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OCTOBER 2015
A New Era
Begins
Welcome to the
2015 Frankfurt Book Fair
and publishings next act
BY ANDREW RICHARD ALBANESE
OCTOBER 2015
www.publishersweekly.com
BITV
AODA
JIS X 8341
within Skoobe are books that they say they would not have
been likely to purchase. On average, our users spend 50 minutes each day in the app. Approximately 25% buy books
that they have discovered and read on Skoobe afterwards as
physical books, or even as e-books. These are strong indicators that Skoobe is indeed extending the book market. We
also see that readers really explore the Skoobe catalogue
before settling on a book. On average they open six books
before they start reading. Interestingly, Skoobe also seems to
impact the overall general media usage of customers. Users
report that they watch less TV and use computers and play
video games less.
DIGITAL
BOOKS
JOURNALS
MAGAZINES
i n f o . p s g @ c e n v e o . c o m | www.cenveopublisherservices.com
www.publishersweekly.com
DigiCore-PW-AD-DS_v01-4_CTC.ai
CM
MY
CY
CMY
9/30/15
9:20 PM
OCTOBER 2015
espite all that has been said and done, full monetization of intellectual property (IP) continues to
be a stumbling block for publishers. A new trend
highlighting this issue is the outgrowth of new
publishing universes, which is best exemplified
by the growing power of fan fiction, observes executive
v-p for business development Jane Tappuni of Publishing
Technology.
www.publishersweekly.com
BY TERI TAN
PUBLISHING SOLUTIONS
Aquafadas
With a complete publishing system that rivals that of Adobe,
Aquafadass automated solutions, user-friendly enrichment
tools, and innovative app templates have powered thousands
of native mobile apps that reached over 15 million end-users
worldwide. A part of Rakuten, Aquafadas has more than
12,000 publishers using its tools for content creation, distribution, and management, including Mondadori, Flammarion,
Shueisha, Hong Kong Open University, and the University
of Shanghai.
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OCTOBER 2015
publishers to make their mark in the digital world.
Publishers also want to save costs without sacrificing beautiful and interactive content, and they want the ability to do
this easily and quickly in-house, says business development
director Achille Coenegracht of France-based Aquafadas.
They also want tools to market their content, improve SEO
of their apps, and create viral content. Publishers are looking
to make their digital textbook content interactive, add content
to existing app quickly and easily, follow student progress
within the app, distribute content easily, and create content
automatically and modify it in real time.
The following pages highlight what some companies are
offering in the digital space, and include further thoughts on
market trends.
set up digital stores for different platforms, and even reproduce the content to sell as a white-label service.
For Sesame Street SMore app, the Sesame Street team uses
the 50-plus innovative enrichments provided in Aquafadas
InDesign plug-in to create sophisticated e-learning content.
It was the first mobile app produced inhouse by Sesame
Street, and it has interactive plays, games, stories, puzzles,
rhymes, read-aloud narration, music, and videos.
The education enrichments, says Coenegracht, are compatible with Tin Can xAPI, and enable a multitude of
interactive quizzes and tests as well as functionalities that
allow note-making, annotation, bookmarking, clipping, and
hyperlinking directly within the digital book.
Visit Aquafadas booth B79 in Hall 4.2 for more information, or attend the following talks on October 14: How the
Learning Experience is Evolving with Digital with a case
study on Edinumen/Cambridge University Press at 10 a.m.
in Hall 4.2s Hot Spot Education, and How Publishers
Integrate Apps into Their Business Strategy with a look at
French publishing giant Eyrolles, in Hall 4.0s Hot Spot
Publishing Services at 1:15 p.m.
www.inkubate.com
Enthrill
Enthrill has been quietly working
away at its goal of creating a new
sales channel for publishers. In
2014, it rolled out Walmarts first
e-book program, and Enthrill has
been adding retailers to its distribution through its unique e-book
gift card program since then.
Enthrill is now distributed in over 3,100 retail stores in
Canada, including Shoppers Drug Mart, Safeway, Sears, and
of course, Walmart. Contracts are already in place to double
that number in 2016, and we are actually working on expanding into 90,000 retail stores by the end of 2016, says
co-founder and CEO Kevin Franco, adding that his team has
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OCTOBER 2015
learned a lot about what customers are looking for in a e-book
gift card product, and has fine-tuned our offerings after
several iterations and improvements to Enthrill services.
