2

PROJECT

DESCRIPTION

Internall Rotory Club


Lead
Mike Rogers

Nasa Replication Bid


Space Flight
Center 3 Masters @
21,600 To 27,000

Goddard Due 06/18/90

STATUS
Systems Retail Merchants

FOLLOW UP

NOTES1

NOTES2

CD-ROM BUSINESS ACTIVITY


( * Denotes Microsoft Conference Lead )
REPLICATION PROJECTS
*Arthur Anderson - IBM Demo Disc; under contract for March; 5 discs
World Bank Disc; Currently under Bid; 20,000 to 400,000 disc;
Completetion by Oct. '91
National Institute of Standards and Technology - (NIST) Request
for Quotation by 03/30/90;100 to 500 disc including premastering.
Commodore Computer - Sampler Disc; Will bid in Fall of '90.
AMP, Inc. - Expected to manufacture 2 additional CD-ROM's in next 60
days.
Library of Congress - Request for Proposal expected in 60 days
DEVELOPMENT PROJECTS
National Association of Watch & Clock - Bid Presented on 02/24/90
-- $47,500; Goes before General Counci in June for final approval
Mobil Oil Company - Bid Presented on 01/17/90 -- $48,000; Verbal
approval; June start date
*TANDY Computer - under considerations for technical manuals on
CD-ROM
*EXXON Oil Company - under considerations for exploration data to
CD-ROM
BELL Atalantic - evaluating sample data for cost estimate of prototype
disc
Library of CONGRESS - Request For Proposal expected out in 60 to
120 Days
CUSTOMIZED SOFTWARE PROJECTS:
*COMPAQ COMPUTER: Evaluating CD-Diagnostics
agreement for 3,000 to 6,000 support personel;

for

license

*IPSOQ - Large company in Italy, evaluating CD-Diagnostics for 8,000


support personel;
*Microsoft - Evaluating CD-Diagnostics for licensing agreement for
support personel

January 25, 1991


S. Dale High
High Industries, Inc.,
1848 William Penn Way
Lancaster, PA 17604
Dear Mr. High:
I have been put in an unfortunate position, and because of your interest and investment into
American Helix, I thought that I would seek your advice.
As you are aware, I have elected to continue and grow the CD-ROM business after American
Helix decided to discontinue the funding of such business. I have since built a strong and
successful foundation for the CD-ROM business with my own resources, including capital,
knowledge, and marketing.
I was also finally able to negotiate a contract with David D. Dering, in November, after being
at risk without a contract since July, foolishly continuing to invest my capital in the business.
The present terms of that agreement are in effect until at least 30 days after the National
Institute of Standards and Technology contract 43NANB014395 expires, sometime around
May of 1991.
On January 19, 1991, I was "locked out" of American Helix, and consequently my business.
For unexplained and more importantly unjustified cause.
My real problem is that my business is suddenly exposed to undue and uninsured risk, in
which I have no way of preventing this occurrence from happening again.
To give you a proper perspective on the preceding issues, consider the following:
A>

My investment into "digital technologies" and my business dates back to


February of 1987, during which time I was producing the first "digital" movie,
from set to theatre, with Power Station Studios, Flatbush films, and a proposed
joint venture with SONY. (See attached)

B>

I have been responsible for all and any CD-ROM projects that American Helix
has participated in, excluding Lasertex business.

C>I am the only American Helix professional with any working or technical knowledge
of CD-ROM. (Just ask for a demonstration of a CD-ROM by anyone else, with
no advance preparation)
D>I have always elected to include American Helix, in my credits when being
published or cited for my CD-ROM efforts.

E>I

have contributed my own time and efforts toward administering and


troubleshooting all computer related systems at American Helix, without
compensation.

F>I have contributed in giving American Helix a well respected reputation in the CDROM industry, due to my efforts in administering and prescribing the required
technical specifications, of which American Helix quality assurance personnel
were not familiar with, and had no working knowledge thereof. This respect
can be exemplified by the designation of a regular columnist by Helgerson
Associates, the leading publisher for the CD-ROM industry, and by the
continued awarding of the National Institute of Technology and Standards
(NIST) contracts, which require such expertise for production that only myself
and Phillips DuPont had ever elected to compete for.
G>I have include American Helix in my credits for the article "Escaping the Unix Tar
Pit: Producing CD-ROM in the Unix Environment", which will be the featured
article of Disc Magazine, the leading technical magazine for the CD-ROM
industry, which was also approved for government publication by the National
Institute of Standards and Technology.
H>I have sole and exclusively built a steady flow of revenues for CD-ROM replication,
and have increased revenues substantially.
I>

I have produced a 197 page proposal for the Defense Mapping Agency (DMA),
of the Department of Defense contract DMA700-90-0011 $2.6 million CD-ROM
project.
Furthermore, I have negotiated in a competitive and fierce
procurement, finally yielding to SONY, however successfully bidding the
project within 5% of the award winning pricing schedule submitted by SONY.

J>I have developed a long term business relationship with technical respect from
AMP, Inc., for the production of transporting their parts catalogue to CD-ROM
which is a steady customer, and still in its beta testing stage. Full production
is expected in the forthcoming months.
K>I have developed a market demand for CD-Diagnostics, a software program for the
installation and maintenance of CD-ROM drives, owned by myself and Tom
Brown, a software engineer. This program has technical reviews from several
CD-ROM publications as one of only two such programs in existence, the other
developed by SONY. Although this is only a $69.95 item, it continues to
produce a steady stream of solicitations from all parts of the world as
frequently as 5 to 10 per week, which are also prospects for other related
technology products and services.
L>Dr. Barry Glick, of Donnelly Geosystems had called me personally in the later part
of December, after seeing an advertisement that I had placed in CD-ROM
Enduser, for the purpose of meeting to discuss my efforts and activities in
"digital" technologies.
It is from several meetings that the issues of an acquisition or merger of American
Helix by Donnelly for the purpose of focusing the plant on CD-ROM
technologies came to fruition. It was my opinion and suggestion to Dr. Barry
Glick that such an opportunity may fit into the strategic plans of Donnelly, and

in the interests of High Industries.


