CAREER COMMUNICATIONS

PROJECT REPORT
BUSINESS PLAN

ITES BPO
New Technology Business

Rithu P Rajan
Kochuveedu
P V North
P O Thazhava
Kollam 690 523
Mob.8129860887
info@careercommunications.in

14 Feb 2014

CAREER COMMUNICATIONS KOLLAM KERALA 691008

www.careercommunications.in

PROJECT REPORT
BUSINESS PLAN
ITES
WEB DEVELOPMENT
E PUBLISHING BPO
NEW TECHNOLOGY BUSINESS

Company
Career Communications
Business Plan
Name of point man in Business
RITHU P RAJAN
Title:
Managing Director
Contact Details
Career Communications
Kollam Kerala 691008
India
Phone. 8129860887
Email: info@careercommunications.in

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PROJECT PROPOSAL
For
ITES BPO VENTURE
WEB BASED BUSINESS E -PUBLISHING ADVERTISING
Total IT package for web development, e publishing, advertising, career guidance & education support

TRAGET
TO DEVELOP A LEADING IT BUSINESS COMPANY WITH WEB BASED
ITES, SPECIALISED E PUBLICATIONS ADVERTISING PORTAL VISUAL
MEDIA BPO APPLICATIONS
To develop a high profile marketable online business that provides a high return on
investment.
To reach markets that cross web development, e publishing, advertising portal ,
education industry support through IT and web media.
To exploit Business Process Out sourcing (BPO) opportunities in the international
web based applications business to translate the product and distribute online and
offline for revenue from global market.
To develop the e-publication and online career guidance portal
www.careermagazine.in targeting 7 million job seekers and students
To make the IT house a million $ company with novel concepts.
To outsource pre- production publishing contract from Indian and overseas
publishers.
Web designing, portal development, software development for Indian and overseas
companies looking for cost effective IT Enabled Services.

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ABOUT US:
Career Communications proposed IT Enabled Services business looking for the fast
developing Indian and overseas ITES- BPO based industry opportunities. We are
located in Kollam, Kerala. We will offer a wide selection of latest-technology,
computer based business options for the next generation. We are dedicated to provide
consistently high client satisfaction products and services by rendering excellent
service, carrying services that are not locally available, and furnishing a warm,
pleasant atmosphere at a competitive price. Our work environment will be one of
respect for our clients and our community.
The timing is right for starting this new venture. Our target area is the Indian sub
continent, Middle East and UK where we have access. Presently, there are few
companies in Kerala, targeting the ITES- BPO for online publishing and software
development market. We have contacts in the Middle Eastern countries looking for
the Indian partners to develop their ITES- BPO business cost effectively and have
received an overwhelming response that there is a definite need for a more
comprehensive resource for computer based business and service in our target area.
We will offer solutions to the community not provided by any of our competitors.
With over 5 years of experience in the computer industry, online publishing,
information industry, management and retail, I have the skills necessary to make this
venture extremely successful and profitable.
To achieve our objectives, Career Communications is seeking a start-up loan. This
loan will be paid back from the cash flow of the business within three years,
collateralized by the assets of the company, backed by personal integrity, experience,
and a contractual guarantee from the owners. This loan will be used to purchase
inventory, increase working capital, and assist in start-up costs.
We have family business in print and visual media since 1980s in India.
We are the publishers of Career Magazine, the premier career guidance publication in
Kerala, Swayamvaram first matrimony magazine in Kerala and Madhuram weekly.
My father started Career Magazine Indian edition in 1984 and UAE edition in 2007.
It is the premier career guidance publication and a trend- setter in South India and
Middle East.
Now I am planning to do IT Enabled Services business, BPO, web based applications
to promote web development centre, e publishing, online advertising and Business
Process Outsourcing targeting global business opportunities.

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I am also planning to develop online publishing, Career Magazine,

<www.careermagazine.in> targeting international audience in various Indian
languages. With the support of IT and visual media we can attract global Malayali
population to this subscription based business.
We are looking for business support through ESS scheme to make this New
Technology IT and ITES- BPO business for the next generation.

DESCRIPTION OF IT ENABLED SERVICES AND TARGET MARKET(S)

1.

To develop an IT enabled business, we are planning to establish a web

development platform.
Web designing, programming, software development, web site optimization, server
management etc. are the core business for Indian and overseas clients.
2.

