PARIS

i-ROAD

2014

Agility and comfort

P RES S O N LY

FUEL CELL SEDAN

The car of the future is here

TOYOTA

C-HR
Concept

Design innovation and driving pleasure

Find all content digitally on

bit.ly/W9Wjd6

TABLE OF
CONTENTS

4. TOYOTA C-HR Concept

Design innovation and driving pleasure

Combining a bold new dynamic design language
with an agile, engaging driving experience to create its own, unique offer within the highly-demanding European car market, a new concept vehicle, the TOYOTA C-HR Concept makes its world
debut at the 2014 Paris Motor Show.

10.TOYOTA POWERTRAIN ROADMAP

Matching technology to usage

The TOYOTA Roadmap envisages the efficient use
of all available energy sources, thus ensuring the
long-term continuity of private and public transport despite restrictions that will weigh increasingly heavily on the use of traditional fossil fuels.

Toyota Motor Europe reserves the right to alter

any details of specifications and equipment
without notice. Details of specifications and
equipment are also subject to change to suit
local conditions and requirements. Please
enquire at your national PR department of
any such changes that might be required for
your area. Vehicles pictured and specifications
detailed in this publication may vary from
models and equipment available in your area.
Vehicle body colours might differ slightly from
the printed photos in this publication.

12. TOYOTA FUEL CELL SEDAN

The car of the future is here
After more than 20 years of research, Toyotas vision of the car of the future has become a reality.
Presented to the public for the first time at the
2014 Paris Motor Show, the new Toyota Fuel Cell
Sedan is capable of carrying 4 passengers in comfort. It has a range comparable to that of a petrol
engine vehicle and may be refuelled in just 3 minutes, yet emits nothing but water vapour.

16. TOYOTA i-ROAD

The agility of a motorcycle, the comfort of a car

Less than 2 years after Toyota first revealed its
i-ROAD concept vehicle, a road-legal, 2-seater
version of the companys tricycle-format Personal Mobility Vehicle (PMV) makes its European
debut at the 2014 Paris Motor Show.

20. NEW 2014 TOYOTA YARIS

Made in Europe for European customers

Designed at Toyotas European Design Centre,
the new Yaris was created in France by European
engineers for European customers. Reflecting the
highly competitive nature of the B-segment in
Europe, its highly distinctive styling ensures that
it really stands out from the crowd.

23. NEW TOYOTA AYGO

Toyotas unique take on the A-segment

New AYGO builds on its predecessors strengths
of engaging design, driving enjoyment and a frequently refreshed model line-up with a new, more
playful dimension.

26. IMAGE BANK

TOYOTA C-HR Concept

DESIGN INNOVATION AND DRIVING PLEASURE

bit.ly/Wbh0Wg

Combining a bold new dynamic design language with an agile,

engaging driving experience to create its own, unique offer
within the highly-demanding European car market, a new
concept vehicle, the TOYOTA C-HR Concept makes its world
debut at the 2014 Paris Motor Show. It gives a first hint of a type
of vehicle that Toyota would like to bring to market.

Toyota has a long-standing reputation for

innovation in many diverse segments of the
global automotive market.
20 years ago, the company created a new
market segment with its pioneering and ingenious RAV4. Fundamentally different to a
traditional 4x4, the RAV4 featured a small,
2.0 litre engine mounted transversally within a monocoque bodyshell, and all-round
independent suspension in a very compact
body (just 3.69 m long), all this packaged in
an aspirational and progressive design.
Launched in Japan in 1997 and in Europe in 2000, the Prius was the worlds first
mass-produced full hybrid vehicle. It featured a unique Toyota Hybrid System which
established a major industry milestone in
vehicle powertrain development and set
new standards for quiet, ecologically-res
ponsible driving pleasure.

In 2012, Toyota introduced the GT86

to universal acclaim. Boasting the worlds
only front-mounted horizontally opposed
engine and rear-wheel drive package,
the compact, entirely driver-focused 2+2
sports car gives form to the pure, intrinsic
joy of driving through precise, instantaneous response to even the smallest inputs.
Today, the synthesis of 20 years of Toyota
creativity, the C-HR Concept recaptures
the design and packaging ingenuity that
spawned the first RAV4, introduces a new
version of the sophisticated, full hybrid
powertrain technology first realised in the
Prius and, inspired by the GT86, targets new
levels of dynamism and agility.
This highly-innovative design study for a
stylish, lightweight and dynamic C-segment
hybrid crossover is designed to stand out in
an increasingly homogenous market place.

