Limba Engleza

Preview Assessment: lb engleza
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B_MK_AN2_LIMBA_ENGLEZ (T_B_MK_2_LE) > CONTROL PANEL > PREVIEW ASSESSMENT: LB ENGLEZA

Denumirea:
lb engleza
Instruciuni:
Multiple Attempts Acest test poate fi susinut o singur dat!
Force Completion nainte de epuizarea timpului alocat completrii testului apsai butonul Submit. Examenul este anulat
dac se depete acest timp.
Question Completion Status:

ntrebarea nr. 1
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Read the following terms and phrases and match each term from the right
column to their definition from the left column
diplomacy
1. the ability to imagine and share another

persons feelings
empathy
2. to attend to a problem, to manage
to accomplish
3. to succeed in doing smth, to complete

smth
to deal with
4. the art of tactfully dealing with people
ntrebarea nr. 2
employee
1. manager responsible with the staff

recruitment
Human Resources Manager
2. the head of a faculty
president
3. a person who works for somebody or for a

company in return for wages
dean
4. the head of an institution
ntrebarea nr. 3
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social orientation
1. to be able to get the meaning of the whole

situation
assertive
2. the capacity to be convincing
to see the big picture
persuasiveness
3. ones personal characteristic of beeing

attracted to people; to communicate and
socialize with them, etc
4. showing a strong and confident personality
ntrebarea nr. 4
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Marketable
Marketplace
1. the proportion that a company has of the

total volume of trading in one type of goods
and services
Manufacturer
2. a business that makes or processes raw

materials into finished products
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Market share
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3. attractive to buyers, consumers, etc

4. the system of buying and selling goods
under competitive conditions
ntrebarea nr. 5
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Product life cycle
1. customer expectations of a product or

service
Customer needs
Market leader
2. the company that sells the largest quantity

of a particular product and thus emerges
as a leader
Advertising-
3. The life cycle of a new product, which first

can be produced only in the country where
it was developed, then as it becomes
standardized and more familiar, can be
produced in other countries and exported
back to where it started
4. making known, calling public attention to a
product, service or company by means of
paid announcements so as to affect
perception or arouse consumer desire to
make a purchase or take a particular
action.
ntrebarea nr. 6
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to glide along
1. logical reasoning
inductive reasoning
2. to move along smoothly and continuouslyfor instance like a snake on the ground
to leave a trail of bruised feelings
3. to predict future events by making use of

some given information
to make forecasts
4. to make a bad impression, to offend or

abuse people
ntrebarea nr. 7
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to pique one's interest
1. a souvenir; an object that is treasured for

the memories associated with it.
memorabilia
brand equity
2. value added by a brand name identity to a

product or service beyond the functional
benefits provided.
fee
3. a fixed sum charged, by an institution or by

law, in exchange for a certain service or
privilege, etc
4. to provoke; arouse, to stir
ntrebarea nr. 8
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to fit into
to overcome
prospect
1. to prevail over, to be victorious

2. to be suitable for a particular role or task
3. a potential buyer
4. to be symbolized, best represented by, etc
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to be epitomized
ntrebarea nr. 9
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targeting
incentives
to purchase
branding
1. the process of identifying the specific

needs of the market segments, selecting
one or more of these segments as a target,
and developing marketing programs and
ad campaigns directed towards each.
2. traditional advertising method used to
create an acquired response from a target
audience based on cumulative impressions
and positive reinforcement.
3. to obtain in exchange for money or its
equivalent, to buy
4. benefits, or reduced costs, that motivate a
decision maker in favor of a particular
choice
ntrebarea nr. 10
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ownership
1. possession, the act of having and

controlling property
to bar
2. the act of excluding someone
to juggle
to forgo
3. to deal with simultaneously

4. to abandon, lose, refrain from consuming
ntrebarea nr. 11
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CFO
1. chief executive officer
executive
2. person in charge with hiring people and

solving the employees legal problems
HR manager
CEO
3. person or group of persons who has the

power to put important plans, decisions,
etc into effect
4. chief financial officer
ntrebarea nr. 12
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ntrebarea nr. 13
domestic
1. administrative division of some larger or

more complex organization
business customs
2. to change in a negative way
branch
3. usual business or individual practice,

traditional business policy
to downgrade
4. concerning the internal affairs of a nation
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zest
1. to hinder or inhibit the progress or

movement of someone or something
to hamper
breakthrough
2. gusto, vigorous and enthusiastic

enjoyment
cumbersome
3. a major achievement or success that

permits further progress, as in technology
4. difficult to handle or use especially
because of size or weight
ntrebarea nr. 14
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managerial chores
managerial traits
career orientation
enterprising orientation
1. managerial duties or responsibilities

