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Developing personal relationships: Small businesses are well placed to build personal
relationships with customers, employees, and suppliers. With a small business you know who
you are dealing with; you can 'put a face' to the person you are in contact with. Person-toperson interaction is as important as ever in building strong relationships.
Responding flexibly to problems and challenges : In a small business there is little hierarchy
or chain of command. Large businesses may have set ways of operating and establish
procedures that are hard to change. Small businesses are often far more flexible. It can also
reach a quick decision on whether or not it can do what is required.
Inventiveness and innovation: Small businesses are well positioned to introduce and develop
new ideas. This is due to their owners not having to report or seek approval from anyone else.
For example, when Anita Roddick set up The Body Shop, she developed a range of
environmentally friendly cosmetics in unsophisticated packaging. This would have been
frowned on in a conventional cosmetics company.
Low overheads: Due to the small scale of operation, small businesses have lower overhead
costs. They operate in small premises with low heating and lighting costs, and limited rent
and rates to pay. Low costs result in lower prices for consumers.
Catering for limited or niche markets: Large firms with high overheads must produce high
levels of output to spread costs. By contrast, small firms are able to make a profit on much
lower sales figures. They can therefore sell into much smaller markets: e.g. a local window
cleaner serving a few hundred houses, a specialist jewellery maker with personal clients.
Nature of Demand: The small producer has an advantage over the large producer, when the
demand is either small or is constantly changing. He has thus a sphere of his own where he
has an advantage over the large scale producer.
More Employment: In the face of large scale unemployment existing in the country, the
development of cottage and small scale industries is of great help to create more
employment opportunities. Small scale production is more labor-intensive i.e., there is more
use of labor than machinery. Thus, many unemployed persons are employed in the newly
developed small scale industries.
Need of small Capital: The small scale production can be started with small capital. Where
there is shortage of capital, the small scale industries are of great advantage for the
development of industries.
Direct Relation between the Workers and the Employers: In small scale production less
workers are employed. Therefore, a close relationship exists between the employer and the
workers. Because of this close relationship, the employer can look after the well-being of his
employees and employees, too, consider their work as their own and the work goes on
smoothly without any disputes between the two parties.
Direct Relation between the Customers and the Producers: The small scale producers
generally cater to the local demand. Hence, they remain in touch with their customers. A
small producer personally knows his customers. Therefore, he can produce goods according to
the taste and fashion of each individual customer.
Easy Management: The management of small business is easy and economical. Simple
accounts and a few persons can manage the job well.
Freedom of Work: There is complete freedom of work in a small business organization.
Workers are more or less self-sufficient. They are not dependent on the capitalists and carry
on their jobs freely.
External Economies: The small scale production secures all kinds of external economies,
which are available to large units also. These economies are: better transport, electricity, and
communication facilities; banking and insurance services; technical workers, etc.
No Evils of Large Scale Production: The small scale production cannot fall victim to the evils
of the large scale production i.e., evils of the factory system, overcrowding, etc.
producing only 50 units by that machine. The machine is indivisible. If the scale of production
is increased and we start producing 100 units, per unit cost will be reduced. This is the
economy of the indivisible machines.