Annual Report

ANNUAL REPORT OF SNAP DEAL
ANNUAL REPORT
Annual report is an comprehensive report on a company's activities throughout the
preceding year. Annual reports are intended to give shareholders and other interested people
information about the company's activities and financial performance. They may be
considered as grey literature. Most jurisdictions require companies to prepare and disclose
annual reports, and many require the annual report to be filed at the company's registry.
Companies listed on a stock exchange are also required to report at more frequent intervals
(depending upon the rules of the stock exchange involved).
Other information deemed relevant to stakeholders may be included, such as a report on
operations for manufacturing firms or corporate social responsibility reports for companies
with environmentally or socially sensitive operations. In the case of larger companies, it is
usually a sleek, colorful, high-gloss publication.
The details provided in the report are of use to investors to understand the company's
financial position and future direction. The financial statements are usually compiled in
compliance with IFRS and/or the domestic GAAP, as well as domestic legislation (e.g.
the SOX in the U.S.).
In the United States, a more-detailed version of the report, called a Form 10-K, is submitted
to the U.S. Securities and Exchange Commission. A publicly held company may also issue a
much more limited version of an annual report, which is known as a "wrap report." A wrap
report is a Form 10-K with an annual report cover wrapped around it.
Audited document required by the SEC and sent to a public company's or mutual
fund's shareholders at the end of each fiscal year, reporting the financial results for the year
(including the balance sheet, income statement, cash flow statement and description of
company operations) and commenting on the outlook for the future. The term
sometimes refers to the glossy, colorful brochure and sometimes to Form 10-K, which is sent
along with the brochure and contains more detailed financial information. All 10Ks for public companies and mutual funds incorporated in the U.S.
DEFINITION of 'Annual Report'

1. An annual publication that public corporations must provide to shareholders to describe
their operations and financial conditions. The front part of the report often contains an
impressive combination of graphics, photos and an accompanying narrative, all of which
chronicle the company's activities over the past year. The back part of the report contains
detailed financial and operational information
2. In the case of mutual funds, an annual report is a required document that is made
available to fund shareholders on a fiscal year basis. It discloses certain aspects of a fund's
operations and financial condition. In contrast to corporate annual reports, mutual
fund annual reports are best described as "plain vanilla" in terms of their presentation.
BREAKING DOWN 'Annual Report'

1. It was not until legislation was enacted after the stock market crash in 1929 that the
annual report became a regular component of corporate financial reporting. Typically,
an annual report will contain the following sections:
-Financial Highlights
-Letter to the Shareholders
-Narrative Text, Graphics and Photos
-Management's Discussion and Analysis
-Financial Statements
-Notes to Financial Statements
-Auditor's Report
2. A mutual fund annual report, along with a fund's prospectus and statement of
additional information, is a source of multi-year fund data and performance, which is
made available to fund shareholders as well as to prospective fund investors.
Unfortunately, most of the information is quantitative rather than qualitative, which
addresses the mandatory accounting disclosures required of mutual funds.
CONTENTS
Typical annual reports will include:
General Corporate Information
Accounting policies
Balance sheet
Cash flow statement
Contents: non-audited information
Profit and loss account
Notes to the financial statements
Chairpersons statement
Director's Report
Operating and financial review
Other features
Auditors report
Statement of Directors' responsibilities for the shareholders' financial

statements
The Directors are responsible for preparing the Annual Report and the financial statements in
accordance with applicable Law of the Republic of Ireland, including the accounting
standards issued by the Accounting Standards Board and published by The Institute of
Chartered Accountants. Irish company law requires the directors to prepare financial
statements for each financial period which give a true and fair view of the state of affairs of
the company and of the profit or loss of the company for that period.
In preparing these financial statements, the Directors are required to:
select suitable accounting policies and then apply them consistently
make judgments and estimates that are reasonable and prudent

3
prepare the financial statements on the going concern basis unless it is inappropriate
to presume that the Company will continue in business
The directors confirm that they have complied with the above requirements in preparing the
financial statements. The directors are responsible for keeping proper books of account that
disclose with reasonable accuracy at any time the financial position of the company and to
enable them to ensure that the financial statements are prepared in accordance with
accounting standards generally accepted in Ireland and with Irish statute comprising the
Companies Acts 1963 to 2009.
Non-profit, Charity and Other types of Annual Reports

When most people think of Annual Reports they usually think of the corporate variety.
Many non-profit organizations, foundations and charities produce annual reports.
These reports can be useful for assessing the performance of an organization. These
"non-corporate" reports will often consist of 4 sections:
1. Chairman of the Board letter
2. Description of the charity, causes, actions, accomplishments, etc. of the
organization
3. Financial statement
4. Directors and Officers
A useful place to start in evaluating an organization is the description section. This
section should describe the activities of the organization. It should be clear what the
organization has accomplished and who it supports.
The list of directors and officers gives some idea who is associated with this
organization. Are the directors respected in the community? What association do they
have with other organizations and businesses in the community? The size of the board
may be worth considering as anything over 15 can make board meetings difficult and
unproductive.

The financial statement is one of the most important areas to carefully evaluate. This
is often broken into:
5. CPA Opinion letter
6. Income statement
7. Balance sheet
8. Footnotes
The CPA opinion letter is especially important if there are qualifications. If there are
no qualifications, the letter will be short and simply state that the organization has
followed standard GAAP rules. If there are qualifications, these should be considered
carefully.
The income statement is critical. It shows what money came in and where it went. The
percentage of revenues going to salaries, G&A, management services and fundraising expenses are important to consider. The NCIB (National Charities Information
Bureau) recommendations that organizations spend at least 60% of annual expenses
for program activities.
The Balance Sheet shows where funds have been placed over the years. The NCIB
recommends that organizations
1. have net assets available for the following fiscal year of not more than twice
the current year's expenses or the next year's budget, whichever is higher;
2. not have a persistent and/or increasing deficit in unrestricted net assets.
Footnotes are important to read as they can alert the reader to lawsuits, litigation, IRS
problems, loans to directors or officers, loans for other purposes and "extraordinary
charges".
Most reputable charitable organizations will provide copies of their annual reports for
the asking. It is wise to refrain from making significant donations to organizations
who are not willing to provide financial information.
5
TYPES OF ANNUAL REPORT
1)
Annual Reports to Shareholders

