TAP INTO THIS

SWEET

OPPORTUNITY!

The Opportunity
Because the demand for avored vitamin water is
growing at record levels,, Norland International has
developed a unique avored vitamin water system to
help small to medium-sized bottlers make more prots!

Norlands system allows an operator to easily add

avored water and avored vitamin water to their
companys product line.

Introducing

The Norland Precision Controlled Easy Flow Filling System.

Complete Vitamin-Water
Equipment Assembly

The Market Place

Sales of nutrient-enhanced drinks in the United States
have more than tripled in the past ten years according to
new research from the Beverage Marketing Corporation.
In the spring of 2007,The Coca-Cola Company announced
that it would purchase Glaceau, the maker of Vitamin
Water, for $4.2 billion in cash.
The acquisition was planned well in advance, as Coke
pursued Glaceau, to upgrade its portfolio of noncarbonated

Studies show that the

category has grown by
more than 500% . . .

www.norlandintl.com

beverages - the sales of which have been growing much

faster than carbonated soft drinks in recent years.
According to the publication Business Insights; between
2004 and 2007 the beverage industry has seen an overall
growth in bottled water of over 12% with the strongest
rate of growth in the vitamin and fruit avored bottled
water categories.
Studies show that the category has grown by more
than 500% over that same period. The increase has
predominantly been driven by consumers switching from
sugary carbonated drinks to healthier avored bottled
water alternatives.
From an international perspective, the sales of avored
waters in Nigeria, grew over 20% in 2009 and are expected
to boom to an amazing 140% over the next 5 years
according to Euromonitor Internationals latest report.

The equipment can be incorporated into your

current bottling line or included with a
completely new bottling plant.
Adam Kosmicki, Director of Engineering,
Norland International

The Product
Norlands registered formulation is available in seven
main avors:
Cherry Orange
Mango
Fruit Punch
Kiwi-Strawberry
Grape
Lemon-Lime
Other avors can also be formulated upon request.
Each vitamin mixture contains Natural Flavor Concentrates, Citric Acid Powder, vitamin B3 (Niacin), vitamin
B6, vitamin B12, vitamin B5 plus vitamins C, D and E.
The proprietary mixture is pre-formulated in two
parts: the rst, being the base formulation with the second being the sweetener as a custom additive to suit
each markets taste prole. Among many benets, the
vitamin water formulation does not require expensive
pasteurization equipment and has an expected shelf life
of up to 6 months.
In most cases, the bottler will be required to add the
Complete Vitamin-Water Equipment Assembly
which includes the necessary equipment to properly
mix and protect the formulation and prepare it for
delivery to the bottle ller.
As the market for enhanced bottled water continues
to grow, Norlands goal is to help its customers be at
the front of this exciting industry trend. With over 18
years of experience in the industry, Norland is poised
and ready to help your business take advantage of innovative development.
Nutritional Information:
Each vitamin water mixture formulation contains the
following ingredients declaration: water, citric acid,
articial avor, potassium citrate, potassium benzoate,
ascorbic acid, niacinamide, D-calcium pantothenate,
Pyridoxine hydrochloride, cyanocobalamin, acesulfame
K, Sucralose, yellow #5, Red #40. Mixed in a pre-formulated sequence, the vitamin formulation does not
require expensive pasteurization equipment and has an
expected shelf life of up to 6 months.

www.norlandintl.com

The Investment
Percentage of Recommended Daily Allowance
Vitamin B3 10%
Vitamin B6 10%
Vitamin B12 10%
Vitamin B5 10%
Vitamin C
100%
Custom and Clear Flavors:
Available for a one time formulating fee of $3,500 each
avor.
Formulations:
Each avor will be packaged with all contents required
for nal product. We start with standardized formulations that is, the mix will contain the recommended
amounts of vitamins, avor and sweetener.

Each Pre-Mixed batch of ingredients produces up to 1,000

gallons (3,750 liters) of Flavored Vitamin Water.
Each 1000 gallon (3,750 liters) batch produces up to
7,500 / 500 ml. bottles of product.
CIP Chemicals used to clean and disinfect the systems after
production. CIP is dened as Clean-in-Place, which means
your system does not need to be completely disassembled
in order to disinfect the interior contact surfaces of the
equipment. (20 CIP processes per 5 gallon bucket minimum
4 buckets) = $40.00.
Each Flavored Vitamin Water Pre-mix batch for 1,000 gallons
= $448.00; Minimum order - 30 batches (3 avors of 10
batches each) = $13,440.

Production Start-up Quantity:

We recommend that a customer who is new to avored
water start out with a minimum of three different
avors and 10 batches of mix per avor / 30 batches.

Initial Equipment cost is approximately = $39,464.00.

Product Filling:
In order for an operator to ll avored water, Gravity
Fill Technology must be utilized.

Estimated ingredients cost to produce each 500 ml. bottle of

Flavored Vitamin Water = $0.059 ($448/7,500).

Recommended Testing Equipment to comply with standards

= $2,277.00.

Estimated time to mix each batch approximately 30 minutes.

Adding new products like

these is just one more way
for us to continue helping
our customers increase
their prot. We are always
looking for new ways to
surpass our customers
expectations, and we believe
that the addition of this
affordable, enhanced
bottled water opportunity
creates a great return on
investment.
Bruce Kucera, Vice President,
Norland International.

Estimated time to clean and disinfect system - approximately 60 minutes.

If running continuous avor, cleaning procedures are not required. Only
when avors are changed or shifts are complete is cleaning necessary.
Note: Flavors are available with no coloring (clear) for an additional fee.
*Total investment for Vitamin Water System - $55,403.00

Potential Return on
Investment (ROI)
Production Cost (avg.)

Production Cost (avg.)

Retail Price (avg.)

Retail Price (avg.)

$.015- $.018
$.039-.049

$.022-.$.025

$ 1.29-$1.89

The skilled craftsmen in our

factory are dedicated to quality
workmanship. They take personal
pride in manufacturing equipment,
made in the USA, that is built to last
and made to perform.
Every piece of equipment is
rigorously tested under real
world conditions in our separate
testing facility.
This ensures
every piece
of equipment
functions as
designed prior to
shipping.

The Easy Start-up

Get started
today with
a Flavored
Vitamin Water
Sample Pack
With your order, you will receive 7 samples of
various vitamin water avors. Today we have
prepared 2 x grape, 2 x cherry and 3 x mango
samples for your consideration. For your
convenience, shipping has been included for
FREE anywhere in the world.

Order
Samples!

Quote!

Request a Sample
Pack of Flavored
Vitamin Water and
get Free Shipping!

Each sample pack will produce 1 gallon (3.79 liters)

of avored vitamin water. (Note: follow direction
carefully on side of each avor pack). Based upon
your taste / avor preference, you may choose to
add or reduce the amount of sweetener to the
mixture. If so, please contact your Norland Sales
Representative for further instructions.

Request a Free
Quote for Flavored
Vitamin Water
Equipment

Thank you again for your interest. We look forward

to working with you in the near future.

Norland International, Inc.

2001 SW 6th Street
Lincoln, NE 68522 USA
Telephone: (402) 441-3737
Fax: (402) 441-3736
www.norlandintl.com
E-mail: bk@norlandintl.com

Mission Statement
Norland International is a global leader in
the bottling and packaging industries by
successfully designing worldclass equipment
solutions for our customers.
We are powered by a team of dedicated people
who are committed to producing the most
cost-effective, innovative products on the planet.