1

AN INDUSTRY PAPER ON LIQUOR PRODUCTS

Basilan Adrienne Leigh M.
Enriquez, Sherries C.
San Beda College- Mendiola

Author Note
This paper was prepared for Economics 03-Intermediate Microeconomics, 2-GAC,
taught by Professor Ricardo Deri.

Table of Contents

Introduction and History of Liquor Industry........................................................................3

Background and Historical Account of Liquor Industry...................................................4-8

Performance of Liquor Industry....................................................................................9-10

Major Problem/s Encountered or Currently by the Liquor Industry and its Policy......11-14

Areas for Future Policy Prescriptions.........................................................................15-19

Bibliography.....................................................................................................................20

Appendix.....................................................................................................................21-27

Financial Statements..................................................................................................28-50

CHAPTER I
Introduction
Ever felt pressured, stressed, loved, unloved, and delighted? Well, Cachaca, Brandy,
Gin, Rum, Whisky, Vodka, and Tequila are present and may be added to whatever
feeling that it may be. These are the most commonly known and drunken liquors to
Filipinos in our modern generation but the catch here is that there are a lot more liquors
behind the limelight that most Filipinos dont get to recognize which are native and still
present in the country like the Tuba, which comes from coconut sap and has a
bittersweet taste (retrieved on February 6, 2015 from www.lambanog.org/coconutwine/); it is also said to cure tuberculosis according to certain barrios of Malolos,
Bulacan

(retrieved

on

February

www.dipologcity.com/DipologCooking4.htm).

6,

2015

from

www.

Another one is the slightly famous

Lambanog, which is a wine thats made of the coconut flowers sap and is coined as
the poor mans beverage in Quezon province (retrieved on February 6, 2015 from
www.lambanog.org/). Basi, on the other hand is a fermented wine made out of
sugarcane juice and is commonly known in Ilocos Norte (retrieved on February 6, 2015
from www.winefolly.com/update/7-fermented-drinks-from-around-the-world/). There are
also native liquors called Agkud, which is made of rice, cassava, and corn (retrieved
on February 6, 2015 from www.seasite.niu.edu/tagalog/filipino_food_glossary.htm); and
Tapey, which is the only known rice wine in the Philippines and is mainly made of
glutinous

igorot

rice

(retrieved

on

February

6,

2015

from

www.

ayaysalidummay.blogspot.com/2009/06/tapey-rice-wine-anyone.html). Occasions in the

Philippines and as well as emotions, either good or bad should be accompanied and not
completed without liquors on the table that goes together with small talks and
conversations with friends, relatives, and loved ones. Throughout the years, San Miguel
Corporation, Tanduay Distillery; and Emperador Distillers have been present to cater
those needs, be able to share each companys manufactured goods to buyers, and to
touch the lives of the consumers.

Background and Historical Account of the Industry

When and how did it start in the Philippine setting?
San Miguel Corporation
La Fabrica de Cerveza de San Miguel, was established in 1890. It was Southeast
Asias first brewery which manufactured, produced, and bottled what was expected to
be the bestselling beer in its specific region.
By 1914, San Miguel Beer was exported from Manila to Shanghai, Hong Kong, and
Guam. San Miguel established a brewery in Hong Kong in 1948 and it became a
pioneer in Asia; and was also the first local brewer in the colony.
At present, San Miguel Beer which established the Companys flagship product is
one of the biggest selling beers and among the top 10 beer brands in the world. From
the original cerveza, San Miguel Corporation has expanded its portfolio to produce a
wide range of popular beverage, food and packaging products (retrieved on February
2, 2015 from www.sanmiguel.com.ph/).

Tanduay Distillery
It all began in 1854, when Don Joaquin Elizalde, Juan Bautista Yrissary, and the
Manila-based Spanish businessman and financier Joaquin Ynchausti established a
trading partnership that acquired the Manila Steamship Company. This alliance was
named the Ynchausti Y Cia. The alliances major line of business was to ship chandlery
and later ventured into abaca making. The steamships they owned piled the Laguna
Lake to Manila route. After six years a rectifying plant of the Hagonoy, Bulacan distillery
which was acquired by Teus who joined the alliance, was constructed in San Miguel
District, Manila. This small distillery was changed into a success by four successive
generations of the Elizaldes into the modern day Tanduay Distillery, which is considered
as one of the largest in the Philippines (retrieved on February 2, 2015 from
www.tanduay.com/corp/who_we_are/history).

