preface

by emilie

To be an Adtrovert
means being a creative thinker. An eager creative thinker.
You are curious, open-minded, imaginative and always
thinking of new things. Another idea always leads you
to another. You are observant and pay attention to detail.
You are an observer and participant, neither and introvert
or extrovert you are an adtrovert. You have persistence.
You are always willing to try and learn new things. Gaining
new knowledge and experiences gives you energy and
inspiration for more.
You naturally start to analyse and thinking about the psychology
behind ads, the storytelling or what you would have done
differently. If these traits suit you, you should go in (or stay)
in advertising. However, you dont have to be in advertising
to be an adtrovert and you don`t have to be an adtrovert
to be in advertising, but there is a parallel.

In This Guide
I have filtered out the best tips and advice that I have gathered
through studying advertising at RMIT. They are all advice from
advertising and communication professionals, industry people
speaking at the Hungry Talks, and adtrovert students that I have
been interviewing. Last, but not least, I have put in a second
part with the interviews about them and their interesting projects.

I hope this guide helps you to get the most out of your Adtroversion,
as well as getting to know a bit more about advertising and the industry.

Advertising is the ability to sense,

interpret . . . to put the very heart
throbs of a business into type,
paper and ink.
Leo Burnett

Curiosity about life, in all its aspects,

I think, is still the secret
of great creative people.
Leo Burnett

The most powerful element

in advertising is the truth.
Bill Bernbach

What you say in advertising is more

important than how you say it.
David Ogilvy

be prepared to..

EXTREMELY IMPORTANT:
Find a partner!
A creative partner or a team
is highly beneficial.
Find someone you can work with,
pitch with and have fun with.
From the first day you start uni,
get to know everyone and find
a match. Develop each others ideas
and concepts, switch roles, give
feedback, share ideas and you`ll help
each other grow.

account? copywriter? art director?

TRY EVERYTHING.
Do you want to be a team leader, strategist
or an art director or maybe a creative writer.
You don`t know until you`ve tried it all,
and uni is the best place to figure that out
before you go in to the industry.

Challenge yourself
Try, even though it makes you feel uncomfortable.
Find out what you love and what you are good at.

know about the creative process

In advertising, or any creative business,
you never just go for the first idea that pops up.
The idea development is important.

Never be afraid to think BIG.

No idea is a stupid idea.
1. Push youself to think of as many
ideas that you possibly can.
2. Flip it, play with it and drag it out
as much as possible. Thinking creative
is an exercoise, the more you practice
the better you get.
3. Then narrow it down and filter, how is this
relevant or how can you make it relevant?

Share ideas
When you work creatively it does get
personal. In the beginning it`s easy
to fall into the it`s-my-idea trap.
An idea is never only yours,
you work in a team and you help each other.
Sharing your ideas with others makes it grow,
and you can built on each others and
improve. It can only get better.
If you keep it to yourself, nothing will happen
will happen to it.
You need imputs and influences to make it
better.

So basically,

in advertising you will..

FIRST
You will get briefs. Briefs from all kinds of different
clients which can be businesses, organisations,
companys large or small.
What they want, what kind of campaign they are ordering
from you, digital, outdoors, brand building, awareness,
what they want to reach etc..
So you`ll need to construct a strategy with research leading
up to a creative idea that you and your team come up
with to solve the client`s problem.

