HOUSING

DEVELOPMEN
T FINANCE
COOPERATIO
N

WE
UNDERSTAND
YOUR WORLD

BY
AMRITHAVARSHINI .B
BBA 3RD YEAR

Contents
ABOUT HDFC.............................................................................................................. 5
COMPANY HISTORY HDFC BANK Ltd.........................................................................6
HDFC BUSINESS STRATEGY.................................................................................24
HDFC VALUES AND VISION.................................................................................... 25
ANALYSIS ON HDFC BANK......................................................................................... 27
FINANCIAL ANALYSIS ON HDFC FROM 2011 2015...............................................27
FINANCIAL GROWTH OF HDFC OVER THE YEARS...................................................28
PROFIT & LOSS HDFC BANK Ltd.............................................................................29
ANNUAL REPORT OF HDFC........................................................................................ 31
CAPITAL STRUCTURE HDFC BANK Ltd....................................................................33
HDFC BANK Ltd SHAREHOLDING PATTERN.............................................................35
LISTING INFORMATION.............................................................................................. 36
YEARLY RESULTS OF HDFC BANK Ltd........................................................................38
HDFC BANK SECTOR, SEGEMENTATION , TARGETING AND POSITIONING ANALYSIS
................................................................................................................................. 41
HDFC SWOT ANALYSIS........................................................................................... 42
(STRENGTHS, WEAKNESS, OPPORTUNITIES AND THREATS)......................................42
COMPETITORS....................................................................................................... 43
BUSINESS PROFILE................................................................................................... 44
CREDIT RATING...................................................................................................... 45
Corporate Governance Rating:..............................................................................46
INVESTMENT BANKING............................................................................................. 47
Investment Avenues.............................................................................................. 48
INVESTMENT OPTIONS.............................................................................................. 49
MUTUAL FUNDS........................................................................................................ 51
TYPES OF MUTUAL FUNDS..................................................................................... 51
BENEFITS OF MUTUAL FUNDS...................................................................................54
DEMAT ACCOUNT (DEMATERIALIZATION ACCOUNT).................................................57
FIXED DEPOSIT......................................................................................................... 58
Domestic / NRO / NRE TERM DEPOSITS.......................................................59
RECURRING DEPOSIT................................................................................................ 62
INVESTMENT BANKER............................................................................................... 65
INVESTMENT BANK................................................................................................ 65
1

INVESTMENT PRODUCTS.......................................................................................... 66
EQUITY AND DERIVATIVES..................................................................................... 66
IPO APPLICATION THROUGH ASBA.........................................................................69
INVEST IN GOLD ( MUDRA PURE GOLD BAR )........................................................70
INVEST IN SILVER (SILVER MADURA BAR)..............................................................71
8% SAVING BONDS................................................................................................ 72
Sec 54 EC - Capital Gains Bonds........................................................................... 73
Inflation Indexed National Savings Securities-Cumulative(IINSS-C).......................75
RETAIL BANKING PRODUCTS AND SERVICES............................................................76
Accounts & Deposits............................................................................................. 76
Loans..................................................................................................................... 76
Cards..................................................................................................................... 77
Demat................................................................................................................... 77
Investments.......................................................................................................... 77
Insurance............................................................................................................... 77
Forex..................................................................................................................... 78
Premium Banking.................................................................................................. 78
Private Banking..................................................................................................... 78
INSURANCE............................................................................................................... 79
LIFE INSURANCE.................................................................................................... 79
HEALTH INSURANCE............................................................................................... 81
HOME INSURANCE................................................................................................. 82
Motor Insurance.................................................................................................... 82
LOANS....................................................................................................................... 83
HDFC AWARDS AND ACCOLADES............................................................................. 85
1. HDFC Life listed in India's 100 Best Companies to Work For 2015...................................85
2. HDFC Life swept the Indian Insurance Awards 2015 by winning in five different categories,
including:.............................................................................................................. 85
3. PCQuest Best IT Implementation Award 2015..............................................................85
5. ICAI Award for Excellence in Financial Reporting 2013-14.............................................85
7. Finnoviti 2015 Award for innovations in BFSI..............................................................86
8. 8th Loyalty Awards, 2015....................................................................................... 86
9. CIO 100 2015...................................................................................................... 86
BOMBAY STOCK EXCHANGE...................................................................................... 87
List of BSE SENSEX companies as of April 2015....................................................87
2

CNX NIFTY................................................................................................................. 89
CONCLUSION............................................................................................................ 94

ACKNOWLEDGEMENT:

It is really a matter of pleasure for me to get an opportunity to thank all

the people who contributed directly or indirectly for the successful
completion of the project report, INVESTMENT BANKING of HDFC BANK
I take this opportunity to express my profound gratitude and deep
regards to my faculty for his exemplary guidance, monitoring and
constant encouragement throughout the project.
I extend my gratitude to AMITY GLOBAL BUSINESS SCHOOL for giving
me this opportunity.
I also like to thank our Dean Dr.Vengadamani Muthukumar for giving us
such an opportunity to make this project
I wish to express my gratitude to the branch manager Mr.
KARUNAKARAN of HDFC BANK - KILPAUK, CHENNAI for giving mean
opportunity to be a part of their esteem organization and enhance our
knowledge by granting permission to do a summer training project.
They provided me with their assistance and support whenever needed,
which has been instrumental in completion of this project. Also I am
thankful and grateful to all the staff members of HDFC Bank for their
kind cooperation and help during the course of our project.
I convey my heart full thanks to my parents who has always supported
me. Further I wish to express my gratitude to all of my friends who
directly or indirectly helped me to complete this project report.

Thanking you,
AMRITHAVARSHINI. B

ABSTRACT:

The purpose of my project is to make a report of the investment

banking strategy of HDFC BANK. The main purpose of HDFC bank is to
provide financial services and enhance customer relationship through
creating awareness about the services and opportunities provided by
the bank for the benefit of their customers. I have done my internship
based on the INVESTMENT BANKING TECHNIQUES of HDFC BANK.
I have done my work based on certain investment banking topics such
as INVESTMENT AVENUES, MUTUAL FUNDS, DEMAT ACCOUNT,
RECURRING DEPOSITS AND FIXED DEPOSITS which showcases the
financial services of HDFC BANK and their different initiatives and effort
taken by the organization for creating a better customer relationship.
Further, I have also illustrated about the HDFC bank, its growth,
position in BSE and NIFTY and benefits of investment banking.

REVIEW OF LITERATURE:
5

The research has been done on the basis of both the primary data and
secondary data. The primary data has been collected through working
in bank for 8 weeks and gaining knowledge through working
experiences. The secondary data is from various sources such as
internet, articles, magazines, newspaper articles, interviews,
textbooks found online done by researchers and information from
the organization website.

OBJECTIVE:
The objective of this project is to understand the financial services
implemented HDFC BANK for creating consciousness among the public
of their products and services.
WE UNDERSTAND YOUR WORLD HDFC Bank

ABOUT HDFC

"We understand your world"

Type

Public company

Traded as

BSE: 500180
NSE: HDFCBANK
NYSE: HDB
BSE SENSEX Constituent
CNX Nifty Constituent

Industry

Banking, Financial services

Founded

August 1994

Headquarters

Mumbai, Maharashtra,India

Area served

Worldwide

Key people

Aditya Puri (MD)[1]

Products

Investment Banking
Investment Management
Wealth Management
Private Banking
Corporate Banking
Private Equity
Finance and Insurance
Consumer Banking
Mortgages
Credit Cards[2]

Revenue

US$ 6.5 billion (March 2013)[1][3]

Operating income

US$ 1.87 billion (March 2013)[3][4]

Profit

US$ 1.1 billion (March 2013)[3][4]

Total assets

US$ 66.7 billion (May 2013)[3]

Total equity

US$ 8.6 billion (March 2013)[5]

Number of employees

69,065 (March 2013)[1

][6]

Website

HDFCBank.com

COMPANY HISTORY HDFC BANK Ltd.

1994
- The Bank was incorporated on 30th August. A new private sector
Bank promoted by housing Development Corporation Ltd. (HDFC), a
premier housing finance company. The bank is the first of its kind to
receive an in-principle approval from the RBI for establishment of a
bank in the private sector. Certificate of Commencement of Business
was received on 10th October 1994 from RBI.
- The Bank transacts both traditional commercial banking as well as
investment banking. HDFC, the promoter of the bank has entered into
an agreement with National Westminster Bank Pc. and its subsidiaries
(NatWest Group) for subscribing 20% of the banks issued capital and
providing technical assistance in relation to the banks proposed
banking business.
1995
- 70 No. of equity shares issued to subscribers to the Memorandum &
Articles of Association on 30th August 1994. On the same date
500,00,000 equity shares were allotted to HDFC promoters. 509,20,000
shares were allotted to HDFC Employees Welfare Trust and HDFC Bank
Employees Welfare Trust on 22nd December, 1994.
9

- On 16.1.1995, 90, 79,930 No. of equity shares were allotted to

Jarrington Pte. Ltd. Another 400, 00,000 equity shares were allotted on
private placement basis to Natwest Group on 9.5.1995. 500, 00,000
shares were allotted to the public on 9.5.95 (all were taken up).
- The Bank opened its first branch in Ramon House at Churchgate,
Mumbai on January 16th.
- The Bank has created an efficient operating system using well tested
state-of-the-art software.
1996
- HDFC Bank has entered the banking consortia of over 50 corporates,
including some leading multinational companies, flagship companies of
local business houses and strong public sector companies.
- HDFC Bank has set up a state-of-the-art dealing room to handle all
transactions possible in Indian financial markets.
- The Certificates of Deposits were awarded a PP1+ rating which is the
highest rating for short term instruments indicating superior capacity
for repayment.
1997
- The bank is one of the largest mobilisers of retail deposits through its
network of 20 branches. Its credit deposits ratio was 53.8%.
- The bank has set up a ultra-modern hub at Powai in Mumbai where
the bank's central computer is housed. This hub housed in 35,000
square feet of space, houses data of all the branches and facilitates the
introduction of new products and services.
- HDFC has installed state-of-the-art systems to facilitate interconnectivity between branches and link up with on line system.
- The bank has also recently signed up as a depository participant,
under the newly set up NSDL, wherein the members clearing accounts
10

settlement for dematerialized shares can be done through the bank.

- HDFC Bank, one of the nine new-generation private sector banks, has
planned to set up an all-India on-line automated teller machine (ATM)
network.
- HDFC Bank proposed to launch tele-banking for the first time in June
in Mumbai at its Chandiveli branch.
- HDFC Bank has drawn up plans to become a niche player in corporate
banking by sticking to top-rung corporates.
- HDFC Bank has become the first private sector bank to conclude a
structured interest rate option deal.
- HDFC Bank has launched its Versova branch, the 11th branch in
Mumbai.
- HDFC Bank, as part of its expansion plans in the South, has opened
another branch in Chennai.
- HDFC Bank has entered into strategic alliances with 10 overseas
banks to provide customers with a wide range of derivatives including
interest rate and foreign currency swaps.
- HDFC Bank on October 14 introduced ATMs that converse in a
regional language.
- HDFC Bank has introduced the Freedom Account for the average retail
customer located in the major metros as a means to wean away the
middle-income market from nationalised banks.
- HDFC Bank has launched an account in all its 28 branches across
India that seeks to free depositors from minimum balance requirement,
for the first time in the country.
- HDFC has introduced a new loan product for the payment of
betterment fees announced by the Bangalore Mahanagar Palike. HDFC Bank is all set to launch its debit card by April 1998.
11

1998
- HDFC Bank has tied up with the Ahmedabad Stock Exchange (ASE) to
act as its clearing bank.
- HDFC Bank proposes to strengthen its branch network in Calcutta
with the addition of two new branches in the first quarter of the next
fiscal.
- HDFC Bank has signed an agreement with the National Stock
Exchange (NSE) which will give it a second charge over the brokers
deposit for providing loan against share facility to NSE brokers.
- The bank has also entered into a similar understanding with the
Bombay Stock Exchange (BSE) whereby the bourse will provide support
for recovery of money against the card for loan against share facility.
- The bank has also entered into `Cirrus' arrangements by which all
master card holders across the globe will be able to transact at HDFC
Bank in India.
- The bank will also provide phone-banking facility in Bangalore. HDFC
has tied up with Visa International to offer its Debit Card. - HDFC Bank
Ltd has entered into a memorandum of understanding for a strategic
business collaboration with Chase Manhattan Bank.
- HDFC Bank has become the first bank in India to link up its
automated teller machine (ATM) network with all the three major
payment systems world-wide.
- HDFC Bank will be the first bank in the Asia-Pacific region to connect
the American Express (Amex) payment system.
- The HDFC Bank is expanding its ATM network to connect to American
Express Interchange based in Phoenix, Arizona, USA. With this
connectivity, HDFC Bank has become the first bank in the Asia-pacific
region to connect to the Amex Interchange.
- HDFC Bank was the first to sign up with AMEX in December of 1998.
12