Emperador Distillers

Established in 1978, Emperador Distillers is a member of a conglomerate which

engaged in various operations such as manufacturing, marketing & distribution,
importation, quick service restaurants, and real estate development. With more than 20
years of service providing customer satisfaction nationwide, Emperador is an
acknowledged leader in the fast moving consumer products industry distributing top
brands (retrieved on February 2, 2015 from www.bestjobs.ph/bt-empd-este.htm).
Emperador, through its subsidiaries, manufactures, distributes, and bottles brandy
and other alcoholic beverages in the Philippines. It offers brandy under the Emperador
Brandy, Generoso Brandy, and Emperador Light brand names. It also produces flavored
vodka, gin, and tequila beverages under The Bar brand name; and distributes Ernest &
Julio Gallo wines. The company is also involved in manufacturing, processing, importing
and exporting, buying, selling, acquiring, holding, or dealing in various alcoholic
beverage products, beverages, soft drinks, foodstuffs, goods, wares, merchandise, and
commodities. It markets its products through a network of 20 sales offices located
throughout the Philippines. The company is Makati based in the Philippines. Emperador
Inc. is a subsidiary of Alliance Global Group, Incorporation (retrieved on February 2,
2015 from www.emperadorbrandy.com/about_the-company.html).
The significant personalities involved in its operation
San Miguel Corporation
Eduardo M. Cojuangco, Junior who is the chairman and chief executive officer
together with Ramon S. Ang, the president and the chief operating officer of San Miguel
Corporation are one of the main personalities involved in the companys operations
because he is the one who is in charge of managing and controlling it. San Miguels
partnerships with major international companies have given the Company the key to the
latest technologies and skills which give it a step ahead among other companies. San
Miguels joint venture partners include Hormel Foods Corporation, Yamamura Glass and
Fuso Machine and Mold Manufacturing of Japan. A strategic equity investment in San
Miguel by Japans leading brewer and global player, Kirin Brewery Company, Ltd. has
further enhanced San Miguels competitive position in Asia, a region in which it is

already

well

placed

(retrieved

on

February

2,

2015

from

www.sanmiguel.com.ph/company/page/806/Our_History.html.).
Tanduay Distillery
The Board of Directors is the highest governing and decision-making body in the
organization. It consists of eleven members, two of whom are independent directors.
Headed by Dr. Lucio C. Tan, the members of the Board are businessmen of longstanding with exemplary track record on achievement and they are Carlos R. Alindada
and Peter P. Ong who are both independent directors, Karmen K. Tan, John G. Tan,
Harry C. Tan who is the vice-chairman and treasures, Lucio K. Tan Jr. who is the
president, Wilson T. Young who is the chief operating officer, Nestor C. Mendones who
is the chief financial officer, and Juanita Tan Lee the corporate secretary together with
her assistant; Atty. Ma. Cecilia A. Pesayco. The personalities mentioned are the ones
who are highly involved in the companys operations together with shareholders and
other shareholders of the company

(retrieved on February 2, 2015 from

www.tanduay.com/corp/corporate_citizenship/directors/).
Emperador Distillers
Major

committees

involved

in

the

companys

operations

are

the

risk

management committee composed of three members, at least one of whom must be an

independent director, and oversees the management of the Companys risk policy and
activities. Companys By-laws require two independent directors in its Board of Directors
while the Manual requires at least one independent director voting in the Audit
Committee, Nomination Committee, and Compensation and Remuneration Committee.
At present, the Company has elected two independent directors, Miguel B. Varela and
Alejo

L.

Villanueva,

Junior

(retrieved

on

February

http://www.emperadorbrandy.com/corporate-governance.html).