10-K Filings
20-F Filings
Other SEC Filings
Extracted Financials
Proxy Statements
Prospectuses & Registration Statements
ANNUAL REPORT TO SHAREHOLDER
Annual Reports (also known as Annual Reports to Shareholders, or"Glossy" Annual
Reports) are sent to shareholders each year and contain descriptive and financial
information about the state of the company. While the financial information in annual
reports is audited, the narrative portions are not.
DATES
1830s-1990s
SCOPE
US
&
non-US
SOURCE
Annual
FORMA
T
Reports
Collection (paper
reports)
paper
LOCATION
off-campus
storage

1968-1991
US
&
(incomplete)
non-US
Microforms
Disclosure Microfiche fiche
Room
in
Dewey
Microforms
1991-1998
US
SEC-File
fiche
Room
in
Dewey
1990-1996
1991-1996
1992-1998
US
&
non-US
US
&
non-US
non-US
Computer
LaserD/International
non-US
Computer
LaserD
CD-ROM
1995-1998
Moody's International
Annual Reports
Computer
CD-ROM
International
1995-1999
US
Computer
Annual CD-ROM
Workstation at
Dewey
Global
Annual Reports
& Disclosure Select Top
non-US
Workstation at
Dewey
Select
& Moody's
non-US
Workstation at
Dewey
Reports
US
Workstation at
Dewey
Disclosure
1994-1999
CD-ROM
Companies
Computer
CD-ROM
Workstation at
Dewey
Computer
CD-ROM
Workstation at
Dewey
Go
1990s-
US
&
present
non-US
Thomson One
online
Thomson
One (IE
required)
2) 10-K FILING
7
to

Form 10-K filings are submitted annually by American and Canadian companies
trading on U.S. stock exchanges (other foreign companies file a Form 20-F). These
reports contain descriptions of the business and its financial situation, major
properties, competition, distribution, legal proceedings, and sometimes voluminous
supplemental financial statements and legal documents. Balance sheets, income
statements, management discussions, and financial footnotes may be at the end of the
report or in a separate 10-K/A (amendment). Late filings are numbered 10-K 405.
SCOPE
SOURCE
FORMA
T
LOCATION
1975-1991
(incomplete)
US
Disclosure
Microfiche
fiche
Microforms
Room at Dewey
1991-1998
US
SEC-File
fiche
Microforms
Room at Dewey
1991-1996
US &
non-US
LaserD
CD-ROM
Computer
Workstation at
Dewey
1995-1999
US &
non-US
Disclosure
Select Top
Companies
CD-ROM
Computer
Workstation at
Dewey
1980s-present
US &
non-US
Thomson One
online
Go to Thomson
One (IE required)
1987-present
US &
non-US
LexisNexis
online
Go to LexisNexis
1990s-present
US &
non-US
EDGAR via
SEC
online
Go to EDGAR
DATES
3) 20-F filing
Form 20-F filings often contain a foreign company's annual report with financials.
Form 20-F is required from foreign companies (non-US and non-Canadian) whose
securities are traded in the US.
DATES
SCOP
E
FORMA
T
SOURCE
LOCATION

19911996
non-US
LaserD
CD-ROM
Computer Workstation
at Dewey
varies
non-US
Thomson One
online
Go to Thomson
One (IE required)
1991present
non-US
LexisNexis
Academic
online
Go to LexisNexis
1990spresent
non-US
EDGAR via
SEC
online
Go to EDGAR
4) Other SEC filings

Aside from 10-Ks and 20-Fs, other SEC filings may contain significant information.
Examples include 10-Qs (quarterly unaudited financial reports), 8-Ks (reports of
unscheduled events or corporate changes such as acquisition or disposition of assets,
bankruptcy or receivership, or other events), and others.
DATES
SCOPE
1990-
US
1996
non-US
1991-
US
1996
non-US
1980s-
US
present
non-US
1991-
US
present
non-US
1990s-
US
&
&
&
FORMA
SOURCE
LOCATION
Computer
LaserD/International CD-ROM
Workstation
at
Dewey
Computer
LaserD
CD-ROM
Workstation
at
Dewey
Thomson One
online
& LexisNexis
Academic
& EDGAR via SEC
Go to Thomson
One(IE required)
online
Go to LexisNexis
online
Go to EDGAR

present
non-US
5) Extracted Financials
Several sources published by third parties include financials extracted from annual
reports and SEC filings. These sources may add additional analyses or information to
create a useful "report" which doesn't originate from the company itself. Some of
these sources, such as Compu state, are well-suited for efficiently harvesting historical
financial data. Note: these sources do not include "as-reported" financial data or Notes
to Financial Statements as provided by the reporting company.
DATES
SCOPE
SOURCE
FORMAT
LOCATION
Dewey
1900-
US &
Mergent/Moody's
present
non-US
Manuals
paper
Reference &
Stacks
HG4501.M62
1950-
US &
Compu staet North
online via
present
Canada
America
WRDS
non-US
Compu state Global
1987present
May
Compact
1989-
D/SEC(aka
May
US
Compact
2006
Disclosure)
Current
Disclosure
reports
US
only
Reports (via
LexisNexis)
6) Proxy Statements
10
online via
WRDS
Go to WRDS
Go to WRDS
Computer
CD-ROM
Workstation at
Dewey
online via
Go to
LexisNexis
LexisNexis

Proxy Statements present information to investors which will be voted on at
shareholders' meetings. This same information may sometimes be found in section III
of a 10-K filing.
FORMA
DATES
SCOPE
1960s-
US
present
non-US
19911998
&
US
1991-
US
1996
non-US
1995-
US
1999
non-US
1987-
US
present
non-US
1990s-
US
present
non-US
&
SOURCE
Thomson One
online
SEC-File
fiche
LOCATION
Go
to
Thomson
One (IE required)