2. occupational self-concept
3. managerial characteristics
4. the ability, imagination and desire to
create and carry out new projects and
perform difficult activities
ntrebarea nr. 15
to stand out
1. to be eager for something that one

expects to be enjoyable to happen
to submit
vacancy
2. to give something to somebody so that it

may be formally considered
to look forward
3. to be much better or more important than

somebody/something else
4. an available job or position
ntrebarea nr. 16
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covering letter
curriculum vitae
to type
handwritten
1. personal data sheet

2. written by hand
3. to write using a typewriter or calculator
4. application letter
ntrebarea nr. 17
to trigger
onset
WAP
SMS
1. wireless application protocol

2. the beginning or early stages
3. to set off, initiate, provoke
4. text messaging
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ntrebarea nr. 18
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pasty-faced
up-market
to envisage
drawback
1. a disadvantage or inconvenience
2. pale and dull complexion.
3. to imagine, to form a mental image of
something that is not present
4. appealing to or designed for high-income
consumers
ntrebarea nr. 19
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assets
1. a bank in one country that has a

subsidiary in another country
exempt from
parent bank
2. a company that is completely controlled by

another company
subsidiary company
3. economic resources that are owned or

controlled by an entity; what a firm or
individual owns
4. to free from an obligation, a duty, or a
liability to which others are subject
ntrebarea nr. 20
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information storage
1. general, complete
appliance
2. to cut down; to make a reduction in; to

place restrictions on
to cutback
3. a device operated by use of electricity,

gas, etc
overall
4. the holding of data in an electromagnetic

form so as to be easily accessed by a
computer processor.
ntrebarea nr. 21
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employer
1. a person who controls the selling of a

companys products
sales manager
production manager
2. a person in charge with checking the

others
supervisor
3. one who is responsible for the

manufacturing of a large quantity of
products
4. a person or company that employs people
ntrebarea nr. 22
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to advertise
to enclose
1. to put in an envelope
2. to promote something
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marketing
3. form of advertising by means of which

marketing communications are sent to
customers using the postal service
direct mail campaigns
4. the theory and practice of presenting,

advertising and selling things
ntrebarea nr. 23
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subscriber
1. gross, the entire amount of income before

any deductions are made
account balance
revenue
2. the amount of money in an account, equal

to the net of credits and debits at that
point in time for that account
staleness
3. triteness, lack of originality as a result of

being dull
4. someone who contributes a sum of money
in exchange of a certain service
ntrebarea nr. 24
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To acquire
1. to get, to gain possession of
Customer retention
2. the marketing goal of keeping your

customers from going to your competitors
Defection
3. desertion, abandonment, opting for

another seller
Retailer
4. Seller of goods or commodities directly to

consumers at a retail price.
ntrebarea nr. 25
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to intrude
to match
indelibly
"copycat"
1. unauthorized duplicate of a certain fashion

design; they are usually made of lesser
quality imitations of the original
2. that cannot be erased
3. to combine
4. to put or force in inappropriately,
especially without invitation or permission
ntrebarea nr. 26
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to enhance
to mitigate
drive
distortion
1. physiological state corresponding to a

strong need or desire
2. to increase; make better or more attractive
3. unpleasant change
4. to moderate (a quality or condition) in
force or intensity
ntrebarea nr. 27
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Sometimes advertising can be a form of research
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ntrebarea nr. 28
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Some companies reward their customers by giving some of their money back
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The World Trade Organization is the international forum that provides the
Most-Favoured-Nation principle
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ntrebarea nr. 29
Women haven't always had leading positions in major corporations and
private sector organizations.
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ntrebarea nr. 30
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ntrebarea nr. 31
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To market a product means to advertise and offer it for sale

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ntrebarea nr. 32
A parent bank in one country that has a subsidiary in another country.
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ntrebarea nr. 33
A domestic bank is one that operates exclusively with national currency
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ntrebarea nr. 34
The persons who have a staggering IQ are always very determined to
succeed.
Adevrat
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Fals
ntrebarea nr. 35
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An ATM is an Automated Teller Machines that simplifies financial transactions
with customers.
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ntrebarea nr. 36
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A company that looses its customers is a company that doesnt have a high
degree of defection.
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The head of a university is called dean.