As you can see, I have a tremendous amount of time, energies, knowledge and monies
invested in this business. Furthermore, we collectively can be more successful building a
common business, with common missions, than conducting our respective businesses in the
confines of self-serving interests.
Additionally, I can not build and facilitate the growth of my respective business activities,
while at the same time expending unnecessary time and energies protecting those same said
interests. The technology marketplace is much to competitive and demanding for such
circumstances.
Unfortunately, you do not know me, however, let me say that I have always been a
successful businessman, no matter what people may say or think. And this includes my
former company Financial Management Group, Ltd.,. I built one of the more innovative
financial firms in this area, at the age of 28, raising more than $80 million in capital in its
first year. Even withstanding the circumstances of its demise, I had sold my stock for a
500% increase in a 2 year period, in fact I am the only principal shareholder to have ever
sell the stock at a profit.
And I am successful by conducting my business following a very simple acronym HIRA -Honesty, Integrity, Responsibility, and Accountability. That I guarantee is a foundation
for success.
If High Industries and or American Helix no longer wishes to continue a relationship, then
lets find an equitable and efficient means to resolve our relationship. I can only provide a
living for myself, by earning and producing my paycheck. And when that has been
compromised by unknown and unexplained reasons I get nervous. And this puts my
business, my investment, and my future at risk.
Mr. High, I apologize for taking your time with these issues, however myself and you seem
to be the only persons with financial risk exposure due to American Helix.
I am certainly not expecting any response, however I would be more than happy to discuss
any of the preceding issues with you at your convienence.
Thank You for your valuable time.
Regards,

Stan J. Caterbone, Director


ENCLOSURES

January 9, 1991
James Tritch
High Industries
Greenfield Corporate Center
1833 William Penn Way
Lancaster, PA 17601
Dear Mr. Tritch:
We represent a (type of company) that is interested in pursuing the CD
technologies business. We understand that High Industries owns and operates
such a company, specifically American Helix.
Stan Caterbone has been advising us in these technologies and has indicated
that there may be opportunities for investment or purchase in your American
Helix company and the CD-ROM technologies.
This letter is a simple letter of interest in efforts to move toward discussions
pertaining to the above.
If you have any interests in continuing these discussions, we would like the
opportunity to meet and visit your facility.
You may respond by calling or writing:

(name)
(address)
(phone), (fax)

Respectfully,

(name)
cc: David D. Dering, President American Helix
Allon Lefever, High Industries
S. Dale High, President, High Industries
Stan J. Caterbone, Director, Advanced Media Group, Ltd.,

August 16, 1990


Linda Helgerson
Helgerson Associates, Inc.
510 North Washington Street, Suite 401
Falls Church, VA 22046-3537
Dear Linda:
As promised, enclosed are a few photographs of our
manufacturing facility. Unfortunately, we have submitted our
better photos to another publisher a few days before we spoke.
I hope these will suffice. I will attempt to caption each photo,
however, please feel free to edit as you see fit.
LARGE PHOTO - "The CD-ROM replication process begins with
the injection of high grade polycarbonate resin into the injection
molding machine.
Above, the polycarbonate resin is shown
before molding, at the American Helix facility".
CINCINNATI PHOTO - "American Helix has engineered state-ofthe-art manufacturing technology, using a CINCINNATI
MILICRON injection molding component. The quality assurance
engineer is seen inspecting a clear CD-ROM disc, which now
contains the CD-ROM data.
OTHER PHOTO - "After the disc is molded, the Adept robot
transports the disc to the metalization chamber. The aluminum
coating allows the CD-ROM player's laser to reflect the
information, or the pitted surface of the disc. The American
Helix engineer is seen inspecting the surface quality before the
protective coating is applied."
Linda, please see that the photos are returned when you are
finished. I hope that they are helpful, and I am sorry the better
photos are not available.
Thanks!!
Regards,

Stan J. Caterbone
Director, Advanced Media Group, Ltd.,
FED EX/photos

August 29, 1990


Phillip W. Pratt
TRW Defense Systems
1555 N. Newport Rd.
Colorado Springs, CO 80916
Dear Mr. Pratt:
In response to your request for information, please find the
enclosed. The Advanced Media Group, Ltd., is a full service
optical publishing company featuring end to end production
capabilities.
If we can be of any service, please give us a call.
Regards,

Stan J. Caterbone
Director, Advanced Media Group, Ltd.,
ENCLOSURE

August 29, 1990


Li Yu
Moodys Investor Services
99 Church Street
New York, NY 10007
Dear Li:
As per our conversation, please find the enclosed materials and
information on our company and services.
With regards to your project, we would be interested in
discussing your requirements in further detail. We will look at
several alternatives that may accommodate your specific
environments, along with sufficient features and capabilities for
text and fielded data.
If you would like to continue our discussions, please give me
call.
We look forward to supporting your CD-ROM efforts.

Regards,

Stan J. Caterbone
Director, Advanced Media Group, Ltd.,
ENCLOSURE

August 29, 1990


Contracting Officer, (90C)
VA Medical Center #500
113 Holland Ave.
Albany, NY 12208
Dear Sir or Madam:
Enclosed is an information kit about our company, and our
services supporting the CD-ROM marketplace.
I would appreciate it if you could include us in your bidders list
for any future contracts dealing with such services.
I appreciate your considerations regarding this matter.

Regards,

Stan J. Caterbone
Director, Advanced Media Group, Ltd.,
ENCLOSURE

August 29, 1990


David D. Rothchild
820 South Sharp Street
Baltimore, MD 21230
Dear Dave:
Please find the enclosed prototype disc for your enjoyment.
This is a project that is in the preliminary design stages.
For faster response, copy the disc contents to your hard drive.
You must also have 520K of memory available for the program.
I have enclosed a copy of the text contained in the program.
This represents one of several hundred articles published in
scientific journals that will be produce on CD-ROM. I have also
enclosed a printout of the HELP documents.
Call me if you have any problems.