Microforms Room
in Dewey
Computer
LaserD
CD-ROM
Workstationat
Dewey
& Disclosure Select
Computer
CD-ROM
Top Companies
& LexisNexis
Academic
&
EDGAR via SEC
Workstation
at
Dewey
online
Go to LexisNexis
online
Go to EDGAR
7) Prospectuses & Registration Statements

When a company wants to issue an initial public offering (IPO) and sell stock on one
of the exchanges, they must file Prospectuses and/or Registration Statements. These
statements must contain financial statements as well as other information similar in
scope to that found in 10-Ks.
DATES
18841945
SCOPE
FORMA
SOURCE
LOCATION
Listing
US
Statements of the paper

NYSE
11
off-campus storage

1980s-
US
present
non-US
1993-
US
present
non-US
1990s-
US
present
non-US
&
Thomson One
& LexisNexis
online
Academic
&
online
EDGAR via SEC online
Go
to
Thomson
One (IE required)

Go to LexisNexis
Go to EDGAR
SNAP DEAL
Snap deal is an online marketplace, featuring a wide assortment of products across categories
like Mobiles, Electronics, Fashion accessories, Apparel, Sports, Books; and services like
Restaurants, Spas & Entertainment amongst others.
With over 18 million members, Snapdeal.com is the shopping destination for millions of internet
users across the country.
Snap deal features the Best Deals on products and services at unbeatable prices. We are a onestop-shop website for the best stuff to do, see, eat, feel and buy in your city. Our company
philosophy is very simple; we treat our customers the way we like to be treated. Snap deal lets
you buy products and services online from across the country. What more than shopping and
gifting to your friends from Snapdeal.com? There it is, go bonkers!
12
Snapdeal is an online marketplace, New Delhi, India. The company was started by Kunal
Bahl, a Wharton graduate as part of the dual degree M&T Engineering and Business program
at Penn, and Rohit Bansal, an alumnus of IIT Delhi in February 2010.
History
Snapdeal was started on 4th February 2010 as a daily deals platform but expanded in
September 2011 to become an online marketplace Snapdeal has grown to become one
of the largest online marketplace in India ] offering an assortment of 10 million products
across diverse categories from over 100,000 sellers, shipping to 5,000+ towns and cities
in India. In March 2015, Snapdeal brought actor Aamir Khan for the promotion of its
website in India.
Funding
Snapdeal has received 7 rounds of funding:
Round 1: In January 2011, Snap deal received a funding of $12 million from Nexus
Venture Partners and Indo-US Venture Partners.
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Round 2: In July 2011, the company raised a further $45 million from Bessemer
Venture Partners, along with existing investors Nexus Venture Partners and Indo-US
Venture Partners.
Round 3: Snap deal then raised a 3rd round of funding worth $50 million
from eBay and received participation from existing investors i.e. Bessemer Venture
Partners, Nexus Venture and Indo US Venture Partners.
Round 4: Snap deal received its 4th round of funding of $133 million on Feb-2014.
The 4th round of funding was led by eBay with all the current institutional investors,
including Kalahari Capital, Nexus Venture Partners, Bessemer Venture Partners, Intel
Capital and Saama Capital all participating.
Round 5: Snap deal received its 5th round of funding of $105 million in May-2014.
The 5th round included investments by Blackrock, Temasek Holdings, PremjiInvest and
others.[10] The round valued SnapDeal at $1,000,000,000.
Round 6: Snapdeal received its 6th round of funding in Oct-2014 from Softbank with
investments worth $647 million in fresh capital.This makes SoftBank the largest investor
in Snapdeal.
Round 7: Snap deal received its 7th round of funding in Aug-2015 from Alibaba
Group, Foxconn and Soft Bank with investments worth $500 million in fresh capital.
Acquisitions
In June 2011, Snap deal acquired Bangalore-based group buying site, Grabbon.com.
In April 2012, Snap deal acquired esportsbuy.com, an online sports goods retailer
based out of Delhi.
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In May 2013, Snap deal acquired Shopo.in, an online marketplace for Indian
handicraft products.
In April 2014, Snap deal acquired fashion products discovery site, Doozton.com.
In December 2014, Snap deal acquired gifting recommendation site, Wishpicker.com.[
In January 2015, Snap deal acquired a stake in product comparison website

Smartprix.com.
In February 2015, Snapdeal acquired luxury fashion products discovery

site, Exclusively.in
In March 2015, Snap deal acquired 20% stake in Gojavas.com.
In March 2015, Snap deal acquired ecommerce management software and fulfillment
solution provider, Unicommerce.com .
In March 2015, Snap deal entered into the financial services marketplace by acquiring
a majority stake of Rupee Power which provides a digital platform for financial products
to customers. Mr. Tejasvi Mohanram, the founder of Rupee Power would continue to be
the MD&CEO of the company.
In April 2015, Snap deal acquired mobile-payments company FreeCharge.com.
In September 2015, Snap deal acquired Reduce Data, a programmatic display

advertising platform.
Business Results.
In the year 2012-13 Snapdeal had said that it expected revenues of about
600 crore (US$91 million). Betting big on the growth of mobile commerce, Kunal
Bahl, the CEO, said at the time that 15-20 per cent of the sales on Snap deal came
through m-commerce. Snapdeal.com expected the total sale of products traded on its
platform to cross 2000 crore (US$300 million) in the fiscal year 2013-14 helped by its
robust growth in the past two years and the growing popularity of e-commerce in
15