- The Bank has tied up with ITC Thread needle Mutual Fund to provide
its investors with the High Interest Fund (HIF), a facility to encash their
units through the bank's Automated Teller Machines in addition to a
cheque book facility also to be provided by the bank.
- Sony India Ltd (SIL) has joined hands with HDFC Bank to work out an
innovative car finance package under which a sony car audio system
would be installed to a new car for no additional upfront cash outflow.
- The bank has decided to issue 1,33,10,000 equity shares of Rs. 10
each to HDFC and a wholly-owned subsidiary of it at a price of Rs. 94
per share.
- The bank will also issue 13,70,000 equity shares to India Private
Equity Fund and 51,20,000 shares to Indocean Financial Holding, the
two equity funds controlled by Chase Manhattan Bank.
- HDFC Bank, has tied up with BPL Ltd to offer Internet-enabled supplychain management and business-to-consumer (B2C) e-commerce
services to corporates.
- Hutchison Max Telecom and HDFC Bank introduced the country's firstever mobile-banking services in the city.
2000
- HDFC Bank also signed a memorandum of understanding with
Singapore Telecom's e-commerce arm Sesami.Com Pvt Ltd. - The Bank
latter also entered into a partnership agreement with National
Computer Systems, the e-commerce unit of Singtel.
- A new company called SESAMi.com (India) has been formed by a
strategic alliance between HDFC Bank and Singapore Telecom's ecommerce company SESAMi.com, to offer e-commerce solutions for
the Indian market.
- HDFC Bank has a tie-up with Maxtouch for giving the facility to the
latter's customers in Mumbai. This is the first and only service of this
sort in the country, he said.
13

- HDFC Bank is also launching an online electronic banking solution

called Enet which will allow corporates to access their accounts over
the net and carry out trade related transactions and cash management
functions.
- HDFC Bank entered into a tie-up with Telco by which the bank would
provide preferential financing options for Tata's range of passenger
cars including the Indica, Sumo, Safari, Estate and Sierra.
- HDFC Bank allotted 1.98 crore shares of Rs 10 each at an issue price
of Rs 94 per share to promoters and strategic investors on March 29.
- HDFC Bank is also set to become the first bank in the country to offer
wireless application protocol (WAP) services to customers.
- SkyCell Communications Ltd, one of the two cellular service providers
in Chennai, has launched `Sky Banking', for which the company has
tied up with ICICI Bank and HDFC Bank.
- The bank has tied up with 12 utility companies nationwide including
BSES, MSEB, BEST, Orange, BPL and MTNL.
- The Bank has tied up with financial portals, e-brokerages and the
National Stock Exchange to enable broker payments for e-broking
ventures. - The Bank has set up 100 new electronic data capture (EDC)
terminals in Mumbai. - HDFC Bank has launched its first B2C payment
gateway which allows Visa and MasterCard credit card-holders to do
transaction online and realtime. - CYBERITMALL.COM has joined hands
with HDFC Bank to provide VISA/MasterCard users with an online
payment gateway solution to enable them to have a secure eshopping
experience. - HDFC Bank plans to extend its mobilephone banking
services introduced in select metros to mobilephone broking when it
introduces its Internet on-line trading in July. - HDFC Bank and portal
clickforsteel.com have signed a memorandum of understanding for
offering online credit and services to facilitate `post transaction'
activities through the portal's `allied services providers' programme. Indianfoline.com signed an agreement with HDFC bank for the use of
payment gateway to enable online financial transactions.
- HDFC Bank, in association with cellular service provider Orange, has
14

launched the entire range of mobile banking services and mobile

commerce services using wireless application protocol (WAP)
technology.
- The Company has introduced a new scheme whereby it will provide
loans to individuals for payment of self assessment tax on their
properties in Bangalore.
- The Foreign Investment Promotion Board has cleared the proposal of
the HDFC Group to enter into a joint venture with Singapore Telecom's
e-commerce company for providing a comprehensive range of
business-to-business e-commerce solutions to companies in India.
- The Company proposes to pick up an equity stake in Softcell Trade
and Technologies Ltd., a Mumbai-based software company.
- BPL Mobile has tied up with HDFC Bank to offer Internet banking
through the mobile phone.
- HDFC Bank launched `eInstant Car Loans' a new scheme for offering
customers a range of net-enabled loan products.
- HDFC Bank launched depository services on the net.
- HDFC Bank tied up with NSE.IT, a wholly owned subsidiary of the
National Stock Exchange, for providing payment gateway services for
the latter's Internet trading operations.
- HDFC Bank has been identified as the best domestic commercial bank
for the second consecutive year by FinanceAsia.com, which provides a
network for financial decision makers.
- The Mumbai-based Geojit Securities Ltd. has tied up with HDFC Bank
for Internet trading of shares.
- Calcutta's cellular services provider Modi Telstra, and HDFC Bank
have entered into a collaboration to provide mobile commerce in
Calcutta.
- HDFC Bank has got the Kerala-based Nedungadi Bank as its first
15

customer for its new joint venture company with I-Flex Solutions.
- HDFC Bank has set a target of attaining a business of over Rs 15,000
crore this fiscal mainly through expansion and new product launches,
including a credit card.
- HDFC Bank, in association with Tata Cellular, has launched Mobile
Commerce Service, for customers in Hyderabad and Vishakaptnam.
- HDFC Bank has tied up with about 25 equity brokerages for enabling
third party transfer of funds and securities through its business-tobusiness portal -- `e-Net'.
- The Bank has entered into an alliance with Deloitte Haskins and Sells,
a member firm of Deloitte and Touch, to offer banking services to its
non-resident Indian customers.
- HDFC Bank has launched its 123rd outlet at Delhi Stock Exchange
building at Asaf Ali Road.
- The Bank proposes to acquire up to 24.5 per cent stake in the MIEL eSecurity Pvt. Ltd., which is engaged in the business of developing and
marketing of security products and services for a range of e-commerce
and enterprises security applications.
- The Bank has tied up with Rajan Raheja-owned Hathway for providing
banking at home as part of the Net-over-cable initiative of the latter in
Mumbai. - HDFC Bank launched its on-line bill payment facility in
alliance with the Maharashtra State Electricity Board has also begun to
offer bridge loans against fixed deposits of parent Housing
Development Finance Corporation the financial institution.
- HDFC Bank has tied up with portal brainvisa.com to retail education
loans to students. - The Gujarat Cellular operator Fascel, has signed up
with the HDFC Bank to introduce mobile commerce for the first time in
the State.
- HDFC Bank has tied up with BPL Mobile for mobile commerce facility.
- CricketNext.com, a sports e-commerce site has tied up with HDFC
16

Bank to provide an on-line payment gateways and marketing

opportunities for a wide range of cricket sports gear on its on-line shop
BatNext.
- Singapore-based Growasia.com has entered into an understanding
with HDFC Bank and credit rating agency Icra, for picking up equity in
the company's Indian subsidiary Gasia.com.
- The Bank has launched `Freedom - The e-Age Savings Account' for
cellular phone users.
- Spice Cell has tied up with Citibank N A, HDFC Bank and ICICI Bank for
mobile bill settlements.
- HDFC Bank and Cosmos Bank launched a co-branded ATM card.
- The Chatterjee Group-promoted Captech Online Ltd. has signed
memorandum of understanding with HDFC Bank and UTI Bank for
setting up a payment gateway for its debt negotiation platform,
Riskxpress.com.
- HDFC Securities Ltd., promoted by the HDFC group with equity
participation from the Housing Development Finance Corporation Ltd.,
HDFC Bank and Chase Capital Partners, has launched its brokerage
services for retail investors in the Capital.
- The HDFC Bank and Airtel launched their mobile-banking service
through WAP in Delhi.
- HDFC Bank has launched wireless application protocol-based mobilebanking in Coimbatore and Trichy in association with Aircel.
2001
- The Bank has opened its first branch in Aurangabad.
- HDFC Standard Life Insurance has entered into a memorandum of
understanding with the Chennai-based Indian Bank.
- The Bank has launched the international Maestro debit card in
17

association with Master Card.

- HDFC Bank will launch its credit card in June through link-ups with
MasterCard and Visa.
- LTtrade.com has entered into a strategic tie-up with HDFC Bank to
provide Net banking services to online investors.
- Standard Chartered Bank, HDFC Bank and Bharat Petroleum
Corporation have joined the eCash Forum which has been set up by the
Smart Card Forum of India.
- HDFC Bank has launched a new campaign for its eage savings
account.
- HDFC Bank entered into a strategic tie-up with Tally Solutions Pvt. Ltd.
to offer online real time accounting services to small and medium
enterprises.
- The Bank has opened four ATMs outlets in Bangalore at Coles Road,
RT Nagar, Rajaji Nagar and Jaya Nagar on March 26.
- HDFC Standard Life Insurance has launched a `Development
Insurance Plan' a low cost life insurance product developed specifically
to meet the needs of economically weaker sections.
- Two Directors, Mr. S.S. Thakur and Mr. Amit Judge, have resigned from
the board of the bank effective from March 30.
- HDFC Bank files with US regulators to list more than 11 million
American Depositary Shares on the New York Stock Exchange.
2002
- HDFC Bank unveiled a new online account aggregation service
`OneView'.
- HDFC launched 'One View' service to customers
- HDFC Bank launched its 9th branch in Karnataka.
18

- HDFC opens its branch in Mangalore.

- HDFC Bank unveils Silver card in Hyderabad.
- HDFC Bank opens first overseas representative office.
- HDFC Bank unveils gold card
- Mediclaim facilities to HDFC Bank gold cardholders.
- HDFC Bank Ltd has informed BSE that Mr Deepak Satwalekar has
submitted his resignation as Director of the Bank. The Board of
Directors has accepted the same. The Board of Directors has co-opted
Mrs Renu Karnad as Additional Director of the Bank.
- Mrs. Renu Karnad has been co-opted as an Additional Director of the
Bank. Mrs Karnad shall represent the promoters of the bank i.e. HDFC
Ltd. Also Mr. Deepak Satwalekar, Managing Director of HDFC Standard
Life Insurance Company Ltd, has been on the Board of the Bank as
nominee of HDFC Ltd since September 12, 1994 and shall complete the
period of 8 yrs before the next scheduled board meeting. In view of the
provisions of the Banking Regulation Act, 1949, Mr. Satwalekar has
submitted his resignation as Director of the Bank and the Board has
accepted the same.
- HDFC Bank launched new products to its wealth management
programme to increase its customer base. The bank introduced a noninteractive product named "Financial Planner", which would be
available for all its customers for an annual fee starting from Rs
10,000. The bank is offering fee based advisory programme to the
"mass affluent" segment, which was earlier offered to high net worth
customers. The wealth management programme would cater to
individual needs taking into account various factors such as customer's
age, financial goals and risk profile, which includes equity, MFs and
debt instruments such as RBI Relief Bonds.
- Orange JV with HDFC Bank.
2003
19

- HDFC Bank unveils resident foreign currency account.

- HDFC Bank unveils co-branded credit card with e-Seva.
- The Board of Directors of HDFC Bank Ltd at their meeting held on
January 15, 2003 approved the appointment of Mr. Arvind Pande as an
Additional Director pursuant to section 260 of the Companies Act,
1956.
- EPFO JV with HDFC Bank for its pension distribution.
- HDFC enters into agreement with HDFC Bank to source housing loans.
- HDFC Bank, IRCTC in tie up for online railway booking.
- HDFC Bank inks pact with ANB for remittance service
- HDFC Bank introduces 'HDFC Bank Health Plus Credit Card'.
- Uma Krishnan resigns HDFC Bank as country head.
- Escotel ties up with HDFC Bank for Global Debit Card.
- HDFC Bank launches India's first mobile payment solution.
- HDFC Bank's debt programme of Rs 400-crore has received triple A
(ind) rating from CREDIT rating agency FITCH.
-Mumbai - HDFC Bank in collaboration with Tally Solutions is planning
to launch electronic data interchange (EDI) system for small and
medium enterprises (SMEs).
-Warburg Pincus sells 2% stake in HDFC for Rs 235 cr
- HDFC Bank began selling home loans of its promoter Housing
Development Finance Corporation (HDFC).
-Board approved to allot 4,16,400 equity shares to the employees of
the Bank under the Employee Stock Option Scheme
20

2004
-Mr Ranjan Kapur & Mr Bobby Parikh appointed as Additional Directors
-NMCE inks pact with HDFC Bank for warehouse receipts
- HDFC Bank has entered into an alliance with Clearing Corporation of
India Ltd (CCIL). The tie-up offers the latter's collateral borrowing and
lending obligation (CBLO) product to cooperative banks that are not
direct members of the negotiated dealing system (NDS).
-HDFC Bank repurchases HDFC loans worth Rs 208 cr
-Launches Quickremit, a unique online service that enables NRIs in the
US to send money to their relatives in India from the comfort of their
homes.
-Andhra Bank has entered into an alliance with HDFC Bank for sharing
its network of automated teller machines (ATMs). On March 29, 2004
- HDFC Bank and Bahraini Saudi Bank (BSB) have announced an
alliance to cater to service the needs of the non-resident Indians (NRIs)
in Bahrain.
- HDFC bank Ltd has informed that Dr (Mrs) Amla Samanta has ceased
to be a director of the Bank wef April 25, 2004.
- HDFC Bank launches new scheme for Maruti 800 buyers, providing 85
per cent finance on the on-road price of the car for seven years.
-HDFC Bank wins Asiamoney award for Best Domestic Bank
-HDFC Bank managing director Aditya Puri has been awarded the
management man of the year by the Bombay Management Association
(BMA)
-HDFC Bank has entered into an agreement with Shrachi Securities Ltd,
the flagship company of the Kolkata-based Rs 300-crore Shrachi Group,
for financing of multi-utility vehicles all over India
21

-HDFC Bank has launched an online bill payment facility for its
customers who are also subscribers to Tata Teleservices
-HDFC Bank join hands with NCR Corporation to offer managed ATM
services
- IKF Finance Ltd has entered in to a Joint Lending Arrangement with
HDFC Bank Ltd