THE TOYOTA C-HR

Concept EMBODIES
THE SYNTHESIS
OF 20 YEARS
OF TOYOTA
CREATIVITY

It is the next rendition of Akio Toyodas promise, on taking over the presidency of Toyota,
to build more emotional cars that make their
owners fall in love with driving again.
The C-HR Concept offers the combination of compact packaging and outstanding
agility essential to those with active urban
lifestyles.
It has been conceived around a new platform designed to satisfy customers demands for state of the art handling and controllability. In conjunction, a new advanced
full hybrid powertrain offers a uniquely engaging driving experience matched to 21st
century traffic conditions, whilst delivering
outstanding efficiency.
A NEW ARCHITECTURE STYLING THEME
The TOYOTA C-HR Concept introduces an
expressive new, diamond architecture styl-

ing theme to the segment. Below a compact,

sensual cabin profile, the lower bodywork
has been sculpted to represent the facetted
surfaces of a highly-durable, precision-cut
gemstone.
In plan form, the corners of the bodyshell
have been cleanly shaved off. This both removes mass from the overall volume, and
emphasises the powerful flair of the front
and rear wheel arches, reinforcing the new
crossovers broad, planted stance from every viewpoint.
The front of the C-HR Concept not only
represents a further development of
Toyotas Under Priority and Keen Look design identity, but also introduces new styling themes which hint at a future design
direction for Toyota vehicles.
Above a robust central bumper profile, the
slim upper grille associated with Under Pri-

ority design has been evolved into a floating wing graphic which flows seamlessly
around the front corners of the vehicle to
the front fender apexes. Within the wing,
vigorous headlamp detailing incorporates
a high-tech, 3D treatment of the distinctive
Daytime Running Lights (DRL).
Adding emphasis to the vehicle corners
to further reinforce the new crossovers
solid stance, the large lower grille is flanked
by strongly sculpted downward projections.
These powerful frontal elements are underscored by an aero-inspired, floating front
spoiler.
The evolution of the Keen Look design is
expressed through the Under Priority design with enhanced 3-dimensional structure and headlamps, making the whole
front centre of gravity low whilst reinforcing its good stance.

THE TOYOTA C-HR Concept

INTRODUCES AN EXPRESSIVE
NEW, DIAMOND ARCHITECTURE
STYLING THEME TO THE SEGMENT
HYBRID HERITAGE
Offering excellent fuel and emissions efficiency without sacrificing either
cabin space or driving ease and comfort, hybrid vehicles (HVs) are now widely
accepted by consumers as mainstream vehicles. This enables them to play an
important part in the commercialisation of eco-cars.
Reflecting this widespread acceptance, cumulative global sales of Toyota
and Lexus HVs since the launch of the first Prius in Japan in 1997 have now
topped the 7 million mark.
In Europe, driven by the success of Yaris Hybrid and Auris Hybrid, Toyota and
Lexus have together sold some 780,000 HVs since the Prius went on sale in
2000, equating to more than 10% of total hybrid sales worldwide.
On the eight first months of 2014, Toyota and Lexus Hybrid sales reached
107,000 representing 28% of the TOYOTA group sales in Western Europe. On
the same period and for the same 31 countries (EU28, Switzerland, Norway
and Iceland) the Yaris Hybrid share is established at 31% and the hybrid versions represent more than 50% of the Auris and Auris Touring Sports sales.

THE DRAMATICALLY TAPERING GLASSHOUSE EMPHASISES

THE CROSSOVERS WIDE SHOULDERS AND PLANTED STANCE
From the side, the highly-facetted lower
body, muscular wheel arches and aggressively angular rear shoulder are juxtaposed
with an exceptionally sleek cabin profile.
The glasshouse is emphasized by the
sweeping, uninterrupted extension of the
side glazing into the rear screen. This creates a slim, floating, spoiler-tipped roofline
the length of which is exaggerated by residual C-pillars which taper into needle points
either side of the rear screen.
The floating roof is detailed with patterned openings which create a uniquely
animated play of light within the C-HR Concepts cabin space.
Seen from the rear, the dramatically tapering glasshouse emphasises the crossovers wide shoulders and planted stance.
Once again shaped in the manner of a fac-

etted gemstone, the vehicle rear shares the

front bodyworks corner detailing. Highlydistinctive, aero-inspired, floating rear
lamp clusters further enhance the broad
shoulders of the C-HR Concepts muscular
lower bodywork.
A unique wheel design reinforces the vehicles crossover credentials, the blade design of the spokes hinting at the sophistication and efficiency of the C-HR Concepts
full hybrid powertrain.
A GLOBAL PROJECT ROOTED IN
THE EUROPEAN MARKET
The C-HR Concept is another tangible application of Toyotas new Global Vision
thinking, first advocated by President Akio
Toyoda in 2011. Recognizing that Europe is
the most demanding market for small and

mid-sized vehicles, Toyota uses this region

as benchmark for defining future global A-,
B- and C-segment cars. Toyota Motor Europe (TME) has also become the companys
skill centre for diesel engines, perceived
quality and vehicle dynamics.
In the case of C-HR Concept, there was
close cooperation between Toyotas vehicle planning centres in Japan and in Europe, in order to get a good understanding
of the latest European customer demands
and vehicle trends. As for the styling of the
concept car, it is the result of a global cooperation between ED2 (European Design
Development Centre) and the other design
centers.
TME will continue to work hand in hand
with TMC (Toyota Motor Corporation in Japan) to enter the C-crossover segment.

NEW PLATFORM
AND POWERTRAIN
4,350 mm long, 1,850 mm wide
1,500 mm high and with a wheelbase of 2,640 mm, the C-HR
Concept is conceived around a new
platform. With a lower centre of
gravity and increased structural
rigidity, it will contribute to greatly
improved driving dynamics.
The concept employs a new, full
hybrid powertrain that will deliver
significantly improved fuel efficiency.