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ntrebarea nr. 37
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ntrebarea nr. 38
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Most selling sites are designed to move consumers through multiple stages of
the decision-making process
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ntrebarea nr. 39
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Technology has created a new commercial reality that led to the emergence
of global markets for standardized consumer products
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On January 2008, Vodafone made the UKs firstmobile call.

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ntrebarea nr. 40
If a company advertises products that are similar to others, it must make
ample use of imagery in association with attractive symbols
Adevrat
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ntrebarea nr. 41
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Adevrat
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ntrebarea nr. 42
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The usual technique for defining an individuals lifestyle is called

psychographics and it involves measuring attitudes and interests in diverse
areas such as work, politics, recreation and the like.
Adevrat
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ntrebarea nr. 43
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Creative people have a lot of fantasy, inspiration and intuition but they dont
have logic at all.
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ntrebarea nr. 44
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Recent studies show that consumers dont access information on the Internet
before making major life decisions.
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There is no genuine clash between selling and 'being creative'

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ntrebarea nr. 45
All managers spend most of their time talking to people.
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ntrebarea nr. 46
Perceptions have nothing to do with consumer behaviour.
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ntrebarea nr. 47
Right-brain dominated people are smarter than the left-brain dominated
ones.
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ntrebarea nr. 48
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Adevrat
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ntrebarea nr. 49
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WAP services give you the possibility to send messages whenever you cant
talk.
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The typical Internet user is a young, techy, up-market male professional.

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ntrebarea nr. 50
A marketplace is a square such as Victoria Square
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ntrebarea nr. 51
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ntrebarea nr. 52
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An employer is one who works for a monthly subsidiary

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ntrebarea nr. 53
To achieve greater customer retention direct marketers have switched the
emphasis from product to service.
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ntrebarea nr. 54
If a company wants to keep its high-spending customers, it must sell only
expensive stuff.
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ntrebarea nr. 55
The international trade growth has been favoured by long periods of war.
Adevrat
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Fals
ntrebarea nr. 56
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A hot product is a brand new product that appeals very much to the public
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The manager is the owner of a company.

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ntrebarea nr. 57
All employees are checked by their supervisors.
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ntrebarea nr. 58
Famous brands such as Marlboro, Coca-Cola or Levi Jeans base their
advertising mainly on pure emotional symbolism.
Adevrat
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ntrebarea nr. 59
Adevrat
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ntrebarea nr. 60
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B2C marketing designates a set of transactions between two companies.

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ntrebarea nr. 61
The price at which a product is offered for sale to the public represents its
market price.
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ntrebarea nr. 62
The marketing department of a company deals with advertising, market
research as well as selling.
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ntrebarea nr. 63
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At present, women are better educated and hold more jobs worldwide than
ever before.
Adevrat
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ntrebarea nr. 64
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The use of direct distribution mail order or direct delivery of services is one of
the direct marketers most powerful weapons
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The purpose of advertising is to persuade.

Adevrat
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ntrebarea nr. 65
Adevrat
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ntrebarea nr. 66
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A manager who is technically competent is one who knows how to plan, lead,
organize and control his own work as well as that of the other employees.
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If you have good interpersonal skills, it means that you can't have a lot of
friends
Adevrat
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ntrebarea nr. 67
The Coca-Cola Web site consists of twelve different sections.
Adevrat
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ntrebarea nr. 68
Adevrat
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ntrebarea nr. 69
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A market leader is one who sponsors the most advertising campaigns.

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ntrebarea nr. 70
To have an enterprising orientation means to be a good entrepreneur.
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Adevrat
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ntrebarea nr. 71
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Consumers aged 50 and older never use the Internet

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ntrebarea nr. 72
When you flatter someone means that you bruise that persons feelings.
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ntrebarea nr. 73
Today a growing number of appliances and systems operate on analogue
information.
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ntrebarea nr. 74
Someone who makes market forecasts is one who predicts the weather.
Adevrat
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ntrebarea nr. 75
Advertisers job is to sell
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ntrebarea nr. 76
A director is one who writes screenplays for movies
Adevrat
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ntrebarea nr. 77
Vodafone is the worlds biggest mobile network operator.
Adevrat
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19/05/2008
ntrebarea nr. 78
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In a big company, such as IBM, for instance, the general manager is the one
who hires people.
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The charismatic managers are also the most persuasive.