Regards,

Stan J. Caterbone
Director, Advanced Media Group, Ltd.,
ENCLOSURE

August 29, 1990


Linda Helgerson
Helgerson Associates
510 North Washington Street
Suite 401
Falls Church, VA 22046-3537
Dear Linda:
As per our previous conversation, I have enclosed a copy of the
CD DIAGNOSTICS program for your review and evaluation.
The software is intended for CD-ROM endusers. Its purpose is
to provide the users with support during the installation and
maintenance of CD-ROM drives. The software also provides a
play utility for audio discs.
Some of the features also include performance tests of the
drive, and data tests of the CD-ROM disc itself.
I look forward to your evaluation.
Best Regards,

Stan J. Caterbone
Director, Advanced Media Group, Ltd.,
ENCLOSURE

Date: May 10, 1990


From: Stan Caterbone
To: Skip Langley
SUMMARY OF MEETING ON 5-10-90
OVERVIEW - The purpose of our (Wayne, Stan, Skip) meeting was to establish an
equitable, productive and profitable relationship between AMG and ESSCOMP. The goals
and objectives of this relationship will be as follows:
ESSCOMP:
1. To provide data and information retrieval software and technologies.
2. To provide data and information preparation for projects that are contracted
by AMG.
3. To provide other software products and utilities
information technology industries.

supporting the

4. To develop a library of utilities that can evolve into an authoring system for
the CD-ROM industry.
AMG:
1. To market and contract CD-ROM development projects that will utilize the
services of ESSCOMP for the production and retrieval of the information
as specified for the projects.
2. To develop market and industry recognition for the technologies and
products that are developed by ESSCOMP.
3. To create new markets for the technologies and products produced by
ESSCOMP.
4. To provide additional credibility for ESSCOMP through the use of the
AMERICAN HELIX technologies, facility, corporate identity, and the
association with High Industries, Inc..

SUMMARY (CONTINUED)
AMG & ESSCOMP
1. To position ourselves as a technological leader in the information
technology industry through the
following: superior products and
services; dedication and commitment in the delivery of products and
services; highest regards for quality assurance, and customer service;
a realization that performance is the only measure for success.
2. To develop new technologies, products and services for the information technology
industry.
3. To make a contribution toward the betterment of our society through our products and
services, with specific regards for educational institutions.
EXCLUSIVITY ISSUES
SUMMARY: It was established that ESSCOMP & AMG will require exclusivity agreements in
order to avoid and potential conflict of interests in conducting business.
ROYALTY & PROJECT INCOME
SUMMARY: It was established that the primary revenue sources for ESSCOMP would be
royalty income (per disc/retrieval) and from the production services provided for CD-ROM
projects.
DEMO & PERFORMANCE ISSUES
PERFORMANCE ISSUES: It was established that AMG will be at risk when securing
contracts for the production of CD-ROM projects due to the unproven and untested
technologies of ESSCOMP when applying those technologies to CD-ROM. It is also apparent
that because of the lack of experience in performing those production processes, AMG will
experience a considerable amount of risk in bidding such projects, and committing to
delivery dates.
CD-ROM DEMO: It was agreed that it is imperative to develop a demonstration of the
ESSCOMP retrieval technology on or before July 1, 1990. ESSCOMP has agreed to at least
produce a demo using the FARS data. ESSCOMP has agreed to finance the production of
the project up to the 9-Track tape. AMG has agreed to finance the premastering,
mastering, and replication of the demo.

CD-ROM DEMO (CONTINUED)


It is further understood that a demo of at least 100 MB is critical in providing any
credibility to the technology. The demo of the FARS will at least help alleviate some of the
fears of the "VAPORWARE" allegations.
RELATIONSHIP ISSUES
SUMMARY: The key to our success will be to provide for a relationship that will allow both
AMG and ESSCOMP to operate efficiently, productively, and successfully, as a unified
organization. It will be of utmost importance that we collectively focus our energies and
resources toward the same goals and aspirations and that we compliment each others
efforts when conducting business. It will be of even greater importance that the market
and industry at large perceive our organization as a unified entity with a common mission.
Because of the already complex structure of AMG, it will be necessary that we take
the time and energy necessary to get our relationship synchronized. This will involve a
considerable amount of sensitivity for all potential conflicts of interest.
WE CAN ACCOMPLISH THIS!
We must realize that this does not have to happen today. There is a lot to be said
for approaching our relationship slowly and carefully in order to at sometime in the future
operate in harmony, rather than rushing and never giving each other the chance we both
deserve.
EQUITY ISSUES
EQUITY PARTICIPATION: There are two assets that are of potential value; AMG and
ESSCOMP'S technology. Considering that we are both providing resources to appreciate
the value of not only our respective assets, but also each others; an equity participation
program would help to provide a more secure interest in each others efforts. However, this
would also have the potential to contribute to an unproductive relationship if we find that
for reasons beyond our control the chemistry just isn't right, or our respective aspirations
are not compatible.
We should give ourselves the opportunity to test the waters before implementing
any such program.