SECOND
Then you produce, execute the idea in the best possible
way, doing the art direction and copywriting.
So you pitch and present to the client and try to sell your
idea. Show them the process how you came up with it, your
aims, why and how this is the best solution to their brief.

warning:

BEWARE OF NON-ADTROVERTS
*You`re out Saturday night enjoying your drink*.
Be prepared for people`s reactions when you say
I`m studying Advertising
So there are four options (of personal experience after
three years) of people and their reactions.
1. The pessimistic, ignorant guy who does not
understand the power and imprtance of advertising.
He`ll be reacting like, Why?? Advertising is stupid
and annoying! Why the f**** would you do that?
Like something is wrong with you.
2. The idiot who thinks advertising is just about
selling stuff
Oh okay, so sell me this beer
or, So come on, impress me
or, Sell me this pen (as from the Wolf of Wall
Street).
3. The nice ones
They`ll be like Oh how cool! because you are doing
something different. And they`ll be really curious so if
you don`t want to sit there and explain for the rest of
the night, try to change the subject immediatly.
4. The OK one
Ok that sounds cool. I have a friend that used to..
(do some ad..blahblahblah).

Also,

BEWARE OF NON-ADTROVERTS
amongst your friends & family

Whenever you are watching TV or walking in the city there

will be a chance for questions as:
What do you think of that ad? or this ad? And then they will
try to inteperate them and see what you say.
Mostly we just go hm, maybe...
We don`t really feel like showing off or anything. Or care.
It is also hard to discuss what you are doing to closest ones
because Advertising is so different and there is more to it than
most people think. So there can be a lot to explain and you will
get A LOT of questions. It`s fun in the beginning but you WILL
get tired of it. Just ignore them and let it go .
Or come up with a short, informative standard answer
that will keep their mouth shut.

embrace

TEAM
WORK
Yes. Teamwork can really suck.
But doing advertising you have to embrace it.
It can be absolutely great and you can have
heaps of funstudying.
That`s what is great about advertising, it is fun,
creative, and (hopefully, or most of them) everyone
are like-minded people. Because how many actually
do choose to study advertising, right?
You all must be a bit quirky, weird and fun
so working in a team gives you the opportunity to
do all together and play. Advertising is a playground
waiting for you to explore, and there is no fun
exploring and playing around alone.
Don`t just sit there by yourself or let your team stay
bored with a lame idea. Push yourself to have the
best possible time and a kick-ass idea that you can
be proud of having in your folio.

make the most out of uni

HAVE FUN

You are student, you are young, enjoy it!

Volunteer, do some sports, join groups,
organisation or whatever. Besides fun, doing
something different outside studies gives you
another perspective and can help you coming up
with ideas and working creatively. And it looks
good on your resume.
It is not about studying really hard and get the
highest grades. It`s not just about the HD`s but
it is about enjoying what you are doing and be
happy with what you do.
Happy people are creative people.
- So be restless!

TAKE THE OPPORTUNITIES

Opportunities can lead you anywhere

Be a YES-person!
Opportunity for an internship? To go abroad? Do a project?
Do it! Don`t be scared. I know it`s easy to say but as myself
for example, I came all the way from Norway (No - way!?
yes, way..) because I had the opportunity, I took it, haven`t
regretted it for a second.

When you get old you will not regret what you did do,
you will regret what you didn`t do.

Knowledge is Power
Knowledge is the key.
It is a clich, but it is true.
Be a sponge, a big sponge. Take in as much knowledge
as you possibly can! The more you know the better the
ideas. Knowledge broadens your percpective and creativity.
Be curious, open-minded (if you`re not already).
Those are two very important traits for working in creatives.
All you need is not love.
All you need is LYNDA.COM.
You will have free access from your RMIT account.
Lynda is your new bae, your new best friend. She will teach
you everything there is about everything. Need help with
Illustrator? Websites? Lynda knows.
She will guide you through what you need to know.
She will teach you in easy video tutorials step by step on
how. Use her well, because she will not be around forever.
After university, she becomes really expensive...

Procastination is your enemy.

Waiting to the
last
minute
is
always
a
bad
idea.

Get off your lazy ass.

Now.

Or as Britney says: You Better Work B****

make

Connections
NETWORK.
Networking is really important in the advertising
industry. Connect with your co-students, lecturers,
tutors, guest speakers everyone!
Be nice and treat everyone with respect (even the
people you don`t like). Because you never know
who you`ll bump in to later in life, your career, who
will be your future employer or who will offer you
opportunities.
And always talk to people about your ideas,
you never know where it can lead you.
Putting yourself out there is totally necessary.
Make relations; use linked in, have your portfolio
online and connect with people face-to-face.
Make people know your name and who you are.

