www.mapmyindia.

com

‘Search, Print & Go!’ – MapmyIndia.com Launches Version 2008

Receives VC funding from Kleiner Perkins Caufield Byers, Sherpalo Ventures and Nexus India Capital

New Delhi, August 23, 2007: MapmyIndia.com, the interactive maps and directions portal for India,
today launched MapmyIndia.com v2008, the next generation version of the portal. The new version,
with a cool blue look, is packed with innovative features like landmark based directions, powerful and
localized Indian search, improved print page for print-and-go option, improved readability, highly
detailed maps and much more.

MapmyIndia.com has been successful in

New features of MapmyIndia.com v2008
capturing the online maps space and is the
• All India coverage, including 165 cities at street level
flagship brand of the New Delhi-based CE
• Landmark based turn-by-turn directions
Info Systems, the leading navigable map • Optional ‘via’ routing to travel through a particular
location
and GIS solutions provider for India since
• Localized Indian search to handle unorganized address
1994. CE Info Systems recently received system problems
• Improved print page to carry maps and directions for
venture funding from Kleiner Perkins
easy reference
Caufield Byers, Sherpalo Ventures and • Improved readability and details of maps
Nexus India Capital. • Free web APIs for integrating comprehensive location
functionality such as interactive maps, directions and
local search to be made available to internet and
“Traditionally, we Indians have been used to mobile application developers

the ask-for-directions-on-the-road method of reaching a new destination. But the popularity of

MapmyIndia.com shows a new trend – that with rising incomes and purchasing power and hence
increase in domestic travel, more and more Indians are ‘pre-planning’ their travel and are taking the
help of MapmyIndia.com. Our research shows that like cell phones, the younger generation is adopting
the technology and is introducing it to the older generation. In a few years, I see map-based travel fast
catching up with the trends in the US and Europe,” says Rohan Verma, Head, MapmyIndia.com.

“MapmyIndia has invested many years of tireless effort in mapping out all of India, and has developed
world-class technology for the online portal. We are very excited about their vision, and believe they will
solve the problem of reliable navigation in India,” says Suvir Sujan, Partner in Nexus India Capital.

“Online maps and directions have become the de-facto guide for people in US and Europe. For the
same to happen in India, a tailored Indian approach is needed. We believe the landmark-based
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directions approach taken by MapmyIndia, among other features coming soon, will help drive the mass
use of online maps in India,” says Sandeep Murthy, Partner in Sherpalo Ventures and CEO of Cleartrip.

Getting directions on MapmyIndia.com v2008

1. Type in from and to addresses in the search box, or right click on the interactive map to select from
and to points.
2. Add via point if you want directions to your destination via that location.
3. See the highlighted route on an interactive zoomable and draggable map.
4. On the left, see the total distance and estimated drive time, along with step-by-step instructions on
how to reach the destination, including what road to turn on and what landmarks to cross.
5. Print and carry these directions for reference, or share with others via email, URL link, or by
embedding that interactive map into your website or blog

About CE Info Systems (P) Ltd

CE Info Systems (P) Ltd, a New Delhi-based ISO 9001-2000 Company founded in 1992, is the provider of
India’s most comprehensive navigable and GIS map dataset that powers location-based services such
as internet mapping applications, mobile navigation, car navigation, and GIS-based decision support
systems. The company has been creating this repository of proprietary digital map information since
1994 through continuous field surveys and state-of-the-art mapping technology. In 2004, the company
released its internet maps and directions portal, MapmyIndia.com, and was short listed by NASSCOM as
a showcase company for IT Innovation in India. The company has served over 500 leading enterprise
customers, and is now offering map, directions and navigation services to consumers.
***
For more information, contact:
Rohan Verma White Fish Communications
Head, MapmyIndia.com Anil Nagwani, 9811268046, anil@wfc.in
Email: rohanv@mapmyindia.com Hemant Arya, 9810780153, hemant@wfc.in
Cell: +91-9999004967
Ph: +91-11-26691121/2120

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