India.In June 2014, Snap deal announced that it had achieved the milestone of 1000
sellers on its platform getting sales of over Rs 1 crore
Awards and Recognitions
E-Retailer of the Year & Best Advertising campaign of the year - Indian eRetail awards
2012 organized by Franchise India in Feb,2012.
Winner of Red Herring Asia Awards 2011.
E-commerce site of the year at WAT awards that took place in Jan 2012, Mumbai.
Voted amongst the Buziest brands of India in afaqs's annual buzz-making poll.
Trivia
In June 2011, Shiv Nagar, a village located in Muzaffarnagar district in Uttar
Pradesh, India, became SnapDeal.com Nagar (nagar means town), after Snapdeal
had installed 15 hand pumps for drinking water. The villagers voted to name their
hamlet after Snapdeal to express their gratitude.
Annual reports are formal financial statements that are published yearly and sent to company
stockholders and various other interested parties. The reports assess the year's operations and
discuss the companies' view of the upcoming year and the companies' place and prospects.
Both for-profit and not-for-profit organizations produce annual reports.
Annual reports have been a Securities and Exchange Commission (SEC) requirement for
businesses owned by the public since 1934. Companies meet this requirement in many ways.
At its most basic, an annual report includes:
General description of the industry or industries in which the company is involved.
Audited statements of income, financial position, cash flow, and notes to the
statements providing details for various line items.
A management's discussion and analysis (MD&A) of the business's financial

condition and the results that the company has posted over the previous two years.
A brief description of the company's business in the most recent year.
16
Information related to the company's various business segments.
Listing of the company's directors and executive officers, as well as their principal
occupations, and, if a director, the principal business of the company that employs him or her.
Market price of the company's stock and dividends paid.

Some companies provide only this minimum amount of information. Annual reports of this
type usually are only a few pages in length and produced in an inexpensive fashion. The final
product often closely resembles a photocopied document. For these companies, the primary
purpose of an annual report is simply to meet legal requirements.
ANNUAL REPORT AS MARKETING TOOL
Many other companies, however, view their annual report as a potentially effective marketing
tool to disseminate their perspective on company fortunes. With this in mind, many mediumsized and large companies devote large sums of money to making their annual reports as
attractive and informative as possible. In such instances the annual report becomes a forum
through which a company can relate, influence, preach, opine, and discuss any number of
issues and topics.
An opening "Letter to Shareholders" often sets the tone of annual reports prepared for
publicly held companies. The contents of such letters typically focus on topics such as the
past year's results, strategies, market conditions, significant business events, new
management and directors, and company initiatives. The chairman of the board of directors,
the chief executive officer, the president, the chief operating officer or a combination of these
four usually sign the letter on behalf of company management. Some of these letters may run
a dozen or more pages and include photographs of the CEO in different poses (some even
expound on topics that, while perhaps of only tangential interest to stockholders and other
readers, are of importance to the CEO). More often, however, these letters are significantly
shorter, amounting to 3,000 words or fewer.
Annual reports usually advance a theme or concept that has been embraced by company
management and/or its marketing wings. Catch phrases such as "Poised for the Twenty-first
century" or "Meeting the Needs of the Information Age" can unify a company's annual report
message. In addition, particular events or economic conditions of a given year may be
incorporated into the themes advanced in an annual report. Companies also use milestone
17

anniversariesincluding industry as well as company anniversariesin their annual reports.
Promoting a long, successful track record is often appealing to shareholders and various
audiences, for it connotes reliability and quality. Still other companies have developed a
tried-and-true format that they use year after year with little change except updating the data.
Whatever the theme, concept, or format, the most successful reports are ones that clearly
delineate a company's strategies for profitable growth and cast the firm in a favorable light.
TARGET AUDIENCES FOR ANNUAL REPORTS
Current shareholders and potential investors remain the primary audiences for annual reports.
Employees (who today are also likely to be shareholders), customers, suppliers, community
leaders, and the community-at-large are also targeted audiences.
1) Employees
The annual report serves many purposes with employees. It provides management with an
opportunity to praise employee innovation, quality, teamwork, and commitment, all of which
are critical components in overall business success. In addition, an annual report can also be
used as a vehicle to relate those company successesa new contract, a new product, costsaving initiatives, new applications of products, expansions into new geographiesthat have
an impact on its work force. Seeing a successful project or initiative profiled in the annual
report gives reinforcement to the employees responsible for the success.
The annual report can help increase employee understanding of the different parts of the
company. Many manufacturing locations are in remote areas, and an employee's
understanding of the company often does not go beyond the facility where he or she works.
An annual report can be a source for learning about each of a company's product lines, its
operating locations, and who is leading the various operations. The annual report can show
employees how they fit into the "big picture."
Employees also are often shareholders. So, like other shareholders, these employees can use
the annual report to help gauge their investment in the company. In this case, the annual
report can serve as a reminder to employees of the impact that the work they do has on the
value of the company's stock value.
2) Customers
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Customers want to work with quality suppliers of goods and services, and an annual report
can help a company promote its image with customers by highlighting its corporate mission
and core values. Describing company initiatives designed to improve manufacturing
processes, reduce costs, create quality, or enhance service can also illustrate a company's
customer orientation. Finally, the annual report can also show the company's financial
strength. Customers are reducing their number of suppliers, and one evaluation criterion is
financial strength. They want committed and capable suppliers that are going to be around for
the long term.
3) Suppliers
A company's abilities to meet its customers' requirements will be seriously compromised if it
is saddled with inept or undependable suppliers. Successful companies today quickly weed
out such companies. By highlighting internal measurements of quality, innovation, and
commitment, annual reports can send an implicit message to suppliers about the company's
expectations of outside vendors. Sometimes an annual report will even offer a profile of a
supplier that the company has found exemplary. Such a profile serves two purposes. First, it
rewards the supplier for its work and serves to further cement the business relationship.
Second, it provides the company's other suppliers with a better understanding of the level of
service desired (and the rewards that can be reaped from such service).
4) The Community
Companies invariably pay a great deal of attention to their reputation in the community or
communities in which they operate, for their reputations as corporate citizens can have a
decisive impact on bottom-line financial performance. A company would much rather be
known for its sponsorship of a benefit charity event than for poisoning a local river, whatever
its other attributes. Annual reports, then, can be invaluable tools in burnishing a company's
public image. Many annual reports discuss community initiatives undertaken by the
company, including community renovation projects, charitable contributions, volunteer
efforts, and programs to help protect the environment. The objective is to present the
company as a proactive member of the community.
This sort of publicity also can be valuable when a company is making plans to move into a
new community. Companies seek warm welcomes in new communities (including tax breaks
and other incentives). Communities will woo a company perceived as a "good" corporate
19

citizen more zealously than one that is not. The good corporate citizen also will receive less
resistance from local interest groups. The company's annual report will be one document that
all affected parties will pore over in evaluating the business.
READING AN ANNUAL REPORT