Significant events or major breakthroughs in its operation

San Miguel Corporation

2,

2015

from

San Miguel Corporations operating income by 2012; increased by 9.3% which is

equivalent to P 22, 371, 000 along with this is also sales volume and revenue increase
which added to the operating margins increase to 26.9%.
During 2012, San Miguels international operations operating income rose by 57%
despite the slight decline in volumes over the previous year. Like its domestic
counterpart, SMBIL continued to enhance operational efficiencies and strengthen cost
management

(retrieved

on

February

2,

2015

from

www.sanmiguelbrewery.com.ph/pdf/SMB%20Annual%20Report%202012.pdf).
.
Tanduay Distillery
Tanduay Distillers was recognized for exemplary green practices in the recent FPI
Sustainable Development Recognition Awards, an annual event that recognizes various
organizations who strikingly demonstrate commendable corporate citizenship. Tanduay
has worked a long way in achieving this practice and was later on awarded as the most
outstanding corporation in the practice of management of waste. As a corporate
individual, of course I want big profits, but never at the expense of the environment. We
want to be known as a Green Distillery, said Tanduay president and COO Lucio Bong
Tan Jr. The company also advocated the green energy and sealed a partnership with
Aseagas Corporation in the year 2013 and formed the countrys first venture in a
technology that will convert the distillerys organic effluent into an alternative fuel named
LBM

or

liquid

biomethane

(retrieved

on

February

2,

2015

from

www.philstar.com/business/2014/12/09/1400498/tanduay-cited-greenpractices#sthash.itsgnju3.dpuf).
Emperador Distillers
Emperador, being the dominant local liquor company with a 50% market share
nationwide; it is also the most profitable liquor company in the Philippines. Emperador
Incorporation through its wholly owned subsidiary Emperador Distillers Incorporation to
sell two million more cases of Emperador products which are mostly comprised of
brandy, bringing full-year volume to 33 million cases. This was achieved despite the

increase in liquor tax at the beginning of 2013 (retrieved on February 2, 2015 from
www.allianceglobalinc.com/NewsandPressRelease.aspx).

CHAPTER II

Performance of the Industry

Company

Year

Revenue

Market Share

1. Ginebra San Miguel, Inc.

2011

21,459,896,000

44.16%

2. Tanduay Distillers, Inc.

2011

11,326,990,000

23.31%

3. Emperador Distillery

2011

7,984,909,000

16.43%

4. Asia Brewery Inc.

2011

6,938,094,000

14.28%

5. Asian Alcohol Corp.

2011

602,739,000

1.24%

6. Far East Alcohol Corp.

2011

167,829,000

0.35%

7. Uy Masuy Wine Factory,

Inc.

2011

57,290,000

0.12%

8. Distilleria La Fortuna,
Inc.

2011

55,174,000

0.11%

2011

48,592,921,000

100%

TOTAL =

When it comes to the liquor industry which produces and manufactures goods in the
Philippines, there are eight competitors or players which comprises it, these are namely:
Ginebra San Miguel, Inc. which is number one and has a market share of 44.16%,
Tanduay Distillers, Inc. is number two and has a market share of 23.31%, Emperador
Distillery is number three and has a market share of 16.43%, and lastly; the other five
competitors shown above has a market share of 39.41% when each is added together.

10

The market structure or competition existing in the liquor industry in the Philippines,
as observed by the researchers is Oligopoly since it is clearly seen that there is only a
handful of producers which is evident in the table above. The supply of liquor has seen
numerous changes in the recent years, with increased production from traditional
breweries as well as the emergence of craft breweries which use more traditional
brewing ingredients and methods and microbreweries which are low volume producers.
While craft and microbrew liquors tend to be more expensive than traditional ones, it
isn't necessary because of prestige pricing. The general law in economics state that, if
demand for certain liquor is greater than the amount that the brewer can pump out then,
prices will be higher. Large brewers benefit from economies of scale; they are able to
acquire materials in bulk, have easier access to practical transportation, and can
produce a larger volume of liquor. This is the main reason why mass-produced liquor is
less

expensive

(retrieved

on

February

www.investopedia.com/articles/economics/09/beeronomics.asp).

6,

2015

from

11

CHAPTER III
Major Problem/s encountered or currently encountering by the Industry and its
Policy Implications
Liquor; youve come through it at posh or rave parties, at movies wherein the
character is emotionally depressed, and at ironical commercials which entices you to
buy it but then tells you that drinking is bad for the health. Technically, the drinking is
bad for your health clich quotation is universally true and that there are other serious
problems associated with liquor consumption that can affect a consumers life like work
absences, road accidents, illnesses related to over drinking liquor, and less work
productivity; to the extent of unemployment.
Some of the problems listed above are the main problems encountered by the liquor
industry which are illnesses related to over drinking liquor especially live failure, road
accidents due to drunk driving, domestic violence due to the psychological effect of the
alcohol on the brain, and even poverty since income is spent on liquor products instead
of needs (retrieved on February 7, 2015 from www.greenfacts.org).
There are a wide range of alcohol policies and prevention programs aimed at
minimizing the health and social harms from alcohol consumption, and there is an
extensive evidence base which identifies those measures that are effective. Regulating
the alcohol market in number and density of alcohol outlets has a positive relationship
on alcohol-related harm. The effectiveness of underage sales restrictions depends
considerably on the degree to which restrictions are enforced. There is strong and
consistent evidence that both young people and heavy drinkers are particularly sensitive

