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  • Saint GBA 327 - GBA327 Exam 2 (2015) 50 Questions

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    Saint GBA 327/GBA327 Exam 2 (2015) 50 Questions Saint GBA 327/GBA327 Exam 2 (2015) 50 Questions Question 1. Question: Web 2.0 refers to Web-delivered services and content paid for by: SM sponsors. users. advertisers. investors. Question 2. Question : Which of the following statements is true of social CRM? Customers likely to generate the most business get the most attention from the organization. All the customer relationship processes in social CRM are structured and controlled. Each customer crafts his or her own relationship with the company. Though relationships emerge from joint activity, companies control the customers. Question 3. Question : When a student attends a business function for the purpose of meeting people and reinforcing relationships, he or she is investing in his or her: human capital. process capital. social capital. structural capital. Question 4. Question : A group considers Twitter to be far superior to Facebook and attempts to convince others that this is true. When confronted with contrary evidence, the group members do not change their opinion. According to Gossieaux and Moran, which of the following kinds of communities is most likely being illustrated in the given scenario? Defenders of belief Seekers of the truth Proprietary community Gated community Question 5. Question : The primary risk of peer-to-peer support in the context of social media and customer service is: loss of control. loss of credibility. lack of privacy. increase in expenses. Question 6. Question : Social capital, unlike traditional capital: appreciates with time and never depreciates. depreciates with time and never appreciates. sometimes depreciates and at other times appreciates with time. remains constant with time. Question 7. Question : According to the SEAMS dynamic process, which of the following activities is most likely to involve the identification of important communities, what they do, where they hang out, what they care about, and how organizations relate to them? Sensing Engaging Activating Measuring Question 8. Question : Enterprise 2.0 workers want applications to enable them to rate tagged content and to use the tags to predict content that will be of interest to them, a process McAfee refers to as: links. authoring. signals. extensions. Question 9. Question : In McAfee’s SLATES Enterprise 2.0 model, “A” stands for: auditing. alerts. authoring. announcements. Question 10. Question : ________, which refers to the matter in an SM site that is contributed by nonemployee site visitors, is the essence of SM relationships. User-generated content Folksonomy Secondary data Continuous data Question 11. Question : ________ measures the frequency that someone who clicks on an ad makes a purchase, “Likes” a site, or takes some other action desired by the advertiser. Pay-per-click Conversion rate Folksonomy Enterprise 2.0 Question 12. Question : Which of the following revenue models is most likely followed by companies providing Web 2.0 services? Traditional marketing Pay-per-click User participation Venture capital Question 13. Question : According to Gossieaux and Moran, which of the following observations is true about a hyper-social organization? It uses social media in an organization-centric manner. It creates relationships in which only one of the parties perceives and gains value. It is characterized by a transformation of thinking from market segments to tribes. It is an organization that transitions from a dynamic process to a structured one. Question 14. Question : The storage of ________ differentiates SMIS from Web site applications. secondary data content data connection data continuous data Question 15. Question : According to Gossieaux and Moran, which of the following statements is true of defenders-of-belief communities? They are open to changing their beliefs when confronted with contrary evidence. They are very effective for a

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    Saint GBA 327_GBA327 Exam 2 (2015) 50 Questions