TOYOTA POWERTRAIN
ROADMAP
MATCHING TECHNOLOGY TO USAGE

TOYOTA HAS BEEN WORKING FOR OVER 40 YEARS ON THE DESIGN AND DEVELO
ENVIRONMENTALLY-FRIENDLY MOBILITY SOLUTIONS, WITH THE ULTIMATE AIM O
RANGE OF ECOLOGICAL VEHICLES TO SUIT ALL USER PROFILES.

10

bit.ly/1CpPaq9

The TOYOTA Roadmap envisages the efficient use of all available

energy sources, thus ensuring the long-term continuity of private
and public transport despite restrictions that will weigh increasingly heavily on the use of traditional fossil fuels.
In this context, TOYOTA has now been working for over 40 years
on the design and development of more environmentally-friendly
mobility solutions, with the ultimate aim of offering a full range of
ecological vehicles to suit all user profiles.
Drawing on its unrivalled experience with hybrid powerplants,
TOYOTA is already producing electric vehicles, hybrids and rechargeable hybrids and is preparing to launch its first fuel cell sedan. Hence, the company is laying solid foundations for the future
coexistence of several types of low- or even zero-emission cars.
In the immediate future, short range, individual mobility will be catered for by small, typically urban, electric vehicles like the i-ROAD.
At the other end of the scale, the fuel cell will prove particularly appropriate for long-distance car journeys, public transport and freight
transport.
Between these two currently-emergent extremes, the majority of vehicles will continue to use an internal combustion engine
powered by liquid fuels including petrol, diesel, bio and compressed
gasses such as natural gas.
In this context, TOYOTA remains convinced that its award-winning
hybrid powerplant that topped the 7 million mark in September is
the technological response best suited to dealing with mobility issues
relating to the environment and the depletion of energy reserves.
TOYOTA uses a 100% series-parallel hybrid, capable of running
alternately in electric or thermal modes and also in a combination of
the two. It benefits from both the performance attributes of a parallel hybrid and the simplicity and cleanliness advantages of a series
hybrid, without experiencing any of their respective drawbacks.
According to figures published for 2013 by the European Commission and the European Environment Agency, the average emissions of the Toyota/Lexus fleet sold in Europe were 116.6 g/km.
The company therefore already exceeds by 11.3 g/km the 127.9 g/
km target set for 2015.

OPMENT OF MORE
OF OFFERING A FULL

11

TOYOTA FUEL CELL SEDA

THE CAR OF THE FUTURE IS HERE

After more than 20 years of research, Toyotas vision of the car

of the future has become a reality. Presented to the public for
the first time at the 2014 Paris Motor Show, the new Toyota Fuel
Cell Sedan is capable of carrying 4 passengers in comfort. It has
a range comparable to that of a petrol engine vehicle and may be
refuelled in just 3 minutes, yet emits nothing but water vapour.

The worlds first production hydrogenpowered sedan is a development of the

Toyota FCV Concept which made its international debut at the 2013 Tokyo Motor Show.
Though remaining faithful to the avantgarde styling of that concept, the Toyota
Fuel Cell Sedans radiator grille, headlamps
and rear lights as well as the aerial, roof and
fuel-filler flap have been modified in the interests of road-going practicality. And the
concepts cameras have, of course, been replaced by classic exterior rear-view mirrors.
The Toyota Fuel Cell Sedan will be launched
in Europe in 2015.
SPECIFIC ARCHITECTURE
Designed to provide a practical solution to
motorists everyday requirements, the new
hydrogen-powered Toyota is a front-wheel
drive 4-door, 4-seater sedan. It features

12

AN

performance and a cruising range similar

to a gasoline engine vehicle and a refuelling
time of roughly three minutes
To maximise cabin space and lower the centre of gravity, a distinctive feature of its architecture is that the fuel cell, battery and tanks
are installed under the floor. The two tanks
store hydrogen at pressures of up to 700 bar.
The front compartment houses the electric motor, electronic control system and
boost converter. Increasing the voltage
produced by the fuel cell, this converter has
allowed both the size of the motor and the
number of cells to be reduced, thus cutting
costs and increasing performance.
Since 2002, when Toyota began renting
Highlander SUV-based fuel cell vehicles to
Japanese and North American customers,
technology has advanced considerably.
A key feature of this new generation of

fuel cell is that it has no humidifier. The humidity required for its operation is derived
directly from the production of water inherent in the chemical reaction between
hydrogen and oxygen. The structure of the
cell is therefore simpler, more reliable, more
compact, lighter and, all-in-all, cheaper.
COMMERCIALISATION
The car will go on sale in Japan before April
2015, and preparations are underway for
launches in the U.S. and European markets
in the Summer of 2015.
In Japan, the Fuel Cell Sedan will go on
sale at Toyota and Toyopet dealerships,
priced at approximately 7 million yen (MSRP
- excludes consumption tax). Initially, sales
will be limited to regions where a hydrogen
refuelling infrastructure is also under development. Europe and U.S. prices have not

13

bit.ly/1CpPdT0

THE TOYOTA FUEL CELL SEDAN WILL BE LAUNCHED

IN EUROPE IN 2015.

yet been decided. More detailed information, such as specifications, exact prices and
sales targets, will be announced at a later
date.
TOYOTAS STANCE ON FCV R&D
Toyotas commitment to environmentallyfriendly vehicles is based on three basic principles: embracing diverse energy sources;
developing efficient, low-emission vehicles;
and driving real and positive environmental
change by popularising these vehicles.
Hydrogen is a particularly promising alternative fuel. It can be produced from a
wide variety of primary energy sources
including solar power and wind power

14

and is easy to store and transport. When

compressed, it has a higher energy density
than batteries. In addition to its potential as
a fuel for home and automotive use, hydrogen could be used in a wide range of further
applications, including large-scale power
generation.
Fuel cell vehicles contribute to the diversification of automobile fuels, emit no CO2
or environmentally harmful substances
during operation, and offer all the convenience of gasoline-powered cars. Toyota believes they have a great deal of potential,
and are ideal environmentally-friendly vehicles with which to promote a sustainablemobility society.