To publish e- books and online newspaper for career development and education
support. Career guidance, online advertising, business promotion and online job
placement is booming all over the world. Each day thousands of jobseekers is
emerging and they need proper career guidance and placement support.
We can tap in to this area of high profit and growth.

www.careermagazine.in not only offers quality education support, but valuable

guidelines and placement assistance also.
We are preparing to launch an online publication www.careermagazine.in targeting
millions of job seekers in Kerala and abroad.
We are also preparing to develop BPO facilities for overseas publishers in UAE, UK etc.
Online education, career guidance and personality development projects are getting more
acceptances among students, job seekers and parents.
A subscription model business opportunity we are targeting, for our online services.

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OUR GOALS FOR CO-OPERATION

Well now, that we have your rapt attention, allows us to tell you just
what we need from you.
We are expecting your financial and infrastructure support to establish ITES facilities to
start web development business, publish online magazine, web designing and other ITESBPO business. Like Medical transcription, international media houses looking for India
to outsource their pre publishing operations in India. International media and IT
companies like My UK Network Ltd, UK and Vogue Publishing, UAE already agreed to
provide their works in India. A web development centre and magazine designing centre
in Kerala have lot of opportunities to get business from abroad.
MARKETABILITY E PUBLISHING

www.careermagazine.in online publication may be a novel concept for job-seekers and

students in Kerala.
Kerala Public Service Commission insists application submission only online. A lot of
competitive exams are online now. We are preparing to provide online study facilities,
job news, educational materials, guidelines and trial tests for competitive exams, entrance
exams, mock exams, e books, video conference etc. in this online platform for students
and job-seekers to get acquainted with new generation platforms.
.
This will be a subscriber based magazine and e library for students and jobseekers. This
will be a knowledge bank for students and question bank is available for jobseekers on
payment. Therell be an e library for all kind of readers.
Subscription and advertisements is main money stream.
MISSION
E publication, www.careermagazine.in is committed to support everyone to the edge
when make career decisions; by giving guidelines and confidence in choices and a
plan to move ahead.
We work with people of all ages, from high school students through adult career
changers. Helping them understand and manage career decisions is our mission.

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The future can be an exciting place with a lot of opportunities; let

<www.careermagazine.in> be a partner for job-seekers and students to get in touch
with new horizons.
VISION
Whether a student, the parent of a student or someone thinking about a new career
<www.areermagazine.in> will help them to find opportunities to make the very best
career decisions and achieve success as well as satisfaction.

EXECUTIVE SUMMARY
IT and online business getting more acceptances
among the new generation in India. IT Enabled Services platforms are not coming up to
the demand. Thats why we are looking for ITES- BPO, online publishing and E books
market.
Online newspaper for job-seekers and students is a novel concept
for the Keralites and we are expecting warm welcome from the youth community as well
as from advertisers.
With the support of ESS program well start ITES- BPO platform, online newspaper,
targeting 4 million young population in Kerala. It will be a bi-lingual publication in
Malayalam and English exclusively for job-seekers, students and parents. It is committed
to support job-seekers and students by publishing job news, career guidance tips,
educational guidelines, entrance exam details, overseas opportunities, mock exams, etc.
Itll support all business related to career and education to the edge when make brand
promotion decisions; by giving advertisements and publicity through online media and a
plan to move ahead. Itll work with all educational institutions, recruitment companies
and consultants by helping them understand and manage business promotion decisions.
Whether an educational institution, recruiter or someone thinking about a new promotion
concept <www.careermagazine.in will help them to find opportunities to make the
very best advertising and marketing decisions and achieve success as well as satisfaction.
Our strategy is based on serving a clearly defined niche market well.
By having an identifiable market, we can exceed e publishing industry standards for
conversion of potential clients. Our task is to reach and inform the target market.

Page 7

The strategy is to combine IT and visual media to support all education business to build
clients. Each has a differing margin structure but the combination will maximize the
potential reach of the magazine.
The Business
The core business is IT Enabled Services, BPO, Software development; Web based
business, E publishing, online advertising and marketing.
Itll be a platform for advertising educational institutions, recruitment companies,
educational consultants etc.
<www.careermagazine.in> will be a business promotion platform for career and
education related business. There are thousands of educational institutions looking for
global market and recruiting companies in need of qualified and experienced manpower.
They are all need proper promotion and business support. Online Career Magazine,
<www.careermagazine.in> will be a publication to support these segments as an
advertising platform.
Regulations and Permits
We have the domain <www.careermagazine.in> to publish online magazine.
By establishing a ITES business, the online magazine <www.careermagazine.in>
will be published, targeting the global Malayali population.
Product and Services
IT Enabled Services, BPO, Web development, E-publishing, Web designing, preproduction support for Indian and overseas clients, books and magazine designing for
Indian and overseas companies. Online magazine <www.careermagazine.in> will be a
business promotion tool and advertising platform for career and education business as a
whole.