PLAN OF ACTION
SUMMARY: In light of the above issues, it will be imperative that we collectively protect
our respective interests in pursuing our businesses. To accomplish this, and to
aggressively pursue our goals, the following terms and conditions will be suggested.
PROBATIONARY PERIOD: Until both organizations have a comfortable position, it will be
to both parties interest to carefully approach a long term relationship with formal contracts
and agreements. We will establish a six (6) month probationary period to establish our
businesses and to synchronize our operations. This will give both parties the necessary
time to effectively evaluate our situations, making for a more successful attempt at our
agreements.
We will for the most part enter into an agreement in principal to accommodate each
other with the necessary resources to conduct business in the same manner that we would
expect to with our formal long term agreements.
OPERATIONS: We will operate on a project by project basis. ESSCOMP will provide bids
for all contracts secured, along with firm commitment dates for delivery. We will mutually
agree to pursue our long term business strategies, and we will maintain our unity. We will
both agree in principal to a mutual exclusivity clause that will protect the interests of both
parties. AMG will market and promote ESSCOMP'S technologies, and ESSCOMP will provide
the quality and performance standards that is within its capabilities. Both parties will
mutually agree to adhere to these terms and conditions that are reasonably acceptable.
FINANCIAL: Both parties will be responsible for their respective costs incurred while
conducting business. It will become necessary to share certain costs and expenses that
will be considered joint efforts for conducting business. These will be handled on a case by
case basis. ESSCOMP will receive income from both project production services, and also
any royalties that may apply (50/50).
EQUITY: AMG will reserve equity for participation, and both parties will agree to define
the terms within the probationary period.
GOOD FAITH: Both parties will agree to utilize these six (6) months to ramp up the
operations, to get comfortable with the products and services that we are producing, and to
become efficient in conducting business with one another.
This agreement can be executed with a simple hand shake, or with a legal
agreement. All that we need to do is to get the job
done!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

DIGITAL VIDEO INTERACTIVE (DVI)


BETA SITE PROFILE
PROPOSED APPLICATION:
American Helix proposes multiple applications in education training and entertainment.
Currently American Helix is working with National Geographic Society to develop
educational programs for school systems and museums. American Helix also proposes
developing authoring software for DVI development as well as educational programs to
support companies developing DVI applications.
REQUESTING COMPANY:
American Helix Technology Corporation
Contact:Scott Robertson
Address:1857 Colonial Village Lane
Lancaster, PA 17601
Phone:(717) 392-7840
BUSINESS PROFILE:
American Helix was formed in 1988 as a full service optical publishing and replication
site servicing all forms of optical technologies on compact discs. The company is a 4.5
million dollar start up project funded by High Industries Inc., a Lancaster based firm
which owns 37 companies involved in Real Estate, Construction, Bridge Building,
Concrete, Food Services, Hotels, Cable TV, Retail Computer Stores, and a number of
other diversified companies. American Helix has since entered into joint ventures with
Network Technologies to develop and market worktools for multimedia applications
development for CD-ROM. LASERTEX worktools are available to companies large and
small for in house publishing activities or for a production environment to service
clients wishing CD-ROM products.
HISTORY & PLANS FOR INTERACTIVE MEDIA
American Helix's experience is summarized above. We plan to focus on up grading our
present authoring worktools to include DVI capabilities and adding to our present
educational program to include DVI training.
DEVELOPER
Tom Vreeland with Network Technology Corporation

DEVELOPER EXPERIENCE & RESOURCES


Tom is the developer of the LASERTEX worktools and a number of mutimedia
applications built on the LASERTEX system. Network Technologies has a staff of 12
people and extensive equipment for multimedia CD-ROM development. In addition to
Network Technologies resources, this project has the full support of American Helix
equipment and personnel. American Helix has a complete optical disc replication
facility as well as CD-ROM authoring capabilities.
DVI APPLICATION DESCRIPTION
Customers: anyone looking to develop DVI applications
Product Description: In addition to authoring tools American Helix is also working with
National Geographic to develop educational programs for schools, museums and
libraries.
SALES VOLUME & LEVERAGED OFFSHOOTS
The DVI worktools will be available to anyone developing DVI applications
The Educational programs would be distributed through National Geographic's current
distribution network
DEVELOPMENT TIME
With cooperation from Intel, the worktools could be completed in 4 to 5 months.
The first National Geographic product would be completed in approximately the same
amount of time
RESOURCES REQUIRED
Number of Beta Systems 1
Designers None required
Programers None required
Video/Audio Production Required Appoximatly 30 minutes of video
Custom Software Required None known
Custom Hardware Required None known
Other

DVI VENTURE SUPPORT REQUIRED


Compression Approximately 30 minutes
Programing Consultation
Production None known
Other
FUNDING
The Worktools will be funded through a joint venture with American Helix and Network
Technologies
The National Geographic project will be funded through a joint venture with National
Geographic and American Helix
Both projects have the complete financial and technical support of American Helix and
High Industries
Prepared By Scott Robertson 05/15/89

March 6, 1991
PRESS RELEASE
COMMODORE CDTV
STRATEGIC ALLIANCE
The Advanced Media Group, Ltd., has recently signed a licensing
agreement with Commodore International, Ltd., the West
Chester computer maker. The strategic alliance is aimed at
combining the digital technologies expertise of the Advanced
Media Group, Ltd., with the development of the Commodore
CDTV multimedia machine.
The new system was officially
introduced at the Consumer Electronics Show, in Las Vegas this
past January.
The first shipments are expected to follow
immediately after the MICROSOFT CD-ROM Show, which will be
held in San Jose, CA in a few weeks. The show is the largest
CD-ROM trade show for this new and emerging technology.
The CDTV is one of the boldest attempts of a computer maker to
create a new category in the elusive field of consumer
electronics. The field of competition is intense, including, Apple
Computer, Inc., International Business Machines (IBM), and
Tandy Electronics. The systems will support "game", reference,
and also educational applications from the arms of film giants
Lucasfilm and Disney.
Mr. Bushnell, who sold Atari in 1976, is challenged with a
mission to effectively integrate the best aspects of television
with computing. The foundation of the technology is built
around CD-Audio and CD-ROM subsystems. The vast amounts
of storage capacity inherent in CD-ROM technology coupled with
the "interactivity" of multimedia presentations give the systems
unlimited potential.
However, what makes the CDTV unique is that the complete
system is only the size of a conventional CD player. Any TV
monitor can be used without the need for a computer. The
system is operated with an infrared remote control. The system
can also be adapted to an entertainment system and can play
both CD-Audio or CD-CDTV discs. This will make it the first
system to link the bridge between the conventional computer
markets and the consumer markets driven by CD-ROM
technology. The retail price is expected to be under $1,000.
Stan Caterbone had manufactured the first CD-ROM disc for
Commodore International Ltd., more than a year ago. The
Advanced Media Group, Ltd., had been working with
Commodore during the early development for the system over
the past year.
The licensing agreement will establish the Advanced Media