KE EP YOUR IDE AS.

Save them all

Always carry a pen and notebook

Write everything down. Always carry pen and
paper, you never know when an idea pops up.
Write down every idea that comes to you (at least
most of them), even though they don`t seem
relevant then and there, you never know when
you`ll need them.
Some of the best advertisiers have a book
with all kinds of ideas that popped to their mind
because they know how useful they can be later
as inspiration.
Also try to take notes and do reflections about what
you have learned, it makes you remember better
and you have something you an look back on!
Do it!

Stand

OUT.
USP - Unique Selling Point
..Find yours!
Be who you are and what you love.
Embrace your heritage. If you are from
another country or have something that makes
you different, use it for all that it`s worth.
Emphasizing what makes you you
makes you easier to remember and
makes you stand out from the crowd.
A lot of people forget to do this.

Have a side project

Do something you love, use your

interests and hobbies to do something
creative beside studies. A blog, arts,
films, a different social media account,
anything! There is a lot out there, use
it for good and creativity. It will make
you stand out from other students when
searching jobs.
It will look great on your resum!

MUNCHIES
for more

Get fed.
Do you know the feeling when you don`t realize
how hungry you actually are until you start eating?
Hungry Talks is like that. So go. Every. Single. Time.

It`s a weekly talk every Monday during the semester at RMIT,

it`s a feast not to be missed they say. And it`s true.
They have successful people coming in straight from the industry,
Advertising, Media and Communication to speak, giving you
the best of the best of advice and inspiration for you to grab.
Its free, its fresh and its filling.
I guess it can qualify to say:
I went to the Hungry Talks instead of dinner
because it fed me more..
#RmitHT

Travel

or

Work?

Want to travelling after uni? Sure you can, but

you risk missing out on job opportunities.
You do have a lot of competition, so they might
want to hire someone else who can work straight
away.
Unless if you don`t care that much about getting
a job in the industry. Then you should go travel!

Do NOT just stay in your lousy part-time job..

agency

B I? G
PROS
Time and resources for awards and folio
If you want to go big, choose big
More opportunities

CONS
Don`t get to see how everyone and everything works
Hiearchy
More pressure
Harder to get
More competition

agency

small

PROS
You are more involved
Introduced to how agencies works
See how everyone works
Better overview

CONS
Less time & resources for awards
(awards are your currency as a creative)
Less time and jobs to improve folio
Less resources in general

Your
next job

is a stepping stone
Don`t expect to get your dream job straight away!
(this is for you with ambitions)
Choose your job with the next one in mind.

Ask yourself this:

Can the job take me to where I want to be?

Is it on the way to my goal? Is it relevant?
What`s in it for me and my future?

starter

KIT
PASSION

DIGITAL PORTFOLIO
CREATIVE LEAVE BEHIND
that represents you and your USP

BUSINESS CARD
keep them simple

BRAND
YOU ARE YOUR

C O M M U N I C AT E I T.

BE TRUE TO IT.

Wear it. Act it. Be it.

You need to own your image, you are your own personal
brand. You have to be you, because only you are.
You are special, but you have to show it.
Show who you are and who and where you want to be.
Your brand is what people say about
you when you`re not in the room
During an interview:
Position yourself where you want to be; not where you are.
Dress to Impress; first impression does matter.
Show that you have ambitions!
Life is not about finding yourself. It`s about creating yourself.

ALSO
Have an Elevator speech. You have 30 seconds. Go!

Keep your folio up to date. You are only as good as your last idea.

Be passionate, smart, work hard and convey it in a personal way.

CEO`s love free stuff, find them on LinkedIn and ask if you can buy them
coffee. Or haunt them down and sell yourself over a beer on your treat.