THE HYFIVE PROJECT

The aim of the Hyfive Project (Hydrogen for Innovative Vehicles) is to speed
up the introduction of hydrogen-powered cars on European roads. 15 car
manufacturing and energy providing partners are involved. They will join
forces to ensure a coordinated deployment of fuel cell vehicles, in conjunction with the establishment of the refuelling infrastructure required for their
operation.
Toyota, BMW, Daimler, Honda and Hyundai will be responsible for the
deployment of a fleet of 110 vehicles to 6 European cities -Bolzano, Copenhagen, Innsbruck, London, Munich and Stuttgart. A network of hydrogen refuelling pumps will be developed simultaneously within these 5 regions, as well as
in Sweden, a close neighbour of Denmark.
From now until the effective launch of the programme at the end of 2015,
the vehicles deployed by Toyota will be equipped with a continuous data login
system for the entire duration of the 3-year project. Thus they will provide the
engineers with detailed, day-to-day feedback on their use and performance,
information essential to the further development of this fledgling technology.
For all stakeholders, this project will also build the public image of the hydrogen-powered car.

MAIN TECHNICAL SPECIFICATIONS

Power source

Hydrogen fuel cell

Fuel cell type

Polymer electrolyte

Electric motor
Hydrogen tanks

15

Permanent magnet
2 high-pressure units (70 MPa)

TOYOTA i-ROAD
THE AGILITY OF A MOTORCYCLE,
THE COMFORT OF A CAR
Less than 2 years after Toyota
first revealed its i-ROAD concept vehicle, a road-legal,
2-seater version of the companys tricycle-format Personal
Mobility Vehicle (PMV) makes
its European debut at the 2014
Paris Motor Show.

Personal Mobility Vehicles are a new form

of transportation which offers greater flexibility in the urban environment. They are
substantially more comfortable, weatherproof, stable and safe than scooters and
motorcycles.
Moreover, they not only share zero emission during operation and low running costs
of an electric vehicle, but also the compact
dimensions similar to a conventional twowheeler (most notably width) essential to
urban manoeuvrability and easy parking.
MORE USER-FRIENDLY, WEATHERPROOF
DESIGN
The design of the Toyota i-ROAD has been
further refined over that of the concept vehicle to offer improved visibility, weatherproofing, manoeuvrability and user-friendliness.

bit.ly/1CpPdT0

16

To the side, the doors are now equipped

with manually operated windows, making
the i-ROAD completely weatherproof. This
gives the new Toyota PMV a considerable
advantage over conventional two-wheelers, allowing it to be driven without either
a helmet or specialist outer clothing in all
weather conditions.
The rear has been redesigned with a reduced overhang, restyled and repositioned
combination lamps, and a small rear window
for improved visibility when manoeuvring.
The new i-ROAD is finished in a choice of
five urban-chic body colours.
On-board, in conjunction with the normal
accelerator and brake pedals of any city car,
a more conventional, fully-round steering
wheel design has been adopted to improve
user-friendliness and ease of driving.

* target distance when travelling at a fixed speed of 30 km/h

COMPLETE CABIN WEATHERPROOFING

ALLOWS FOR DRIVING WITHOUT HELMET
OR SPECIALIST OUTER CLOTHING
ACTIVE LEAN TECHNOLOGY AND
REAR-WHEEL STEERING
2,345 mm long, 1,455 mm high, 870 mm
wide and with a wheelbase of 1,695 mm,
the revised Toyota i-ROAD is 5 mm shorter,
10 mm higher and 20 mm wider than the
concept vehicle, and still boasts ultra-compact dimensions.
This equips the PMV with the ability to manoeuvre smoothly along roadsides and narrow alleys, and also makes it possible to park
four i-ROADs in a single car parking bay.
The full electric powertrain of the Toyota
i-ROAD remains unchanged, featuring a
lithium-ion battery providing power to a
pair of 1.9 kW electric motors mounted
within the front wheels. Combining brisk
acceleration with near-silent running, the
Toyota PMV has a range of some 50 km*,
after which it may be fully recharged from
a conventional household power outlet in
just three hours.
Key to the higher levels of stability, safety, comfort and enjoyment associated with
the Toyota i-ROAD driving experience is