Market Definition
ITES- BPO business community is looking for cost effective
opportunities to outsource IT projects.
India is the target market for the US, UK and other European countries. With my
experience in the Middle East market we are sure
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to get clients looking for outsourcing opportunities in India. My contacts like My UK

Network Ltd, UK and Vogue Publishing LLC, Dubai already agreed to outsource their
pre publication and web development works to us.
ITES business is still exists far from the expectations and now many of the big names in
the global ITES market concentrate more into other added services related to business
promotion.
We are sure to make partners in abroad for ITES- BPO business.

Market Research
With my experience in the ITES business in the Middle East,
conducted various research and studies and find out a niche market in the Middle East for
an IT outsourcing company in India.
E-publication for career guidance and education promotion may be
new to Kerala.
An e publication exclusively for career and education sector, with a global brand,
targeting the youth community has a very good market in the global market.
Students, parents and highly educated youth population are looking for a specialized
publication for career awareness. Thats why we are planning for an exclusive
e- publication to support education and job market in India and abroad.
Market Segment
Our target market is Indian and overseas IT companies looking for ITES BPO
companies in India.
Well do all web based projects cost effectively to attract overseas companies.
Students and job-seekers community looking for online possibilities to study and
evaluate their efficiency for competitive exams and knowledge bank.
Students and job-seekers are looking for more and more information about new careers,
education, employment opportunities and services.
As a new concept in this market, with a proven track record, we are sure about the
success of e-publishing in the Indian and overseas market.
Business Risks
We foresee the risk of the normal IT business. To face the risk we are introducing certain
new concept and new marketing techniques.

Page 9

ASSUMPTIONS
Following assumptions are made, while preparing the statements and all the
assumptions stated hereafter are based on very conservative estimates and can be met in
the course of the proposed business.
Well follow the basic demand and supply principle to increase the market
demand at the initial stage.
However, since the concept that is proposed here is focusing on can be slotted
differently from the other companies and also since there are a range
of target segments, that can be focused on at various times, the projected proposal do not
consider the competition can harm the prospects of the proposed project.
On the contrary, few of such service providers put together can offer much better
customer oriented quality service to the paying public in a manner that can complement
each other. In areas of our operation, where there might be competition, which is
significant, we intend to use our specialties, contacts and experience to protect our
targeted market.

Financial requirement for the project: Rs. 15, 00,000/Breakeven period: 12 months

Page 10

Business Highlights
Objectives
The objectives for Career Communications are outlined below:
1. To create an ITES- BPO company whose goal is to exceed customer's
expectations.
2. Sales increase to over a million Rupees by the end of second year and increase
modestly in the third year.
3. To increase the number of customers serviced by at least 20% per year through
superior performance and word-of mouth referrals.
4. Have a customer return rate of 90% by end of first year.
5. Become an established ITES company by end of first year.
Mission
To provide the ITES- BPO platform with quality team, branded IT products, software,
e publishing and networking solutions, reliable and professional technical support, and
unparalleled customer service through the application of the education, career
guidance, advertising products and principles, and to earn a fair profit for our
company by embracing sound, ethical business practices.
Keys to Success
The keys to success in our business are:
Online platform: provide reliable, high-quality IT products and service and an
expedient turn-around time on contracts.
Software development: provide a clean, friendly, and comfortable environment
conducive to giving professional trusting service.
E publishing: offering clients e publishing for education and career guidance of
ITES- BPO products and services in one environment.
Reputation: credibility, integrity, and 100% dedication from years of experience
in the computer industry.
Page 11

Start-up Summary
The start-up costs are to be financed by the direct owner investment. The cost,
expense, and investment details are included in the following tables and chart.
Start-up Funding
Start-up Expenses
Start-up Assets ( Promoter Investment )
Total Funding Required
Assets
Non-cash Assets from Start-up
Cash in hand for Start-up
Additional Cash Raised personal fund
Cash Balance on Starting Date in the bank
Total Assets

In Rupees
15,00,000
3,00,000
15,00,000

75,000
25,000
1,00,000
1,00,000
3,00,000

Liabilities and Capital

Liabilities
Current Borrowing
Long-term Liabilities
Accounts Payable (Outstanding Bills)
Other Current Liabilities (interest-free)
Total Liabilities

0
0
0
0
0

Capital
Planned Investment
15,00,000
Other
Additional Investment Requirement
Total Planned Investment