Group, Ltd., as one of two domestic premastering sites for the


country.
Because of the proprietary operating system, all
applications developed for the systems will require that the
applications be processed at one of the two sites.
There is
currently one site in the United Kingdom for the international
markets.
The Advanced Media Group, Ltd., will also provide
end to end manufacturing for the CDTV discs.
The Advanced Media Group, Ltd., will also develop its own
portfolio of educational applications for the new systems.
Several products are currently in the exploratory phase.
Negotiations are currently being held with DONNELLY
GEOSYSTEMS, a division of R.R. Donnelly, of Chicago Illinois.
This strategic alliance will allow the Advanced Media Group,
Ltd., to provide CD-ROM technologies and capabilities to the
incredible portfolio of information assets that R.R. Donnelly
prints, publishes, and manages.
The Advanced Media Group, Ltd., is currently designing
educational applications for K through 12 grades that will
produce multimedia interactive lessons.
Since its inception, the Advanced Media Group, Ltd., has cited
the educational market as its primary area of interest.
However, the markets' evolution is challenged by the faltering
educational infrastructure and the lack of financial resources.
Fortunately, there is a consortium of larger corporations that
feel a real sense of social responsibility to contribute to
improving the educational system at large.
Interactive
multimedia technologies is expected to play an important part.
Some of the corporations chartering this movement includes
IBM, Xerox, and Lucasfilm, to name a few.
The Advanced Media Group, Ltd., capabilities and human
resources include extensive experience in Engineering,
Instructional Design, Graphics Technologies, and Courseware
Development for the interactive educational multimedia
markets. These capabilities are coupled with a strong and
successful foundation in the optical publishing industry. CDROM, IVD, Videodisc, CDTV, DVI and Worm technologies are all
included in it's capabilities. Multiplatform authoring systems,
Graphics Librarian, and CD-ROM Search Engines have been
developed by the engineers of the Advanced Media Group, Ltd.,
Educational courses that have been designed include:
Composite Materials Manufacturing; Accounting Principles;
Teacher Induction Training; and Interactive Math 1 & 2 (K-12,
13 & 14) operating on CD-ROM & IVD concurrently.

Optical Publishing, Inc.


Business Plan for
Call Report Database
October, 1988
Serial #

This Business Plan is the property of Optical Publishing,


Inc. (OPI). Because it contains confidential information
proprietary to Optical Publishing, Inc., no copies may be made
whatsoever of the contents herein nor any part thereof, nor
should the contents be disclosed to any party not authorized to
discuss said contents by Optical Publishing, Inc. officers. Upon
request, this copy must be returned to Optical Publishing, Inc.
Optical Publishing, Inc.
155 West Harvard~
Fort Collins, Colorado 80525
(303) 226-3466
SUMMARY
Introduction to Company
Optical Publishing, Inc. (OPI) is a company in the optical
disk publishing field, which is responding to the needs of the
government and commercial entities currently publishing and
disseminating information in paper, microfiche, microfilm and online medias. The advent of high powered personal computers
approaching speeds previously attained only by large mainframe
computers coupled with the declining costs of optical disks and
players has created an explosion in the information industry for
distribution of information on low cost optical media. The
optical publishing marketplace is currently in the infancy stage.
The PC explosion in the business work place has created an
atmosphere for the Compact Disk Read Only Memory (CD-ROM) and
Write Once Read Many times (WORM) market to grow at an unusually
fast pace. OPI has responded to this market need by providing
(i) commercially available software running on IBM mainframes as
well as MS-DOS personal computers, (ii) services for other
publishers, and (iii) databases for sale to the government and
commercial marketplace. OPI started production of its first
database product, NAVLOG, in June of 1988. NAVLOG is a large
database consisting of two CD-ROM disks. The data contained is
the Allowance Parts List, which is a compilation of all
components and component/part information utilized by the United
States Navy. This database is used by thousands of U.S. Navy

personnel world-wide. Because the APL is being released to the


Marketplace in October, OPI has now initiated action to begin its
next database product referred to as the Call Report Database.
The Data
All commercial banks doing business in the United States are
required to file a quarterly consolidated report of income and
consolidated report of condition. The Call Report Database will
contain these quarterly reports both current and historically
back to 1985.
The Product Line
The products will be delivered in two formats, CD-ROM and
Floppy diskette. The CD-ROM product will contain all information
both current and historical for all banks in the United States.
The floppy diskette version of the product will be custom
tailored to the particular geographic region of interest for the
customer.
Market
The total estimated market for the CD-ROM version of the ~
Call Report Database is 3,000 potential customers. The subsetted
floppy disk version of the product would have a potential
marketplace of over 13,000 commercial banks.
Production
OPI will provide complete data processing services for data
conversion, application programming, pre-mastering, and
mastering. In addition OPI will be supplying all retrieval
software for use with the product on the customer's personal
computer.
Financing Required
The Call Report Database will require $265,000 to fund the
development and implementation of the sales and marketing
strategy. This figure includes all data acquisition, all data
processing costs, and all sales and marketing costs necessary to
launch the product. Any other necessary business expenses of Call
Report will be charged against future sales revenue from sales of
Call Report.
The Product Line
Overview
For the past three months OPI has employed a Consultant from
the banking industry to investigate the possibilities of
producing a financial information product. We found that
Commercial Banks, Bank Holding Companies, and Savings and Loan