Toyotas new, entirely intuitive Active Lean

technology.
Operating in conjunction with rear-wheel
steering via a conventional steering wheel,
the Active Lean system features a lean actuator motor and gearing mounted above
the front suspension member, linked via a
yoke to the left and right front wheels.
An ECU calculates the required lean based
on steering angle, gyro-sensor and vehicle
speed information. The system automatically moves the wheels up and down in opposite directions and is able to apply a lean
angle to counteract the centrifugal force of
cornering.
The system also operates when the iROAD is being driven straight ahead on a
stepped surface, the lean actuator automatically compensating for changes in the
road surface to keep the body level.
Active Lean technology delivers a unique
driving experience, with all the enjoyment
of two-wheeler riding, exceptional manoeuvrability and a minimum turning circle
of just 3.0 metres, yet without the need for

17

the driver to stabilise the vehicle during slow

speed manoeuvres, or when stationary.
Because the system obviates the need for
the driver to lower his feet to the road surface at any time, the Toyota i-ROAD may be
equipped with a safer, weatherproof, closed
body construction.
This not only means that the new PMV
may be driven without a helmet, but also
allows for a more car-like on-board environment, with the potential to benefit from
such features as heating, an audio system
and Bluetooth mobile phone connectivity.
THREE-YEAR REAL-LIFE TEST IN
GRENOBLE, FRANCE
In October 2014, urban transport of the future will become a reality in the French city
of Grenoble.
A partnership formed between the City of
Grenoble, Grenoble-Alpes Mtropole, EDF,
Sodetrel, Toyota and Citlib will conduct a
3-year trial targeting an increase in the efficiency and effectiveness of public transport
systems (trams, buses, trains) through their

interconnectivity with full electric Personal

Mobility Vehicles.
This real-life test will allow commuters in
Grenoble to drive the first or last few kilometres of their trip in a PMV, whilst using
public transport for the majority of their
journey. This will not only increase flexibility and time-saving, but also contribute to
reduced traffic congestion and improved air
quality in city centres.
Connected to Grenobles public transport IT infrastructure, this trial scheme will
complement the citys current car-sharing
service by allowing users to pick up a PMV at
one location and drop it off at another.
By bringing together their respective
competencies, the project partners aim to
offer Grenoble an innovative service which
will allow a thorough, real-life evaluation of
the potential of this new form of mobility.

HIGH STABILITY AND EASY MANOEUVRABILITY

GUARANTEED THANKS TO UNIQUE ACTIVE LEAN
TECHNOLOGY
18

Toyotas role in this new partnership will be

to provide 35 i-ROAD PMVs as part of a total
fleet of 70 ultra-compact, all-electric Toyota
vehicles. All vehicles may be charged at one
of over 100 charging points, spread around
30 new charging stations located close to
public transport stops throughout the city.
Participants in this visionary car-sharing
scheme will be able to make use of two dedicated smartphone apps. One includes an
intelligent route planner designed to help
users reach their destination via the most
efficient route and transport method, based
on real-time traffic congestion information,
public transport schedules and the other
offers availability of PMVs. Via this app, users will also be able to submit reservations
for an available PMV.

19

NEW 2014 YARIS

MADE IN EUROPE FOR EUROPEAN CUSTOMERS

Designed at Toyotas European Design Centre, the new

Yaris was created in France by
European engineers for European customers. Reflecting the
highly competitive nature of
the B-segment in Europe, its
distinctive styling ensures that
it really stands out from the
crowd.

bit.ly/WbhiMM

Discussing the new 2014 Yaris, Alessandro

Massimino, Product Manager at Toyota Motor Europe said: Yaris has always been a
very powerful proposition from a rational
perspective: great packaging, durability,
cost of ownership... And weve had an extremely positive response to the hybrid
version. So, with the new 2014 Yaris, we
wanted to go one step further: to create a
vehicle that would appeal not only to our
customers brains, but also to their hearts.
DYNAMIC, EMOTIVE EXTERIOR DESIGN
New, 2014 Yaris features an even stronger,
more dynamic execution of Toyotas bold
Under Priority frontal design language with
Keen Look detailing. The narrow upper and
large, trapezoidal lower grilles which hallmark Under Priority design now merge to
form a powerful, cross-shaped structure.
A chrome trim bar runs through the length
of the upper grille into Keen Look headlamp
clusters, tying the frontal elements together
with a strong, horizontal emphasis of vehicle
width. The headlamp clusters themselves incorporate new projector lamp technology for
both high and low beams, and LED Daytime
Running Lights (DRL).
Underlined by a floating spoiler which
further strengthens the dominance of the
Under Priority design language, the large,
trapezoidal lower grille focuses attention

20

on the bottom of the new Yaris, reinforcing

the dynamic potential of its ground-hugging stance and low centre of gravity.
To the rear, a new bumper design gives
the appearance of a broader, lower stance,
whilst the integral diffuser strengthens the
new Yaris road presence with a more sporting, self-confident image. Upgraded rear
lamp clusters incorporate a new, LED light
graphic which further enhances the vehicles personality with a unique lighting signature made possible by using light-guide
technology.
Unlike the previous generation Yaris, all
powertrain derivatives now share the same
overall styling, with more subtle cues alone
identifying different versions, including the
Yaris Hybrid.
MORE SOPHISTICATED INTERIOR WITH
ENHANCED SENSORY QUALITY
The new interior design reflects three key,
customer-informed objectives: enhanced
roominess and dynamism in the cabin, improved sensory quality; and overall visual
simplification with better colour variation
and more sophisticated finishes.
Creating a more horizontal feel to the
dashboard, the upper instrument panel is
thinner, and the upper surface of the drivers instrument binnacle has been restyled
for a slimmer look. The door panel has also