People read annual reports for widely different purposes and at dramatically different levels.
Generalizations, however, are difficult. The stockholder with five shares might be as careful
and discriminating a reader of an annual report as the financial analyst representing a firm
owning one million shares.
It may require an MBA to understand all the details buried in an annual report's footnotes.
Nevertheless, a good understanding of a company is possible by focusing on some key
sections of the report.
Company Description
Most companies will include a description of their business segments that includes products
and markets served. Formats vary from a separate fold-out descriptive section to a few words
on the inside front cover. A review of this section provides readers with at least a basic
understanding of what the company does.
The Letter
Whether contained under the heading of Letter to Shareholders, Chairman's Message, or
some other banner, the typical executive message can often provide some informative data on
the company's fortunes during the previous year and its prospects for the future. Readers
should always bear in mind that it is invariably in the executive's best interests to maintain a
fundamentally upbeat tone, no matter how troubled the company may be. This is often the
most widely read portion of the entire annual report, so business owners and managers should
make a special effort to make it both informative and engaging.
Management's Discussion and Analysis (MD&A)
20

This section of an annual report provides, in a fairly succinct form, an overview of the
company's performance over the previous three years. It makes a comparison of the most
recent year with prior years. It discusses sales, profit margins, operating income, and net
income. Factors that influenced business trends are outlined. Other portions discuss capital
expenditures, cash flow, changes in working capital, and anything "special" that happened
during the years under examination. The MD&A is also supposed to be forward-looking,
discussing anything the company may be aware of that could affect results either positively or
negatively. An MD&A can be written at all different levels of comprehension, but business
consultants generally urge companies to make the informationfrom balance sheets to
management analysiscomprehensible and accessible to a general readership. This means
forsaking jargon and hyperbole in favor of clear and concise communication.
Financial Summary
Most companies will include a five-, six-, ten-, or eleven-year summary of financial data.
Sales, income, dividends paid, shareholders' equity, number of employees, and many other
balance sheet items are included in this summary. This section summarizes key data from the
statements of income, financial position, and cash flow for a number of years.
Management/Directors
A page or more of an annual report will list the management of the company and its board of
directors, including their backgrounds and business experience.
Investor Information
There almost always is a page that lists the company's address and phone number, the stock
transfer agent, dividend and stock price information, and the next annual meeting date. This
information is helpful for anyone wanting additional data on the company or more
information about stock ownership.
PACKAGING THE ANNUAL REPORT

For most companies, large or small, the financial information and the corporate message are
the most important aspects of an annual report. Many companies also want to be sure,
21

however, that their targeted audiences are going to read and understand the message. This is
less essential for privately owned businesses that do not need to impress or soothe investors,
but they too recognize that disseminating a dry, monotonous report is not in the company's
best interests.
The challenge for producers of annual reports is to disseminate pertinent information in a
comprehensible fashion while simultaneously communicating the company's primary
message. In many ways the annual report serves as an advertisement for the company, a
reality that is reflected in the fact that leading business magazines now present awards to
company reports deemed to be of particular merit. In recent years, companies have also
chosen to make their annual reports available in a variety of electronic media that lend
themselves to creative, visually interesting treatments.
Of course, the personality of the companyand perhaps most importantly, the industry in
which it operateswill go a long way toward dictating the design format of the annual
report. The owner of a manufacturer of hospital equipment is far less likely to present a
visually dramatic annual report to the public than are the owners of a chain of sun tanning
salons. The key is choosing a design that will best convey the company's message.
SUMMARY ANNUAL REPORTS

Few major trends have shaken the tradition of annual reports, but one is the "summary annual
report." In 1987, the SEC eased its annual reporting requirements. It allowed companies to
produce a summary annual report, rather than the traditional report with audited statements
and footnotes. Public disclosure of financial information was still required, but with the new
rulings, filing a Form 10-Kprovided it contained this information and included audited
financial data and other required material within a company's proxy statement (another SECmandated document for shareholders)met SEC requirements. Promoters of the summary
annual report see it as a way to make the annual report a true marketing publication without
the cumbersome, detailed financial data. Financial data are still included, but in a condensed
form in a supporting role. Since its use was approved, however, the summary annual report
has not gained widespread support.
In some respects, annual reports are like fashions. Certain techniques, formats, and designs
are popular for a few years and then new ideas displace the old. Several years later, the old
ideas are back in vogue again. Other formats are "classic," never seeming to go out of style or
22

lose their power. A key to a successful annual report is not getting caught up in a trend, and
instead deciding what works best for conveying the message.
Balance sheet/Annual report of Snap deal

