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Pamela J.

Sclafani
https://www.linkedin.com/in/pamsclafani

914-536-4566 pamelasclafani@gmail.com Cortlandt Manor, NY 10567

S t r a t e gi c Pa r t n e r s h i p s Ma r k e t i n g Ma n a g e r
Corporate partner relationships with expertise in Digital Marketing & Communications
Results driven Marketing Manager helping businesses and organizations translate their goals and ideas to operational
reality. Team building leader cultivating strategic B2B and B2C partnerships and alliances that have played key roles in
generating millions of dollars in revenue. Successfully drives message creation, event planning, and campaign and
program execution across digital, print and eMarketing channels.

PROFESSIONAL EXPERIENCE
Alliance & Partnership Marketing Budget Management Campaign Planning & Execution Digital Marketing &
eCommerce Event Strategy & Execution Multichannel Marketing Product & Program Launches Program &
Account Management Strategic Marketing & Communications
IBM Global Financing, LLC, Armonk, NY (2006-Present)
Senior Marketing Manager, Business Partner Channel Marketing
Lead worldwide marketing operations working across Sales and Functional teams (Legal, Pricing, Technical
Development) to achieve measurable targets. Create segment plan: offering development, sales training, social media,
and communications, messaging and budget requirements. Define metrics, KPIs and establish management system to
drive, monitor and report results. Inspect competition; define pre-emptive actions: promotions, events, sales plays and
training.
Spearheaded the launch of a transactional mobile app which generated over 360 news articles in business, IT
trade, channel publications and media worldwide resulting in more than 25,000 visits, and over $250M in
revenue.
Developed event strategy, messaging and value proposition for PartnerWorld Leadership Conference.
Authored financing strengths IT Analyst brief content.
Defined "lead with financing" solution bundle components, financing payment optic,
IBM Corporation, Somers, NY
Senior Marketing Manager / Startup Business Unit Team Lead, 2001-2006
Defined multi-tactic global marketing Chief Information Officer and Information Technology Manager program to
increase awareness and reduce barriers to entry of Linux solutions, which generated $53M in revenue.
Developed LinuxWorld event strategy: theme, message architecture, demonstrations, and presentations.
Designed and launched a first of a kind SAP IBM Linux World event paid sponsorship package.
Revitalized Linux Scholars Challenge contest to promote student awareness and use of Linux to solve real-world
issues to
IBM
Open Source commitment; this contest exceeded registration and
participation targets by 35%.
Developed Industry content and messaging: Retail, Government, Industrial and Financial Services.
Created first of a kind, Server Consolidation solution buyer journey campaign: direct and email, assessment
survey, report and field sales training.
Technical Support Marketing, IBM Systems & Technology Group, 1999-2001
Authored inaugural global eBusiness segment technical support strategy.
Developed and implemented global multimedia eBusiness education and training programs.
Led development and deployment of a first of a kind eBusiness sales handbook.
Marketing Manager, IBM Software Group, 1997-1999
Developed first of a kind partner program to deliver a complete eCommerce solution to small and medium
businesses. The program expanded to a family of offerings across hardware platforms worldwide generating
$12.5M in incremental revenue in the first year of implementation.

Pamela J. Sclafani Resume

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Marketing Manager, IBM Internet Division, 1996-1997


Developed strategic integrated marketing plan for a first of a kind B2B eCommerce service.
Defined and led buyer research project which assessed pilot purchasing patterns and behaviors.
Managed go-to-market launch and announcement process: defined pricing and rate strategy.
PRODIGY SERVICES COMPANY, White Plains, NY (1988-1996)
Program Manager; Communications Manager; Senior Account Manager
Managing Editor of a quarterly newsletter that reached 1M member households.
Managed creative services support staff and vendors in the development of program collateral and assets.
Developed integrated marketing member retention and loyalty programs; achieved 85% retention rate.
Developed a high-leverage client acquisition and retention program in sponsorship with NFL Properties, Inc.
and the NFL Experience.
Defined and led advertising research studies (MRI Subscriber Profile, R. L. Polk Matchmaker).
Managed relationships with creative services vendors for client acquisition programs; trade advertising
development and placement with client events: NY DMA Days.
Generated $1.9M in revenue with Key Accounts; increased revenue by 70% within one year.
Developed interactive marketing plans for automotive, consumer package goods, consumer electronics and
high-tech clients.
Managed relationships with Key Account agencies; developed digital advertising programs, KPIs, analysis,
performance tracking, contract proposals, renewals, account expansion and contract documentation.

COMMUNITY OUTREACH
The Sharing Shelf, Port Chester, NY, (2013-Present)
Marketing Consultant, Volunteer
Independent consultative marketing services for this NY nonprofit focused on children included formulating a marketing
and business operations plan framework, establishing a communication plan, messaging, SWOT analysis and data
visualization to effectively illustrate trends and gaps.
Framework adopted; strategic five-year plan in development.
Digital Marketing and social media calendar established.
IBM Corporate Citizenship & Corporate Affairs, Armonk, NY (2010-2011)
Program Manager, Special Assignment
Philanthropy program with the International Finance Corporation and IBM to assist women and other minority-owned
businesses implement sustainable business management practices in the United States with a cutting-edge set of online
assets, tools and resources.
Negotiated the addition of new content providers, partners and tools.
Developed a first of a kind Veteran-Owned business section with American Corporate Partners.
Developed a first of a kind Disability-Owned and Service-Disabled Veteran-Owned business section with U.S.
Business Leadership Network.
Received Forward THINKER award.
IBM and Society of Women Engineers, K-12 STEM Building the Pipeline Outreach Initiative (2005-2006)
Marketing & Communications Lead, Special Assignment
Developed Exploring Interests in Technology and Engineering camp communications, student and teacher focus
group survey.
Focus group facilitator: analysis and actions.

EDUCATION
MBA
Pace University, Lubin School of Business

BA
Fairleigh Dickinson University