Since Enthrill delivers to any reading device regardless of
its platform, it is able to work with various loyalty programs
to offer their members e-books in exchange for points or
miles. We are working with programs such as Air Miles,
whereby their members can redeem for gift cards in the
Enthrill system, and download the e-book to any device they
choose, adds Franco.
Customers look at Enthrill program for giving e-books, and
not to purchase for themselves, says Franco.This means that
title-specific e-book gift cards do not resonate with the purchaser. They would much rather purchase a specified amount
of gift card, and let the card recipients choose the titles for
themselves, says Franco, adding that since giving a book is
the best gift of all, we make it possible to give e-books without
worrying if it will work on the recipients deviceours work
on every device that is available out there.
Challenge-wise, Franco says, we are constantly at war
with the clock. As a physical consumer product, it takes us
six months to iterate our product, which means that a significant investment is required just to operate while we learn
something, act on it, and get it into market.
Proliferating the distribution of e-books and giving publishers alternate paths to the market, remains the biggest goal
at Enthrill. Publishers that are interested in expanding their
reach and sales should be working with us as Enthrill has
proven to be effective in increasing the number of customers
redeeming gift cards for e-books on our platforms, says
Franco, who will be at Frankfurt to provide additional information on Enthrill. Do email him at kevin.franco@enthrill.
com to schedule an appointment.
Icontact
New tools and add-ons are making BooXtream even more
attractive for a wider audience. In Frankfurt, we will introduce two ready-to-run plug-ins for WordPress/WooCommerce
and Shopify, two of the worlds most popular e-commerce
platforms. With these plug-ins, clients can easily use the platforms without having to incur software development costs,
says Icontact founder and manager Huub van de Pol, who
will be at booth D40 in Hall 6.2 to provide the plug-in demos.
These plug-ins provide a big step forward in expanding
our already large customer base, adds van de Pol, whose
company developed flagship product BooXtream five years
ago. This summer, the BooXtream Web service watermarked
millions of e-books in only a couple of weeks, with sometimes more than six transactions per second. Our scalable
platform with distributed servers around the globe handles
such volume perfectly. From our perspective, e-book sales
are still rising and not plateauing at all.
Installations of BooXtream and its tools have been taking
place much further than Amsterdam, where Icontact is
promotional
OCTOBER 2015
the needs of new consumers such as self-publishing
authors with simple and ready-to-run solutions.
And, as one of the pioneers in the e-book watermarking industry, we have to offer the best value
and technology so that builders of e-commerce
platforms will choose to adopt BooXtream rather than build
their own system, says van de Pol, who will present The
Benefits of E-book Watermarking over DRM on October
15 at 11:30 a.m. in Hall 6.2s Hot Spot Digital Innovation.
Impelsys
Todays readers expect content that they can rely on for all
their learning needs, with embedded ancillaries, interactive
exercises, simulations, and assessments, says assistant v-p
for marketing and presales Uday Majithia. Content has
evolved, and e-books offer more than a linear reading experience. This convergence of reading and learning has given
publishers tremendous opportunities to build new product
lines focused on learning delivery. Our flagship product,
iPublishCentral, has also evolved to support publishers
The digital future is uncertain, but dont let paper hold you down. Unfold your potential and bring your content to life with a tailored solution from our full spectrum
of extensible software and industry services. Visit Publishing Technology in Hall 4.2 (L35) and Hall 6.2 (B28) to learn how we can transform your business.
@publishingtech
publishingtechnology.com/frankfurt
OCTOBER 2015
and their userswith an engaging learning experience
through all-inclusive smart content on a single platform.
iPublishCentral 6.0 now offers mobile-adaptive portal
design templates with improved usability, and smoother
interface for online and offline access. It fully supports ePub3
to enable embedded interactive ancillaries, media files, quizzes, animation and much more. At the same time, it provides
geo-restriction of sales to go with geo-pricing, multilanguage
portal support, and language localization on apps. Impelsyss
engineering and R&D team also added R2L (right-to-left)
language support for content and user interface.