2005
-TMB forges alliance with HDFC Bank
-HDFC Bank inaugurates first ATM in Hotel
- HDFC Bank ties up with the International Bank of Qatar (IBQ) to
launch banking services in Qatar.
- HDFC Bank launches loyalty rewards programme for its debit and
credit cardholders under the name InstaWonderz.
-HDFC Bank along with MasterCard International launched credit card
targeted at small and medium-sized enterprises
-HDFC Bank has tied up with US-based WL Ross and company LLC for
investing in corporate restructuring
-HDFC Bank unveils credit card for farmers
2006
-HDFC sets up two more branches in AP
- Osim to join hands with HDFC Bank for consumer loans
- HDFC Bank inaugurates VbV facility for online shopping

22

- HDFC sets up two more branches in AP

2007
-HDFC Bank has signed an agreement with Tata Pipes to offer credit
facilities to farmers across the country.
-Hdfc Bank Ltd has appointed Mr. Pandit Palande as an additional
Director of the Bank at the Board Meeting held today i.e. on 24th April
2007.
- HDFC Bank Ltd has informed that the Board of Directors of the Bank
at its meeting held on October 12, 2007, has been appointed Mr.
Paresh Sukthankar & Mr. Harish Engineer as Executive Directors on the
Board of Directors of the bank. Mr. Sukthankar & Mr. Engineer have
been senior employees of the Bank since 1994 and have held various
positions of responsibility.
The above appointments as Executive Directors of the Bank are subject
to approval of Reserve Bank of India and of the Bank's shareholders.
2008
- HDFC Bank Ties Up With Postal Department, Extends Rural Reach
- HDFC Bank Wins Nasscom IT User Award The Year'
- HDFC Bank Opens Its First Overseas Branch In Bahrain
- HDFC Bank and Centurion Bank of Punjab merger at share swap ratio
of 1:29
- HDFC Bank Launches Indias First Rural Banking BPO At Tirupathi
- HDFC Bank Launches Indias First "Online Market Linkage Programme"
For Self Help Groups
2009
- HDFC Bank Bags Asiamoney Award for the "Best Domestic Bank" HDFC Bank offers electronic payment collection facility to Guruvayoor
23

Devaswom. - HDFC Bank launches Meritus Scholarship Programme. The Asian Banker declares HDFC Bank the Best Retail Bank
2010
- With a view to attract long term deposits and prevent premature
withdrawal when the interest rates peak, HDFC, the housing finance
major, has decided to pay variable interest rate on recurring deposits.
- HDFC Bank on Feb 19 increased the fixed deposit rates by up to 150
basis points across maturities, a move that follows the Cash Reserve
Ratio hike of 75 basis points by the Reserve Bank of India last month.
- HDFC rolls out systematic savings plan with variable interest rates
- HDFC Bank replaces ICICI as Number 1 private retail bank in India
- HDFC ties up with UAE bank for online remittances
-HDFC Bank approved the appointment of Mr. C. M. Vasudev, who is a
Director of the Bank, as Non Executive Chairman of the Bank on a part
time basis for a period of three years effective July 06, 2010 in replace
of Mr. Jagdish Capoor retires from his services on the same date.
- HDFC Bank plan to add 250 new branches to its network over next 2
years.
2011
- HDFC Bank looking at 3G services to boost mobile banking share.
- The Housing Development Finance Corporation Limited (HDFC), one
of the largest private sector banks in India, which had a network of
1,725 branches as at March 2010, opened 275 new branches in the
current fiscal. The bank now has a total network of 2,000 branches
spread across 1,000 cities. The bank also acquired Centurion Bank of
Punjab in 2008, which adds around 404 branches to its network.
- The Asian Banker magazine has declared that the strongest bank in
Asia Pacific region is HDFC
24

- India's private banking major ,HDFC Bank has launched its new credit
card offering called Infinia in direct competition with global credit card
major ,American Express(Amex) .The new HDFC product is exclusively
for the bank's high net worth and super rich clients in the country.
-Company has splits its Face value of Shares from Rs 10 to Rs 2
2012
- The third-largest US lender by assets, Citigroup Inc has sold its
complete 9.85 per cent stake in Housing Development Finance
Corporation Ltd (HDFC) for USD 1.9 billion.
- HDFC Bank which is a major Indian financial services company based
in Mumbai stated that they have collaborated with Punjab Grains
Procurement Corporation Ltd (PUNGRAIN) with an aim to make easy
and faster payment to its agents who are dealing in agricultural
products in about 350 mandis in Punjab.
- HDFC Bank ties up with IOC to offer banking services in rural areas
- Carlyle offloads entire stake in HDFC for $841 mn through bulk deals
- HDFC Bank opens office in Abu Dhabi
- HDFC Bank has launched its mobile banking application in Hindi on
targeting about 560-million Hindi-speaking population of India.
- HDFC Bank opens 87 branches in Punjab, Haryana in a single-day.
2013
-HDFC Bank named Organisation of the Year at Skoch Financial
Inclusion Awards -Times Card launched in association with HDFC Bank
-Jet Airways and HDFC Bank join hands to launch 'JetPrivilege-HDFC
Bank World Debit Card' -Analysts vote HDFC Bank as Best Bank in Asia,
Mr Aditya Puri, Best CEO -HDFC Bank launches rural Financial Literacy
Initiative in Goa -HDFC Bank launches 11 mini branches in rural
locations in Andhra Pradesh -HDFC Bank opens 18 rural branches to
25

achieve 200th branch milestone in Haryana -HDFC Bank launches rural

Financial Literacy Initiative in Gujarat -HDFC Bank in Forbes Asia's 'Fab
50' List for 7th year -HDFC Bank opens rural mini-branch in Alampur,
achieves 250th branch milestone in Uttar Pradesh -HDFC Bank
launches rural Financial Literacy Initiative in Maharashtra -HDFC Bank's
Sustainable Livelihood Initiative crosses milestone of 20 lakh
households -HDFC Bank organises free Live Healthy camp in Uttar
Pradesh -HDFC Bank opens 2 rural mini-branches in Madhya Pradesh
-HDFC Bank opens 7 rural mini-branches in Uttar Pradesh -HDFC Bank
to hold national 'Blood Donation Drive' on December 6, 2013 -HDFC
Bank achieves 300th branch milestone in Gujarat -Timespro launches
training programme for graduates
2014
-HDFC Bank reaches 50th branch milestone in Himachal Pradesh -HDFC
Bank Launches Rural Financial Literacy Initiative in Kanpur -HDFC Bank
launches MoU with IIM Lucknow for online payment gateway -HDFC
Bank organises Secure Banking workshop in Vishakapatnam -HDFC
Bank opens 12 rural branches to achieve 50th branch milestone in
Chhattisgarh -HDFC Bank launches cybercrime training programme for
Delhi police under Secure Banking Initiative -HDFC Bank sets
GUINNESS WORLD RECORD -HDFC Bank achieves 200th branch
milestone in Tamil Nadu -HDFC Bank launches 'Secure Banking'
programme in Kerala -HDFC Bank opens branch at Dubai -HDFC Bank
launches e-payment gateway for Ghaziabad Nagar Nigam -HDFC Bank
launches cybercrime first responder training programme for Bangalore
police under Secure Banking Initiative -HDFC Bank launches ForexPlus
card for Haj & Umrah pilgrims -HDFC Bank opens 400th branch in
Maharashtra -HDFC Bank opens first SLI branch in Varanasi -HDFC Bank
to hold national 'Blood Donation Drive' -HDFC Bank launches 'Bank
Aapki Muththi Mein'

Background - The bank was incorporated in August 1994 in

the name of 'HDFC Bank Limited', with its registered office in
Mumbai, India.
Promoter - HDFC has developed significant expertise in
different market segments and also has a large corporate
client base with its experience in the financial markets, strong
26

market reputation, large shareholder base and unique

consumer franchise, HDFC was ideally positioned to promote a
bank in the Indian environment.
It is the fifth largest bank in India as measured by assets.
It is the largest private sector bank in India by market
capitalization as of February 2014.
According to the Brand Trust Report 2014, HDFC was ranked
32nd among India's most trusted brands.
HDFC was ranked 45th on the list of top 50 Banks in the world
in terms of their market capitalization.
As of 31 March 2013, the bank had assets of INR 4.08 trillion.
For the fiscal year 2012-13, the bank has reported net profit of
INR 69 billion, up 31% from the previous fiscal year. Its
customer base stood at 28.7 million customers on 31 March
2013

Distribution Network - the Banks distribution network was

at 4,014 branches in 2,464 cities. All branches are linked on an
online real-time basis. Customers across India are also
serviced through multiple delivery channels such as Phone
Banking, Net Banking, Mobile Banking and SMS based banking.
The Bank also has a network of 11,766 ATMs across India.
HDFC Banks ATM network can be accessed by all domestic
and international Visa / MasterCard, Visa Electron / Maestro,
Plus / Cirrus and American Express Credit / Charge
cardholders.
HDFC bank- Business Philosophy is based on 5 core
elements
1. Operational excellence
2. Customer focus
3. Product leadership
4. People
5. Sustainability
27

HDFC BUSINESS STRATEGY

Increasing market share in Indias expanding Banking.
Delivering high quality customer service
Delivering more products to more customers
Maintaining current high standards for assets quality through
disciplined credit risk management.
Develop innovative products and services that attract targeted
customers and address inefficiencies in the Indian financial sector

Vision Statement

The most successful and admired life insurance company, which

means that we are the most trusted company, the easiest to deal with,
offer the best value for money and set the standards in the industry.
'The most obvious choice for all'.
Mission Statement
To our Shareholders, our mission is to optimize returns.
To our Customers, our mission is to provide a caring service by
anticipating their requirements and innovatively satisfying them
beyond their expectations.
To our staff, our mission is to identify their multi-faceted talents,
develop, motivate, recognize and reward them towards fulfilment of
the institutional and national housing vision.
28

To the National Economy and the Industry Regulator, we are the key
driver and thought leader, shaping and financing the national housing
policy.
To our Natural Environment, we enforce sustainable practices across all
our activities.
HDFC BELIEVES THAT VALUES ARE THE MOST CRITICAL ELEMENTS
THAT REFLECT THE CONDUCT OF AN ORGANISATION.

HDFC VALUES AND VISION

Values are the most critical elements that reflect the conduct of
an organisation. Below is the vision and the values, the pillars
that support the success of HDFC Life.

VISION
The most successful and admired life insurance company, which
means that we are the most trusted company, the easiest to deal
with, offer the best value for money and set the standards in the
industry.
'The most obvious choice for all'.
VALUES
Our vision and values that we observe at work
1. Excellence
2. People Engagement
3. Integrity
4. Customer Centricity
5. Collaboration

29

Investment Valuation Ratios

2015

2014

2013

2012

2011

Face Value

2.00

2.00

2.00

2.00

10.00

Dividend Per Share

8.00

6.85

5.50

4.30

16.50

36.16

29.65

21.97

18.11

83.56

193.38

171.47

147.37

116.28

428.36

0.04

0.06

0.06

0.08

0.06

12.69

8.55

7.84

6.20

6.89

Dividend Payout Ratio Net Profit

19.62

19.38

19.46

19.52

19.55

Dividend Payout Ratio Cash Profit

18.44

17.96

17.74

17.67

17.35

Earning Retention Ratio

80.38

80.62

80.54

80.48

80.45

Cash Earning Retention Ratio

81.56

82.04

82.26

82.33

82.65

Earnings Per Share

40.76

35.34

28.27

22.02

84.40

Operating Profit Per Share (Rs)

Net Operating Profit Per Share (Rs)

Current Ratio
Quick Ratio
Cash Flow Indicator Ratios

30

ANALYSIS ON HDFC BANK

FINANCIAL ANALYSIS ON HDFC FROM 2011 2015

IN TERMS OF RATIOS
From the above chart it is evident that there has been an
drastic increase in the earnings per share as well the dividend
per share over the years
The net operating profit being at its highest at 193.38 in the
year 2015.
There seems to be a constant stability in the earning retention
ratio. Uncertainties are well tackled and resolved.

FINANCIAL GROWTH OF HDFC OVER THE YEARS

31

 HDFC BANK HAS DEVELOPED AND HAS WELL ESTABLISHED

ITSELF AS A ICONIC BANK GROWING IMMENSELY OVER THE
YEARS PROVIDING BETTER FACILITIES REACHING UNTAPPED
MARKETS AND INCREASING ITS CUSTOMER BASE BY
PROVIDING ITS VALUABLE CUSTOMERS SATISFACTION AND
PLEASURE OF BANKING WITH THEM.

PROFIT & LOSS HDFC BANK Ltd.

The P&L A/C page of HDFC Bank Ltd. presents the key P&L A/c Ratios,
its comparison with the sector peers and 5 years of Profit & Loss
Account Statement.

Profit & Loss - HDFC Bank Ltd.