12,00,000
15,00,000

Start-up Expenses
Total Capital

15,00,000
15,00,000

Total Capital and Liabilities

15,00,000

Total Funding

15,00,000
Page 12

Start-up
Requirements
Start-up Expenses
Business License & Legal
Stationery, Postage etc.
Brochures & Promotions
Consultants
Insurance
Rent
Rental Deposit
Research and Development
Desk top -Computer Systems
Computer Tables 7
High speed Internet connection
Laser Printer with scanner
Furniture
Air Conditioners
Soft wares & Security Systems
Storage Server
Workstations
Workstation Inverter
Working capital
Staff Salary

2,000
25,000
25,000
10,000
2,500
90,000
40,000
10,000
3,00,000
35,000
12,000
14,000
1,50,000
68,500
1,50,000
50,000
10,000
1,06,000
3,00,000
100,000

Total Start-up Expenses

15,00,000

Start-up Assets
Cash Required
Start-up Inventory

2,50,000
12,00,000
50,000

Total Project cost

15,00,000

Total Requirements

15,00,000

Page 13

STAFF REQUIRED
1.
2.
3.
4.
5.
6.
7.
8.

Graphic Designer 1
Web master 1
Web Designer 2
Data entry Operators 3
Marketing Executives 1
Office Asst.
Project Manager
Managing Director

Total

Rs. 12,000/- x1
Rs. 10,000/- x1
Rs. 7,000/- x2
Rs. 5,500/- x 3
Rs. 7,500 + Comn.
Rs. 5,000/- x1
Rs. 15,000/- x 1
Rs. 20,000/- x1

12,000/10,000/14,000/16,500/7,500/5,000/15,000/20,000/Rs. 1,00,000/-

No of Employees- 10

Page 14

INCOME AND EXPENDITURE STATEMENT( Projected )

INCOME

YEAR I

Web Portal Development BPO- Magazine Design

Transcription
Online Magazine Subscription
Advertising
Sponsorship

Rs.
Rs.
Rs.
Rs.
Rs.
Rs.

Total

YEAR II
5,50,000/4,00,000/4,00,000/3,00,000/3,00,000/3,00,000/-

YEAR III

Rs. 8,00,000/Rs. 6,00,000/Rs. 5,00,000/Rs. 6,00,000/Rs. 5,00,000/Rs. 4,00,000/-

Rs.12,00,000/Rs. 8,00,000/Rs. 8,00,000/Rs. 10,00,000/Rs. 7,00,000/Rs. 5,00,000/-

Rs. 22,50,000/-

Rs. 34,00,000/-

Rs. 50,00,000/-

Stationary
Salary
Rent
Internet
Telephone, Fax etc
Travel, Vehicle expense
Postage, Couriers
Other Expenses

Rs.
25,000/Rs. 12,00,000/Rs. 1,20,000/Rs.
12,000/Rs.
10,000/Rs.
50,000/Rs.
25,000/Rs.
8,000/-

Rs. 50,000/Rs. 14,00,000/Rs. 1,20,000/Rs. 20,000/Rs. 15,000/Rs. 75,000/Rs. 35,000/Rs. 50,000/-

Rs. 75,000/Rs. 24,00,000/Rs. 1,20,000/Rs.