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    Saint GBA 327/GBA327 Exam 2 (2015) 50 Questions Saint GBA 327/GBA327 Exam 2 (2015) 50 Questions Question 1. Question: Web 2.0 refers to Web-delivered services and content paid for by: SM sponsors. users. advertisers. investors. Question 2. Question : Which of the following statements is true of social CRM? Customers likely to generate the most business get the most attention from the organization. All the customer relationship processes in social CRM are structured and controlled. Each customer crafts his or her own relationship with the company. Though relationships emerge from joint activity, companies control the customers. Question 3. Question : When a student attends a business function for the purpose of meeting people and reinforcing relationships, he or she is investing in his or her: human capital. process capital. social capital. structural capital. Question 4. Question : A group considers Twitter to be far superior to Facebook and attempts to convince others that this is true. When confronted with contrary evidence, the group members do not change their opinion. According to Gossieaux and Moran, which of the following kinds of communities is most likely being illustrated in the given scenario? Defenders of belief Seekers of the truth Proprietary community Gated community Question 5. Question : The primary risk of peer-to-peer support in the context of social media and customer service is: loss of control. loss of credibility. lack of privacy. increase in expenses. Question 6. Question : Social capital, unlike traditional capital: appreciates with time and never depreciates. depreciates with time and never appreciates. sometimes depreciates and at other times appreciates with time. remains constant with time. Question 7. Question : According to the SEAMS dynamic process, which of the following activities is most likely to involve the identification of important communities, what they do, where they hang out, what they care about, and how organizations relate to them? Sensing Engaging Activating Measuring Question 8. Question : Enterprise 2.0 workers want applications to enable them to rate tagged content and to use the tags to predict content that will be of interest to them, a process McAfee refers to as: links. authoring. signals. extensions. Question 9. Question : In McAfee’s SLATES Enterprise 2.0 model, “A” stands for: auditing. alerts. authoring. announcements. Question 10. Question : ________, which refers to the matter in an SM site that is contributed by nonemployee site visitors, is the essence of SM relationships. User-generated content Folksonomy Secondary data Continuous data Question 11. Question : ________ measures the frequency that someone who clicks on an ad makes a purchase, “Likes” a site, or takes some other action desired by the advertiser. Pay-per-click Conversion rate Folksonomy Enterprise 2.0 Question 12. Question : Which of the following revenue models is most likely followed by companies providing Web 2.0 services? Traditional marketing Pay-per-click User participation Venture capital Question 13. Question : According to Gossieaux and Moran, which of the following observations is true about a hyper-social organization? It uses social media in an organization-centric manner. It creates relationships in which only one of the parties perceives and gains value. It is characterized by a transformation of thinking from market segments to tribes. It is an organization that transitions from a dynamic process to a structured one. Question 14. Question : The storage of ________ differentiates SMIS from Web site applications. secondary data content data connection data continuous data Question 15. Question : According to Gossieaux and Moran, which of the following statements is true of defenders-of-belief communities? They are open to changing their beliefs when confronted with contrary evidence. They are very effective for a

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    Saint GBA 327 - GBA327 Exam 2 (2015) 50 Questions

    Загружено:

    teacher.theacestud
    Saint GBA 327/GBA327 Exam 2 (2015) 50 Questions Saint GBA 327/GBA327 Exam 2 (2015) 50 Questions Question 1. Question: Web 2.0 refers to Web-delivered services and content paid for by: SM sponsors. users. advertisers. investors. Question 2. Question : Which of the following statements is true of social CRM? Customers likely to generate the most business get the most attention from the organization. All the customer relationship processes in social CRM are structured and controlled. Each customer crafts his or her own relationship with the company. Though relationships emerge from joint activity, companies control the customers. Question 3. Question : When a student attends a business function for the purpose of meeting people and reinforcing relationships, he or she is investing in his or her: human capital. process capital. social capital. structural capital. Question 4. Question : A group considers Twitter to be far superior to Facebook and attempts to convince others that this is true. When confronted with contrary evidence, the group members do not change their opinion. According to Gossieaux and Moran, which of the following kinds of communities is most likely being illustrated in the given scenario? Defenders of belief Seekers of the truth Proprietary community Gated community Question 5. Question : The primary risk of peer-to-peer support in the context of social media and customer service is: loss of control. loss of credibility. lack of privacy. increase in expenses. Question 6. Question : Social capital, unlike traditional capital: appreciates with time and never depreciates. depreciates with time and never appreciates. sometimes depreciates and at other times appreciates with time. remains constant with time. Question 7. Question : According to the SEAMS dynamic process, which of the following activities is most likely to involve the identification of important communities, what they do, where they hang out, what they care about, and how organizations relate to them? Sensing Engaging Activating Measuring Question 8. Question : Enterprise 2.0 workers want applications to enable them to rate tagged content and to use the tags to predict content that will be of interest to them, a process McAfee refers to as: links. authoring. signals. extensions. Question 9. Question : In McAfee’s SLATES Enterprise 2.0 model, “A” stands for: auditing. alerts. authoring. announcements. Question 10. Question : ________, which refers to the matter in an SM site that is contributed by nonemployee site visitors, is the essence of SM relationships. User-generated content Folksonomy Secondary data Continuous data Question 11. Question : ________ measures the frequency that someone who clicks on an ad makes a purchase, “Likes” a site, or takes some other action desired by the advertiser. Pay-per-click Conversion rate Folksonomy Enterprise 2.0 Question 12. Question : Which of the following revenue models is most likely followed by companies providing Web 2.0 services? Traditional marketing Pay-per-click User participation Venture capital Question 13. Question : According to Gossieaux and Moran, which of the following observations is true about a hyper-social organization? It uses social media in an organization-centric manner. It creates relationships in which only one of the parties perceives and gains value. It is characterized by a transformation of thinking from market segments to tribes. It is an organization that transitions from a dynamic process to a structured one. Question 14. Question : The storage of ________ differentiates SMIS from Web site applications. secondary data content data connection data continuous data Question 15. Question : According to Gossieaux and Moran, which of the following statements is true of defenders-of-belief communities? They are open to changing their beliefs when confronted with contrary evidence. They are very effective for a