Get agencies attention. Be creative, but not annoying..

DON`T GO IN FOR THE

MONEY.

I`m gonna get a job in advertising, do come

creative shit and become super rich!
Not gonna happen.
Do not go into advertising for the money.
Don`t expect much, especially not in the
beginning, However, what is great about it is that
you can see how things develop from an idea out
of your head, through further develop and gets
produced. To see its creating and for it to actually
get created so that you in the end get to see your
work put out there, makes it worth it.

Manage your time, but also set limits

you are
VALUABLE

Dont be stuck. Value yourself.

Don`t work too much for free
As a fresh creative in a new job or internship, it is normal to work
unpaid for a while to gain experience, develop skills and show
what you can do.
However, you have to take yourself seriously, and after some
time and heaps of work it is fair to ask about the money.
If you are good at what you do and work hard, you need
to stand up for yourself, show and prove your value.
They might say that they do not have the resources or possibility
to hire right now; if so, maybe you should consider another job.
When you got experience, it is easier to get one.

And remember:

it is important to have a

LIFE
WORK
balance

BE UP-TO-DATE
You have to be innovative.
Always keep yourself updated on the latest technology

to be aware of the latest opportunities within advertising,

and for your clients.

More knowledge, more opportunities, more ideas.

Remember: first year you need to prove yourself more.

Don`t be scared

of

HIGHTS

even though your in the serious industry...

Go

HIGH

with ideas!

think first, and think technology

then check if it is possible.

And then theyll bring you down.

HAVE A
PASSION

PROJECT

It will enrichen your life.

Anyone can do it. You can start small, it doesnt have to be big.

Take your pleasure seriously, having

a side project adds meaning to your life.
Dont care what others think,
if you think it is interesting just do it.
You have the possibility to work out and do
something you actually like. Make the time. It is all about prioritising.
Having a side project makes you more interesting, you dont want to
be stuck in the advertising bubble. It is said that the best ads are created
by people who do stuff on the side. It is important to be you, and not
only your version of yourself to the client.
You also get to learn without any pressure from clients, your boss etc.,
to test stuff and learning about the consequences of it yourself.

Gain benefits from your project within your discipline.

You can borrow concepts and ideas from anything that you
are interested in. If it is architecture, photography, music etc.,
nspiration and ideas from other disciplines can strengthen your
ideas in whatever you are doing.
It can give you a whole new perspective!
There are serendipitous opportunities!
So put yourself out there! Take the initiative and make it happen.
Get your friends to help and ask around.
People actually wants to help you and be a part of it, so you`ll
get new friends and create a whole new network.

the
contributers
&
adtroverts

SASH&JACKSON
Just Shine Bright Like a Diamond
Were not afraid and were not quitters.
Sash and Jakson are a team that always bite off more than they can chew, but they
seem to always pull it off somehow.They are always on time (at least one of them are),
one is always there, making up for the other one. Where Jackson falls down, Sash picks
up and vice versa. If shes hangover, Im hangover

What makes you Adtroverts?

Being an adtrovert can mean that you are always programmed and thinking of new things. Being observant, pay attention to details and being very interested in other peoples conversations. Collecting all the
cool things you see, begin able to search back through them and use them as ideas. Between an extrovert
and an introvert, always willing to try new things. Also, being quick with it, like a sponge, wanting to
read and listen to everything. And you can always relate to things, and everything leads to another idea.

We are always building skyscrapers with our bare hands and we commit to it.
Then we realize we have no engineering skills at all. But then somehow, we end
up building the skyscraper. Were also perfectionists, or Sash is.
Jackson enjoys performing, singing and Home & Away marathon on Sundays. H always knew he wanted
to be a writer, just not what kind of writer. The storytelling aspect of advertising is what led him in to
advertising. Sash always pulls her hair up and make sure she`s ready before she eats.
She is into the psychology behind advertising and how to get in peoples heads.