Another new feature of iPublishCentral is its cloud-based
services. Explains Majithia: Some of our publishing clients
have been asking for features to extend their existing solutions, and so we have made several modules within
iPublishCentral and KnowledgePlatformour content and
learning delivery platformaccessible through APIs. Basically, this cloud-based service-oriented architecture allows
publishers to plug in, use, and integrate individual modules
that we offer, from Readers to DRM to Analytics.
KnowledgePlatform continues to offer rich XML-driven
content while supporting both PDF and ePub readers. With
the cloud services, we have seamlessly combined CMS and
LMS solutions under a single platform to align KnowledgePlatform to our emerging philosophy where reading and
Inkubate
Version 2.0 of Inkubate has arrived! For writers, there is
tweet-like PitchIts to advertise their works to agents, editors, and publishers (AEPs) within the Inkubate network.
A writer can send a PitchIt message with attached profile,
excerpt, and synopsis of their unpublished manuscript,
which is stored within the Inkubate platform, explains chief
15
knkPublishing
Inspiring Publishing Software
Instructional
Design
Project
Management
Accessibility
Compliance
mobile
learning
editorial
services
Quality Assurance
Engineering
& Architecture
Development
Interactive
Media
assessments
HTML5
content
development
OCTOBER 2015
means that the publisher can sell different and complex bundles, and yet easily create annual royalty accounting for
different media types and formats, says Krause, whose team
recently installed KNK Publishing at Florida-based A Beka
Book and Montreal-based French language publisher TC
Media Livres (formerly, Cheneliere). Last December, Royal
Boom Publishers, one of the biggest educational players in
the Netherlands, became the countrys first publisher to
install KNK Publishing.
For TC Media Livres, the team also installed two additional
modules: KNK Workflow (to support complex authorization
processes within the company) and Jet Reports (a tool to
create business intelligence reports for inhouse data-crunching and analysis).
As for Cond Nast Japan, modules such as business management, financial accounting, bulk sales, and group
reporting were installed. At Bastei Lubbe, Germanys
third-largest trade book publisher, where its editorial and
production departments have already used KNK Publishing,
a new CRM module was recently added to enable direct
connection with their readers.
Visit booth F1 in Hall 4.0 for more information on KNK
Publishing, or register at knkpublishingsoftware.com to
attend a 20-minute software presentation, which will be held
at 10 a.m. on the first three days of the fair.
Any Agent.
Any Organisation. Any Title.
Does your current rights
system report on this quickly?
OCTOBER 2015
LearningMate
Helping clients to fast track their product development and
reduce their upfront investment has led LearningMate to
build ACE (Assessment and Content Engine), QuAD (Question Authoring and Assessment Delivery Tool), GoClass, and
Frost. Clients use our tools for a fraction of the cost it would
take them to build their own or license from a third-party
vendor, says CEO Samudra Sen, adding that the tools are
enablers or accelerators to maintain clients competitive
advantage.
A midsize nursing and health sciences publisher, which
urgently needs an adaptive platform allowing personalized
learning experiences, for instance, turns to ACE. The entire
development and time-to-market took less than a year, and
today, 30,000 students are using the publishers ACE platform, which has extensive reporting with powerful
dashboards and analytics to drive better student learning
outcomes, explains Sen, adding that the highly flexible and
scalable ACE allows the publisher to roll out multiple products simultaneously.
Stand out.
www.oksgroup.com
21
MPS Limited
The need to enable faster time-to-market through automation and efficient workflows has seen MPS adding many
features to its flagship DigiCore platform. The DigiComp
automated composition engine, for instance, now supports
InDesign Server while its configurable QA tool has been
rolled out for automated output validation in exception-based
routing. Its XML review and editing tool DigiEdit, on the
other hand, has additional math editing GUI and enhanced
functionalities for copy editors. We have also rolled out a
Rights and Permissions Management module within DigiCore for managing permissions for text and images, says
senior v-p for technology Narendra Kumar.
As for cloud-based MPSTrak, it now offers reminders and
notifications management, user personalization, audit trail
management, mail processing from external servers, and
integration with the Rights and Permissions module.
