CRS Systems in

Hospitality
The Market & The Opportunity

www.webcrs.com

What is CRS?
Central Reservation System
Eg: In Airlines - Galileo / Amadeus
As you know it

Enter reservations from Agent Side

View reservations at Check-in Counters

Back end at Airline

Channel Management
Demand Analysis
Revenue Management

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Current Scenario Like in airline Online

Market is fast Growing for
Hospitality

Hoteliers
Hoteliers not able to take benefit of online markets
Unable to
Distribute inventory last minute
Monitor demand
Deploy revenue management effectively
95% of the Hoteliers dont Document the sales.
Staff attrition in reservations & sales creating panic.

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Sales & Reservations

Scenario
Products
Room Nights
Packages

Comm. Channels
Phone
Email
Web
Direct Interaction

Invento
ry

Buyers

tes
Different Ra

Direct Guests
Tour Operators
Base
d on
Rev.
Travel Agents
Mgm
nt R
ule Corporate
s

Your Team
Res. Executives
Call Center
Sales Offices
Res./Sales
Managers
Front Office

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Revenue Management
Hotel Products is Selling the Room
Nights/Time.
Unsold time slot perishes forever resulting
loss of Potential Revenue
Revenue management is about defining
Right price in
Right Channel
For Right Product
(Unlike airline where there are max of two
experiences/products Hospitality has many
Facility/Plan/Occupancy)
= Maximizing Profit
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The Opportunity!!!
New developments in methods of distribution & Sales.
Currently most hoteliers does not use the full potential of Online
Markets.
Job Openings in this segment Reservations/Sales/Revenue
Management/ Channel Management
Untapped Market Few HM Institutes teach in this area.
These job positions directly relate to the Revenues & Profits of
the Hotelier Relatively good effort along with right tools makes
you a integral part.

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The Future of the job

opportunity
Departments /
Segments
Reservations
/CRS
Online Distribution
Sales &
Distribution
Business
Revenue
Management
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Hierarchy
Director
Head
Manager

Executiv
e

How this opportunity can be

used?
Get awareness of the operational knowledge
of the systems and its potential.
Get working Knowledge of the system
Get access to the Industry

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The company- CRS Technologies

Sole Company Empanelled by Kerala Tourism for
providing Online Reservation to Hoteliers of Kerala.
Manages Largest Integrated CRS in the Country
JLR.
All Major Chains of Kerala using our technologies
CGH Earth, Abad Group, BTH Group, Saj Group, etc
Tie up with All banks for Payment Gateway facility.

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The Product WebCRS

Comprehensive Online Central Reservation
System
with Integrated Revenue Management &
CRM Tools

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What we can offer you?

Training
Experience
Recruitment Support

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WebCRS Objective
To reduce operational cost in Sales &
Reservation
Maximize visibility
Expand Markets
Reduce Sales Cycle Time
Effective and Instant Billing & Collection
Improve Customer satisfaction

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CRS Techs Experience

Clients from

Single Properties to Multi Property Chains

Home stays to 5 Star Hotels & Resorts

Build many Reservation engines,

Consolidation Engines, Switches,
Distribution Systems in past 10 years.
Processed over 8 million worth reservations
on our systems

CRM Tools

Loyalty Programmes
Promotional Codes
Online Chat Support
Multi Location Pickup and Drop cost variable on
Transfer Type
Pax Sizes

Newsletters

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Proven Technology - Client

Base

400+ Hotels as clients in india

Largest Operator in Kerala and Goa
Karnataka Tourism - Jungle Lodges and Resorts (Largest
Fully Integrated CRS running in India)
CGH Earth
Anantara.in
Abad Group
Avni Group (UK)
SAJ Group
Hotel-Teapot
Angasana - Bangalore
BTH Group of Hotels

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Support & Maintenance

Deployment of Multiple servers for

Reliability
Backup
Support
Uptime
Speed

Upgrades Available
Research and Development (Updates)
Support Online / On-Site
Customization Options available
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Agent Management
No transaction cost for Online agent Reservations
Manage Credits of Agents
Agent Tools
Agent Access
Display rates
Instant Service vouchers
Staff Logins with hidden rates

Modules
Basic Version Sell Room
Nights to Direct Guest
Agent Management
Call Center Interface
User Management
Agent Login and Tools
Packages
Add-On Services
Transfers - Pickup & Drop
Online Chat
Newsletter Custom Offers
Loyalty Program
Revenue Management Tools

Promotional Code
PDA Interface
Guest Profile Management
Visitor Monitoring and
Analysis
Special Offers**
Enquiry Monitoring
Activities
Early Bird Offer
Multi Property Dynamic
Packages**
Buyer Driven Dynamic
Packaging**
Property to Property
transfers***

Unified solution
for all your

WebCRS 2.3
sales & distribution needs..