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PAUL VOGELZANG, MBA

3004 PLEASANTREE COURT, OAK HILL, VIRGINIA 20171 C: 571.205.8717


mailto:PTV@ME.COM
S U M M A R Y
An accomplished, results-driven content marketing, technology professional with
extensive experience in sales, digital, strategic planning, measurement, analysis,
communications program management, event management, creative direction, social
media influence, as well as branding, awareness and public affairs. Collaborates with
multiple parties to ensure the alignment of common objectives. Institutes measures of
progress to keep sales initiatives on target for completion. Utilizes a vast knowledge
base and skill set to provide significant Mar/Comm contributions to an organization.
With a solid commitment to excellence, facilitates revenue generation and lasting
prosperity.
E X P E R I E N C E
ORACLE, Redwood City, California, Washington, DC
Senior Director, North America Marketing
2014-present
Lead and direct the team responsible for Oracle North America Public Sector buyer journey,
marketing Technology, Applications and Hardware to respective sales organizations, which is
approximately a $1.5B business for Oracle. Duties include the development, execution, monetization,
measurement and analysis of strategic marketing plans including online, digital marketing, influencer
relations, events and other marketing tactics to generate awareness and build pipeline for all Oracle
solutions across North America Public Sector industries including Federal Civilian, State and Local,
Healthcare and Higher Education. Expertise in Public/Private Cloud, B2B, tools including Eloqua
Nurture, video storytelling, asset audit and creation.
Development of high level executive
communications and events tied to call center activity and lead generation.
COPYRIGHT ALLIANCE, Washington, D.C.
Director, Strategy & Communications 2012-2013
Chief Operating Officer
2013-2014
Lead content marketing, communications, strategy, and measurement digital functions for
entertainment based, national membership organization, including new membership revenue, public
awareness and education. Responsible for all communications needs, working with media, public
relations, internal team and outside members and agencies. Creatively design and deploy digital
resources to create awareness and understanding of programs, including measurement (proven
Webtrends Reports available). Lead editor and contributor of copyrightallianc.org blog with proven
site growth and awareness. Develop and oversee special events including successful SXSW events.
Work with multiple databases. Provide support for Executive Director of Arts on the Hill, events.

Create strategic initiatives for expanding program awareness leading to extensive corporate,
and government, academic, and financial support. Work closely with MPAA, RIAA, Grammys on
the Hill, NBC/U, Disney, Sony, Paramount and many others.
Lead accomplished, results-oriented team to achieve strategic communications goals, image
and accomplishments throughout industry. Developed first mobile, tablet app (CopyrightNow!)
for use across all partner organizations, designed to increase loyalty, first Facebook Application,
MyCreativeFootprint, (MyCreativeFootprint.com) targeting important demographic about arts
education. Developed and designed the filmmaker outreach program, Young Filmmakers
(YoungFilmmakers) focusing on new audience and messages. Developed Copyright Alliance
Patron Research and Development program, OneVoie.

OMNICOM/PORTER NOVELLI, Washington, DC


Senior Vice-President, Persuasive Technology

2006-2008

Managed new media, entertainment, arts, Web, and digital influence strategy; new media outreach,
crisis management, and promotion. Developed and managed Digital Team, recognized as industry

leader, while fostering new-business growth for international public relations and advertising agency.
Designed programs and served as new business pitch team lead, devising strategies and client
presentations. Senior level focuses on social media for healthcare, government, trade associations,
technology and industry. Produced metrics reports.

Generated $5M in annual revenue by developing digital team and attracting new business.

Served as Digital Influence Lead with clients HP, Sony, Humana Healthcare, IRS, HHS,
Medicare, Proctor & Gamble, and Social Media Lab.

PROVIDENCE COMMUNICATIONS

1994 to 2001

CHIEF EXECUTIVE OFFICER


Staff: 56 VP Marketing, CFO, Director of Strategic Planning, VP Business Development, VP
Creative Services, VP Account Management, 59 indirect reports, Budget: $75 million. Brought on
board to navigate interactive healthcare advertising, software design and research facility
company through a merger, raise capital from small private investors, accelerate the growth of
company and play a key role in subsequent sale to a Boston-based firm. Scope of activities
included P&L management, short- and long-term strategic planning, financial analysis, new
business development, product development.
TENET HEALTHCARE CORPORATION Santa Monica, CA .....................................1985 to 1994
CHIEF MARKETING OFFICER 1991 to 1994
DIRECTOR OF MARKETING 1989 to 1991
UNION & LABOR ACCOUNT MANAGER 1987 to 1989
CHANNEL MARKETING MANAGER 1985 to 1987
Staff: 10 Marketing and Sales Managers, 90 indirect reports, Budget: $25 million Progressed
rapidly during tenure with this $100 million managed care corporation. Scope of activities during
9-year period included P&L management, new business development, sales, marketing,
advertising, public relations, equity building, branding, investor relations, physician relations,
market research, strategic planning, governmental compliance and relations, staffing and
training, and more.

Pioneered corporate Sales, Marketing and Communications Department fueling rapid


revenue growth.
Achieved over $15 million in annual incremental sales by developing off-the-shelf and
innovative turnkey promotions.
Accelerated expansion of healthcare insurance servers into 15 major metropolitan
counties in California, serving 90,000 additional subscribers and triggering $100+ million in
sales.
Led development of customer presentation materials for major mass-market account
deployment triggering an average revenue increase of 40% for key clients.
Created California's first healthcare website for enrollment, insurance brokers and client
support purposes.

A D D I T I O N A L

E X P E R I E N C E

U.S. DEPARTMENT OF THE TREASURY. Washington, D.C.


Executive Director, Communications & Investor Education / Spec. Asst. to the Secretary 2003 2006
Executive Director, Chief Marketing Officer (Marketing Office)
2001 - 2003

Advised Bureaus Commissioner, Deputy Commissioner, Senior Treasury and Public Debt officials on
investor education, external relations, and communications strategies. Managed program to educate and
inform existing and potential investors about public debt products and services, which included all media
outreach, developing and implementing communications plans for key Public Debt initiatives. Planned and
directed marketing and outreach programs for Treasury securities products and services. Won the 2003
Secretary of Treasury award for Valuable Contributions. Traveled internationally, speaking at events to
Broker Dealers, Institutional Buyers, and at numerous conferences on Treasurys behalf pertaining to
administration initiatives, goals and accomplishments. SECURITY CLEARANCE: Top Secret, Granted by
United States Government.

E D U C A T I O N
BRIGHAM YOUNG UNIVERSITY
UNIVERSITY OF THE PACIFIC
B.S., Public Administration & English
LASALLE UNIVERSITY, GRADUATE SCHOOL OF BUSINESS
Masters Degree, Business Administration, MBA
P R O F E S S I O N A L

D E V E L O P M E N T

Associate Member, International Academy of Digital Arts & Sciences (former Webby winner), Google Analytics
Certificate, Social Media Certificate, & 2010 EFFIE Award Winner, Technology Integration & Sales Quantification:

C O M P U T E R

S K I L L S

Apple Certified Expert, video production & postproduction, editing, podcasting, audio recording,
presentation software
E X C E L L E N T

R E F E R E N C E S

U P O N

R E Q U E S T

Paul Vogelzang, Page 4

Paul Vogelzang

Valid for eighteen months from August 25, 2014