MPSTrak is gaining momentum and maturity with each
implementation. At a leading STM society, where a 12-yearold desktop-based system had functioned as the main
production tracking and management tool, MPSTrak is now
implemented to manage the 70-plus journals that are available online and in print. An XML Editor now offers authors
online proofing capabilities while custom-built Web-based
APIs provide real-time
integration between
internal and external
systems such as those
at their aggregators
and online bookstores, adds Kumar.
With a leading medical publisher, the implementation of
MPSTrak with features such as scheduling, work task tracking, reporting, and online content editing, is about reducing
operational costs and production lead-time while increasing
process transparency to stakeholders and authors, explains
Kumar, whose team also implemented MPSTrak and DigiCore at an Australian publisher to facilitate seamless online,
mobile, and offline product channels.
Publishers are striving to enhance their viability during
these uncertain times of shifting business models, and are
seeking more than just lower costs from their suppliers. For
CEO Rahul Arora, the fundamentals of the MPS business are
no longer driven by wage arbitrage, but are balanced by its
contribution towards the revenue side of the publishing.
Today, we have deeper collaboration with publishers in the
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OCTOBER 2015
areas of product development, platform improvement, and
richer analytics. Also, our vision is to have our entire services
business be managed through MPS platforms that are either
integrated with existing publisher systems and/or used by
publishers through a Platform as a Service model. We possess technology capabilities to not only address the
conventional segment, but also to create technology-intensive platforms for smaller publishers.
Arora and his team will be at booth N10 in Hall 4.2 to
provide more information and demos on MPS suite of platforms and services.
OKS Group
The focus of OKS Group, says founder and CEO Vinit
Khanna, is on helping clients to expand and monetize their
digital offerings, from e-books and journals to digital classroom products.
And this is where the groups cloud-based workflow platform e2e comes into the picture. The updated e2e actively
solves client challenges, namely in eliminating the cumbersome, single-threaded process of file transfer, typesetting,
and corrections. It offers the efficiencies of true collaboration
and online communication, and more autonomy for authors,
thus resulting in greater speed and accuracy, says Khanna,
adding that from a collaboration and cost standpoint, e2e
is ideal for Open Access publishers, and incredibly helpful
for the others.
Among the advantages of
e2e are: platform independence (requiring no local
software installation); an
integrated math editor; customized client rules defined
upfront; zero reliance on
conventional typesetting to
generate structured content, create pages, and incorporate
corrections; and the ability to realize significant cost savings
while taking advantage of parallel product deliveries in
XML, HTML, PDF, and ePub3.
Flexibility, says Khanna, is a key feature. The bottom line
is that e2e is a single platform that can easily support multiple outputs. It streamlines workflow with lower risk of
introducing errors, which means a higher quality result at
reduced cost and faster turnaround times to the publisher.
OKS Group is well positioned to work with European
customers offering digital classroom as well as traditional
print products, Khanna says.We are proud of our translation
capabilities, and our ability to serve clients in their local language. We are especially happy to be in Frankfurt because of
our strong teams supporting the German, Dutch and Swedish
speaking markets. We give each client the customized solution
they need, from compliance with their platform specificationsfor Bookshelf in the Netherlands, for instanceto
project management and client support in their language.
Demo of Proof Central, an elegant way to proof STM content and page, at M90. Hall 4.2. October 14 - 18.
To preview, visit http://www.tnq.co.in/proong.html
Special TNQ Event: Single URL Publishing. 16:30 - 17:00 hours. October 16. Hall 4.2 L101. White Paper at
http://www.tnq.co.in/tnqfrankfurt2015.html
OCTOBER 2015
Contact marketing@oksgroup.com to fix an appointment
to discuss your projects with OKS Group team members from
Germany, Sweden, and India.
Publishing Technology
Last month, Publishing Technology launched a midtier solution IngentaDrive for publishers who are looking to host
their own branded site using standardized technology but
without the considerable investment in time and bespoke
software development. IngentaDrive offers the best of our
specialized solutions such as user-tested templates, self-ser-
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25
OCTOBER 2015
The second product, BoxOffice, provides a range of cloudbased enterprise information management services that
enable organizations to ingest, extract, and store key data
from documents. It empowers business units with actionable and trackable intelligence, says Nakul Parashar, v-p for
enterprise content management, adding that cloud-based
BoxOffice offers greater security, a drastic reduction in paper
handling, and allows role-based access for seamless retrieval
in most formats.