12

to price. Although, there are a wide variety of strategies which aim to reduce the risk of
harm from intoxication by means of drinking, in general their effectiveness is rather
limited, particularly when not backed up by enforcement. Alcohol Concentration (BAC)
for driving and lowering it are effective in reducing drinking-driving casualties. There is
also convincing evidence that both intensive random breath testing, where police
regularly stop drivers on a random basis to check their BAC, and checkpoints, where all
cars are stopped and drivers suspected of drinking driving are breath-tested, reduce
alcohol-related injuries and fatalities.
A variety of educational approaches have been used with the intention of reducing
alcohol-related harm, including education of younger people in classroom settings,
information campaigns using mass media, the promotion of drinking guidelines, labeling
of alcoholic beverage products with warning labels and community initiatives aimed to
challenge norms around alcohol consumption and distribution. While educational
approaches might seem valid, unfortunately, a number of careful systematic reviews of
evaluations of school based education which aimed to reduce alcohol related harm,
concluded that the results have not provided support for classroom based education as
an effective intervention to reduce alcohol related harm; although there is evidence of
positive effects on increased knowledge about alcohol and in improved attitudes, there
is no evidence for a sustained effect on behavior. Public information campaigns also
have an ineffective antidote to the high quality, pro-drinking messages that appear far
more frequently in the media. Also, there have been no evaluations that find an impact
of these guidelines on alcohol related harm. On the other hand, there is some evidence
for the impact of mass media campaigns to reduce drinking and driving (retrieved on
February 7, 2015 from www. potsdam.edu%2F&h=DAQEThp8n).
Theres also a law which is implemented thats related with liquor products which is
Republic Act No. 6956 know as the syntax which is AN ACT MODIFYING THE
EXCISE TAX ON DISTILLED SPIRITS, WINES, FERMENTED LIQUOR AND
CIGARETTES, AMENDING FOR THE PURPOSE SECTIONS 138(A) AND (B), 139,
140 AND 142(C) AND (D) OF THE NATIONAL INTERNAL REVENUE CODE, AS
AMENDED.

13

Section 1. Sections 138(a) and (b), 139, 140 and 142(c) and (d) of the National Internal
Revenue Code, as amended, are hereby further amended to read as follows: Chan
Robles virtual law library
"Sec. 138. Distilled spirits. On distilled spirits, there shall be collected, subject to the
provisions of Section 130 of this Code, specific taxes as follows:
"(a) If produced from sap of nipa, coconut, cassava, camote or buri palm or from the
juice, syrup or sugar of the cane, provided, such materials are produced
commercially in the country where they are processed into distilled spirits, per proof
liter, Four pesos: Provided, That if produced in a pot still or other similar primary
distilling apparatus, by a distiller producing not more than 100 liters a day, containing
not more than fifty percent (50%) of alcohol by volume, per proof liter, One peso and
fifty-six centavos; (chan robles virtual law library)
"(b) If produced from raw materials other than those enumerated in the preceding
paragraph, per proof liter, Thirty-five pesos; and"
"Sec. 139. Wines. On wines there shall be collected per liter of volume capacity
the following taxes.
"(a) Sparkling wines regardless of proof, Twenty-six pesos; "(b) Still wines containing
fourteen percent (14%) of alcohol by volume or less, Three pesos; and
"(c) Still wines containing more than fourteen percent (14%) of alcohol by volume,
Eight pesos.
"Fortified wines containing more than twenty-five percent (25%) of alcohol by volume
shall be taxed as distilled spirits. Fortified wines shall mean natural wines to which
distilled spirits are added to increase their alcoholic strength."
"Sec. 40. Fermented liquor. There shall be levied, assessed and collected an ad
valorem tax equivalent to fifty percent (50%) upon the effectivity of this Act and sixty
per cent (60%) six (6) months thereafter of the brewer's wholesale price, excluding
the ad valorem tax imposed under this Title IV, on beer, lager beer, ale, porter and