Particulars
Shares Outstanding
Cash
Marketable Securities
Receivables
Inventory
Raw Materials
Work In Progress
Finished Goods
Notes Receivable
Other Current Assets
Total Current Assets
Property Plant And Equipment
Accumulated Depreciation
Net Property Plant And Equipment
Investment And Advances
Other Non Current Assets
Deferred Charges
Intangibles
Deposits And Other Assets
Total Assets
Notes Payable
Accounts Payable
Current Portion Of Long Term
Debt
Current Portion Of Capital Leases
Accrued Expenses
Income Taxes Payable
Other Current Liabilities
Total Current Liabilities
Mortgages
Deferred Charges Taxes Income
2014
463.01
14557
2859
5612
8299
-
2013
457.73
8658
3789
4767
7411
-
2012
452.96
8084
3364
3364
6031
-
2011
454.75
5269
4307
2571
4992
-
453
21296
9582
2522
7060
2010
448.84
3777
4985
1587
3202
-
351
17490
5786
1369
4417
2009
432.98
3444
2922
988
2171
-
196
13747
3256
842
2414
2008
428.83
2769
958
827
1399
-
272
9797
1915
625
1290
204
6157
1409
555
854
31327 24625
22730 5763 16967 10949
123
28
22
18
145
3319
2655
2552
1955
1349
1234
438
2892
1930
1524
1388
1265
1474
720
54505 40159
32555 25278
18797
13813
8314
16459 15133
13318
11145
8051
5605
3594
-
9807
5684
1823
1159 28089 22980
19002
-
6688
23
3751
2321
-
14896
-
1759
10372
59
1093
7364
4746
-

Convertible Debt
Long Term Debt
Non Current Capital Leases
Other Long Term Liabilities
Total Liabilities
Minority Interest
Preferred Stock
Common Stock Net
Capital Surplus
Retained Earnings
Treasury Stock
Other Liabilities
Shareholders Equity
Total Liabilities And Shareholders
Equity
8265
3191
7410
43764
3084
4242
30413
2277
24363
-
5
11135
1949
1837
-511
10741
5
9573
2190
1837
-185
9746
5
8347
1916
1837
-239
8192
54505
40159
32555
Fiscal year is Jan - Dec.

Cash
24
2625 17521
5
6990
1955
877
-316
7757
25278
109
1561
11933
409
-
1083
8556
-
487
5642
-
5
6325
1324
600
-190
6864
5
5736
172
600
-56
5257
4
4121
-730
600
-123
2672
18797
13813
8314
2014
2013
2012
2011
201
14.56B
8.66B
8.08B
5.27B
3.78

Marketable Securities
2.86B
3.79B
3.36B
4.31B
4.99
Receivables
5.61B
4.77B
3.36B
2.57B
1.59
8.3B
7.41B
6.03B
4.99B
3.2
Raw Materials
Work In Progress
Finished Goods
Notes Receivable
453M
351M
196
Snap deal Total Current Assets
31.33B
24.63B
21.3B
17.49B
13.75
Property Plant & Equipment
22.73B
9.58B
5.79B
3.26
5.76B
2.52B
1.37B
842
16.97B
10.95B
7.06B
4.42B
2.41
Investment & Advances
Other Non-Current Assets
Deferred Charges
123M
28M
22
Intangibles
3.32B
2.66B
2.55B
1.96B
1.35
Deposits & Other Assets
2.89B
1.93B
1.52B
1.39B
1.27
54.51B
40.16B
32.56B
25.28B
18.8
16.46B
15.13B
13.32B
11.15B
Current Portion Long-Term Debt
Current Portion Capital Leases
9.81B
6.69B
5.68B
3.75B
Inventory
Accumulated Depreciation
Amazon Net Property Plant & Equipment
Amazon Total Assets

Notes Payable
Accounts Payable
Accrued Expenses
25
8.05
2.32

Income Taxes Payable
1.82B
1.16B
28.09B
22.98B
19B
14.9B
Mortgages
Deferred Taxes/Income
Convertible Debt
Long-Term Debt
8.27B
3.19B
3.08B
2.63B
Non-Current Capital Leases
Other Long-Term Liabilities
7.41B
4.24B
2.28B
1.56
43.76B
30.41B
24.36B
17.52B
11.93
Minority Interest
Preferred Stock
5M
5M
5M
5M
11.14B
9.57B
8.35B
6.99B
6.33
Retained Earnings
1.95B
2.19B
1.92B
1.96B
1.32
Treasury Stock
1.84B
1.84B
1.84B
877M
600
Other Liabilities
-511M
-185M
-239M
-316M
-190
Snap deal Shareholders Equity
10.74B
9.75B
8.19B
7.76B
6.86
Snap deal Total Liabilities & Shareholders Equity
54.51B
40.16B
32.56B
25.28B
18.8

Amazon Total Current Liabilities
Snap deal Total Liabilities
Common Stock Net

Capital Surplus
:
Most investors just check snap deal stock price, and snap deal historical stock prices before
investing. While share price is an important factor, one should also look at financials and
valuation metrics like snap deal PE ratio chart. Below is a brief explanation of common
balance sheet terms
26
10.37

Assets: An asset is a resource that a corporation like snap deal owns and has economic
value. The two major types of assets are: fixed assets like real estate, plant and machinery and
current assets like cash, marketable securities and inventory. The total asset value for snap
deal stock for the last year is 54.51B. Its easy to associate the term with manufacturing
companies, which invest a lot in factories and equipment. However, the same cannot be said
about tech stocks
Liabilities: liabilities include short term loans and long term loans availed by the company
to fund its business operations. Snap deal stock had total liabilities of 43.76B for year 2014
INCOME STATEMENT OF SNAP DEAL

Fiscal year is Jan - Dec.
2014
2013
2012
2011
Snap deal Net Sales or Revenues
88.99B
74.45B
61.09B
48.08B
34.2
Cost Of Goods Sold (COGS)
62.75B
54.18B
45.97B
37.29B
26.56
Snap deal Gross Profit
26.24B
20.27B
15.12B
10.79B
7.64
Research & Development Expense
9.28B
6.57B
4.56B
2.91B
1.73
Selling General & Admin Expense
16.78B
12.96B
9.88B
7.02B
4.5
178M
745M
676M
862M
1.41
Non Operating Income
-79M
-98M
-40M
137M
130
Interest Expense
210M
141M
92M
65M
39
Amazon Pretax Income
-111M
506M
544M
934M
1.5
Income Before Depreciation Depletion Amortization