Rs (in Crores)

Mar'15

Mar'14

Mar'13

Mar'12

Mar'11

32

12Months

12Months

12Months

12Months

12Months

48469.90

41135.53

35064.87

27286.35

19928.21

.00

.00

.00

.00

.00

48469.90

41135.53

35064.87

27286.35

19928.21

57466.26

49055.18

41917.50

32530.05

24263.36

Manufacturing Expenses

.00

.00

.00

.00

.00

Material Consumed

.00

.00

.00

.00

.00

Personal Expenses

4750.96

4178.98

3965.38

3399.91

2836.04

.00

.00

.00

.00

.00

8580.29

7191.61

6619.07

4647.64

3819.46

.00

.00

.00

.00

.00

2075.01

1587.27

1676.40

1436.70

1906.11

15406.26

12957.86

12260.85

9484.24

8561.61

9064.42

7112.04

5226.67

4249.23

3887.62

18060.78

15031.68

12079.29

9492.93

8222.77

656.30

671.61

651.67

542.51

497.41

INCOME:
Sales Turnover
Excise Duty
NET SALES
Other Income
TOTAL INCOME
EXPENDITURE:

Selling Expenses
Administrative Expenses
Expenses Capitalised
Provisions Made
TOTAL EXPENDITURE
Operating Profit
EBITDA
Depreciation

33

Other Write-offs

.00

.00

.00

.00

.00

EBIT

17404.48

14360.08

11427.63

8950.41

7725.37

Interest

26074.24

22652.90

19253.75

14989.58

9385.08

EBT

15329.47

12772.81

9751.22

7513.71

5819.26

5113.55

4294.43

3024.94

2346.62

1892.86

10215.92

8478.38

6726.28

5167.09

3926.40

Non Recurring Items

.00

.00

.00

.00

.00

Other Non Cash Adjustments

.00

.00

.00

.00

.00

Other Adjustments

.00

.00

.00

.00

.00

10215.92

8478.38

6726.28

5167.09

3926.40

.00

.00

.00

.00

.00

1596.99

1364.06

1086.60

845.38

643.09

318.56

284.29

228.33

180.12

138.23

Shares in Issue (Lakhs)

25064.95

23990.50

23794.19

23466.88

4652.26

EPS - Annualised (Rs)

40.76

35.34

28.27

22.02

84.40

Taxes
Profit and Loss for the Year

REPORTED PAT
KEY ITEMS
Preference Dividend
Equity Dividend
Equity Dividend (%)

ANNUAL REPORT OF HDFC

Annual report on the business and operations of the Bank together
with the audited accounts for the year ended March 31, 2015.
34

SUMMARY OF FINANCIAL PERFORMANCE

(Rs. crore)
For the year ended
March 31, 2015 March 31, 2014
Deposits and Other Borrowings
Advances

496,009.2
365,495.0

303,000.3

57,466.3

49,055.2

Total Income

Profit before Depreciation and Tax

Net Profit

406,776.5

15,985.0

10,215.9

Profit brought forward

13,443.7

8,478.4

14,654.2

Total Profit available for Appropriation 24,870.1

11,132.2
19,610.6

Appropriations:
Transfer to Statutory Reserve

2,554.0

2,119.6

Transfer to General Reserve

1,021.6

847.8

Transfer to Capital Reserve

224.9

Transfer to Investment Reserve

27.5

58.3
3.2
35

Proposed Dividend

2,005.2

1,643.4

Tax including Surcharge and Education

cess on Dividend
408.2

279.3

Dividend (including tax / cess thereon)

Pertaining to previous year
Paid during the year
0.8

4.8

Balance carried over to Balance Sheet

18,627.9

14,654.2

The Bank posted total income and net profit of Rs. 57,466.3 crore and
Rs.
10,215.9 crore respectively for the financial year ended March 31,
2015
As against Rs. 49,055.2 crore and Rs. 8,478.4 crore respectively in the
Previous year.
Appropriations from net profit have been effected as per the table
Given above.

CAPITAL STRUCTURE HDFC BANK Ltd.

Period

From

Instrum
ent

To

Authorize
d Capital

2014 2015
2013 2014

Equity
Share

-PAIDUPFace
Value

Capita
l (Rs.
Cr)

550.0

25064953
501.3
17

2.0

501.3

550.0

23990504
479.8
35

2.0

479.8

(Rs. cr)
Equity
Share

Issued
Capital

(Rs. cr)

Shares
(nos)

36

2012 2013

Equity
Share

550.0

23794190
475.9
30

2.0

475.9

2011 2012

Equity
Share

550.0

469.3

23466882
70

2.0

469.3

2010 2011

Equity
Share

550.0

46522568
465.2
4

10.0

465.2

2009 2010

Equity
Share

550.0

45774327
457.7
2

10.0

457.7

2008 2009

Equity
Share

550.0

42538410
425.4
9

10.0

425.4

2007 2008

Equity
Share

550.0

35443292
354.4
0

10.0

354.4

2006 2007

Equity
Share

450.0

31938960
319.4
8

10.0

319.4

2005 2006

Equity
Share

450.0

31314240
313.1
8

10.0

313.1

2004 2005

Equity
Share

450.0

309.9

30987530
8

10.0

309.9

2003 2004

Equity
Share

450.0

28479171
284.8
3

10.0

284.8

2002 2003

Equity
Share

450.0

282.0

28204571
3

10.0

282.0

2001 2002

Equity
Share

450.0

28137461
281.4
3

10.0

281.4

2000 2001

Equity
Share

300.0

243.6

24359626
1

10.0

243.6

1999 2000

Equity
Share

300.0

24327826
243.3
1

10.0

243.3

1995 1999

Equity
Share

300.0

200.0

20000000
0

10.0

200.0

37

1994 1995

Equity
Share

300.0

11000000
110.0
0

10.0

110.0

HDFC BANK Ltd SHAREHOLDING

PATTERN

38

LISTING INFORMATION
The Listing Page of HDFC Bank Ltd. presents the Incorporation Date,
Public Issue Date, Book Closure dates, Face Value, Key Listing
information, Indices it is a part of, and the Exchanges where the
company is listed.
Key Dates
Incorporation Date30/08/1994
Public Issue Date31/12/1995
Year Ending MonthMarch
AGM MonthJuly
Book Closure Start Date04/07/2015
Book Closure End Date21/07/2015
Listing Information
Face Value2.0
Market Lot Of Equity Shares1
BSE Code500180
39

BSE GroupA
The company forms a part of following indices CNX 100 Index
CNX 200 Index
CNX 500 Index
CNX Bank Index
CNX Defty Index
CNX Finance Index
CNX Low Volatility Index
CNX Nifty Index
CNX Service Sector Index
MCX-SX 40 Index
MCX-SX Bank Index
S&P BSE 100
S&P BSE 200
S&P BSE 500
S&P BSE AllCap
S&P BSE Bankex
S&P BSE Carbonex
S&P BSE Dollex - 100
S&P BSE Dollex - 200
S&P BSE Dollex - 30
S&P BSE Finance
S&P BSE LargeCap
S&P BSE LargeMidCap
S&P BSE Sensex
Listed On
Bangalore Stock Exchange Ltd.
Calcutta Stock Exchange Association Ltd.
Cochin Stock Exchange Ltd.
40

Delhi Stock Exchange Assoc. Ltd.

Hyderabad Stock Exchange Ltd
Inter-connected Stock Exchange of India
Jaipur Stock Exchange Ltd
Ludhiana Stock Exchange Assoc. Ltd.
Madras Stock Exchange Ltd.,
MCX Stock Exchange
National Stock Exchange of India Ltd.
Over The Counter Exchange of India Ltd.
The Stock Exchange, Mumbai
Uttar Pradesh Exchange Association Ltd.

YEARLY RESULTS OF HDFC BANK Ltd.

The Yearly Results page of HDFC Bank Ltd. presents the key annual
result items, its comparison with the sector peers and its Annual
Results for the last five years.

41

Rs (in Crores)

Mar'15 Mar'14 Mar'13 Mar'12 Mar'11

INCOME
Net Sales Turnover

48469.
91

41135.
54

35064.
87

27286.
35

19928.
21

Other Income

8996.3
4

7919.6
4

6852.6
2

5243.6
9

4335.1
5

Total Income

57466. 49055. 41917. 32530. 24263.

25
18
49
04
36

EXPENSES
Stock Adjustments

.00

.00

.00

.00

.00

Raw Material Consumed

.00

.00

.00

.00

.00

Power and Fuel

.00

.00

.00

.00

.00

4750.9
6

4178.9
8

3965.3
8

3399.9
1

2836.0
4

Administration and Selling

Expenses

.00

.00

.00

.00

.00

Research and Development

Expenses

.00

.00

.00

.00

.00

Expenses Capitalised

.00

.00

.00

.00

.00

Other Expenses

9236.5
9

7863.2
1

7270.7
4

5190.1
5

4316.8
8

Provisions Made

2075.7
5

1588.0
2

1677.0
0

1437.2
5

1906.7
1

Employee Expenses

TOTAL EXPENSES
Operating Profit

16063. 13630. 12913. 10027. 9059.6

30
21
12
31
3
32406.
61

27505.
33

22151.
75

17259.
04

10868.
58
42

EBITDA
Depreciation
EBIT
Interest
EBT
Taxes
Profit and Loss for the Year

41402. 35424. 29004. 22502. 15203.

95
97
37
73
73
.00

.00

.00

.00

.00

43478. 37012. 30681. 23939. 17110.

70
99
37
98
44
26074.
23

22652.
90

19253.
75

14989.
58

9385.0
8

17404. 14360. 11427. 8950.4 7725.3

47
09
62
0
6
5112.8
0

4293.6
7

3024.3
4

2346.0
8

1892.2
6

12291. 10066. 8403.2 6604.3 5833.1

67
42
8
2
0

Extraordinary Items

.00

.00

.00

.00

.00

Prior Year Adjustment

.00

.00

.00

.00

.00

2075.7
5

1588.0
2

1677.0
0

1437.2
5

1906.7
1

Other Adjustment
Reported PAT

10215. 8478.4 6726.2 5167.0 3926.3

92
0
8
7
9

KEY ITEMS
Reserves Written Back

.00

.00

.00

.00

.00

Equity Capital

501.30

479.81

475.88

469.34

465.23

Reserves and Surplus

61508.
13

42998.
82

35738.
26

29455.
04

24911.
13

Equity Dividend Rate

400.00

342.50

.00

.00

.00

Agg. Non-Promoter
Share(Lakhs)

14902.
75

14488.
30

14297.
67

13978.
42

2754.4
0

59.40

60.40

60.10

59.60

59.20

Agg. Non-Promoter Holding(%)

43

Government Share

.00

.00

.00

.00

.00

Capital Adequacy Ratio

.00

.00

.00

16.50

16.20

40.72

35.35

28.27

22.03

84.39

EPS(Rs.)
Rs (in Crores)

44

HDFC
Parent Company

HDFC

Category

Banking, Financial Services

Sector

Banking

Tagline/ Slogan

We understand your world

USP

One of the Big four banks in India

STP

Segment

For people who wish to invest their money in banks

Target Group

Corporates, HINs, Middle income group etc

Positioning

A bank that puts the customer first

HDFC BANK SECTOR, SEGEMENTATION ,

TARGETING AND POSITIONING ANALYSIS

45

HDFC SWOT ANALYSIS.

(STRENGTHS, WEAKNESS,
OPPORTUNITIES AND THREATS)
STRENGTHS
HDFC bank is the second largest private banking sector in India
having 2,201 branches and 7,110 ATMs
HDFC bank is located in 1,174 cities in India and has more than
800 locations to serve customers through Telephone banking
The banks ATM card is compatible with all domestic and
international Visa/Master card, Visa Electron/ Maestro, Plus/cirus
and American Express. This is one reason for HDFC cards to be
the most preferred card for shopping and online transactions
HDFC bank has the high degree of customer satisfaction when
compared to other private banks
The attrition rate in HDFC is low and it is one of the best places to
work in private banking sector
HDFC has lots of awards and recognition, it has received Best
Bank award from various financial rating institutions like Dun and
Bradstreet, Financial express, Euromoney awards for excellence,
Finance Asia country awards etc
HDFC has good financial advisors in terms of guiding customers
towards right investments
WEAKNESS
HDFC bank doesnt have strong presence in Rural areas, where as
ICICI bank its direct competitor is expanding in rural market
HDFC cannot enjoy first mover advantage in rural areas. Rural
people are hard core loyals in terms of banking services.
HDFC lacks in aggressive marketing strategies like ICICI
The bank focuses mostly on high end clients
46

 Some of the banks product categories lack in performance and

doesnt have reach in the market
The share prices of HDFC are often fluctuating causing uncertainty
for the investors
OPPORTUNITIES
HDFC bank has better asset quality parameters over government
banks, hence the profit growth is likely to increase
The companies in large and SME are growing at very fast pace.
HDFC has good reputation in terms of maintaining corporate
salary accounts
HDFC bank has improved its bad debts portfolio and the recovery
of bad debts are high when compared to government banks
HDFC has very good opportunities in abroad
Greater scope for acquisitions and strategic alliances due to
strong financial position
THREATS
HDFCs nonperforming assets (NPA) increased from 0.18 % to
0.20%. Though it is a slight variation its not a good sign for the
financial health of the bank
The non-banking financial companies and new age banks are
increasing in India
The HDFC is not able to expand its market share as ICICI imposes
major threat
The government banks are trying to modernize to compete with
private banks
RBI has opened up to 74% for foreign banks to invest in Indian
market

COMPETITORS
STATE BANK OF INDIA
ICICI
47

 BANK OF BARODA
NATIONAL PUNJAB BANK

BUSINESS PROFILE
HDFC Bank caters to a wide range of banking services covering
commercial and investment banking on the wholesale side and
transactional / branch banking on the retail side. The bank has three
key business segments:

Wholesale Banking
The Banks target market is primarily large, blue-chip manufacturing
companies in the Indian corporate sector and to a lesser extent, small
& mid-sized corporates and agri-based businesses. For these
customers, the Bank provides a wide range of commercial and
transactional banking services, including working capital finance, trade
services, transactional services, cash management, etc. The bank is
also a leading provider of structured solutions, which combine cash
management services with vendor and distributor finance for
facilitating superior supply chain management for its corporate
customers. Based on its superior product delivery / service levels and
strong customer orientation, the Bank has made significant inroads
into the banking consortia of a number of leading Indian corporates
including multinationals, companies from the domestic business
houses and prime public sector companies. It is recognised as a
leading provider of cash management and transactional banking
solutions to corporate customers, mutual funds, stock exchange
members and banks.