For Parashar, publishers as clients have always been looking at reducing costs, but for most, cost reductions have now
become critical to survival. Publishers are looking at achieving high quality, better project management, and faster
turnaround times at much lower costs, which are all major
challenges to solutions providers like us. They also want to
repurpose their content. At SourceHOV, we took these challenges as our guiding spirit to achieve our objective, which is
to help publishers.
Adds Parashar, We already have a number of proven
technologies and workflows in place, and now we have added
BoxOffice and Jet, which are new products that use forward-thinking content extraction and classification
techniques. Our products are deployed at a number of large
organizations as enterprise-wide solutions, and have been
proven successful in helping publishers.
For more information on SourceHOV and Rule 14 products and solutions, visit booth L54 in Hall 4.2.
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www.publishersweekly.com
OCTOBER 2015
royalties, e-book, Web, production, rights, and title managementenable all information to be stored in a single platform
for quick access wherever you are.
Over the last 12 months, the team has been busy installing
rights and royalty management modules at various publishing
houses. Aside from being able to import sales data from any
number of sources quicklyand painlesslythe module
offers the ability to generate royalty statements on the fly, and
bulk send those statements via email. During one installation
process, an error report and the ensuing investigation led
Murphy and his team to uncover the fact that the publisher
had been overpaying some of their authors.But with the new
module, cross-checking will ensure such error does not recur.
Ultimately, good practice is about accuracy of data, and
that is why Stison believes in getting it right from the start.
One client went from an accuracy of just under 50% to
around 90% after installing our title management module,
says Murphy, pointing out that with the technology changing
so fast, using a system like Stison ensures that data can be
managed, transferred, sent and distributed any where at any
time easily. Having your data in a smart, tagged database
ensures that you are planning for the future as well as today.
Visit booth J94 in Hall 4.2 to get more information and case
studies on Stison.
(ydp.eu).
Switch to BooXtream!
www.booxtream.com
27
hat may be the most difficult part of the equation. Competition is supposed to be good for markets but is the market for
library e-book lending services getting overly complicated?
Are all the new players and models just adding to the confusion in the marketplace for libraries? For libraries, there are
lending limits, time limits, complicated pricing, and publishers who
only work with some services and not others. And, for patrons, just
how many plug-ins and systems and steps should a reader have to be
expected to navigate just to get an e-book?
As a 2014 report on e-books from the International Federation of
Library Associations, observed: Taken globally, the current situation
is a patchwork at best.
The key to understanding what services may work for your library
is to first explore your librarys needs and priorities. To help, Dosdoce.
com has created an infographic 12 Key Aspects to Consider in a Public E-lending Initiative. The aim of this visual tool is to help lead
librarians through the various different steps to consider when launching or renewing e-lending initiatives, and to highlight a variety of
issues that librarians must analyze, including the following:
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29
OCTOBER 2015
Can you talk about your vision, and what topics you see BISG seeking to study and address?
In the big picture, I would like to see BISG be the most valuable resource for the book community when it comes to
information about how to efficiently move content. Currently,
we have a collaborative working group compiling best practices in accessibility. Later this year, we will publish a Quick
Start Guide to Accessibility and offer a summit on this topic.
We are also partnering with BookNet Canada to bring a data
quality testing tool to our publishers, as well as to give providers an opportunity to be certified for their level of accuracy. We have also partnered with the American Library
Association to release Digital Content in Public Libraries this
fall, which provides the latest information about patrons and
their uses of books, e-books, audio and other resources provided by public libraries. Our much-anticipated YA subject
code listing will be available soon as well. These are just a
few of the projects we will deliver this year. We also want to
create a system of ongoing workflow evaluation in our ecosystem, to make sure we can find and extinguish fires quickly.
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www.publishersweekly.com
www.ingramcontent.com
P&E
Its a hybrid world
Make certain youre always
offering customers the books they
want in the formats they read
mostand capture every sale.