14

other fermented liquors except tuba, basi, tapuy and similar domestic fermented
liquors, but in no case shall the sum total of the ad valorem tax and value-added tax
be less than P1.00 per regular 320 ml. bottle."
Sec. 2. The Secretary of Finance, upon recommendation of the Commissioner of
Internal Revenue, shall promulgate the necessary rules and regulations for the
effective implementation of the provisions of this Act.
Sec. 3. Except as provided herein, this Act shall take effect fifteen (15) days following
its publication in a newspaper of general circulation in the Philippines (retrieved on
February 7, 2015 from http://www.chanrobles.com / chan robles virtual law library).

15

CHAPTER IV
Areas for Future Policy Prescriptions
Liquor policy is generally distinct as any certain effort on the part of governments or
nongovernment groups to prevent liquor-related consequences. With regard to alcohol
problems, policies can involve the implementation of a specific plan. In a highly
beneficial market, strategic segmentation and implementation strategies, diversified
market segments, strong capital base, and an aggressive and focused marketing
campaign are the major reasons why the industry is going strong. Of course, the main
strength of the industry is the liquor content itself that can help its consumers to drink
responsibly. On the other hand, there is a large discrepancy in alcohol consumptions,
liquor-related problems, and the burden of disease and disability attributable to liquor all
over the country.
Based on the understanding of our society, advocates of the moderation approach to
reducing liquor problems tend to believe that: (1) the misuse of alcohol, not alcohol
itself, is the source of drinking problems. (2) It is important to distinguish between
drinking and abuse. (3) Abuse can be reduced by educating people to make one of two
decisions -- abstinence or responsible (moderate) drinking. (4) Knowledge of what is
acceptable and unacceptable drinking behavior should be apparent. (5) The abuse of
alcohol shouldnt be tolerated under any condition. (5) People who are going to drink as
adults should progressively learn to drink responsibly. Most moderationists propose that
we discard the current negative reduction-of-consumption attack upon liquors and
moderate drinking. (retrieved on February 7, 2015 from www.liquormoneymax.ph.)

16

There are various interventions that we recommend for the effective policy options
that can be use to guide liquor policy. First is pricing and taxation, since the
consumption of liquors responds to price, it means that liquor consumption rises when
prices are lowered, and it falls when prices are increased. Second is to regulate alcohol
promotion, for this kind of advertising, alcohol is marketed indirectly and it may incline
minors to drink well before their legal age. Exposure to regular high levels of liquor
promotion can establish attitudes favourable to drinking and also make systematic
efforts to explain and promote the distinctions between acceptable and unacceptable
drinking. Third is an education and persuasion strategy to promote educational efforts to
encourage moderate use of liquor among those who choose to drink. Moderate drinking
and self-restraint should be presented as equally acceptable or appropriate choices.
Lastly is the treatment and early intervention services which is associated with
significant reductions in liquor use and linked problems. When treatment and early
intervention are offered to wide segments of the population, it can surely reduce the
rates of alcoholic problems in a society.
Public and educational policies and legislation are considered to stop liquor abuse for
which the liquor industry has its influential role in normalizing drinking and its
disagreement to prevention and programs it perceives. Liquor problems will be
lessening primarily to the extent that we, as individuals, take personal responsibility for
our own drinking. They will also be reduced more to the degree that we successfully
promote either moderation or self-discipline among those with whom we interact.

17

Prospect

of

the

YEA
R

REVENUE
(y)

200
9

51,009,000,0
00

201
0

67,575,000,0
00

2011

71,910,000,0
00

201
2

75,580,000,0
00

201
3

75,053,000,0
00

201
4

85,052,900,0
00

201
5

90,662,200,0
00

201
6

96,271,500,0
00

201
7

101,880,800,
000

201
8

107,490,100,
000

Industry for the next five years

18

GINEBRA SAN MIGUEL CORPORATION FORECASTED INCOME

120,000,000,000
100,000,000,000
80,000,000,000
60,000,000,000
40,000,000,000
20,000,000,000
0
2008 2010 2012 2014 2016 2018 2020

Over the last five years, San Miguel Corp. has worked at transforming themselves
into a more diversified, efficient and responsive company, whose capabilities and
accomplishments clearly lead the industries in which they now compete. They finished
with their growth plans as aggressive as ever, and now encompassing new markets and
venturing into new businesses. As stated above, their forecasted income for the next
five years has no other way but to go up. Theyve worked and will still work on adding
scale and stability to their business and further improving their growth prospects.