Treasury
Within this business, the bank has three main product areas - Foreign
Exchange and Derivatives, Local Currency Money Market & Debt
48

Securities, and Equities. With the liberalisation of the financial markets

in India, corporates need more sophisticated risk management
information, advice and product structures. These and fine pricing on
various treasury products are provided through the banks Treasury
team. To comply with statutory reserve requirements, the bank is
required to hold 25% of its deposits in government securities. The
Treasury business is responsible for managing the returns and market
risk on this investment portfolio.

Retail Banking
The objective of the Retail Bank is to provide its target market
customers a full range of financial products and banking services,
giving the customer a one-stop window for all his/her banking
requirements. The products are backed by world-class service and
delivered to customers through the growing branch network, as well as
through alternative delivery channels like ATMs, Phone Banking,
NetBanking and Mobile Banking.
The HDFC Bank Preferred program for high net worth individuals, the
HDFC Bank Plus and the Investment Advisory Services programs have
been designed keeping in mind needs of customers who seek distinct
financial solutions, information and advice on various investment
avenues. The Bank also has a wide array of retail loan products
including Auto Loans, Loans against marketable securities, Personal
Loans and Loans for Two-wheelers. It is also a leading provider of
Depository Participant (DP) services for retail customers, providing
customers the facility to hold their investments in electronic form.
HDFC Bank was the first bank in India to launch an International Debit
Card in association with VISA (VISA Electron) and issues the
MasterCard Maestro debit card as well. The Bank launched its credit
card business in late 2001. By March 2015, the bank had a total card
base (debit and credit cards) of over 25 million. The Bank is also one of
the leading players in the merchant acquiring business with over
235,000 Point-of-sale (POS) terminals for debit / credit cards
acceptance at merchant establishments. The Bank is well positioned as
a leader in various net based B2C opportunities including a wide range
of internet banking services for Fixed Deposits, Loans, Bill Payments,
etc.

49

CREDIT RATING
HDFC Bank has its deposit programmes rated by two rating agencies Credit Analysis & Research Limited. (CARE) and Fitch Ratings India
Private Limited. The bank's Fixed Deposit programme has been rated
'CARE AAA (FD)' [Triple A] by CARE, which represents instruments
considered to be "of the best quality, carrying negligible investment
risk".
CARE has also rated the bank's Certificate of Deposit (CD) programme
"PR 1+" which represents "superior capacity for repayment of short
term promissory obligations". Fitch Ratings India Pvt. Ltd. (100%
subsidiary of Fitch Inc.) has assigned the "tAAA (ind)" rating to the
bank's deposit programme, with the outlook on the rating as "stable".
This rating indicates "highest credit quality" where "protection factors
are very high".
HDFC Bank also has its long term unsecured, subordinated (Tier II)
Bonds of Rs.4 billion rated by CARE and Fitch Ratings India Private
Limited. CARE has assigned the rating of "CARE AAA" for the Tier II
Bonds while Fitch Ratings India Pvt. Ltd. has assigned the rating "AAA
(ind)" with the outlook on the rating as "stable". In each of the cases
referred to above, the ratings awarded were the highest assigned by
the rating agency for those instruments.

Corporate Governance Rating:

The bank was one of the first four companies, which subjected itself to
a Corporate Governance and Value Creation (GVC) rating by the rating
agency, The Credit Rating Information Services of India Limited
(CRISIL). The rating provides an independent assessment of an entity's
current performance and an expectation on its "balanced value
creation and corporate governance practices" in future. The bank was
assigned a 'CRISIL GVC Level 1' rating in January 2007 which indicates
that the bank's capability with respect to wealth creation for all its
stakeholders while adopting sound corporate governance practices is
the highest.

50

INVESTMENT BANKING
Investment bank
An investment bank is a financial institution that assists
individuals, corporations, and governments in raising financial
capital by underwriting or acting as the client's agent in the
issuance of securities (or both). An investment bank may also
assist companies involved in mergers and acquisitions (M&A) and
provide ancillary services such as market making, trading
of derivatives and equity securities, and FICC services (fixed
income instruments, currencies, and commodities).
Investment banker
An individual who works in a financial institution that is in the
business primarily of raising capital for companies, governments
and other entities, or who works in a large bank's division that is
involved with these activities. Investment bankers may also
51

provide other services to their clients such as mergers and

acquisition advice, or advice on specific transactions.
Role of an Investment Bank
1. Role as an adviser
Deciding how to raise capital is a major decision for any
company or government. In most cases, they lean on an
investment bank.
2. Underwriting stocks and bonds
If an entity decides to raise funds through an equity or debt
offering, one or more investment banks will also underwrite
the securities. This means the institution buys a certain
number of shares or bonds at a predetermined price and
re-sells them through an exchange.
3. Research
Large investment banks have large teams that gather
information about companies and offer recommendations
on whether to buy or sell their stock.
4. Trading and sales - trading department that can execute
stock and bond transactions on behalf of their clients.
5. Asset Management
Manage huge portfolios for pension funds, foundations and
insurance companies through their asset management
department. Their experts help select the right mix of
stocks, debt instruments, real estate trusts and other
investment vehicles to achieve their clients unique goals.
6. Wealth Management
Through a team of financial advisors, they help individuals
and families save for retirement and other long-term needs.
7. Securitized Products
An investment bank will recommend opportunities to
securitize income streams, assemble the assets and
market them to institutional investors.

52

Investment Avenues
Financial assets
1.
2.
3.
4.
5.
6.
7.
8.
9.

Bank deposits
Fixed deposits
Office schemes
Debentures
Bond
Debt
Mutual funds
Equity shares
Equity mutual funds

Non- Financial assets

1. Real estate
2. Gold

53

INVESTMENT OPTIONS
Apart from illiquid avenues like real estate, jewelry there are four major
investment avenues available, namely:
Debt Instruments
Equity
Money Market Instruments
Mutual Funds
Debt Instruments
Traditionally debt instruments are known for generating a
predetermined income for a given period of time, other than in cases
of default. Hence they are also known as fixed income instruments.
Some examples include:
NBFC Deposits
Company Deposits
Bonds
Debentures
Bank Deposits (FDs and savings accounts)
Government Small Savings Schemes (E.g. PPF)
The introduction of Floating Rate securities moves away from the
concept of receiving a fixed rate of interest but suggests a variable
rate of interest based on an underlying factor such as London
Interbank Offer Rate (LIBOR) or Mumbai Interbank Offer Rate
(MIBOR). An example of such a security is a Floating Rate Bond
whose interest rate is MIBOR plus 50 basis points, where MIBOR is
variable.
A preference share is a hybrid instrument, which can be categorized as
a fixed income instrument since the investors receive a fixed dividend
before the regular equity holders receive their dividend.
Equity
Is a share in the ownership of a companys assets and earnings.
Companies usually issue equity when they require addition capital to
fund their existing business or expand. At this point of time the
company sells part of the ownership of the company to the public.
Listed equities are generally highly liquid since they are traded in the
54

stock exchange. An investor makes money from equity through

dividends paid out by the company (from its profits) on a periodic basis
as well as capital appreciation as reflected in the stock price, which
fluctuates in the market. Hence an investors returns are directly
related to the performance of the companys business. Equities do not
offer any assured returns, but historically promise the highest return in
the long run, as depicted by the graph below.
Investment Returns (CAGR 1980 1998)

Money Market Instruments

These are the short-term version of debt instruments, which typically
have a maturity of less than one year. Yields are slightly above that of
the savings account rate in the Banks. These usually tend to preserve
the investors initial investment and are usually the least risky asset
class from the four described here.

55

MUTUAL FUNDS
A mutual fund is a common pool of money in to which investors with
common investment objective place their contributions that are to be
invested in accordance with the stated investment objective of the
scheme. The investment manager would invest the money collected
from the investor in to assets that are defined/ permitted by the stated
objective of the scheme. For example, an equity fund would invest
equity and equity related instruments and a debt fund would invest in
bonds, debentures, gilts etc.

TYPES OF MUTUAL FUNDS:

ACCORDING TO THE TYPE OF INVESTMENT,
While launching a new scheme, every Mutual fund is supposed to
declare in the prospectus the kind of instrument in which it will make
instruments used to collect funds for the investments under that
scheme.
(a)

Equity funds/ schemes:

A mutual fund that invests principally in stocks. It can be
actively or passively managed.
They are categorized according to the company size, the
investment style of the holdings in the portfolio and
geography
Stock funds can be contrasted with bond funds, money
funds (cash) and other securities.
(b)
Debt funds/ schemes (also called Income funds):
This term denote the funds that invest primarily in
government and corporate debt
While funds holdings may appreciate in value, the primary
objective of these funds is to provide a steady cash flow to
investors.
Ex. Conservative investors, retirees
(c)
Diversified funds/ schemes (also called balanced
funds):
The objective of these funds is to provide a balanced
mixture of safety, income and capital appreciation
56

 The strategy of balanced funds is to invest in a combination

of fixed income and equities
A typical balanced fund might have a weighting of 60%
equity and 40% fixed income
The weighting might also be restricted to a specified
maximum or minimum for each asset class
(d)
GILT funds/ schemes:
These schemes invest in securities issued by the
government. The securities in which these funds invest are
called sovereign securities and they are assigned the
highest credit rating
These securities usually doesnt carry credit risk
They carry interest rate risk due to fluctuations of their
trading prices based on current interest rate environment in
the economy and economic conditions.
GILT government invested long term securities
Ex. GOLD
(e)
Money market funds/ schemes:
A money market funds portfolio is comprised of short term
securities representing high quality liquid debt and
monetary instruments.
A money market funds purpose is to provide investors with
a safe place to invest easily accessible, cash equivalent
assets.
It is a type of mutual funds characterized as a low- risk, low
return investment.
(f)Sector specific funds:
Sector funds are targeted at specific sectors of the economy
such as financial, technology, health etc.
Sector funds are extremely volatile.
There is a greater possibility of big gains or major loss.
(g)
Index fund:
An index fund merely replicates the market return and
benefits investors in the form of low fees.

ACCORDING TO TAX INCENTIVES,

(a)
(b)

Tax saving funds equity funds

Non tax saving funds other funds
57

ACCORDING TO THE TIME OF PAYOUT,

(a)

Dividend paying schemes:

You should choose a scheme as per your risk capacity and the
regularity at which you wish to have the dividends from such
schemes.
(b)
Reinvestment scheme:
Before you invest, you must find out what kind of the scheme you
are being asked to invest

ACCORDING TO THE TIME OF CLOSURE OF THE

SCHEME,
(a)
Open ended
scheme
There is no
specific date
when the
scheme will be
closed
Funds are issued
and redeemed at
any point during
schemes life
Units of capital
of open ended
funds can
fluctuate on daily
basis
New investors
can join the
scheme by
directly applying
to the mutual
fund at
applicable net

(b)
Close ended
scheme
The wind up date of
the scheme is
specified

New units are issued

only in case of bonus
or rights issued
They dont fluctuate
on a daily basis

New investors can

buy units only from
secondary markets

58

asset value
related prices

BENEFITS OF MUTUAL FUNDS

There are numerous benefits of investing in mutual funds and one of

the key reasons for its phenomenal success in the developed markets
like US and UK is the range of benefits they offer, which are unmatched
by most other investment avenues. We have explained the key
benefits in this section. The benefits have been broadly split into
59

universal benefits, applicable to all schemes, and benefits applicable

specifically to open-ended schemes.

Universal Benefits
Affordability

A mutual fund invests in a portfolio of assets, i.e. bonds, shares, etc.

depending upon the investment objective of the scheme. An investor
can buy in to a portfolio of equities, which would otherwise be
extremely expensive. Each unit holder thus gets an exposure to such
portfolios with an investment as modest as Rs.500/-. This amount
today would get you less than quarter of an Infosys share! Thus it
would be affordable for an investor to build a portfolio of investments
through a mutual fund rather than investing directly in the stock
market.
Diversification

The nuclear weapon in your arsenal for your fight against Risk. It
simply means that you must spread your investment across different
securities (stocks, bonds, money market instruments, real estate, fixed
deposits etc.) and different sectors (auto, textile, information
technology etc.). This kind of a diversification may add to the stability
of your returns, for example during one period of time equities might
underperform but bonds and money market instruments might do well
enough to offset the effect of a slump in the equity markets. Similarly
the information technology sector might be faring poorly but the auto
and textile sectors might do well and may protect your principal
investment as well as help you meet your return objectives.
Variety

Mutual funds offer a tremendous variety of schemes. This variety is

beneficial in two ways: first, it offers different types of schemes to
investors with different needs and risk appetites; secondly, it offers an
opportunity to an investor to invest sums across a variety of schemes,
both debt and equity. For example, an investor can invest his money in
a Growth Fund (equity scheme) and Income Fund (debt scheme)
depending on his risk appetite and thus create a balanced portfolio
easily or simply just buy a Balanced Scheme.
60

Professional Management

Qualified investment professionals who seek to maximize returns and

minimize risk monitor investor's money. When you buy in to a mutual
fund, you are handing your money to an investment professional who
has experience in making investment decisions. It is the Fund
Manager's job to (a) find the best securities for the fund, given the
fund's stated investment objectives; and (b) keep track of investments
and changes in market conditions and adjust the mix of the portfolio,
as and when required.
Tax Benefits

Any income distributed after March 31, 2002 will be subject to tax in
the assessment of all Unit holders. However, as a measure of
concession to Unit holders of open-ended equity-oriented funds,
income distributions for the year ending March 31, 2003, will be taxed
at
a
concessional
rate
of
10.5%.
In case of Individuals and Hindu Undivided Families a deduction up to
Rs. 9,000 from the Total Income will be admissible in respect of income
from investments specified in Section 80L, including income from Units
of the Mutual Fund. Units of the schemes are not subject to Wealth-Tax
and Gift-Tax.
Regulations

Securities Exchange Board of India (SEBI), the mutual funds regulator

has clearly defined rules, which govern mutual funds. These rules
relate to the formation, administration and management of mutual
funds and also prescribe disclosure and accounting requirements. Such
a high level of regulation seeks to protect the interest of investors

Benefits of Open-ended Schemes

Liquidity

In open-ended mutual funds, you can redeem all or part of your units
any time you wish. Some schemes do have a lock-in period where an
61

investor cannot return the units until the completion of such a lock-in
period.
Convenience

An investor can purchase or sell fund units directly from a fund,

through a broker or a financial planner. The investor may opt for a
Systematic Investment Plan (SIP) or a Systematic Withdrawal
Advantage Plan (SWAP). In addition to this an investor receives
account statements and portfolios of the schemes .
Flexibility

Mutual Funds offering multiple schemes allow investors to switch easily

between various schemes. This flexibility gives the investor a
convenient way to change the mix of his portfolio over time.
Transparency

Open-ended mutual funds disclose their Net Asset Value (NAV) daily
and the entire portfolio monthly. This level of transparency, where the
investor himself sees the underlying assets bought with his money, is
unmatched by any other financial instrument. Thus the investor is in
the know of the quality of the portfolio and can invest further or
redeem depending on the kind of the portfolio that has been
constructed by the investment manager.