Institutions are all required by the Federal Reserve to file


quarterly financial reports to the government. This data is
processed by the Federal Deposit Insurance Corporation (FDIC)
into a machine readable format for use within the government. We
have decided to first focus upon the Commercial Bank marketplace.
The following is a brief description of our market study.
The Data
The Federal Reserve requires all commercial banks doing
business in the United States to file a quarterly consolidated
report of income and a consolidated report of condition. There
are four categories in which a bank may fall total assets under
$100 Million, total assets between $100 million and $300 million,
total assets over $300 million, and banks with foreign offices
regardless of assets. The required reports are slightly different
for each of the four categories, but the majority of the
information is common to all categories. The reports are broken
out into many sections with detailed line item accounting for
schedules such as income statement, changes in equity capital,
charge-offs and recoveries and changes in allowance for loan and
lease losses, balance sheet, past due and Non-accrual loans and
leases, etc. (See appendix for a sample report). There are
approximately 15,000 commercial banks filing these reports on a
quarterly basis.
The Products
The products shall be delivered in two different formats,
CD-ROM and floppy diskettes. The CD-ROM product will contain all
of the information for all 15,000 commercial banks. The floppy
diskette product will contain all of the information for a
specific banking area, i.e. city, county, zip code(s). All
products will be updated quarterly. The users will be able to
create their customized formulas as well as customize subsets of
the banks. For example, a bank in Denver, Colorado may want to
compare itself with 10 banks located within a three mile radius
to create a meaningful report on market share. The software will
allow the banks to easily manipulate the data.
The Market
The total market for the Call Report Database is estimated
to be around $10 million.
The Customers
The CD-ROM version of the product will appeal to all banks
with net assets over $1 billion, bank holding companies owning a
large number of banks throughout the country, brokerage houses,
and financial analysts. We estimate this group to number over
3,000 potential customers.

The subsetted floppy disk version of the product would have


a potential marketplace of over 13,000 commercial banks. Our
market studies indicate that a price range of $200-$500
(depending on the size of the subset) would create a tremendous
response.
The Competition
At this point in time there is only one major competitor
selling this data. The company, Sheshunoff & Company, is located
in Austin, Texas. They currently sell this data in CD-ROM format
and in hardcopy. The CD-ROM version of the product sells for over
$9,000 with no discounting available for smaller subsets of the
data. This product is marketed and sold by the Lotus Corporation
in Massachusetts and has very little market penetration. We
suspect that price has a lot to do with that. The hardcopy
products are produced twice a year, subsetted only to the state
level and create a large amount of manual work both in locating
the data desired and in key entry at a bank for the formatting
and creation of pertinent reports. Despite these shortcomings
this product has over a 75% market penetration and sells for $600
per year. Sheshunoff has no direct sales force and markets their
data through direct mail, banking trade shows, and advertisements
in banking periodicals.
The Sales and Marketing Plan
Sales Objectives
The sales objectives here reflect the 250 copy CD/3000 copy
Floppy disk spreadsheet (see appendix).
Sales Objectives for Optical Publishing Inc.
Target Sales

1989

1990

1991

1992

500

1,500

3,000

6,000

X $1,000
Marketing Strategy

In the early stages of product development a product manager


will be hired to develop the marketing literature, prepare the
telemarketing "sales pitch", develop the necessary advertising
pieces for the banking trade newspapers, and arrange booth space
for the two national banking meetings held every year.
Marketing Literature
OPI currently has a name and address database of all 15,000
commercial banks. One month before product introduction, a mailer
will be sent out to all the banks announcing the new product and
offering a free floppy disk demonstration system.

Telemarketing
Although there may be some direct sales of the CD-ROM
version of the Call Report product initially, OPI believes that a
good telemarketing individual will be able to sell 10 copies of
the CD product per month. The telemarketing individuals will have
literature, floppy disk demos, and good customer referrals as
sales aids to assist in the sale's close.
Advertising
There are two primary banking trade journals which will be
utilized for advertising the Call Report product.
Trade Shows
The banking community holds two national meetings per year.
One of the meetings is a two day affair, while the other meeting
lasts for a week. Companies, which have products or services to
sell to the banks, are given the opportunity to do so. A
pavilion area is set up with booths during the day, and many
companies open up hospitality suites at night in the hotels to ~
continue the exposure and sale of their products. OPI intends to
have representatives at both of these meetings.
The Production Plan
The production will be handled "in-house" by the OPI
technical staff at the OPI facility in Fort Collins, Colorado. We
will provide all programming and technical support as well as all
customer service support for the product line.
Equipment
The type of data processing that is necessary for optical
disk publishing is extremely Input/Output (I/O) intensive. For
this reason OPI is running an IBM 9375/model 60 as its primary
data processing system. We currently have 7 Gigabytes of hard
disk data storage and 4 high speed tape drives. We have capacity
for 38 users on our mainframe computer system as well many high
speed IBM compatible 286/386 personal computers.
Software
The appendix contains a complete list of the software
which will be utilized in the production of the product and
utilized on the PC level for the retrieval of the data.
Facilities
OPI occupies a 3,000 square foot facility in Ft. Collins,
Colorado, with an option to expand into another 4,000 square feet
as necessary.

The Management Team


The officers of Optical Publishing, Inc. possess a strong
technical background in all areas of data processing. Each member
has started and successfully run his own consulting business.
Management
Joseph August, President
Gary Zola, Vice President of Sales and Marketing
Dr. Mervyn Jacobson, Financial Controller
Michael Fleischmann, Director of Data Services
Gail J. Bratz, Administration
Management Philosophy
Many studies have been done and much has been written about
the problems of American business today. Most of the problems can
be traced back to poor management. This is the reason the current
management team was selected. The basic philosophy of the company
management is three fold:
1. Provide good quality service and be responsive to the
customer's needs.
2. Use human resource management by showing respect for the
individual in the work place, and viewing all workers as
an evolving human resource. Encourage employees to learn
new skills to help build a large base of highly skilled
individuals.
3. Apply technology to develop and maintain high quality
products for the consumer at a reasonable price.
Team Leadership Background
Mr. August
Mr. August has extensive training in computer hardware,
software, and marketing, during his 22 years in the computer
industry. This experience is invaluable in today's ever-changing
computer marketplace. Having spent nine years working for IBM
Corporation in New Jersey, Mr. August was involved in all facets
of the large computer industry. The initial training in
management received at IBM provides a well-balanced background
for good company leadership. Also having run his own computer
consulting business for 4 1/2 years developing personal computer
software, Mr. August has a very good understanding of the current
software marketplace.