They are to be found anywhere that sells coffee, fried chicken, Mexican or Japanese food.
Or anywhere with wine, and coffee, and lots of lots of wine (red).

PROJECT IDEATE
gives creatives a place to go

www.projectideate.com
BECAUSE BORED CREATIVES NEEDS AN OUTLET
We were thinking about what we
wanted to do after
uni, then about
what we didnt want
to do; being trapped
in an agency writing
boring toothpaste
commercials.
We thought we could do
something for those who
were stuck. Something fun
and creative exercise for
all the bored creatives out
there who wanted to do
more.
I was an intern at an
agency and everyone was
really talented but they
were not doing anything
good, just a lot of shit
work, no one were really
passionate about what they
were doing.Cause when
in an agency, you have
a client, and that client can
squash you a bit, so with
Project Ideate you can still
do you.
- Jackson

So Sash and Jackson came up with the project,

an online space for bored, creative people in
creative businesses that thought they would be
changing the world, but arent.
A place where they can network, and do
creative challenges instead of doing what they
are supposed to do, as doing lame client briefs..
Projectideate.com is a place where professionals, students
and interns can practice their creative thinking, come
up with ideas and share across disciplines. Eventually,
it aims to become a gallery of creative work, celebrating
free thinking, problem solving and collaboration.
The site has a new, fresh challenge every week for you
to have a fun, creative distraction from a busy week. It`s free
and it`s easy. You can sign up, upload to the site, get responds,
see how others approached the problem, and be inspired
by seeing how other people thinks.
Because there is no write or wrong, no such thing as a bad idea,
there is no competition, it is just a way of celebrating creative
work. (While you are meant to be doing something else.)
It is also a great opportunity for you as a student, because
who knows?Maybe a creative director in NY will see your
work, like it or give you feedback?

www.projectideate.com

FRESH IDEAS BREWED WEEKLY

NIC&HARRY
Nic and Harry teamed up already from first year and have stuck together since.
Nic is sketching on is desk, eating Maccas cheeseburgers in bed and wants to be
CEO of the world, or one of those rockstars who floats around in an agency. Harry
is stalking the woman from the AAMI insurance ads, likes to create weird videos on
Instragram and wants to work in a global agency with a mix of roles.
Nic: Originally, I wanted to go into architecture, but that`s is really though to get into, and advertising seemed more like a sensible career. Still advertising has a mix of creative which I like.
Harry: I always had ads in my head when interacting with people. We had this time capsule thing
when leaving school and I said when I grow up I wanted to do advertising, even though I didn`t really
know what it was about. I loved radio commercials, and won best voice-over a long time ago.
I don`t even remember it, I think it was something about canned beans or something.
Just media in general is pretty fascinating to me.
Our goals after graduation is to get a job. Any job whithin an agency, to start in a small agency is
probably smart. Then when we have experience we can be more picky and go bigger. Do some work
overseas and do something cool.

We are adtroverts because we`re not enjoying ads but analyzing them naturally.
An adtrovert is between or a mix of extroversion and introversion
- it`s the perfect fusion.

Quotes:

You havent really lived until you tried eating cheeseburgers in bed.
I make cakes. Cause I love food

I`ll be an alcoholic until I get a job

LYNDA is my bae.
If interested, they are to be found at Cinema Nova, Ice Cream Parlour, Princes Park (on a nice day)
or at the Asian Beer Caf (if they are not at home, which is most likely).

PROJECT: WORST IDEAS

A list of all the worst ideas people have used to get agencies attention
We were brainstorming and going
through all these
ideas on how to get
agencies attention,
we wanted to do
something that would
get us noticed.
We had all these
stupid ideas, then we
thought about other
people going through
the same, and actually ends up doing the
stupid ones.
Our project is not only about
us, but about everyone who
tries to make their way
in. You want get noticed,
remembered - you want them
to know you, but not for the
wrong reasons..