Depreciation Depletion Amortization
27
20

Provision for Income Taxes
167M
161M
428M
291M
37M
-71M
-155M
-12M
-241M
274M
-39M
631M
-241M
274M
-39M
631M
1.15
Average Shares used to compute Diluted EPS
462M
465M
453M
461M
456
Average Shares used to compute Basic EPS
462M
457M
453M
453M
447
-241M
274M
130M
616M
1.15
-169M
15M
Snap deal Earnings Per Share Basic Net
-0.52
0.60
-0.09
1.39
2.
Snap deal Earnings Per Share Diluted Net
-0.52
0.59
-0.09
1.37
2.
EPS Diluted Before Nonrecurring Items
-0.52
0.59
0.28
1.34
2.
Preferred Dividends Acc Pd
Dividends Common
Dividend Per Share Common
Minority Interest
Investment Gains Losses
Other Income
Income Before Extraordinaries & Disc Operations
Extraordinary Items & Discontinued Operations
Amazon Net Income (Profit/Loss)
Income Before Nonrecurring Items

Income from Nonrecurring Items
Snap deal balance sheet Financial Ratios
Current ratio 1.1

Debt to Equity ratio 0.7
Asset Turnover ratio 1.81
Receivables turnover ratio 20.13
PB ratio ( Price to Book ratio) 23.2040
28
352
1.15
BALANCE SHEET
29
Period Ending
ASSETS
Current Assets
Cash And Cash Equivalents
31-Dec-2014
31-Dec-2013
31-Dec-2012

14,557,000
8,658,000
8,084,000
Short Term Investments
2,859,000
3,789,000
3,364,000
Net Receivables
5,612,000
4,767,000
3,817,000
Inventory
8,299,000
7,411,000
6,031,000
Total Current Assets

Long Term Investments
Property Plant and Equipment
Goodwill
Intangible Assets
Accumulated Amortization
Other Assets
Deferred Long Term Asset Charges
31,327,000
16,967,000
3,319,000
2,892,000
-
24,625,000
10,949,000
2,655,000
1,930,000
-
21,296,000
7,060,000
2,552,000
1,647,000
-
Total Assets
54,505,000
40,159,000
32,555,000
26,266,000
21,821,000
18,210,000
1,823,000
1,159,000
792,000
Total Current Liabilities

Long Term Debt
Other Liabilities
Deferred Long Term Liability Charges
Minority Interest
Negative Goodwill
28,089,000
8,265,000
7,410,000
-
22,980,000
3,191,000
4,242,000
-
19,002,000
3,084,000
2,277,000
-
Total Liabilities
43,764,000
30,413,000
24,363,000
LIABILTIES
Current Liabilities
Accounts Payable
Short/Current Long Term Debt
STOCK HOLDERS EQUITY

Misc Stocks Options Warrants
Redeemable Preferred Stock
Preferred Stock
Common Stock
Retained Earnings
Treasury Stock
Capital Surplus
Other Stockholder Equity
Total Stockholder Equity
5,000
1,949,000
(1,837,000)
11,135,000
30
(511,000)
5,000
2,190,000
(1,837,000)
9,573,000
(185,000)
5,000
1,916,000
(1,837,000)
8,347,000
(239,000)
10,741,000
9,746,000
8,192,000
Snapdeal's annual sales likely to touch Rs 6,100 crore

Earlier this month, Flipkart had announced it would touch the sales run rate of $1 billion
GMV by 2015.GMV is the worth of sales transactions on a website. E-commerce players
calculate the annual GMV based on the monthly run rate.
Kunal Bahl, chief executive officer and co-founder of Snapdeal, declined to comment on the
GMV target. However, sources indicated the company would reach the target way ahead of
its 2015 schedule and might list in the US stock market within two years. Recently, Koovs, a
fashion portal, became the first non-travel e-commerce website to list on AIM of London
Stock Exchange. Going for public listing right now takes away some flexibility that we
need as a growing company in an emerging market. We will take some time before we do
that, Snap deals Bahl told Business Standard. The company, a leading marketplace player as
opposed to inventory-led format, was recently in the news for raising its fourth round of
funds,'estimated at Rs 830 crore from investors led by eBay,
Snap deal, launched in 2010, is expecting over 50 per cent of its sales through mobile by the
end of this year and is looking at spending more aggressively in technology. At present, 35
per cent of its transactions happens through mobile.
31

Rohit Bansal (COO and co-founder) and I continue to be the largest individual majority
share-holders in the company after the latest funding, said Bahl, while countering
speculation on buyout attempt by eBay. Bahl, however, refused to share any information on
eBays stake, which the market pegs at around 20 per cent in Snapdeal. However, some
industry sources argued that eBays stake in Snapdeal was below 20 per cent because of US
regulations. If they (eBay) is anyway close to 20 per cent, Snapdeals finances have to be
consolidated in eBays balance sheet according to US norms.
Commenting on the next round of funding, Bahl said the company was well funded for now.
The firm will spend the funds in technological innovations for sellers and expand its base of
engineers. "We are hiring over 100 engineers from across the country. We will look at
customer acquisition and expanding our seller base and make it increasingly simple for
sellers to work with Snapdeal," said Bahl, who claimed the company had grown over 500
percent from the last year
Flipkart Vs Amazon Vs Snapdeal: Revenues & Losses