Mr. Zola
Mr. Zola has an extensive background in the information
industry. His experience includes programming, system analysis,
sales training, sales, marketing, and product development. He has
held various positions such as Director of Data Processing,
National Training Manager, and Vice President of Information
Systems. In addition he started his own consulting firm designed
to help companies market and sell their products to the
government. Mr. Zola's understanding of the sales and customer
service areas of the business allows OPI to bring products to
market which will be user friendly and easier to support.
Dr. Jacobson
Dr. Jacobson is a medical practitioner who now lives in
Luzern, Switzerland, and is CEO of the Datalab Group of Companies
which is active in medical management, medical supplies, new
product development and financial planning, with offices in
Australia, Honolulu, Colorado, Switzerland and the Netherlands.
Dr. Jacobson brings to OPI his valuable expertise in business
planning, management and financial control, which is sometimes
overlooked by young high-tech companies boasting a concentration
of specialized technical staff.
Mr. Fleischmann
Mr. Fleischmann has extensive experience developing PC based
software and has a very broad educational background in Computer
Science and Electrical Engineering. Having a good understanding
of the operation of the hardware allows Mr. Fleischmann to
develop software that is much more versatile, and executes at a
much faster speed than currently available products in the market
place.
Miss Bratz
Miss Bratz majored in journalism and public relations and
for the last seven years has worked for the Datalab Group with
special responsibility for management and administration of
European and American investments. Miss Bratz will concentrate on
administration and OPI expansion into the European markets.
Officers and Directors
Joseph August, President and Director
Gary A. Zola, Vice President and Director
Dr. Mervyn Jacobson, Vice President and Director
Gail Jean Bratz, Vice President and Director
The Financial Plan

Current Financing Objectives


Management has determined that a total of $265,000 is
necessary for the implementation of this business plan.
Proceeds will be used to:
- Data Acquisition
- Conversion of all tape files to PC compatible format
Complete all application programming
Fund sales efforts includes
literature, and advertising

initial

telemarketing,

Any other necessary business expenses of Call Report will be


charged against future sales revenue from sales of Call Report.
Investors will not be asked to contribute additional capital.
APPENDIX
Resumes
Joseph E. August
Joseph E. August
1200 Grovewood Ct.
Ft. Collins, CO. 80525
(303) 226-3594
Experience
CPU Hardware Experience:
IBM System 360 30,40
IBM System 370 3115, 3125, 3135,
3145, 3158, 3031
IBM System 4300 4341
Peripheral Hardware Experience:
IBM

2821, 2540, 1403


2841, 2311, 2314
3830, 3330, 3340, 3350, 2305 Drum
280X, 24XX
380X, 34XX
2848, 2260
3270, 3271, 3272, 3277, 3278, 3279

STC

All Tape and Disk Sub-Systems

CDC

All Tape and Disk Sub-Systems

Assembly Language Experience:


8080
Z-80
6809
8088/8086/80186/80286
8051
IBM System 360/370
Higher Level Language Experience:
PASCAL
"C"
FORTRAN Minor
Operating Systems Experience:
CP/M Versions 1.0 to 3.0
UCSD P-System Versions 2.0 to 4.2
PC / MS-DOS Versions 1.0 to 3.2
Concurrent PC-DOS Versions 1.0 to 5.2 XM
IBM Disk Operating System (360/370)
VM/CMS DOS/VS
Work History
Reference Technology, Inc. (RTI) July 1987 to Present
Boulder, Colorado
Project Manager Optical Disk Data Bases
Responsible for the design and development of CD-ROM projects for
various customers.
Creative Systems Corporation (CSC) - March 1983 to July 1987
President - Systems Software Development Company
Founder and President of CSC specializing in system software
development. Creative Systems specializes in microprocessor
software, ROM BIOS work and Operating System "Portings". Areas of
expertise include; UCSD P-System, Digital Research's Concurrent
PC-DOS, and Microsoft's MS-DOS. Developed, on a contract basis,
custom software for CDC future products, Central Support
Workstation, Smartlink, CDC Cyber Console Emulator and Remote
Support Workstation. Customer List includes:
Control Data Corporation - Minneapolis, MN.
Contel CADO Systems, Inc. Torrance, CA.
MAI Basic Four, Inc. Tustin, CA.

Otrona Corporation - Boulder, CO.


Lingemann Design Corporation - Boulder, CO.
Remote Equipment Corp. - Boulder, CO.
Fujitsu of America San Jose, CA
Fujitsu of America San Diego, CA
Digital Research, Inc. Monterrey, CA
Control Data Corporation (CDC) - May 1978 to March 1983
Consultant - Headquarters division - Minneapolis, MN.
As a Consultant to the Engineering Services Division my
duties included; Training, Maintenance and Support of current and
future products. As a part of the remote support project, I
designed and programmed the computer simulation systems for IBM
303X series of computers. These systems were to be the core of ~
the remote support system, and were also to be used in training
and field support.
I decoded and developed the preliminary control programs to
run remote diagnostics using IBM's "Retain" data link for the
Remote Maintenance effort.
Storage Technology Corporation (STC) - September 1975 to May 1978
Senior Specialist / Advisory Engineer
During my three years at STC I held many different jobs and
titles. I started as a National Support Specialist on the 8000
series disk subsystems and transferred into engineering to help
work on the design of the 8350 disk subsystem. I served as
advisor and senior trouble shooter for all of Engineering during
development of the 8350 Disk Subsystem.
During the later development stages of the 8350 I managed a
team of specialists to develop the documentation that would be
used by Field Engineering to support the sub-systems once they
were shipped to the field. I then went to Field Engineering as
the person in charge of Advanced Field Engineering on the 8350
product line. In this job , I was responsible for marketing
support and developing service techniques and diagnostics to be
used by field personnel maintaining the equipment at the customer
site.
International Business Machines - October 1966 to September 1975
Field Engineering Specialist/
Regional Designated Specialist Large Computers
Systems Assurance Marketing Support
Field Engineering Specialist on IBM Mainframe, Disk, and
Tape Products. Responsible for providing assistance to Field