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ntrebarea nr. 79
Adevrat
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ntrebarea nr. 80
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The process of identifying the specific needs of segments and selecting one
or more of these segments as a target is called branding.
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You cant become a successful manager if you dont have some inborn
managerial traits.
Adevrat
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ntrebarea nr. 81
Adevrat
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ntrebarea nr. 82
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In Sweden, more than 45 percent of administrative and managerial positions
are held by women.
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ntrebarea nr. 83
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A company that is risk averse is one that doesnt test the market before taking
its marketing decisions.
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To be creative implies to be a very organized person

Adevrat
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ntrebarea nr. 84
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19/05/2008
ntrebarea nr. 85
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Federal Express is an excellent example of how expensive a well-designed
service web site can be.
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Advertising shouldn't be entertaining

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ntrebarea nr. 86
Won.com site offers a lottery prize of up to $1000 million for visiting it.
Adevrat
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ntrebarea nr. 87
A managers daily chores include resolving conflicts among subordinates.
Adevrat
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ntrebarea nr. 88
Vodafone has a strong visual identity based on the colour red
Adevrat
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ntrebarea nr. 89
Adevrat
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ntrebarea nr. 90
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Perception is the process by which people derive meaning from within
themselves ( such as a feeling of frustration) or from the external environment
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ntrebarea nr. 91
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An assertive person is one who always speaks very loud.

Adevrat
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ntrebarea nr. 92
Marketing deals exclusively with advertising products
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Adevrat
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ntrebarea nr. 93
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The World Bank was initially formed in 1944 to aid countries suffering from
the destructions of the war
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ntrebarea nr. 94
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To satisfy the customers' needs means to have the best prices on the market
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Only the market leaders are quoted at the Stock Exchange

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ntrebarea nr. 95
Both branches and subsidiaries are full-service banking institutions
Adevrat
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ntrebarea nr. 96
Adevrat
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ntrebarea nr. 97
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The direct mail campaigns are a form of electronic advertising

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ntrebarea nr. 98
To overcome a problem means to fail solving it
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ntrebarea nr. 99
Connectivity makes bits to flow from one appliance or location to another
Adevrat
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19/05/2008
ntrebarea nr. 100
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Most Asian and Islamic countries exhibit female preference, manifested in
China by the widespread practice of aborting male fetuses
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Adevrat
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ntrebarea nr. 101
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If we only .what our competitors plan we could avoid launching a similar
product.
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Left-brain dominated people tend to focus more on their feelings.rather

than on their reason
Adevrat
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ntrebarea nr. 102

A CEO manager deals with the accounting department of a company
Adevrat
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ntrebarea nr. 103
1. were knowing
2. had known
3. knew
ntrebarea nr. 104
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After youthis faculty will you attend an MA course?

will finish
will graduate
graduate
ntrebarea nr. 105

I wish Imore imagination.
have had
to have
had
ntrebarea nr. 106

Its about time you ..us your suggestions.
presented
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will present
present
ntrebarea nr. 107
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If you really understand the customer's needs you can touch them atof
their being.
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Somebody.........the board on what's happening here.

informs
will inform
inform
ntrebarea nr. 108
Some think that if they write on purple paper their application will
stand out
be accepted
be funny
ntrebarea nr. 109
the sole
the heart
the core
ntrebarea nr. 110
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The market research represents the study of what people buy and why and
it is usually .by a company before it develops a new product.
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driven
conducted
offered
ntrebarea nr. 111
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A marketing strategist should decide if products in the sector are

primarily sold on logic on emotion.
eitheror
neithernor
rather than
ntrebarea nr. 112
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Do you think that advertising should also be?
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entertaining
playful
funny
ntrebarea nr. 113
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The direct marketings .on entertainment is clear: there is no room for it
in direct communications.
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opinion
question
stance
ntrebarea nr. 114
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B2C, business-to-consumer electronic commerce is a form of electronic
commerce in which products and are sold from a firm to a consumer
who this way doesnt have to buy from a traditional shop.
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Please, find my CV
attached
enclosed
sent
ntrebarea nr. 115
If you are just..a business you obviously dont have any existing
customers.
ending
beginning
starting up
ntrebarea nr. 116