been redesigned to combine a more fluid,

dynamic appearance with a larger softtouch area and greater functionality.
The centre console has been raised by 23
mm to reduce the length of the gear shift
lever. Now featuring the latest Toyota Touch
2 multimedia systems, the console touch
screen has been increased in size from 6.1
to 7. This visually emphasises one of the
Yaris unique features.
The area of soft touch finishes has been
increased within the cabin. The upper
instrument panel grain finish has been
changed for improved tactility and a less
glossy appearance. The Yaris-trademark,
sculpted central dashboard panel features
an increase in soft-padding thickness, and
its graining differs between model grades.
Throughout, normal chrome trim has
been replaced by satin chrome, giving a
more modern, sophisticated appearance.
The new, 2014 Yaris further benefits from a
range of all-new seat trims, with a new fabric pattern and colour for each grade.
NEW GRADE STRATEGY AND EQUIPMENT
FOR BROADER APPEAL
Matching the B-segments widening base,
new 2014 Yaris offers broader appeal
through a range of more clearly differentiated grades, each with their own unique
character.

This differentiation is reinforced through

grade-specific interior colour schemes, and
varying treatments to numerous exterior
and interior elements, including the lower
grille, alloy wheels, seats, centre console, instrument panel, and steering wheel inserts.
For instance, diverse treatments of the
lower grille and the grille surround inserts
will identify the different model grades: the
Yaris Hybrid will feature a piano black grille
with satin chrome surround, reflecting its
high-tech credentials.
High equipment levels feature throughout the grade structure, with a leather
steering wheel, air-conditioning and the
Toyota Touch 2 multimedia system fitted as
standard from Active grade. A comprehensive range of optional equipment includes
Toyota Touch 2 with Go, an enhanced, full
map navigation system with online connectivity.
In addition to the conventional vertical
range structure, the choice of trim finishes
has been extended horizontally with the
arrival of two additional grades. A dynamic
Style grade features special 16-inch alloy wheels, a unique, square mesh radiator
grille pattern and optional Red pack interior
highlighting.
Focusing on comfort and quality of life
onboard, the Lounge grade is differentiated
by 15-inch alloy wheels, chrome inserts

EUROPE IS THE WORLDS FASTEST

GROWING HYBRID MARKET.

21

surrounding a black radiator grille and optional Light Brown interior trim for a warmer and softer appearance.
Though the 2014 Yaris range now offers closer styling unity, subtle differences
still allow the range-topping Hybrid grade
to stand out. It features a unique front and
rear LED lighting signature, a piano black
radiator grille and specially-designed 15or 16-inch alloy wheels. A high-tech interior is finished in a blend of black and grey,
with blue instrument back-lighting and
partial Alcantara upholstery.
WIDEST POWERTRAIN CHOICE IN THE BSEGMENT
The new Yaris offers a choice of four powertrains: two petrol, one diesel and one hybrid. The comprehensively improved 3-cylinder 1.0 petrol unit is the first member of a
new family of 14 highly thermally efficient
engines to be launched globally by 2015.
Alternating between the Atkinson and
Otto cycles for the optimum combination
of fuel efficiency and performance, the 1.0
litre units exceptional thermal efficiency of
37% means that it now boasts a combinedcycle fuel consumption of 4.1 l/100 km and
CO2 emissions reduced to 95 g/km.
1.33 petrol and 1.4 diesel engines have
benefited from modifications aimed at
reducing noise and vibration. Mated to

6-speed manual gearboxes, they both enable

the Yaris to reach a top speed of 175 km/h
with fuel consumption in the combined cycle
of 4.8 l/100 km for the 1.33 petrol version
and 3.8 l/100 km for the 1.4 D-4D. The 1.33
petrol unit is available with a continuously
variable Multidrive transmission.
The Yaris Hybrid is powered by a 4-cylinder Atkinson-cycle 1,497cc engine. This
hybrid powertrain has also been revamped.
In order to further reduce internal friction,
the valve lifters have been coated with a diamond like carbon (DLC) material. In addition, the software of the Hybrid system has
evolved in order to improve energy recovery. As a result, the Yaris Hybrids CO2 emissions and combined cycle fuel consumption
are still further reduced to 75 g/km and 3.3
l/100 km respectively.
IMPROVED DRIVING PLEASURE
The 2014 Yaris features comprehensive,
customer feedback-driven improvements
to its ride comfort and handling, with a significant reduction in Noise, Vibration and
Harshness (NVH).
A more rigid upper and lower body structure offers a more direct and linear response to steering inputs, allowing a more
comfortable ride whilst maintaining balanced body control.
The rear suspension has been redesigned
to incorporate a new, stiffer torsion beam.

