JOB DESCRIPTION

Version
No:

Role title:

Advisor

Reports to:

Store Manager

Function:

Sales Retail

GGS:

GGS 7

Location:

Store based

Organisation
structure &
department
profile:

This role is within all EE stores, reporting to the Store Manager.

Role purpose:

Key
Responsibilities &
Accountabilities:
(In priority order)

Key Challenges:
(in priority order)

People

To deliver engaging and thoughtful service that delights all our customers,
creating loyalty for our brands, which will ultimately drive the stores
commercial performance
To surprise and delight all our customers by being intuitive and
thoughtful in every interaction with them, anticipating their needs and
arriving at an uncomplicated and satisfying outcome for each customer
interaction
To bring EE to life every day, acting as the brands ambassador, and
exploring initiatives and opportunities that will help every aspect of the
store and brand become successful and respected within the local
community
To interact imaginatively with each individual customer, helping them
see how our communication tools and technologies could work for them
Maintain an up to date knowledge of all products, propositions and
company communications to accurately and fully meet the needs of the
customers that you serve, including providing demonstrations and
understanding competitor offerings
To want to be part of, and help create, an environment in which
customers feel welcome and comfortable to explore products, services
and possibilities, whilst having fun
To be dedicated to, and take pride in, the commercial success of your
store, delivering against all individual KPI goals and targets
To be a collaborative team player, inspiring those around you with your
enthusiasm, optimism and willingness to support others
To display confidence, self belief and openness to new ideas, adapting
and embracing challenges and opportunities with a determination to
excel
To use empathy, intuition and great listening skills to reflect your
genuine dedication to your customers, colleagues, the brand, and the
success of the store
To display excellent standards in all you do and inspire others to do the
same, and that you operate within legislative/regulatory and company
policies and procedures
To fully understand and keep up-to-date with the range of products,
services and promotions within a multi brand environment, simplifying
and coaching the customer through the best solution for them as an
individual
Consistently deliver exceptional customer service in a demanding and
changing environment
Manages people?
no
If yes, direct or virtual (project)?
direct / virtual / both

Management:

Responsible for:
allocation of work (task based)
setting direction (objective based)
performance management
recruitment
absence management
No of direct reports:
Overall team size (headcount):

no
no
no
no
no
n/a
n/a

People
Management
comments:
Financial:

Cost centre manager

OPEX responsibility
CAPEX responsibility
P&L responsibility

no

n/a
n/a
n/a

Financial Impact
comments:

Key Relationships:
(level, nature &
purpose)

within own function:

Regional Managers and Store Managers influencing and providing
information to enhance store & business performance.
across other function:
Central Retail support teams providing market and commercial
information.
Other key relationship comments:

EE values

Be Bold
Be Clear
Be Brilliant
professional / technical
must have:

Computer literacy (Word, Excel, Outlook)

nice to have:

A passion for communications technology

business / context
Critical
Knowledge &
Experience (non
time related):

Skills and
knowledge:
Any other
comments:

Highly self motivated and able to act on own

abilities
Effective listening skills that deliver against
customer needs
Passion & motivation for over achieving against
must have:
KPIs
Great at networking and building genuine and
productive relationships
Interest in and awareness of technology
Mobility within local area
Evidence of attaining and exceeding service /
nice to have:
sales related targets/ goals
Working Collaboratively
Influencing & Persuading
Delivery of Results
Focusing on the Customer
May be required to perform additional tasks and responsibilities in line with
the needs of the business