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    из 4

    10/12/2015

    TheAceStudent:SaintGBA327/GBA327Exam2(2015)50Questions

    SaintGBA327/GBA327Exam2(2015)50Questions
    SaintGBA327/GBA327Exam2(2015)50Questions
    Question1.Question:Web2.0referstoWebdeliveredservicesandcontentpaidforby:
    SMsponsors.
    users.
    advertisers.
    investors.
    Question2.Question:WhichofthefollowingstatementsistrueofsocialCRM?
    Customerslikelytogeneratethemostbusinessgetthemostattentionfromtheorganization.
    AllthecustomerrelationshipprocessesinsocialCRMarestructuredandcontrolled.
    Eachcustomercraftshisorherownrelationshipwiththecompany.
    Thoughrelationshipsemergefromjointactivity,companiescontrolthecustomers.
    Question3.Question:Whenastudentattendsabusinessfunctionforthepurposeofmeeting
    peopleandreinforcingrelationships,heorsheisinvestinginhisorher:
    humancapital.
    processcapital.
    socialcapital.
    structuralcapital.
    Question4.Question:AgroupconsidersTwittertobefarsuperiortoFacebookandattemptsto
    convinceothersthatthisistrue.Whenconfrontedwithcontraryevidence,thegroupmembersdo
    notchangetheiropinion.AccordingtoGossieauxandMoran,whichofthefollowingkindsof
    communitiesismostlikelybeingillustratedinthegivenscenario?
    Defendersofbelief
    Seekersofthetruth
    Proprietarycommunity
    Gatedcommunity
    Question5.Question:Theprimaryriskofpeertopeersupportinthecontextofsocialmediaand
    customerserviceis:
    lossofcontrol.
    lossofcredibility.
    lackofprivacy.
    increaseinexpenses.
    Question6.Question:Socialcapital,unliketraditionalcapital:
    appreciateswithtimeandneverdepreciates.
    depreciateswithtimeandneverappreciates.
    sometimesdepreciatesandatothertimesappreciateswithtime.
    remainsconstantwithtime.
    Question7.Question:AccordingtotheSEAMSdynamicprocess,whichofthefollowingactivities
    ismostlikelytoinvolvetheidentificationofimportantcommunities,whattheydo,wheretheyhang
    out,whattheycareabout,andhoworganizationsrelatetothem?
    Sensing
    Engaging
    Activating
    Measuring
    Question8.Question:Enterprise2.0workerswantapplicationstoenablethemtoratetagged
    contentandtousethetagstopredictcontentthatwillbeofinteresttothem,aprocessMcAfee
    data:text/htmlcharset=utf8,%3Ch3%20class%3D%22posttitle%20entrytitle%22%20itemprop%3D%22name%22%20style%3D%22margin%3A%200px%3B

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    referstoas:
    links.
    authoring.
    signals.
    extensions.
    Question9.Question:InMcAfeesSLATESEnterprise2.0model,Astandsfor:
    auditing.
    alerts.
    authoring.
    announcements.
    Question10.Question:________,whichreferstothematterinanSMsitethatiscontributedby
    nonemployeesitevisitors,istheessenceofSMrelationships.
    Usergeneratedcontent
    Folksonomy
    Secondarydata
    Continuousdata
    Question11.Question:________measuresthefrequencythatsomeonewhoclicksonanad
    makesapurchase,Likesasite,ortakessomeotheractiondesiredbytheadvertiser.
    Payperclick
    Conversionrate
    Folksonomy
    Enterprise2.0
    Question12.Question:Whichofthefollowingrevenuemodelsismostlikelyfollowedby
    companiesprovidingWeb2.0services?
    Traditionalmarketing
    Payperclick
    Userparticipation
    Venturecapital
    Question13.Question:AccordingtoGossieauxandMoran,whichofthefollowingobservationsis
    trueaboutahypersocialorganization?
    Itusessocialmediainanorganizationcentricmanner.
    Itcreatesrelationshipsinwhichonlyoneofthepartiesperceivesandgainsvalue.
    Itischaracterizedbyatransformationofthinkingfrommarketsegmentstotribes.
    Itisanorganizationthattransitionsfromadynamicprocesstoastructuredone.
    Question14.Question:Thestorageof________differentiatesSMISfromWebsiteapplications.
    secondarydata
    contentdata
    connectiondata
    continuousdata
    Question15.Question:AccordingtoGossieauxandMoran,whichofthefollowingstatementsis
    trueofdefendersofbeliefcommunities?
    Theyareopentochangingtheirbeliefswhenconfrontedwithcontraryevidence.
    Theyareveryeffectiveforactivitiesthatinvolveinnovationorproblemsolving.
    Theymakeineffectivesalesandmarketingprofessionals.
    Theyseekconformityandwanttoconvinceothersofthewisdomoftheirbeliefs.
    Question16.Question:A________isapersonwhoiswellversedinanorganizationsstrategy
    andfocusesonensuringthatbusinessprocessesandinformationsystemsmeettheorganizations
    competitivestrategies.
    businessanalyst
    businessapplicationprogrammer
    data:text/htmlcharset=utf8,%3Ch3%20class%3D%22posttitle%20entrytitle%22%20itemprop%3D%22name%22%20style%3D%22margin%3A%200px%3B