30,000/Rs.
25,000/Rs. 1,00,000/Rs.
50,000/Rs.
75,000/-

Total

Rs. 14,50,000/-

Rs. 17,65,000/-

Rs. 28,75,000/-

NET SURPLUS / DEFICIT

Rs. 8,00,000/-

Rs. 16, 35,000/-

Rs. 21, 25,000/-

EXPENDITURE

Content Management & Publishing BPO Services

Overview
In todays digital-focused world, traditional products and delivery channels are not good
enough to satisfy end users requirements. Career Communications provides customized
and technology driven services for publishing, digitization and content data conversion to
help the Indian and overseas clients redefine value of their content.
Every day, Career Communications works closely with clients to deliver more intelligent
and interactive digital content through state-of-the-art strategic publishing and content
conversion processes that help deliver products to markets faster, cheaper and easier.
With experienced full time professionals dedicated to content management and
publishing services, Career Communications is committed to provide optimized
solutions to clients in the US, Europe and Middle East with new content strategies.
Career Communications will satisfy client requirements for content and publishing
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solutions. Our success is testified by our ongoing and long lasting relationships with
known global names in the industry.
All projects irrespective of size or turn around time are professionally managed to deliver
the highest standards of quality and as per the Service Level requirements.
Content Management Solutions
Global publishing industry looking for Indian companies to out source pre publishing
efforts for journals, magazines etc. We'll provide quality services for publishers and
libraries globally at a competitive rate. The client always looking for reliable outsourcing
partners to optimally manage the electronic capture on a mass scale for various journals
regularly. Several years of IT and media industry experience , International project
management capacity give us more confidence to do this BPO sector in India.
,
Online magazine www.careermagazine.in
Young generation today looking for computers as a medium for information
gathering, either at work or at home. It is important that the new generation find
computer and internet for education and getting the right job. Career communications
will provide all information for the young people for education, career guidance and
competitive exam solutions through E books, online magazine, online visual content
etc. Career Communication provides the young community with just such a quality
resource - a one-stop shop for education and career guidance. Career Communications
will offer the following products and services with excellent customer service in a
friendly, professional, and pleasant environment:
Web Development Centre - We will establish a web development BPO centre for
web designing, software development, online education, e publishing, and pre
publishing works for overseas and Indian publishers.
E books - We will publish e books targeting students and job-seekers. Build and
sell online books that are custom-designed according to the customer's preferences.
Online magazine -We will develop online magazine <www.careermagazine.in>
with an emphasis on education and career guidance within an expedient turnaround time.
Upgrades - We will offer customers the latest technology available to upgrade the
utility of projects they already own.

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Market Analysis Summary

Career Communications will focus on global markets including Malayalis looking for
education and career guidance, global publishers looking for BPO facilities for pre
publishing, web designing, software development consumers, small businesses and
home offices.
Market research shows that customers are in need of BPO facilities in India and young
generation in need of online magazines and e book for
4.1 Market Segmentation
Our market segmentation focuses on students and job-seekers, small businesses, and
publishing houses in India and abroad.
However, the education and career market segment has very different needs, so
the income potential is vastly different than the other market segments. The income
potential analysis is as follows:
Though the numbers in our market segmentation scheme show that the student and
job-seeker segment makes up the largest portion of potential customers, they do not
actually represent the largest income potential. The average student in Kerala is
computer literate when comparing with the whole India population. However,
many students want to be able to access the Internet and check novel trends in
education and career market. We will satisfy this need with our online magazine
www.careermagazine.in Students and job seekers will be able to find out new
education opportunities, job market, competitive exams, model QA, advice from
experts from this e magazine.
The subscription fees we will charge to download will be modest, but since there will
be no actual product leaving the store for this service, the subscription fees are straight
profit. We expect these subscriptions to generate approximately 50% of the business'
profit, so the income from the student and job-seeker market segment is actually 50%.
In terms of income potential, the largest market segment is actually the local
consumers. This segment is represented in the market segmentation scheme under the
heading "Students and Job-seekers.
According to the official statistics for the state of Kerala, in 2012, 52.4% of Kerala
households had computers. In fact, many households have more than one computer.
Internet connection provides more opportunities to share the knowledge. Student
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community and job-seekers are looking for e magazines and online newspapers to get
more information to upgrade and part with the latest technology. Currently, the young
generation have very limited resources for study online in Kerala. We will develop an
online newspaper for the students and job-seekers so that they will get more
information and interactive facilities.
We will develop a web development platform and BPO facility to publish latest
information and also to make web based projects for our clients in India and abroad.
In addition, we will offer pre- production support for the publishers looking for out
sourcing opportunities in the Europe and Middle East. This will generate a much
greater income than any other business. We expect the online magazine and e- book
market segment to provide 60% of the business revenue.
The remaining 40% of our business revenue will be generated by the web
development and pre-publishing market segment. We are also targeting small
businesses groups in India and abroad. These small businesses are large enough to
need the high-quality computer technology we offer.
Our software development service will provide quality work within an expedient turnaround time.
Service Business Analysis
Career Communications is part of the online ITES business opportunities, which
includes several types of businesses.
The computer industry has a greater influence on our society all the time. Most people
use computers either at work or at home. As the general public becomes more
computer savvy, it places a greater value on quality resources to meet their
computer needs.
Consumers and small business owners abroad understand the concept of service and
support, and are much more likely to pay for it when the offering is clearly stated.
There is no doubt that we compete much more against all the box pushers than against
other service providers. We need to effectively compete against the idea that
businesses should buy buy our products and services that we are providing for the
next generation business.

Rithu P Rajan - 8129860887

Page 18

PROJECT REPORT
BUSINESS PLAN
ITES
WEB DEVELOPMENT
E PUBLISHING BPO
NEW TECHNOLOGY BUSINESS

Company
Career Communications
Business Plan
Name of point man in Business
RITHU P RAJAN
Title:
Managing Director
Contact Details
Career Communications
Kollam Kerala 691008
India
Phone. 8129860887
Email: info@careercommunications.in

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