62

DEMAT ACCOUNT (DEMATERIALIZATION

ACCOUNT)
With the age of computers and the depository trust company,
securities no longer need to be in certificate form. They can be
registered and transferred electronically.

Role of HDFC in DEMAT ACCOUNTS:

HDFC Bank Demat Services offers you a Safe, Online and Seamless mode to
keep track of your investments.
Equity, Mutual Funds, Initial Public Offer (IPO), Exchange Traded Funds (ETF) Index & Gold, Bonds, Non-Convertible Debentures (NCD)

FEATURES:
Transaction linked Annual Maintenance charges (AMC). From the
2nd year onwards. (the higher you transact, the lesser you pay)
No account opening charges
Waiver on the 1st year AMC
Preferential pricing for the Imperia, Preferred & Classic
customers.
AMC of Rs 250/- only and discounted charges on transactions
exclusively for senior citizens.
No stamp duty on transfer of securities held in Demat form.
Auto credit of rights / bonus / public issues in your Demat Account
through ECS
Easy access to your investments, statements through the Demat
Tab on Net Banking (DP on Net)
DP DEPOSITORY PARTICIPANT

DP ON NET depository service information on net

service:
Account holders are able to,
View statuses
63

 View transactions for the last one year only. However the date
range should not exceed 10 days
View the status of Demat requests
Check customers account with a client master list
Get ISIN details with market rate
View their settlement calendar
View holding statements

DEMATERIALIZATION = CERTIFICATE + DEMAT REQUEST

Rs. 5 per certificate + Rs. 35 per
request = Rs. 40 (min)
REMATERIALIZATION = Minimum Rs. 40
Maximum Rs. 5, 00,000

FIXED DEPOSIT
A fixed deposit (FD) is a financial instrument provided by banks which
provides investors with a higher rate of interest than a regular savings
account, until the given maturity date. It may or may not require the
creation of a separate account.

Eligibility criteria & documents required for HDFC Bank

Regular Fixed Deposit:

Below are the individuals and groups eligible for a Regular Fixed
Deposit:
Residents
Hindu undivided families
Sole proprietorship firms
Partnership firms
Limited companies
Trust accounts
A few things to note:
An initial deposit of Rs. 5,000/- is required to open a Fixed
Deposit. Effective 01st April 2010, PAN is mandatory to book Fixed
Deposits if the total Fixed Deposit holding per customer id per branch
exceeds 50,000/-

Tax deduction for Re investment fixed deposits:

The following will be applicable for a Regular Fixed Deposit
64

TDS will be deducted when interest payable or reinvested on RD

and FD per customer across all branches, exceed Rs.10000 in a
financial year

A TDS Certificate will be mailed to you after end of every quarter

during the financial Year providing the details of TDS deducted during
the quarter.
W.e.f Aug 09, applicable TDS rates are:
Tax Rate

Surc

Resident Individuals & HUF

10%

----

Corporate Entity

10%

----

NRO

30%

----

Firms

10%

----

Co-operative Societies & Local

Authority

10%

----

FIXED DEPOSIT INTEREST RATES AND CHARGES:

Your interest will be calculated on a quarterly basis. The interest

for re-investment is calculated every quarter, and the Principal is
increased to include interest earned during the previous quarter. Tax at
source is deducted as per the Income Tax regulations prevalent from
time to time.

Something else to note Tax at Source will be deducted

according to Income Tax Regulations prevalent from time to time.
Rate of interest will be applicable as per prevailing 5 yrs. deposit rate.
Domestic / NRO / NRE TERM DEPOSITS
(Senior Citizen Rates do not apply to NRIs | Minimum tenor for NRE
Deposit is 1 Year)
Period

< 1 Crore

>=1 Crore to < 5 Crores

65

Interest
Rate
(per
annum)

**Senior
Citizen
Rates
(per
annum)

Interest
Rate
(per
annum)

**Senior
Citizen
Rates
(per
annum)

7 - 14 days 3.50%

4.00%

6.25%

6.75%

15 - 29
days

5.00%

5.50%

6.25%

6.75%

30 - 45
days

6.00%

6.50%

6.50%

7.00%

46 - 60
days

6.50%

7.00%

6.50%

7.00%

61 - 90
days

7.00%

7.50%

7.00%

7.50%

91 days - 6 7.00%
months

7.50%

7.00%

7.50%

6 months
1 day- 6
months 3
days

7.25%

7.75%

7.25%

7.75%

6 months
4 days

7.25%

7.75%

7.25%

7.75%

6 months
5 days- 9
months

7.25%

7.75%

7.25%

7.75%

9 months
1 day- 9
months 3
days

7.25%

7.75%

7.90%

8.40%

9 months
4 days

7.25%

7.75%

7.90%

8.40%

9 months

7.25%

7.75%

7.90%

8.40%
66

5 days - 9
months 15
days
9 months
16 days

7.90%

8.40%

7.90%

8.40%

9 months
17 days <
1 Year

7.90%

8.40%

7.90%

8.40%

1 Year

8.20%

8.70%

7.90%

8.40%

1 year 1
day - 1
year 3
days

8.20%

8.70%

7.90%

8.40%

1 year 4
days

8.20%

8.70%

7.90%

8.40%

1 year 5
days - 1
Year 15
Days

8.20%

8.70%

7.90%

8.40%

1 Year 16
days

8.20%

8.70%

7.90%

8.40%

1 year 17
days - 2
Years

8.20%

8.70%

7.90%

8.40%

2 years
1day - 2
Years 3
days

8.20%

8.70%

7.90%

8.40%

2 Years 4
days

8.20%

8.70%

7.90%

8.40%

2 years 5
days - 3

8.20%

8.70%

7.90%

8.40%

67

Years
3 years
1days - 5
years

8.00%

8.50%

7.90%

8.40%

5 Year 1
Day - 8
Years

8.00%

8.50%

7.75%

8.25%

8 Year 1
Day - 10
Years

7.75%

8.25%

7.75%

8.25%

68

RECURRING DEPOSIT
Recurring Deposit is a special kind of Term Deposit offered by banks in
India which help people with regular incomes to deposit a fixed
amount every month into their Recurring Deposit account and earn
interest at the rate applicable to Fixed Deposits. It is similar to making
FDs of a certain amount in monthly instalments, for example Rs 1000
every month. This deposit matures on a specific date in the future
along with all the deposits made every month. Thus, Recurring Deposit
schemes allow customers with an opportunity to build up their savings
through regular monthly deposits of fixed sum over a fixed period
of time. Minimum Period of RD is 6 months and maximum is 10 years.

FEATURES OF HDFC RECURRING DEPOSIT:

An investment as small as Rs. 1000 (and in multiplies of Rs. 100
thereafter) or large as Rs. 14,99,900 per month
A minimum tenure of 6 months (and in multiplies of 3 months
thereafter) up to a maximum tenure of 10 years. For NRI
customers, the minimum tenure of RD is 12 months
For a much smaller investment per month, get interest rates
equal to that of regular Fixed deposits
Availing nomination facilities while booking deposit online
ELIGIBILITY:
o
o
o
o

Resident individuals
Hindu undivided families
Private and public limited companies
Trust & societies

Payment of interest on Recurring Deposits

TDS will be deducted when interest payable or reinvested on RD
and FD per customer across all branches, exceed Rs.10000 in a
financial year
The interest on Recurring Deposits will be calculated by the bank
in accordance with the directions advised by the Indian Banks'
Association.

69

 The interest rates for recurring deposits will be the same as the
rate applicable for a simple Fixed Deposit.
The interest on Deposits is compounded quarterly, at the
applicable rates.

Payment of Installment
The installment amount once fixed cannot be altered at any later
date.
If more than one installment is overdue at the time of payment, the
paid installment, if sufficient to cover only that one installment will
be appropriated towards the first or earliest installment overdue.
Partial payment of installments will not be permitted.

Lock in Period
The Recurring Deposit account has a minimum lock-in period of
one month.
In the case of premature closure within a month, no interest shall
be paid to the depositor and only his principal amount shall be
returned.

Maturity
Interest is paid only on maturity.
The Deposit shall be due for repayment and shall mature on
completion of the contracted tenure, even if there are
installments still to be paid.
The maturity amount mentioned on the Recurring deposit
confirmation advice is subject to the payment of all installments on
time
In case of any delay in the payment of scheduled installments, the
maturity amount shall change

Overdue Installments
If frequent defaults (non-payments) are observed in monthly
installments, and six installments fall in arrears, the Bank
reserves the right to close the RD account. The interest rate
applicable on such closed accounts will be as per the premature
withdrawal policy of the Bank.

RECURRING DEPOSIT INTEREST RATES & CHARGES:

Rates for some key tenures:
70

Period

Interest
Rate (per
annum)

**Senior
Citizen
Rates (per
annum)

Interest
Rates
p.a. for
NRIs

Effective
From

6 Months

7.00%

7.50%

N.A.

August 13,
2015

9 Months

7.25%

7.75%

N.A.

August 13,
2015

12 Months

8.20%

8.70%

8.20%

July 09, 2015

15 Months

8.20%

8.70%

8.20%

July 09, 2015

24 Months

8.20%

8.70%

8.20%

July 09, 2015

27 Months

8.20%

8.70%

8.20%

July 09, 2015

36 Months

8.20%

8.70%

8.20%

July 09, 2015

39 Months

8.00%

8.50%

8.00%

August 13,
2015

48 Months

8.00%

8.50%

8.00%

August
13,2015

60 Months

8.00%

8.50%

8.00%

August 13,
2015

90 Months

8.00%

8.50%

8.00%

August 13,
2015

120
Months

7.75%

8.25%

7.75%

August 13,
2015

**Only Senior Citizens are eligible for higher rates of interest.

71

INVESTMENT BANKER
An investment banker is an individual who works in a financial
institution that is in the business primarily of raising capital for
companies, governments and other entities, or who works in a
large bank's division that is involved with these activities, often
called an investment bank. Investment bankers may also provide
other services to their clients such as mergers and acquisition
advice, or advice on specific transactions, such as a spin-off or
reorganization. In smaller organizations that do not have a
specific investment banking arm, corporate finance staff may
fulfill the duties of investment bankers.

INVESTMENT BANK
An investment bank is a financial institution that assists
individuals, corporations, and governments in raising financial
capital by underwriting or acting as the client's agent in the
issuance of securities (or both).
An investment bank may also assist companies involved in
mergers and acquisitions (M&A) and provide ancillary services
such as market making, trading of derivatives and equity
securities, and FICC services (fixed income instruments,
currencies, and commodities).

72

INVESTMENT PRODUCTS
EQUITY AND DERIVATIVES
WHAT IS THE PRODUCT ABOUT?

Unique 4 in 1 Investment A/c

Fast & Seamless trading with transparency of transactions.
Multiple trading platforms
Powerful Tools
Trusted Research
WHAT ALL CAN BE DONE
Instantly trade & monitor the real-time price movement of your
favorite stocks through a single window
Create & manage multiple portfolios of all Asset classes.
Accumulate Stocks/ETFs of your choice systematically, through
DIYSIP in equities.
Avail innovative tools that help you in your investment decision
making process.
FEATURES AND BENEFITS OF EQUITY AND DERIVATIVES
Investment Account is linked to your HDFC Bank Demat and
Savings/Current/Loan account, allows you to seamlessly trade/invest in
Equity, Derivatives, Bonds, IPO/FPOs, Gold ETFs, NCDs etc. through
multiple channels like Internet, Mobile, Branch, Telebroking etc.
When you buy, you dont have to give a cheque, when you sell you
dont have to give a delivery instruction.
Whats more, is we also accept off-market orders, so in case you are an
NRI in a different time zone or find it difficult to trade during the
market open time, you can just leave your order with us anytime of the
day and we will execute the order into the market as soon as it opens.