TANDUAY DISTILLERY FORECASTED INCOME

20,000,000,000
15,000,000,000
10,000,000,000
5,000,000,000
0
2006

2008

2010

2012

2014

2016

2018

19

YEAR

REVENUE (y)

2008

9,046,188,121

2009

10,202,244,549

2010

11,496,859,098

2011

12,406,611,972

2012

12,949,591,911

2013

14,223,651,631
Tanduay Distillery has risen to become one

of

2014

15,224,769,131

the

past five years, Tanduays triumph is a

2015

16,225,886,632

the
has

the largest spirits brand in the country. For

handiwork of the Filipino spirit which has
product for every Filipino. The company

2016

17,227,004,132

also set its sights on the market as another

platform for growth in the coming years.

2017

18,228,121,632

Tanduay has very smooth

forecasted

revenue for the next five years as shown

above. Product development id in full swing, target market and studies are being done
on the best way they can to enter the foreign market soon.

20

EMPERADOR DISTILLERS FORECASTED INCOME

80,000,000,000
60,000,000,000
40,000,000,000
20,000,000,000
0
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019

YEAR

REVENUE (y)

2011

17,355,038,834

2012

23,594,290,329

2013

29,864,744,842

2014

36,114,397,343

2015

42,369,250,347

2016

48,624,103,351

2017

54,878,956,355

2018

61,133,809,359

Since Emperador Distillers is currently the worlds largest brand last 2012
(stockmarketpilipinas.com), they are expecting their sales to double in the next five

21

years as it plans to pursue international expansion. Base on their forecasted income

above, it can really sustain their strong growth undoubtedly if and only if their all major
businesses continue to perform well within their expectations. In viewing their prospect
of their industry, they are armed with strong brands that have battered diverse
challenges to come up better and even stronger.

BIBLIOGRAPHY
http://www.investopedia.com/articles/economics/09/beeronomics.asp
http://lambanog.org/coconut-wine/
http://www.dipologcity.com/DipologCooking4.htm
http://lambanog.org/
http://winefolly.com/update/7-fermented-drinks-from-around-the-world/
http://www.seasite.niu.edu/tagalog/filipino_food_glossary.htm
http://www.sanmiguel.com.ph/
http://www.tanduay.com/corp/who_we_are/history
http://www.sanmiguel.com.ph/investor/page/29/Q__A_with_Ramon_S._Ang.html

22

http://www.sanmiguel.com.ph/company/page/806/Our_History.html
http://www.tanduay.com/corp/corporate_citizenship/directors/
http://www.emperadorbrandy.com/corporate-governance.html
http://www.sanmiguelbrewery.com.ph/pdf/SMB%20Annual%20Report%202012.pdf
http://www.sanmiguelbrewery.com.ph/financial-highlights.php
http://www.philstar.com/business/2014/12/09/1400498/tanduay-cited-green-practices
http://www.allianceglobalinc.com/NewsandPressRelease.aspx
http://smallbusiness.chron.com/5-different-types-market-systems-25818.html
http://www.investopedia.com/articles/economics/09/beeronomics.asp
http://www.chanrobles.com / chan robles virtual law library
http://www.moneymax.ph/blog/top-causes-road-accidentsphilippines/#sthash.JifIZroL.dpuf

APPENDIX

Market Share

Company

Year

Revenue

Market Share

Ginebra San Miguel, Inc.

2011

21,459,896,000

44.16%

Tanduay Distillers, Inc.

2011

11,326,990,000

23.31%

Emperador Distillery

2011

7,984,909,000

16.43%

23

Asia Brewery Inc.

2011

6,938,094,000

14.28%

Asian Alcohol Corp.

2011

602,739,000

1.24%

Far East Alcohol Corp.

2011

167,829,000

0.35%

Uy Masuy Wine Factory,

Inc.

2011

57,290,000

0.12%

Distilleria La Fortuna, Inc.