The advertisers job is to make the product.
look better
better
smarter
ntrebarea nr. 117
services
things
goods
ntrebarea nr. 118
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Ad writers forget they are salesmen; instead of sales they seek
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power
applause
money
ntrebarea nr. 119
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A very important marketing decision is .resources between the existing

customers and the new ones.
to give
to share
to allocate
ntrebarea nr. 120
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You........my advice: leave those files for tomorrow!

may take
take
have taken
ntrebarea nr. 121

The purpose of advertising is to
persuade
advertise
display
ntrebarea nr. 122

The manager suggested that prices .......... kept low so as to attract new
customers.
could be
would be
be
ntrebarea nr. 123

Global economy ...........a rapid growth if funds weren't directed toward
military adventures.
would register
will register
registers
ntrebarea nr. 124

The aim of marketing is to make selling
19/05/2008
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mare expensive
superfluous
nicer
ntrebarea nr. 125
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A famous advertiser called Cyrus Curtis considers that the key ingredient of
an ad is its..
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If an advertising agency doesnt sell then it isnt .

aggressive
creative
profitable
ntrebarea nr. 126
atmosphere
brand
story
ntrebarea nr. 127
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Tom has Richmond Secondary School in 2005.

graduated
been
attended
ntrebarea nr. 128

The Board recommended that the projects .......... handed in two weeks'
time.
be
are
will be
ntrebarea nr. 129
If only their commercial .. in the viewers memory their brand

could have been famous!
had been lodged
had lodged
could have been lodged
ntrebarea nr. 130
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By the time you finish the project I be back at the office.
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would be
will be
am
ntrebarea nr. 131
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The Wall Street Journal is an ....... information site

important
highly used
interactive
ntrebarea nr. 132

The advertisers idea enchanted everybody as if they.under a spell.
have been
were
are
ntrebarea nr. 133

The teacher suggested that all students ........ him what they don't
understand
can ask
ask
have to ask
ntrebarea nr. 134

I wish he.the importance of being up to date with everything.
understood
understand
will understand
ntrebarea nr. 135

They wont make any forecasts before theyall the information they
need.
wont receive
receive
will receive
ntrebarea nr. 136

Its high time our company .a new product.
had launched
19/05/2008
Page 23 of 39
launched
would launch
ntrebarea nr. 137
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The Internet provides e-marketers with access to a broad range of
segments.
Save
. ..have found that nearly all important decisions are made in the
subconscious.
The engineers
The scientists
The psychoanalysts
ntrebarea nr. 138
people
users
demographic
ntrebarea nr. 139
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Direct marketing is a..of marketing that attempts to send messages
directly to consumers using addressable media such as mail and e-mail
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A consumer must take a..decision if he wants to buy a pension.

logical
inspired
smart
ntrebarea nr. 140
The boss required that everybody.......the meeting on Monday.

attend
will attend
would attend
ntrebarea nr. 141
The advertisers wished their product .No 1 on the market.
was
had been
will be
ntrebarea nr. 142
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means
form
way
ntrebarea nr. 143
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Kids Only area offers homework help and online magazines along with the
usual games, .and chatrooms.
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A well known marketing strategy is to create a ..scheme for its loyal

customers.
profitable
reward
beneficial
ntrebarea nr. 144

Mr. Brown, the marketing manager has informed me that there will be
a.in his department next month.
vacancy
spare room
opportunity
ntrebarea nr. 145
software
hardware
CDs
ntrebarea nr. 146
0 points
B2B is a short form from Business to Business and is used those
aspects
of e-commerce that involve the exchange of goods and services between
companies over the Internet
Save
to designate
to define
to determine
ntrebarea nr. 147
0 points
Save
The new manager behaved as if he ..everyone around him.

knew
have known
could know
19/05/2008
ntrebarea nr. 148
Page 25 of 39
0 points
Save
0 points
Save
0 points
Save
0 points
Save
0 points
Save
0 points
In the late 1990s the onset of pre-pay options triggered a dramatic ..in
sales.
Save
Hurry up! You......the reports ASAP.

send
sent
could send
ntrebarea nr. 149

Advertisers should..entertainment with selling.
add
multiply
match
ntrebarea nr. 150

Heaven.......for you to leave the country!
forbid
shall forbid
forbade
ntrebarea nr. 151