73

Benefits:
Seamless Transactions: With an integrated 4:1 account there is
seamless movement of funds and shares, thereby giving a client
ability to take prompt action
Multiple trading platforms: Transact with utmost convenience
using a choice of platforms - Internet, Mobile, LITS (Low
bandwidth site), Branches or Call N trade in regional languages.
Powerful Tools: Based on Web 2.0 and Ajax based technology,
the portal offers the ability to Personalise, Manage, Customise
and Share. Ingenious tools like Advanced Portfolio Tracker,
Watchlists, Stock Alerts, Calculators, Stock Screeners, Interactive
charting, Technical Analysis etc and much more are a popular
draw with our discerning clients.
Trusted Research: Insightful research assistance & technical
views facilitates ones ability to take an informed trading
decision. Independent Retail Research team provides a host of
reports that a client could avail of in his/her course of
transactions.
Safety and Security: HDFC securities offer the highest level of
security with a 128-bit encryption technology.
WHAT ALL CAN BE DONE WITH A HDFC SECURITIES TRADING
ACCOUNT
Investment Account, you can trade seamlessly through:
Online Trading Portal:
Simplified trading is just a few clicks away. To trade online,
Log on to www.hdfcsec.com
Place order by entering the stock, quantity & price.
Track your order status through the Order book

74

Once you have completed these simple steps, you can sit back and
watch your shares and money being credited and debited online. You
can also apply to the latest public offerings IPOs & NCDs without
moving an inch using online or phone quickly and seamlessly.
Trade on Mobile:
Buy/Sell & track your shares using the Mobile Trading Application.
Access market information, latest quotes & Mutual fund NAV
Company information Financials & Key ratios
Stock charts and Market map
LITS (Low Bandwidth site):
Even with a slower net connection, you could trade unhindered. Access
the trading site conveniently from anywhere anytime
through https://mtrade.hdfcsec.com/ This could also be accessed using
GPRS and WAP connection on the move.
CallN Trade:
This facility gives you the convenience to trade in shares over the
telephone if youre unable to access the Internet.
Product & Service offerings:
Trade/Invest in multiple products
Equity & Derivatives
Online IPO/ FPOs & NCDs
Exchange trade Funds (ETFs)
DIY SIP

75

IPO APPLICATION THROUGH ASBA

WHY CHOOSE THIS PRODUCT?
The amount remains blocked in your bank account for the IPO
application.
Earn interest on the earmarked funds.
The amount is debited only when the shares are allotted to you.
WHAT IS THE PROCESS TO APPLY FOR AN IPO HROUGH
ASBA ONLINE?
Login to your NetBanking Account
Click on the link named "IPO Application" under Request on the
left side menu.
Select one of the IPOs you want to apply for and mention up to 3
bids.
Enter your depository details.
Place and confirm your Order.
You would then be required to accept the "Terms & Conditions"
before submitting the bid.
BENEFITS AND FEATURES OF AN IPO APPLICATION THROUGH
ASBA
To keep up with Indias growth story, a large number of companies look
to tap the primary markets to raise capital through Initial Public
Offerings (IPO's). As most IPO's are oversubscribed, the shares allotted
to you are far less than what you apply for. In the process, not only you
run out of cheque leaves but the balance in your bank account also
takes a dip.
However, the IPO Application through ASBA is an investor-friendly way
to apply for any IPO. The ASBA (Application Supported by Blocked
Amount) is an interface which ensures that your funds leave your bank
account only when you are allotted shares in public issues. Within this
period, you will continue to earn interest on your savings account.

76

INVEST IN GOLD ( MUDRA PURE GOLD BAR )

WHY CHOOSE THIS PRODUCT
1.
2.
3.
4.

Assay Certification2
Tamper-proof certicard packs
24 Carat pure gold bars
Imported from Switzerland

DENOMINATIONS AVAILABLE

5g gold bars
8g gold bar
10g gold bars
20g gold bar
50g gold bars
100g gold bar

FEATURES AND BENEFITS OF INVESTING IN GOLD

24 Carat, 99.99% pure gold bars

Assay Certification
Convenience: 5g, 8g, 10g, 20g ,50g & 100g
Tamper-proof certicard packs.
Competitively priced based on the daily gold prices
Available at over 516 HDFC Bank branches across 300 cities.

77

INVEST IN SILVER (SILVER MADURA BAR)

Features and Benefits of Invest in Silver (Mudra Silver
Bar)

24 Carat pure silver bars

Assay Certification
Convenient tamper-proof certicard packs
Available at over 170 HDFC Bank branches across 97 cities.

DENOMINATIONS
50g silver bars
100g silver bar
FEATURES AND BENEFITS OF INVESTING IN SILVER

24 Carat pure silver bars

Assay Certification
Convenient 50g and 100g denominations
Tamper-proof certicard packs.
Competitively priced based on the daily silver prices
Available at over 170 HDFC Bank branches across 97 cities.

78

8% SAVING BONDS
WHY CHOOSE THIS PRODUCT?

Minimum investment of Rs.1,000

No maximum limit on investment
8%p.a. rate of interest
100% risk free investment option

WHO CAN INVEST IN IT?

An Individual, not being a Non Resident Indian

A Hindu Undivided Family
A Charitable Institution
A University

FEATURES AND BENEFITS OF 8% SAVING BONDS

Minimum investment of Rs.1,000 and no maximum limit on
investment
6 years tenure of the bond from the date of issue
Choose from Half Yearly Payable interestIt is the interest that is
payable every six months. and Cumulative interest
8%p.a. rate of interest
No income tax exemption available
However, the bonds will be exempt from Wealth-Tax under the
Wealth-Tax Act, 1957.

79

Sec 54 EC - Capital Gains Bonds

Get tax exemption on capital gain
Maximum investment limit of up to Rs. 50 Lakhs
WHY CHOOSE THIS PRODUCT?
Get tax exemption on capital gain
Maximum investment limit of up to Rs. 50 Lakhs in a Financial
Year across the two available Bonds
6% interest per annum
100% risk free payment

Which bonds are eligible under the Section 54 EC?

The eligible bonds are:
RECL (Rural Electrification Corporation Ltd)
NHAI (National Highways Authority of India)

"The new issue would close in March 2014"

Bond

RECL

Coupon/Interest rate/Yield

6%

6%

Rating

AAA / Stable (CRISIL)

AAA / Stab

Tax Status

Tax Status

Taxable

Tax Benefit

SEC 54 EC

SEC 54 EC

Minimum (Rs.)

10,000

10,000

Maximum (Rs.)

50 Lakhs in a Financial Year

across RECL & NHAI

50 Lakhs in
across REC

Tenor

3 Years

3 Years

Interest Date

30th June

1st April
80

Put/Call/Premature Encashment

Bullet repayment at the time

of Maturity

Bullet repa
of Maturity

Mode Of Interest

Annual

Annual

WHAT ARE THE PROVISIONS OF SECTION 54EC ?

As per provisions of Income Tax Act, 1961, any long term capital
gains arising from transfer of any capital asset would be exempt
from tax under section 54EC of the Act if:
The entire capital gain realized is invested within 6 months of the
date of transfer in eligible bonds
Such investment is held for 3 years
To avail of capital gain exemption, the bonds so acquired cannot
be transferred or converted into money or any loan or advance
can be taken on security of such bond within 3 years from date of
acquisition else, the benefit would be withdrawn
If the amount invested in bonds is less than the capital gains
realized, only proportionate capital gains would be exempt from
tax.

81

Inflation Indexed National Savings SecuritiesCumulative(IINSS-C)

The Inflation Indexed National Savings Securities-Cumulative
(IINSS-C) bonds will offer investors a return that's 1.5% more than
inflation based on the consumer-price-index.Interest will be
compounded half yearly, enhancing effective yield on
investments.
The minimum investment limit is Rs. 5,000/-. The maximum limit
is Rs. 500,000/- per applicant per annum.
WHAT IS THE PRODUCT ALL ABOUT?
The Inflation Indexed National Savings Securities-Cumulative
(IINSS-C) bonds will offer investors a return that's 1.5% more than
inflation based on the consumer-price-index.Interest will be
compounded half yearly, enhancing effective yield on
investments.
The minimum investment limit is Rs. 5,000/- (five thousand).
The maximum limit is Rs. 500,000/- (five lakh) per applicant per
annum.
How to Invest?
Only retail investors would be eligible to invest in these
securities. The retail investors would include individuals, Hindu
Undivided Family (HUF), charitable institutions registered under
section 25 of the Indian Companies Act and Universities
incorporated by Central, State or Provincial Act or declared to be
a university under section 3 of the University Grants Commission
Act, 1956 (3 of 1956).

82

RETAIL BANKING PRODUCTS AND

SERVICES
Presenting, retail banking solutions for everybody!
HDFC Bank is a leading Indian retail bank. Innovative products and smart banking
solutions make us the banker of choice for millions of users each day. With a
nationwide network of 3250+ branches, 11,000+ ATMs and 240,000+ merchants
(point-of-sale) accepting HDFC Bank credit and debit cards, we continue to
redefine banking convenience.
Personal banking solutions from HDFC Bank offer smart features and benefits to
ensure that you make the most of your relationship with us. Our retail banking
products and services are designed to meet the end-to-end needs of all types of
users. From zero balance savings accounts to customized salary accounts, flexible
home and personal loans to 360 NRI Banking services, HDFC Bank is for
everybody.
HDFC Bank is preferred because it offers the entire banking experience under one
roof. Amazing offers, customized solutions, minimum paperwork and quick
turnaround times are some of the hallmarks of HDFC Bank that has made it the
banker of choice in India.
Browse through the exhaustive list of our retail banking products, compare the
features and benefits, check the eligibility criteria and apply online.

Accounts & Deposits

Experience banking of the future with a bank account from HDFC Bank. A
world of smart features, multiple banking channels and prompt customer
service awaits you.

Loans

83

 Whatever be your need, we have a loan for you. Choose HDFC Bank for
quick check on eligibility, competitive interest rates, flexible terms,
minimum paperwork and fast disbursal.

Cards
Explore a world of convenience, customized benefits, rewards and Smartbuy
cashback offers with credit and debit cards from HDFC Bank.

Demat
Presenting flexible demat accounts. From simple demat accounts to 3 in 1
accounts offering a combination of demat, trading and savings accounts
making investing easy!

Investments
Ensure your hard-earned money is working hard for you. Explore investment
opportunities with HDFC Bank. Choose from an array of financial products
like mutual funds, stocks, etc.

Insurance
Get comprehensive assistance in identifying and investing in insurance
policies. We help you choose from a host of life and non-life insurance
products under one roof.

84

Forex
Benefit from HDFC Bank's wide network of correspondent banks and
representatives across the globe. Organise all your foreign exchange when
travelling abroad through us - from cash to a multicurrency Forex card, you
can get it all from any HDFC Bank branch.

Premium Banking
Experience personalised banking like never before. HDFC Bank extends the
services of a dedicated relationship manager for delivering customized
banking and investments solutions to meet your needs.

Private Banking
Bespoke banking and advisory services for the truly discerning. Make the
much awarded Private Banking service from HDFC Bank your preferred
choice.

85

INSURANCE
Safeguard what you cherish with HDFC insurance policies!
Protecting your assets, health and life in today's capricious times is a
priority on everyone's list. HDFC's vision to protect, support and
preserve helps creates a world-class portfolio of insurance policies and
services that not only safeguard your interest, but grant you complete
peace of mind.
With our dedicated insurance solutions, you can confidently step into
tomorrow's challenges. Buy our insurance policy today!

LIFE INSURANCE
HDFC Life Health Assure Plan
Health Plan with unique benefit of 3 years premium guarantee i.e
no change despite claims in any given year
HDFC Life Cancer Care
Comprehensive Cancer Care plan that offers benefit on diagnosis
of Early Stage or Carcinoma-in-situ (CIS) and Major Cancer
HDFC Life Pension Super Plus
A Unit Linked Pension Plan designed to build corpus during policy
term so that you can enjoy post retirement income for life
HDFC SL YoungStar Super Premium
A Unit Linked Insurance Product that secures your child's dream
even when you are not around!
HDFC SL ProGrowth Super II
A Unit Linked Insurance Plan that provides valuable financial
protection to your family even when you are not around

86

 HDFC Life ClassicAssure Plus

A life insurance plan that offers higher protection for your family
(Higher of Sum Assured/10 times of annualised premium or 105%
of premiums +accrued bonuses)
HDFC Life Progrowth Plus
Valuable financial protection to your family when you are not
around.
HDFC Life ClassicAssure Plus
A life insurance plan that offers higher protection for your family
(Higher of Sum Assured/10 times of annualised premium or 105%
of premiums +accrued bonuses)
HDFC Life Smart Woman Plan
An award winning unique insurance cum investment plan
designed specifically for women
HDFC Life New Immediate Annuity Plan
Non linked traditional annuity plan that offers you various annuity
options and secures your financial dependence after retirement
HDFC Life Single Premium Pension Super Plan
A unit linked single pay pension plan which will create corpus
during the policy term so that you can enjoy post retirement
income for life
HDFC Life YoungStar Udaan
Option to take guaranteed1 payouts during the last 5 policy years
or lump sum benefit at the end of policy term
HDFC Life Invest Wise Plan
A Single Premium Unit Linked Plan aiming to build corpus for
meeting your financial goals

HDFC SL Progrowth Flexi

87

 A smart savings-cum-insurance unit linked plan that will let you

enjoy life insurance coverage so that you're loved ones financial
future is secured even in your absence

HEALTH INSURANCE
Insurance policies for protection against personal accident,
critical illness, and hospitalization available
Flexible insurance plans to cover your expenses due to
hospitalization, post-hospitalization treatment, disability, injuries,
surgical procedures, domiciliary treatment, etc.
Renewal bonus for claim-free renewal of insurance policies
CRITICAL ILLNESS PLATINUM PLAN
Your companion in critical Illness and protects you against 15
Critical Illness
INDIVIDUAL ACCIDENT PLAN 2
Get accident cover for yourself and your family under one
insurance policy
CRITICAL ILLNESS SILVER PLAN
Your companion in critical Illness and protects you against 8
Critical Illness
HEALTH SURAKSHA
Comprehensive coverage for you and your family with 4800+
network hospitals
Health Suraksha covers not only hospitalisation in the event of an
accident or sickness but extends to cover pre and post
hospitalisation expenses, day care procedures, domiciliary
treatment, organ donor expenses. Moreover, you get a renewal
bonus for each claim-free year.