2011

55,174,000

0.11%

TOTAL

2011

48,592,921,000

100%

Formula:
2011 Company Revenue
Industrys Total Revenue

= Quotient (100)
= Market Share (%)

24

SAN MIGUEL BREWERY

GINEBRA SAN MIGUEL CORPORATION FORECASTED INCOME

120,000,000,000
100,000,000,000
80,000,000,000
60,000,000,000
40,000,000,000
20,000,000,000
0
2008

2010

2012

2014

2016

2018

2020

YEAR

REVENUE (y)

xy

2009

-2

51,009,000,000

-102,018,000,000

2010

-1

67,575,000,000

-67,575,000,000

2011

71,910,000,000

2012

75,580,000,000

75,580,000,000

2013

75,053,000,000

150,106,000,000

N=5

y=
341,127,000,000

x= 10

xy=
56,093,000,000

FORECASTED INCOME (GSM)

25

YEAR

REVENUE

2014

85,052,900,000

2015

90,662,200,000

2016

96,271,500,000

2017

101,880,800,000

2018

107,490,100,000

Solution:
y= a + bx
y= 68,225,000,000 + [5,609,300,000 (3)]
2014: 85,052,900,000
y= 68,225,000,000 + [5,609,300,000 (4)]
2015: 90,662,200,000
y= 68,225,000,000 + [5,609,300,000 (5)]
2016: 96,271,500,000
y= 68,225,000,000 + [5,609,300,000 (6)]
2017: 101,880,000,000
y= 68,225,000,000 + [5,609,300,000 (7)]
2018: 107,490,100,000

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TANDUAY

TANDUAY DISTILLERY FORECASTED INCOME

20,000,000,000
15,000,000,000
10,000,000,000
5,000,000,000
0
2006

2008

2010

2012

2014

2016

2018

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YEAR

REVENUE (y)

xy

2008

-2

9,046,188,121

-18,092,376,242

2009

-1

10,202,244,549

-10,202,244,549

2010

11,496,859,098

2011

12,406,611,972

12,406,611,972

2012

12,949,591,911

25,899,183,822

N=5

y= 56,101,495,651

x= 10

xy=
10,011,175,003

YEAR

REVENUE

2013

14,223,651,631

2014

15,224,769,131

2015

16,225,886,632

2016

17,227,004,132

2017

18,228,121,632

28

Solution:
y= a + bx
y= 11,220,229,130 + [1,001,117,500 (3)]
2013: 14,223,651,631
y= 11,220,229,130 + [1,001,117,500 (4)]
2014: 15,224,769,131
y= 11,220,229,130 + [1,001,117,500 (5)]
2015: 16,225,886,632
y= 11,220,229,130 + [1,001,117,500 (6)]
2016: 17,227,004,132
y= 11,220,229,130 + [1,001,117,500 (7)]
2017: 18,228,121,632

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EMPERADOR DISTILLERS

EMPERADOR DISTILLERS FORECASTED INCOME

80,000,000,000
60,000,000,000
40,000,000,000
20,000,000,000
0
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019

YEAR

REVENUE (y)

xy

2011

-1

17,355,038,834

-17,355,038,834

2012

23,594,290,329

2013

29,864,744,842

29,864,744,842

N=5

y=
56,101,495,651

x= 10

xy=
10,011,175,003

YEAR

REVENUE

2014

36,114,397,343

2015

42,369,250,347

30

2016

48,624,103,351

2017

54,878,956,355

2018

61,133,809,359

Solution:
y= a + bx
y= 23,604,691,335+ [6,254,853,004 (2)]
2013: 14,223,651,631
y= 23,604,691,335+ [6,254,853,004 (3)]
2014: 15,224,769,131
y= 23,604,691,335+ [6,254,853,004 (4)]
2015: 16,225,886,632
y= 23,604,691,335+ [6,254,853,004 (5)]
2016: 17,227,004,132
y= 23,604,691,335+ [6,254,853,004 (6)]
2017: 18,228,121,632

(Problems)

31

Top Causes of Road Accidents in the Philippines

Bad Turns & Reverse
Abrupt Maneuvers
Mechanical Malfunctions

Top Causes of Road

Accidents in the Philippines

Overtaking
Lost Brakes
Overspeeding
Drunk Driving
0%

10% 20% 30% 40%

FINANCIAL
STATEMENTS
San Miguel Corporation ( 2009-2013)
Tanduay Distillery (2008-2012)
Emperador Distillers (2011-2013)

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