Comparison
We all know online shopping in India is growing at a very fast clip. At the same time, there is
an intense competition in ecommerce space, especially among the top 3 players. Another
aspect that everyone is probably aware about is, all this aggressive pricing and discounts are
being paid by Venture Capitalists pockets.
Flipkart, Amazon and Snapdeal, all of them have raised investments or have commitments
of $1 Billion or more. This money is being burned to acquire new customers, offer discounts
and pump up products on offer. While we are all aware that these sites are losing money, you
will be amazed to know the quantum of loss these ecommerce players have incurred.
Check out these 2 graphs below and be stunned.
32
Please note that the revenue figures above are not the price of products sold (GMV), as these
are all marketplaces, and their revenues come from commissions they get from sellers or
listing fees that they charge to list the products on their site.
GMV or Gross Merchandize Value represents the price of products sold and net
revenues is just a fraction of that!
Flipkart leads the race with net revenue of 179 crore followed by Amazon at 168.9 crore and
Snapdeal at 154.11 crore.
However, when it comes to losses, Flipkart leads by a much bigger margin and their loss for
2013-14 stands at Rs. 400 Crore. Comparatively, Amazon losses are pegged at Rs. 321.3
crore and Snapdeal had least losses of 3 with 264.6 crore
See the graph below to understand how much loss each player incurs for every rupee in net
revenues.
33
Flipkart leads the race here to losing 2.23 rupees for every 1 rupee of revenue. Amazon loses
1.90 and Snapdeal has least amount of losses at Rs. 1.72.
34
An annual report provides information on the companys fiscal year. Graphs or charts can be
included to break down complicated information and make it more understandable. Annual
reports include a balance sheet, income statement, financial summary and cash flow
statement. Financial notes also may be added to explain accounting methods the company
uses to report and record its transactions. Additional information found in notes may detail
how your company allocates pension plan contributions, how equipment has depreciated over
time or more detailed information about stock option compensation. The Money Chimp
website notes that the financial information provided in annual reports helps readers
determine what the company owns and owes, how the company is funding operations and
growth, and how good the company is at making money for investors.
Annual reports provide information on the companys mission and history and summarize the
companys achievements in the past year. While financial achievements are included, other
achievements also are noted, such as research advances, market share gains or honors
awarded to the company or its employees. The achievement section also may include
information on such things as sales increases or new machinery that increases profitability
and productivity. The chief purpose of the achievements section is to make shareholders and
stakeholders feel good about their investments or participation in your company.
35

In addition to providing financial information, an annual report serves as a marketing tool for
your company. Use of a specific theme, such as a historical milestone or a focus on
improving lives through technology, is often used in annual reports. Inclusion of positive
stories from employees and customers or key moments in your companys history
interspersed throughout the report can increase readership of the report and appeal to new
investors and customers. Sophisticated design and layout techniques are an important
consideration when using an annual report as a marketing tool. Inc. magazine notes that some
companies use a variety of formats, including electronic annual reports, to make their reports
more appealing to readers.
Annual reports introduce your board of directors and key personnel to shareholders,
stakeholders and the general public and often contain photographs of these people. A letter to
the companys shareholders appears at the beginning of the annual report. It highlights
information of particular interest, such as a brief overview of profits, successful marketing
strategies, campaigns, changing business conditions and information about the companys
plans for the upcoming year. The letter is written by the highest member of the companys
administration, such as the chairman of the board or chief executive officer, and helps set a
positive tone for the annual report.
36

Bibliography
http://smallbusiness.chron.com/purpose-company-annual-reports
57428.html
libguides.mit.edu LibGuides Corporate Reports & SEC Filings at MIT
www.zpub.com/sf/arl/arl-non.html
https://en.wikipedia.org/wiki/Annual_report
www.snapdeal.com/
www.business-standard.com/.../snapdeal-s-annual-sales-likely-to-touch-rs
www.privco.com Internet E-Commerce Online Marketplaces
trak.in Internet Ecommerce
37

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ANNUAL REPORT OF SNAP DEAL

ANNUAL REPORT OF SNAP DEAL

DEFINITION of 'Annual Report'

BREAKING DOWN 'Annual Report'

ANNUAL REPORT OF SNAP DEAL

General Corporate Information

Cash flow statement

Contents: non-audited information

Profit and loss account

Notes to the financial statements

Operating and financial review

Statement of Directors' responsibilities for the shareholders' financial

select suitable accounting policies and then apply them consistently

make judgments and estimates that are reasonable and prudent

ANNUAL REPORT OF SNAP DEAL

Non-profit, Charity and Other types of Annual Reports

ANNUAL REPORT OF SNAP DEAL

ANNUAL REPORT OF SNAP DEAL

TYPES OF ANNUAL REPORT

Annual Reports to Shareholders

ANNUAL REPORT OF SNAP DEAL

& Disclosure Select Top

ANNUAL REPORT OF SNAP DEAL

ANNUAL REPORT OF SNAP DEAL

4) Other SEC filings

& EDGAR via SEC

ANNUAL REPORT OF SNAP DEAL

Compu staet North

Compu state Global

ANNUAL REPORT OF SNAP DEAL

One (IE required)

& Disclosure Select

EDGAR via SEC

7) Prospectuses & Registration Statements

Statements of the paper

ANNUAL REPORT OF SNAP DEAL

EDGAR via SEC online

One (IE required)

ANNUAL REPORT OF SNAP DEAL

ANNUAL REPORT OF SNAP DEAL

ANNUAL REPORT OF SNAP DEAL

In December 2014, Snap deal acquired gifting recommendation site, Wishpicker.com.[

In January 2015, Snap deal acquired a stake in product comparison website

In February 2015, Snapdeal acquired luxury fashion products discovery

In March 2015, Snap deal acquired 20% stake in Gojavas.com.

In April 2015, Snap deal acquired mobile-payments company FreeCharge.com.

In September 2015, Snap deal acquired Reduce Data, a programmatic display

ANNUAL REPORT OF SNAP DEAL

Awards and Recognitions

Winner of Red Herring Asia Awards 2011.

General description of the industry or industries in which the company is involved.

A management's discussion and analysis (MD&A) of the business's financial

A brief description of the company's business in the most recent year.

ANNUAL REPORT OF SNAP DEAL

Information related to the company's various business segments.

Market price of the company's stock and dividends paid.

ANNUAL REPORT AS MARKETING TOOL

ANNUAL REPORT OF SNAP DEAL

TARGET AUDIENCES FOR ANNUAL REPORTS

ANNUAL REPORT OF SNAP DEAL

ANNUAL REPORT OF SNAP DEAL

READING AN ANNUAL REPORT

Management's Discussion and Analysis (MD&A)

ANNUAL REPORT OF SNAP DEAL