Engineers to resolve system design and maintenance problems on


IBM 360 models 30 and 40, IBM 370 models 3115, 3125, 3135, 3145,
3158 and 3031 series computer systems.
Originally trained on hardware in the System 360 series of
mainframes, and selected to be cross-trained on software in the
System 370 series to help diagnose firmware problems with the
newly released VM Operating System.
In-depth trained on 370/145, I developed a proficiency in
Micro-Programming in System 370 and 303X series computers.
Responsible for providing technical leadership to one of IBM's
largest branch offices and the Greater New York Region (Region
3).
As a Systems Assurance Specialist I was responsible for
evaluating the needs of the customers, and determining if the
proposed marketing solution was feasible from a hardware and
software perspective.~
U. S. Navy - October 1962 to October 1966
Fire Control Technician - FTG-2
Lead Fire Control Technician on USS Laffey (DD-724),
Norfolk, VA. Responsible for maintenance and operation of all
Fire Control and gunnery systems, and management of Fire Control
Group. Specialized training on Syncro/Servo controls, Hydraulic
and Pneumatic controls, Electronic Target Control Systems, and
Fire Control Radar.
Gary A. Zola
Gary A. Zola
3227 Wynford Drive
Fairfax, VA 22031
General Background
Experienced general management executive with a record of
over 15 years of proven accomplishments in the area of data
processing, sales, marketing and product development.
Experience

Reference Technology, Inc. December 1986 to Present


Boulder, CO
Applications Engineer

Reports directly to Vice President of Sales Support.


Responsibilities include sales presentations, sales support,
application definition, and application support. Generally
supports the sales organization in defining legitimate prospects,
and then analyzing customer data files and designing proper
layout for optimum CD-ROM product.

Information Marketing International Oct. 1984 to Nov. 1986


Oak Park, MI
Vice President of Information Systems
Reported directly to the General Manager. Responsibilities
included the following departments: Data Processing, Data Entry,
Sales Administration and Order Entry .... a $1.5 million budget
with over 65 personnel.
National Training Manager
Reported directly to the V.P. of Sales and Marketing.
Employed to train sales force, customer service representatives
on all technical and sales presentation aspects of on-line
database with struggling sales. Responsibilities included
training on sales presentations, training on optical disk
product, customer training and expansion of business, acquisition
of additional databases and the coordination and design of
product additions and enhancements. In 18 months sales rose from
$70,000 to $1.6 million.
Government Sales Associates September 1982 to September 1984
Denver, CO
President
Formed a consulting firm designed to help companies market
and sell their products to the government.

Information Handling Services April 1980 to September 1982


Englewood, CO
Director of Information Resources
Reported directly to the President. Responsibilities
included guiding and directing all data processing functions
within the company with a staff of 50 personnel and a $3 million
budget. Responsibilities also included guiding company into
optical manufacturing and publishing of products.

Senior Systems Analyst


Reported to the Director of Information Resources. Designed
indexing systems, re-designed Military Specifications product
system saving $500,000 in annual manufacturing costs. Designed
and wrote company's first on-line database, then trained sales
force on the use and sale of the product.

Spiridellis and Associates December 1978 to April 1980


New York, NY
(a major data processing consulting firm)
Consultant
Data processing consulting to four major NYC firms. Responsibilities included system analysis, writing specifications,
coding, testing, and de-bugging major systems in the banking and
healthcare industries. Work was done on large scale IBM mainframe
utilizing TOTAL and IMS Databases.

Automatic Data Processing (ADP) August 1976 to December 1978


New York, NY
Programmer/Analyst
A major service bureau handling the processing of 50
brokerage firms both on-line and in batch mode. Was responsible
for the design and programming of various parts of the portfolio ~
reporting systems including data collection, capital gains and
capital changes.
Education
Attended Euclid Senior High School, Euclid, Ohio; Miami
University, Oxford, Ohio; Defense Language Institute,
Monterrey, CA; Empire Technical School of Data
Processing, New York, NY
Michael P. Fleischmann
Michael P. Fleischmann
1667 31st Ave.
P.O. Box 5243
Greeley, CO 80631

DIACOM

August 1984 to Present

President Computer Consulting firm


Developing custom software. Experience includes:
o High capacity tape backup software on the IBM PC/AT
running under DRI's concurrent DOS
o CD-ROM applications and data retrieval systems for the IBM
o CD-ROM data conversions from VSAM and other formats to
those required on the VAX mainframe and the IBM PC
o IBM CGA/EGA graphics drivers and emulators
o Disk diagnostic software for the Atari ST computer system
o Medical accounting packages to Blue Cross/Blue Shield
o Auto billing communications packages BC/BS
o Modem communication package for the Apple and Atari
o Word Processor for the Apple computer
o Data base package for the Apple computer
US Air Force, Hill AFB August 1983 to August 1984
Lead engineer in Research and Development Lab.
US Air Force May 1982 to August 1983
Systems programmer working in a Minute Man Missile System
simulator utilizing a Perkin-Elmer 7-32 mini computer in
assembler language.
Colorado State University October 1979 to May 1982
Microcomputer Laboratory Assistant for the Department of
Electrical Engineering (C.S.U). Duties included maintenance and
development of both hardware and software for various
microcomputers and mainframes.
Education
Bachelor of Science in Electrical Engineering, May 1982
Bachelor of Science in Computer Science, May 1982
Colorado State University
Financial Projections Scenario 1
250 CD-ROM copies and 3,000 Floppy Disk copies
Financial Projections Scenario 2
Scenario 2 500 CD-ROM copies and 3,000 Floppy Disk copies
Optical Publishing Inc. Software Products
Sample Call and Income Bank Report

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