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A story this week brought the issue of dual pricing up again after an American-born, Thailand
raised (without citizenship) man was charged 200 baht to visit the Emerald Pool in Krabi, while
his Thai friends were charged 20 baht. The Bangkok Post followed up with an opinion piece
stating that two-tiered pricing is bad for the image of the country, which is probably true, if not
now a platitude we hear too frequently.
We often hear about the image of the country, relating to high profile criminal cases (the Koh
Tao murders for instance); when husbands get cheated out of their lifes savings (the BBCs
Jonathan Head recently covered this topic), or when nasty videos go viral such as the latest
beat-down of foreigners in Phuket. Thailands image, we are told numerous times, has taken
another beating itself. A beating shared and Liked thousands and thousands of times.Bad for the
image of Thailand seems like a lame apology, a kind of insincere schoolboy sorry by the
government, the press, and countless Thai apologizers using social media.
SEE ALSO: Veteran foreign journalists to leave Thailand following threats
Perhaps its time, given how Thailands image is now viral, that some of these outdated modes
of the darker side of hospitality are rigorously scrutinized by the government, the press, the
users of social media. As parents often tell their kids after a wrongdoing, Well, sorry is too
late now, isnt it? How many investigative stories have we seen in the Thai press about island
mafias or a rather delinquent police force? What about corrupt lawyers embedded in schemes to
take a foreign mans lifes savings? British journalist Andrew Drummond investigated such
things, and his life, as well as his childrens lives, was threatened. Drummond was forced to
leave Thailand after years of investigations, and his website has been blocked by the
government.
Khao Yai National Park. Foreigners often pay 10 times more than locals for entry to national
parks. Pic: AP.
Consumer protection
When writing the story for Citylife a Chiang Mai lawyer, who also wished to remain
anonymous, told me, Its illegal according to Thai law; there is an act to protect the consumer
that states that prices have to be fair, adding, Where there are fixed prices it must be fair and
equal for all consumers.
The Consumer Protection Act (1979) of Thailand, section 4 states, The consumer has the
following rights of protection: the right to a fair contract.
The lawyer said that it depends how fair is interpreted. Section 10 of the act states, The
Board shall have the following powers and duties: to issue or publicise information concerning
goods or services which may cause damage to or be prejudicial to the rights of the consumers.
Dual pricing might be seen as prejudicial, and as the Bangkok Post stated, its causing damage
to Thailands reputation. The matter is also a hot potato. While writing the same story The
Tourism Authority of Thailand (TAT), Chiang Mai, as well as the Chiang Mai mayor at the
time, declined an interview, saying this was a sensitive topic.
The now defunct 2007 constitution section 30 includes laws concerning the discrimination of
race, origin, personal status, economic or social standing, ect. Section 84 (Economic Policy)
encourages, entrepreneurs to use merit, ethics and corporate governance principle in carrying
out of their businesses. It also encourages, consumer protection. The 2014 interim
constitution is vague on the matter of consumer protection.
SEE ALSO: Thailands uneasy reliance on Chinese tourists just keeps getting bigger
Besides the fact that expatriate employees rarely get to keep hold of their work permits, or that
a face from many parts of Asia could stand near the back as a Thai friend pays for the group,
the question is, is dual-pricing discriminatory, and also if it happens at major tourist attractions
does that send a message to the man in the street, or even the owners of establishments selling
something to foreigners? Is discrimination of foreigners embedded in the zeitgeist?
Perhaps all national parks should be free, or have a set price, and the government should
allocate a budget from income tax or VAT for those parks. A price not based on nationality, or
ethnicity, or yearly earnings; a standard that doesnt discriminate at all. The country, inclusive
of the tourism economy, should have already paid for a fair price. This includes camping at
Thailands highest mountain Doi Inthanon, or laughing at penguins tripping over themselves in
a zoo (in an interview with Chiang Mai Zoo director, Tanaphat Phongphamorn, told Citylife,
We have to follow the rules of the country.)
The issue thats rarely invoked is the fact that Westerners are sometimes still seen as a viable
means of exploitation, a racket, which is now becoming antiquated. Its hard to blame the taxi
driver for taking a chance, but its easy to criticize government run operations for doing the
same. Some amount of guilt surely lies in the dual language pricing.
Image should be discussed, but what created the image should be the main topic of discussion;
which is arguably greed and/or discrimination, as well as impoverished people taking what they
think they rightly deserve. If the government reviews its two-tiered pricing strategy according
to fairness, you might see a shift in how foreigners are treated generally by the hoi polloi:
Viewed not as an exploitable source of money, but an asset to the country in economic terms
anyway.
Posted by Thavam