Combined with softer coil springs, this improves ride comfort whilst maintaining good
body roll control. The front suspension also
features softer coil springs for greater ride
comfort, whilst the introduction of rebound
springs within the shock absorbers increases
front anti-roll stiffness, improving handling
and reducing body roll during cornering.
In addition, new front and rear shock absorber valve technology reduces the transmission of vibrations from the road surface
and further improves the new Yaris ride quality without compromising its handling agility.
New electric power steering control logic
takes advantage of these bodyshell stiffness and suspension enhancements to offer customers significantly improved steering feel, responsiveness and accuracy for a
more engaging driving experience.
The 2014 Yaris also benefits from a marked
reduction in interior noise levels through
three key measures: the reduction of high
frequency noise from the engine and the
road surface; the reduction of low frequency
noise from the engine; and the reduction of
wind noise during high speed driving.
YARIS SUCCESS BOOSTED BY HYBRID
TECHNOLOGY
Europe is the worlds fastest growing hybrid
market. Sales increased by 34% in 2013,
with the region accounting for 12% of total
global hybrid sales.

Over the same period, European sales of

Toyota hybrids have risen by some 43%,
and 1 in 5 of all Toyota passenger vehicles
sold is now a hybrid.
The Yaris Hybrid sold almost 50,000 units
in 2013, and now accounts for 31% of total
Yaris sales in Western Europe. It is the bestselling alternative powertrain in the B-segment, and the second-best-selling car in
the entire European alternative powertrain
market (EV, Hybrid and PHV) just behind
the Toyota Auris Hybrid.
Toyotas hybrid powertrain offers customers a uniquely smooth, quiet and entirely intuitive driving experience. It delivers strong, seamless acceleration from a
standstill and, under electric motor power
alone, near-silent running with zero CO2,
NOx and particulate emissions.
Through these attributes, all Toyota
hybrids not only generate significantly
stronger brand loyalty than petrol or diesel powertrains, but also consistently instil
greater loyalty to hybrid powertrains themselves than any other manufacturer.
With rival hybrids only now entering
diverse market segments, Toyotas early
investment in this technology has enabled it to sustain a clear lead in alternative
powertrain technology. And it anticipates
that, by 2020, 15% of all passenger vehicles will be equipped with a hybrid powertrain.

THE 2014 YARIS FEATURES COMPREHENSIVE,

CUSTOMER FEEDBACK-DRIVEN IMPROVEMENTS
TO ITS RIDE COMFORT AND HANDLING

22

NEW AYGO

TOYOTAS UNIQUE TAKE ON THE A-SEGMENT

New AYGO builds on its predecessors strengths of engaging

design, driving enjoyment and
a frequently refreshed model
line-up with a new, more playful dimension.

bit.ly/1qbpf0C

Discussing the new AYGO, David Terai, Chief

Engineer of the new AYGO said: All too often, A-segment cars lack in desirability.
There seems to be an implicit agreement
amongst manufacturers that drivers of
small cars wont mind having to compromise. Design is treated as secondary, and
there isnt much equipment to select from.
I simply cannot believe that this is true. I am
convinced that these drivers -just like any
other- want a car that they can be proud of,
and I took it as my task to create such a car.
DRAMATIC J-PLAYFUL DESIGN
New AYGO rejects the stereotypical A-segment design principles of functionality over
styling. Despite class-leading compactness
( just 7 mm longer than its predecessor at
3,455 mm), it has a striking appearance,
with dramatic and sophisticated yet playful
lines.
Within a robust, mono-form bodyshell,
new AYGO owes its unique character to a
J-Playful design concept based on the expansion of a soft object within a rigid structure. As it bursts through the hard shell
it creates break lines, forming the AYGOs
bold frontal X graphic. This spreads outwards across the surface of the bodywork,
and contains all the vehicles key compo-

23

nents, including upper and lower grilles,

headlamps, foglamps, and even mirrors and
side glazing.
This powerful X graphic also forms the
basis for exterior customisation, which is
integral to the design of the new AYGO.
In profile, the roof has been lowered by 5
mm and the header moved forwards, shifting the cabins centre of gravity to the front.
This creates a more balanced, forwardleaning posture. The roof itself features a
new, pagoda-style profile and an integral
rear spoiler to aid aerodynamics.
The rear of new AYGO mirrors the frontal
X graphic, the tailgate and lower bumper
forming the break lines which split the solid
surface of the vehicle. The upper bumper
section widens into strongly protruding
wheel arches which give the vehicle a broad,
stable stance.
On board, the trapezoidal centre console
provides the main interior design theme. Its
design is mirrored throughout the cabin in
such elements as air vents, door trim and
the gear level bezel.
The console supports a wide dashboard
with a matt, anti-glare finish, framed by
sleek A-pillars designed to increase driver
visibility. The instrumentation features a
permanently lit, high-visibility, concentric

AYGOS X-TOUCH IS THE FIRST SYSTEM IN

THE A-SEGMENT TO HAVE A REAR VIEW
CAMERA FITTED AS STANDARD.

ring meter incorporating a central, multifunction display.

