BLH

Bright Life Hope Youth Initiative

7623 Nyasha Cooperative
0776203302

PROJECT PROPOSAL FOR HONORABLE MP

T.MUDAMBO
Dear Sir,
We are a group of men from the Hatcliffe community and
have come up with a proposal, an initiative to tackle the
growing unemployment gap amongst our youth in our
community especially the males who are often seen at
the street corners with nothing to do but tout to make a
few pennies enough for a plate of Sadza and for indulging
in drug abuse. As concerned citizens and members of
this community we have drawn up a proposal on hoe we
can create employment as we build our economy through
productivity in the manufacturing sector.
We Hope our proposal is favorable to you and that you
will buy into our vision and help us in its implementation
to make it a reality in our country and community.
Yours Faithfully

Paul Chiweza
Chairman
Introduction

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In this initiative we propose to create employment
through home industry products. We have identified
products which we can manufacture locally considering
availability and level of Capital and Technology to our
disposal. These products are low production cost high end
value products. We maintain that the skill set required will
be at a minimal entry level, where we can easily train
unskilled workforce in a short space of time.
Our limitations come in the form of Land and Capital.
Infrastructure is also key although not much land our
complex machinery is required. In the beginning we
would need land suitable enough to erect a shed with
different compartments to cater for different home
industry products. As long as the working environment is
satisfactory meeting health and safety standards.
Product
We intend to manufacture peanut butter, candles, soap,
shoes, belts sandals and hair products. These are the
products we have identified thus far. Each product can be
further expounded into different lines in the continuity of
business.

Product research
Our team will use information from various trade sources
to create products that compete in the Market.

Alleviating poverty and disease in the 21st century

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Information on barcodes, preservatives, catalysts to add
quality and innovation to our products.
Branding and Packaging
We need to come up with catchy brands and trademarks
that will identify our products in the industry, as well as
packaging alternatives to create finished products that
compete with superior brands, both local, regional and
international.
Marketing & Advertising & Distribution
Our Marketing and Distribution efforts will be to target
and sign trade agreements with the big Chain Stores in
Zimbabwe including Ok, TM, and Spar, Pick n pay, Food
Lovers etc. We also hope to approach big warehousing
wholesalers to distribute our product more efficiently e.g.
Muhamoud Mussa, Bhadella, N. Richards etc. Advertising
will be done through word of Mouth, market presence and
attractive design. We can always launch a full campaign
when the business has broken even.

Pricing
We intend to create a high end value product which is
well priced. In accordance to production capacity our
prices will be determined by output which will be initially

Alleviating poverty and disease in the 21st century

BLH
low. Therefore our design and packaging should be world
class.
Critical Success Factors & Barriers for Entry
Company registration Certificate of Incorporation, tax
clearance,
trading name, licensing.
Finance & Banking Bank A/C, Capital (Loan),
Accounting.
Land Allocation Infrastructure, water, Electricity
Assets and Machinery- Tools, Peanut butter machine,
Candle moulds, sealers, delivery van etc
Inventory- peanuts, wax, oils lye, leather, soles,
preservatives, additives and packaging
Recruitment mixers, packers quality controllers,
dispatch, sales reps, security, driver etc.
Work wear- Overalls, Gloves, safety shoes etc
Additional products (expansion) - chili sauce, ketchup, Jam, Matches, Jeanswear,
ties, suits, shoes

Thank you

Alleviating poverty and disease in the 21st century