88

HOME INSURANCE
Features
Policy protects home structure as well as household contents
Covers risk against Fire, Lighting, Explosion Flood, Inundation,
Storm, Riot, Strike, Earthquake, Terrorism (optional), Burglary,
Theft, etc
Coverage for 1,3,4,5 years
Benefits
You can avail discounts on premium upto 25% on fire section and
15% on burglary section basis policy tenure and security features
Safeguards your priceless property and possession with this
policy
No documentation, get instant online policy
FEATURES AND BENEFITS OF HOME INSURANCE
Complete Protection: Avail of protection for both your home
and its contents
Optional cover: Along with extensive coverage, a low cost
optional cover for burglary, including theft and larceny is also
offered.
Premium discounts: You can avail of a premium discount 15%
for security features at your home
Minimum Documentations: Minimum & uncomplicated
documentation required for this policy.

Motor Insurance
Cashless claim service over 1600+ authorised network of
garages across India
HDFC ERGO has been recognized as one of the fastest claims
settling Insurance Companies among private insurers
Comprehensive coverage options such as personal accident cover
for owner and driver, third party liability, and protection against
89

loss or damage of vehicle due to accident, theft, terrorism, riots,

strikes, malicious acts, etc.
Insurance policies for all kinds of commercialised and private
vehicles available

LOANS
HDFC Bank offers a wide range of loan products to meet diverse
needs.
HDFC Bank offers many types of loans that make it possible for
you to realize your dreams. Want a buy your dream home or that
great car? Want to go on a world trip with your family or buy a
flat panel TV? No matter what you desire, a bank loan will help
you realize it. HDFC Bank offers some of the best loans in India,
at attractive interest rates and with flexible pay back options. Our
bank loans are designed to meet the needs of diverse individuals.
PERSONAL LOAN
Personal Loan eligibility in 1 minute available online & across all
branches
Loan in your account in 2 days*
Special loan offers* for women employees
BUSINESS LOAN
Check eligibility in just 1 minute online & across all branches
Simple documentation
Speedy approvals
HOME LOAN
Pioneer in the Home Loan industry
Million satisfied home owners
Faster processing of loan with door step service
CAR LOANS
Faster approvals and doorstep services
90

 Widest range of authorized dealers

Pre-approved cash loan for existing Car Loan customers

TWO WHEELER LOANS

2% lower rate and 50% discount on processing fees for account
holders
Savings up to Rs. 2375/-*
Loan approval in 4 hours**

GOLD LOAN
Safe: Unique triple layered security for your gold
Quick: spot sanction and disbursal
Easy: One page documentation

LOAN AGAINST ASSETS

The smart way to meet all your financial needs; be it business or
personal needs.
Best in class product offering
Flexibility in repayment
EDUCATION LOAN
Get loans up to Rs. 10 lacs for education in India
Get our service at your doorstep!
GOVERNMENT SPONSERD LOANS
HDFC Bank participates in a variety of Government Sponsored
Programs to support the lesser privileged strata of the society
These schemes assist socially backward classes and help
increase employment generation
RURAL LOANS
Easy documentation and speedy approvals, getting a loan
couldnt get any easier.
91

 Tractor Loans available for farmers and non farmers to buy new or
pre-owned tractors!

HDFC AWARDS AND ACCOLADES

1. HDFC Life listed in India's 100 Best Companies to Work For 2015
HDFC Life ranked 38th in the list of India's Best Companies to Work For in a
study conducted by Great Place To Work institute, India in partnership with
Economic Times. HDFC Life has also been ranked No. 1 in the Industry Wise
section under Insurance.

1.
2.
3.
4.
5.

2. HDFC Life swept the Indian Insurance Awards 2015 by winning in five different
categories, including:
Life Insurance Company of the Year (Large Companies Category)
Agency Efficiency, Life Insurance (Large Companies Category) for highest
premium generated per policy sold by individual agents.
Marketing Initiative of the Year, Life Insurance for the revamped
masterbrand campaign
E-business Leader, Life Insurance (Large Companies Category)
Innovative Social Media Campaign, Life Insurance for the Twitter campaing
#StandUpOnTwitter
3. PCQuest Best IT Implementation Award 2015
Qlik Insights @ HDFC Life was awarded the the prestigious PCQuest Best IT
Implementation Award 2015 in the category Project with Maximum Business
Impact. The award honours IT heads and such IT initiatives that leverage the
power of IT and emerging technologies to add business or social value that benefits
the organisation.
4. Golden Peacock Innovative Product Award for Click2Invest
HDFC Life won the prestigious Golden Peacock Award for the most Innovative
Product for Click2Invest. The award was presented at a special presentation
ceremony Golden Peacock Awards Nite", during this year's annual "25th World
Congress on Leadership for Business Excellence & Innovation
92

5. ICAI Award for Excellence in Financial Reporting 2013-14

HDFC Life was awarded the highly prestigious and professional award from The
Institute of Chartered Accountants of India (ICAI) for Excellence in Financial
Reporting for the annual report of FY 2013-14. ICAI is recognised as a premier
accounting body not only in the country but also globally, for its contribution in the
fields of education, professional development, maintenance of high accounting,
auditing and ethical standards.
6. CNBC Asias India Business Leader Award 2014
Mr. Amitabh Chaudhry, MD & CEO - received the award for Corporate Social
Responsibility at the 10th edition of the CNBC-TV18 India Business Leader
Awards 2014 ceremony held in Mumbai. CNBC with the Asia Business Leader
Awards pioneered the business leadership awards to recognize leaders who create
and sustain entrepreneurial initiatives, develop best practices and carve out
powerful businesses in the global economy.
7. Finnoviti 2015 Award for innovations in BFSI
HDFC Life's MYmix was awarded the prestigious Finnoviti 2015, an award that
salutes the spirit of innovation. Finnoviti 2015 Conference and Awards recognize
and reward innovations in BFSI sector and honour the innovators. MYmix was
selected amongst more than 175 nominations across 85 organizations.
8. 8th Loyalty Awards, 2015
HDFC Life won the Loyalty Award for Financial - Non Banking Financial Service
Sector at the 8th Loyalty Awards and Summit, 2015. The 8th Loyalty Awards
recognize the efforts undertaken by an organisation in the area of customer loyalty
to improve customer relationships and building long term profitability.
9. CIO 100 2015
HDFC Life won the CIO 100 Award for the sales enabler software application
MyMix. The award identifies and honors 100 organizations that have distinguished
themselves by creating business value through the effective and innovative use of
IT.

93

BOMBAY STOCK EXCHANGE

The Bombay
Stock
Exchange (BSE)
is
an
Indian stock
exchange located
at Dalal
Street, Kala
Ghoda, Mumbai, Maharashtra, India. Established in 1875 the BSE is
considered to be one of Asias fastest stock exchanges, with a speed of
200 microseconds and one of Indias leading exchange groups and the
oldest stock exchange in the South Asia region. Bombay Stock
Exchange is the world's10th largest stock market by market
capitalization at $1.7 trillion as of 23 January 2015. [3] More than 5,000
companies are listed on BSE.

List of BSE SENSEX companies as of April 2015

1. AXIS Bank

2. Bajaj Auto Ltd

3. Bharat Heavy Electricals Ltd

4. Bharti Airtel Ltd

5. Cipla Ltd

6. Coal India Ltd

7. Dr. Reddy's Laboratories Ltd

8. GAIL

9. HDFC

10. HDFC Bank

11. Hero Motocorp.

12. Hindalco

13. HUL

94

14. ICICI Bank

15. Infosys

16. ITC

17. Larsen

18. Lupin

19. M&M

20. NTPC Ltd

21. Oil and Natural Gas Corporation Ltd

22. Reliance Industries Ltd

23. Sesa Goa Ltd

24. State Bank of India

25. Sun Pharmaceutical Industries Ltd

26. Tata Consultancy Services Ltd

27. Tata Motors Ltd

28. Maruti Suzuki Ltd

29. Tata Steel Ltd

30. Wipro Ltd

95

CNX NIFTY
The CNX Nifty, also called the Nifty 50 or simply the Nifty,
is National Stock Exchange of India's benchmark stock market index for
Indian equity market. Nifty is owned and managed by India Index
Services and Products (IISL), which is a wholly owned subsidiary of the
NSE Strategic Investment Corporation Limited. IISL had a marketing
and licensing agreement with Standard & Poor's for co-branding equity
indices until 2013. The 'CNX' in the name stands for 'CRISIL NSE Index'.
CNX Nifty has shaped up as a largest single financial product in India,
with an ecosystem comprising: exchange traded funds (onshore and
offshore), exchange-traded futures and options (at NSE in India and
at SGX and CME abroad), other index funds and OTC derivatives
(mostly offshore).
The CNX Nifty covers 22 sectors of the Indian economy and offers
investment managers exposure to the Indian market in one portfolio.
During 2008-12, CNX Nifty 50 Index share of NSE market capitalization
fell from 65% to 29% due to the rise of sectorial indices like CNX Bank,
CNX IT, CNX Mid Cap, etc. The CNX Nifty 50 Index gives 29.70%
weightage to financial services, 0.73% weightage to industrial
manufacturing and nil weightage to agricultural sector.

List of 50 companies that form part of CNX Nifty Index

as on 3 March 2014:
Company Name

Ticket

ACC Limited

500410

Ambuja Cements Ltd.

500425

96

Company Name

Ticket

Asian Paints Ltd.

500820

Axis Bank Ltd.

532215

Bajaj Auto Ltd.

532977

Bank of Baroda

BOB

Bharat Heavy Electricals Limited

500103

Bharat Petroleum Corporation

500547

Bharti Airtel Ltd.

532454

Cairn India Ltd.

532792

Cipla Ltd.

CIPLA

Coal India Ltd.

533278

Dr. Reddy's Laboratories Ltd.

500124

GAIL (India) Ltd.

532155

Grasim Industries Ltd.

500300
97

Company Name

Ticket

HCL Technologies Ltd.

532281

HDFC Bank Ltd.

HDFCBANK

Hero MotoCorp Ltd.

500182

Hindalco Industries Ltd.

500440

Hindustan Unilever Ltd.

500696

Housing Development Finance Corporation Ltd.

500010

ITC Limited

ITCTY

ICICI Bank Ltd.

532174

Idea Cellular Ltd.

532822

IDFC Ltd.

532659

IndusInd Bank Ltd.

532187

Infosys Ltd.

500209
98

Company Name

Ticket

Kotak Mahindra Bank Ltd.

500247

Larsen & Toubro Ltd.

LTORY

Lupin Limited

LUPIN

Mahindra & Mahindra Ltd.

MM

Maruti Suzuki India Ltd.

532500

NMDC Limited

526371

NTPC Limited

532555

Oil & Natural Gas Corporation Ltd.

500312

PowerGrid Corporation of India Ltd.

532898

Punjab National Bank

PNB

Reliance Industries Ltd.

500325

Sesa Sterlite Limited

SSLT
99

Company Name

Ticket

State Bank of India

SBKFF

Sun Pharmaceutical Industries Ltd.

524715

Tata Consultancy Services Ltd.

524715

Tata Motors Ltd.

500570

Tata Power Co. Ltd.

500400

Tech Mahindra Ltd.

532755

UltraTech Cement Ltd.

532538

Wipro

WPRO

Yes Bank Ltd.

532648
505537

Zee Entertainment Enterprises Ltd.

100

101

CONCLUSION
HDFC BANK plays an efficient role in developing and maintaining
the customer relationship.
HDFC Bank is uniquely positioned to offer the entire spectrum of
Investment Banking services to its clients.
It has a broad range of clients across sector and size, to provide
comprehensive strategic advisory services and capital raising
solutions.
The team comprises of dedicated and experienced professionals
with varied backgrounds who work synergistically to provide
optimal and often customized solutions in timely manner.
The bank also provides various investment banking options for
customers and explains about their product information in a very
prcised and informative way.
They provide all the opportunities for the customer to enhance
their relationship efficiently ad effectively
The bank also put forwards various schemes that benefits their
customers and keep them updated
HDFC Bank realizes the need for a well-defined customer
acceptance, customer care and customer severance policy to
ensure prompt and inclusive services to all customers within the
prescribed regulatory framework as well as defined processes of
the Bank

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REFERENCE:
Internship in HDFC for 8 weeks
http://www.hdfcbank.com/personal/faq/faq-inner/gts8mint-gts8miou
http://www.hdfcbank.com/personal/products/demat/demat-account
http://www.moneyworks4me.com/best-index/bse-stocks/top-bse30companies-list/
http://www.hdfcfund.com/KC/ContentDisplay.aspx?
ReportID=1D6A68B5-ACF7-4BC3-9EFE-EA18B1D88EE3
http://www.hdfcbank.com/assets/pdf/privatebanking/ResearchPresentaion.pdf
http://www.hdfcbank.com/personal/interest-rates?
accordname=accordian6
http://www.hdfcbank.com/personal/products/accounts-anddeposits/deposits/recurring-deposit
http://www.hdfcbank.com/personal/interest-rates?
accordname=accordian2
http://www.hdfcfund.com/investor-education/investment-options
http://www.hdfcfund.com/KC/ContentDisplay.aspx?
ReportID=1D6A68B5-ACF7-4BC3-9EFE-EA18B1D88EE3
http://economictimes.indiatimes.com/hdfc-bankltd/infocompanyhistory/companyid-9195.cms

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