So we are creating a list of all the worst ideas

people have used to get agencies attention.
They want to stand out, but there is a big
chance of it ending badly.
By asking industry people, creative directors, students
and at Reddit.com to get the worst stories and ideas.
Then they will act out the worst ones and create video(s)
documentary style and see how people reacts.
We also want people who did it themselves to tell their stories
from when they tried to break, what they learned and there they
went from there. Were going to piss everyone off, and get some
funny footage.We want to do this because you always hear
stories about this stud but it never really pass on, so we wanna
create something that will hang around.
- Some of the best stories weve gathered so far just makes
you think like: How did you think this was gonna work??
Like sure theyre gonna know you, but for all the wrong
reasons!!

They will gather the embarrassing stories at

WWW.THEWORSTIDEA.WIX.COM
Visiting this site might save your life and or reputation..
Or make you feel good about yourself.

JEN, RUBY&TIM
This team just teamed up for the last project.
They are all a mix of roles, doing a bit of everything and having fun with it.
These guys aware of the fact that we are all spending our lives online, and by
using their advertising skills they want to bring people back together by creating
an offline speed-dating event.
Jen, social medialist: I couldnt see myself doing anything else but advertising. I have no
regrets, I am having fun. After uni I am going to figure myself out, and try to get my name
out more. Jen is also a DJ, DJ Dizznee. Sometimes she plays at the Golden Monkey in CBD.
She has persistence, and she is willing to do whatever it takes.
Ruby, the account manager: Before I went in to advertising, I thought I wanted to do
something business related, but then I thought I would get a bit bored. So I was watching
MadMen and thought that was really cool, even though advertising is totally different to that.
but advertising is fun. She wants to do account management or maybe even renovating.
They should hire me because I can make cocktails.
if they dont like cocktails, I dont even want to work there.
I like to drink. And in every agency Ive been to, you have to be a drinker, thats how they
socialize.
Tim, the creative strategist: I wanted to study film and got in, but was partially color-blind, and
so my second choice was advertising Tim talks a lot to himself, thinks everything visually and
wants to be a creative director by 30. After uni his goal is to get a job. Just any job within the
industry - Hire me, cause it would really mean a lot to me. And I like to think that I
can think of good ideas.

You can find Ruby at long-room bar, Tim at the club Century or Japanase restaurants
and Jen flipping beats at the Golden Monkey.

PROJECT:

DISCONNECT TO RECONNECT
An offline speed-dating event straight outta comfort zone

We did have a few

ideas of what we
wanted to do for our
project, but we all had
this as our favorite.
So we wanted to create
a dating event where
people actually met
each other face to face,
disconnect to reconnect.
So what we did was that

we had a Speed-date event

12 September at the Golden
Monkey with $20 entry.
Only people who wanted
to disconnect could attend.
No mobiles, no tweeting, no
social media is allowed on this
flirty and fun night.

We created a Facebook page and Instagram account to

advertise for the event. We also wanted to make a community
about Online Dating Disasters (on Facebook, its hilarious,
check it out), and we got some really some juicy and weird
stories stories. However, it wasnt enough to make people sign
up for the event.
So we went out, put up posters, handed out flyers
and in the end they got 12 girls and 12 guys actually
signed up for their $20 event, they even had to turn some down.
During the event they had games such as pick-up line matching
and passing the orange without using hands.
They had three minute rounds with each of the opposite gender,
and they would rank each other wether they wanted to exchange
details, and at last to write down their favorite match.
The winner got a $80 vouches, which she spent straight away
and shared with everyone.

I had a really fun night, it was worth it,

I would definietly do it again!
After all the arrangements
were done, everyone stayed
for at least an hour, spent
money in the bar and the
owner of Golden Monkey
was really happy and wants
them to do it again, who
knows maybe they will?