As with the exterior, numerous interior
elements can be customised.
Despite an unchanged wheelbase of
2,340 mm, the length of the passenger
compartment has been increased by 9 mm.
The driving position has been improved by
reducing the steering wheel angle from 28
to 26.6 degrees, lowering the front seat
hip point by 10 mm, and equipping the seat
with height adjustment. A 7 mm increase in
headroom and 20 mm wider armrest further contribute to front seat comfort.
Luggage capacity has been increased by
29 litres to 168 litres, and access has been
improved by a 75 mm wider loadspace
opening between the tailgate sill and rear
seat back.
CLEVER CUSTOMISATION, AT ANY TIME
With a comprehensive range of simple, af-

fordable and readily available customisation choices, new AYGO customers can tailor their car to their personal taste.
More than 10 parts around the vehicle can
be easily replaced at any stage during the
life of the vehicle. Clever construction and
a carefully considered installation strategy
ensure this process is fast, straightforward
and inexpensive.
Interchangeable parts on the exterior
-the x-shaped front grille, rear bumper insert, front fender garnish and alloy wheelsand in the interior -the instrument panel,
centre console, air vents, shift knob and
gear lever surround- can easily be changed
within a short time, even after several years
of ownership.
GENEROUS GRADES, PERSONALISATION
PACKS AND SPECIAL EDITIONS
Standard equipment on new AYGO is generous. All models feature an AM/FM audio

24

system with USB and AUX connections, LED

Daytime Running Lights (DRL), PES projector headlights, Vehicle Stability Control
(VSC) and Hill Start Assist, fitted as standard.
The x entry grade model combines all
the standard new AYGO equipment with a
matt black front grille treatment and 14
steel wheels.
x-play lies at the heart of the new AYGO
grade strategy. This version is the basis for
all customisation, and also forms the foundation for the special editions x-cite, xclusiv and x-pure.
It features a piano black x-shaped front
grille and 15 steel wheels. Standard equipment includes leather steering wheel-mounted audio control switches, a height adjustable
drivers seat and an adjustable speed limiter.
With a large canvas roof and 15 silver alloys, the x-wave sits at the top of the new
AYGO grade ladder. The interior features
body-coloured inserts and partial leather
seats. The standard AYGO audio-system is
upgraded to the x-touch multimedia system.
Fully integrated within the instrument
panel, x-touch features a 7 full colour
touch screen and Mirrorlink smartphone
connectivity. It is the first system in the Asegment to have a rear view camera fitted
as standard.

In addition, three Special Editions (which

will be regularly renewed) are available.
x-cite features a Pop Orange body colour,
piano black details and 15 bi-spoke glossy
black alloys. x-clusiv marries Midnight
Black bodywork to Super Chrome detailing.
And x-pure features a Cool White finish
with Super Chrome detailing.
The straightforward range of three
grades and three Special Edition vehicles is
complimented by two exterior and interior
packs, allowing customers to fully personalise new AYGO to their liking.
FUEL-EFFICIENT, QUIET AND FUN TO DRIVE
New AYGO has been engineered to not only
deliver class-leading fuel efficiency, but also
to make it more comfortable, quieter and,
above all, more fun to drive.
Significant improvements to the engine,
the adoption of Toyotas Stop & Start system, bodyshell weight reduction and optimised airflow management combine to
maximise fuel efficiency.
Increased body rigidity, improved aerodynamics, and fine-tuned suspension, steering
and transmissions combine to improve driving stability, ride comfort, handling agility and
responsiveness to driver inputs, taking AYGO
driving pleasure to new heights. Moreover,

comprehensive Noise, Vibration and Harshness (NVH) measures ensure a quieter cabin.
Toyotas award-winning 998 cc, 3-cylinder, 12 valve, DOHC, VVT-i engine has
been comprehensively revised, with a focus
on combustion efficiency, reduced friction
losses and an optimised exhaust system
for low emissions. Alternating between the
Atkinson and Otto cycles for the optimum
combination of fuel efficiency and performance, it reaches an exceptional thermal
efficiency of 37%.
Engine power has been boosted to 51 kW
(69 DIN hp) at 6,000 rpm. Torque output
has been significantly increased to 95 Nm at
4,300 rpm, with 85 Nm of torque now available from as little as 2,000 rpm. New AYGO
will accelerate from 0-100 km/h in 14.2
seconds, and on to a top speed of 160 km/h.
New AYGO comes in both standard and
Eco-versions. The latter benefits from a
longer 4th and 5th gear, low Rolling Resistance Coefficient (RRC) tyres, Toyotas Stop
& Start system and aerodynamic improvements.
The standard version achieves a drop
in fuel consumption from 4.4 to 4.1 l/100
km, which translates into a 7 g/km drop in
CO2 emissions to just 95 g/km. The Eco unit
does even better, with fuel economy of 3.8
l/100 km and CO2 emissions of 88 g/km.
Its gear ratios revised for a better balance
of driving pleasure and fuel economy, xshift is available as an option on new AYGO.
This vastly improved automated manual
transmission has a fully automatic shift
mode and no clutch pedal, using computer
control to synchronize engine, clutch and
transaxle for quick and precise gear shifts.
When equipped with x-shift, new AYGO returns fuel consumption of 4.2 l/100 km and
generates CO2 emissions of only 97 g/km.

MORE THAN 10 PARTS AROUND THE

VEHICLE CAN BE EASILY REPLACED AT ANY STAGE DURING
THE LIFE OF THE VEHICLE.
25

IMAGE BANK
Find the full Paris 2014 image gallery on our newsroom.

26

bit.ly/1uDah2D

27

bit.ly/W9Wjd6

#toyotaparis

Find all content digitally on

Toyota Motor Europe

Product Communication Division
Avenue du Bourget 60 - Bourgetlaan 60
B - 1140 Brussels - Belgium

http://newsroom.toyota.eu/
Toyota Europe Blog: http://blog.toyota.eu/
Follow us on Twitter: @toyota_europe