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    businessadministrator
    businesssupervisor
    Question17.Question:Inabusinessprocess,resourcesare:
    peopleorcomputerapplicationsthatareassignedtoroles.
    collectionsofproceduresandactivities.
    thetotalnumberofpointsofworkthatcanbeaccomplishedineachscrumperiod.
    collectionsofrelatedtasksthatreceiveinputsandproduceoutputs.
    Question18.Question:AccordingtoBrooksLaw,addingmorepeopletoalateprojectwill:
    guaranteeefficiencies.
    speeduptheproject.
    creatediseconomiesofscale.
    reducetheneedforcoordination.
    Question19.Question:Organizationalfeasibilityassesses:
    theorganizationsbudgetandschedulerequirements.
    thecompetitorsbusinessprocessmodel.
    whethertheorganizationhasthetechnicalinfrastructuretoimplementthenewsystem.
    whetherthenewsystemfitswithintheorganizationscustomsorlegalrequirements.
    Question20.Question:Inabusinessprocess,________aredefinedascollectionsofrelatedtasks
    thatreceiveinputsandproduceoutputs.
    activities
    databases
    resources
    presentations
    Question21.Question:Inabusinessprocess,aninventoryoradatabaseisanexampleofa:
    decisiontree.
    repository.
    botnet.
    cookie.
    Question22.Question:A________isasequenceofactivitiesthatdeterminetheearliestdateby
    whichaprojectcanbecompleted.
    Venndiagram
    Paretochart
    criticalpath
    scatterplot
    Question23.Question:Accordingtothescrumprocess,oncethetasksareknownforagivenset
    ofrequirements,thenextstepistoassigneachtaskadifficultyscore,called:
    scrums.
    points.
    grades.
    tallies.
    Question24.Question::InBusinessProcessModelingNotation(BPMN)diagrams,asquarewith
    aplussignmeansthat:
    aquestioncanbeansweredwithno.
    itistheendoftheprocess.
    aquestioncanbeansweredwithyes.
    anactivityisconsideredtobeasubprocessofaprocess.
    Question25.Question:DuringthesystemimplementationphaseoftheSDLC,onceasystemhas
    passedtesting,theorganizationinstallsthenewsystem.Whichofthefollowingtermsisusedto
    refertothisactivity?
    Betatesting
    data:text/htmlcharset=utf8,%3Ch3%20class%3D%22posttitle%20entrytitle%22%20itemprop%3D%22name%22%20style%3D%22margin%3A%200px%3B

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    Systemconversion
    Agiledevelopment
    Systemcontrol
    Question26.Question:Duringtherequirementsdefinitionstageofdevelopinganinformation
    system,theprojectteamwillconsistmostlyof:
    programmersandtesters.
    testersandbusinessusers.
    businessandsystemsanalysts.
    databasedesignersandadministrators.
    Question27.Question:Theterm________referstoasetofmanagementpolicies,practices,and
    toolsthatdevelopersusetomaintaincontrolovertheSDLCprojectsresources.
    swimlanelayout
    tradeoff
    transmissioncontrolprotocol
    configurationcontrol
    Question28.Question:WhichofthefollowingphasesoftheSDLCincludeidentifyingwhatistobe
    produced,howfrequently,andhowfastitistobeproduced?
    Requirementsanalysis
    Systemimplementation
    Componentdesign
    Systemdefinition
    Question29.Question:Theprojectplanwhichresultsfromdefiningthesystemistheinputto
    ________,whichisthesecondphaseoftheSDLC.
    systemdesign
    systemimplementation
    requirementsanalysis
    systemmaintenance
    Question30.Question:Whichofthefollowingarethefourdimensionsoffeasibility?
    Planning,process,technical,andschedulefeasibility
    Operational,strategic,technical,andtacticalfeasibility
    Cost,schedule,technical,andorganizationalfeasibility

    Schedule,process,technical,andcompetitivefeasibility
    SaintGBA327/GBA327Exam2(2015)50Questions

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