SETH

MASTERS

Seth knows a bit about averything. He is a bit older than the average gradutate,
howevery he has a lot of education and insight that he has gained along the way.
He has a love for Laksa and watches ten movies per week. He wants to start
working as soon as possible, either as a copywriter in a cool advertising agency,
or abroad, whatever the future holds.
- I think I see things differently than most people. I am very analytical and I have an eye for detail. I notice
and pick up on things that most people dont which in a way, gives me a different perspective and creativity.
I came here as a second life thing, most people just decided on advertising and have no background.
but I have studied business,so I am business minded, I have worked in start-up businesses and made
companies. My ideas are a lot more grounded in trying to generate results, and its all about the bottom-line,
facts, insights and strategy.
Advertising is creativity and money made. You can create and problem solving stuff and there is lots
of variety in work which sounds perfect for me. I like advertising because every day is a bit different,
you are learning about new clients and the industry and coming up with solutions.

I am interested to see what other roles are out there for creative thinkers, what
job roles the future brings that we are not aware of now. Coming up with ideas
and see how they work. There is a new trend for the role as an innovator; where
you are involved in research and development and innovation for businesses.
Ive worked in so many different job roles, anything from being a baker to a business manager, doing sales,
market research, chef, my most recent role, working at the university Ive learned a bit about everything.
Design, architecture, short story writing, so Ive gained a very broad general knowledge.

You can find Seth in any restaurant that serves laksa, video game arcade
or any bar that is playing good live music.

Project PuzzlePack

People were returning from overseas

telling and showing
me this advertisement tissue-thing
saying:
Hey, look what Ive
got, this is what they
do in Japan!
PuzzlePack is a way of
advertisment that they have
been using in Japan for
half a decade. Pocket-sized
packages of tissues which
advertisers are paying
for, handed out in major
public places. The packs
also have puzzles on them
that the receiver can solve,
and check the solutions
online. Leading them to the
advertisers website.
They have become so
popular that almost no one
is buying tissues anymore!
Seth wants to test it out
here in Melbourne and
measure the response for
the medium.
Can it work here?

I am conducting a feasibility study in an advertising mediums. Its been happening in Japan for
50 years, they have been handing out pockets-sized
tissues at train stations and major public places.
The tissue-packs, called: PuzzlePacks contains puzzles that
you can solve on the train or during breaks. They have got Trivia,
Spot-the-difference and Alphabet Alchemy. But to find the answers
you will have to go to the website of the advertisiser.
People love free stuff, so PuzzlePacks are not only big in japan,
but also popular in the U.S, UK and South Africa. The packs
contains ten tissues, they are easy to distribute because everyone
needs or can use them. They are also cost/effective to produce.
What they are doing now is to measure the response for the
medium, testing it out to see if it could work here in Australia.
- I come from a background in entrepreneurial start-ups. So one
of my old businesses, a media company, outdoor media and have
a term called appreciation advertising. So we give people things
they can appreciate, advertising in a positive way. So well give
out free raincoats on a rainy day which advertisers are paying for,
or a bottle of water on a hot day, sun cream at the beach, etc.
But this was a medium that we were really interested in, and it will
be really exiting to see if it works!
They have printed out thousands of thousands of them, got all the
requirements and insurances needed, so they will be handing them
out in train stations here in Melbourne, and figure out whether
people will solve the puzzles or throw them away,

We are creatives, we are copywriters,

art directors, strategists, executives.
We care about the world, we contribute
we help, we raise awareness.
We can see the potential in everything,
in the smallest product, in the smallest
brand. We like to inspire and to be inspired.
We are team workers and we are leaders.
We dont sell, we implement, we influence,
we integrate. We make things right,
and we make things happen.

Advertising is not a job.

It`s a lifestyle.

THANKS TO
The Hungry Talks at RMIT
Sash O`Driscoll
Jackon Hitchcock
Nic Molyneux
Harry Forsyth
Jenny Kuo
Ruby Brysha
Timothy Yau
Seth Masters

by emilie