My present employer..his business.
lets
is closing down
leaves
ntrebarea nr. 152

I will send you a message as soon as I..the novel.
shall finish reading
finish reading
will finish reading
ntrebarea nr. 153
raising
upturn
lift
ntrebarea nr. 154
0 points
Save
...........that a good manager should have only technical skills.
19/05/2008
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don't be it
shan't be it
not be it
ntrebarea nr. 155
0 points
Save
0 points
I would like very much to have the ..to work for such a big company as
yours.
Save
Please, stop the car before you.my house

reach
will reach
would reach
ntrebarea nr. 156
vacancy
opportunity
occasion
ntrebarea nr. 157
0 points
.......what may, if you are decided to become a manager, you'll do it in the
end.
Save
came
come
will come
ntrebarea nr. 158
0 points
Save
Companies that sell credit know that they must strikebetween keeping
the old customers and attracting new ones.
a crisis
a balance
a problem
ntrebarea nr. 159
0 points
is a strategy meaning that a company uses commercial partners to
attract new customers
Save
The marketing mix

The affinity marketing
Targeting
ntrebarea nr. 160
0 points
Save
19/05/2008
Page 27 of 39
They wouldnt reduce tariffs and liberalize trade for the Most-FavouredNation if they that those people are in need.
will not know
didnt know
hadnt known
ntrebarea nr. 161
0 points
Save
0 points
A products market value represents the.at which that product would be
sold if offered publicly.
Save
It seems that some companies have high levels of

defection
abandonment
leaving
ntrebarea nr. 162
capital
price
value
ntrebarea nr. 163
0 points
Save
0 points
Save
0 points
Save
The company has a..of over 4 billion pounds.

number
business figure
turnover
ntrebarea nr. 164

Search engines generate. by selling banner advertising.
profits
revenue
money
ntrebarea nr. 165

Interactive online services allow customers to access account..
situation
money
balances
19/05/2008
ntrebarea nr. 166
Page 28 of 39
0 points
Complete the following statements by choosing the right alternative a, b or c:
Save
Im looking forward to.news from you.

get
receiving
receive
ntrebarea nr. 167
0 points
Save
0 points
Save
The Internet enables consumers and companies .. huge amounts of

information
to send
to share
to divide
ntrebarea nr. 168
In 1995 Heinzover half of its marketing budget into direct marketing and
then move it back to advertising
put
placed
sold
ntrebarea nr. 169
0 points
Save
0 points
Save
0 points
Save
There is no genuine between selling and being creative.

difference
clash
misunderstanding
ntrebarea nr. 170

The right-brain dominated advertisers use more..than logic.
reason
intelligence
intuition
ntrebarea nr. 171
The marketing strategies that were successful in some cases shouldnt be

taken as
.....
codes
19/05/2008
Page 29 of 39
guidelines
rules
ntrebarea nr. 172
0 points
The famous advertiser looked awkward as if he.everyone staring at him .
Save
had hated
hated
would hate
ntrebarea nr. 173
0 points
A market leader is the company that .the largest quantity of a particular
product and thus emerges as a leader
Save
promotes
sells
advertises
ntrebarea nr. 174
0 points
The marketing manager has ordered that the new strategies.....by tomorrow
at noon.
Save
will be ready
be ready
are ready
ntrebarea nr. 175
0 points
Save
0 points
.of a new product, means that it can first be produced only in the
country where it was developed, then as it becomes standardized and more
familiar, can be produced in other countries and exported back to where it
started.
Save
....... to say that a good manager should have more than technical skills.
it's worth
suffice it
it's enough
ntrebarea nr. 176
The Marketing
The life cycle
The Marketing strategy
ntrebarea nr. 177
0 points
Save
Mobile phones .have followed a classic S-shaped curve.
19/05/2008
Page 30 of 39
selling
sales
shopping
ntrebarea nr. 178
0 points
Save
0 points
Save
The bank owner ordered that the wages ........... his stuff.
must motivate
will motivate
motivate
ntrebarea nr. 179
Marketing is a social and managerial .by which individuals and

groups obtain what they need and want through creating and exchanging
products and value others.
phenomenon
process
fact
ntrebarea nr. 180
0 points
Save
If international organizations ..they wouldnt donate money for people

suffering from war destruction.
didnt care
dont matter
dont care
ntrebarea nr. 181
0 points
Save
0 points
If only they to understand the customers expectations, they would have
been much more successful with their recently launched product.
Save
Language much too often what people feel.

explain
camouflages
complicates
ntrebarea nr. 182
manage
could manage
had managed
ntrebarea nr. 183
0 points
Save
19/05/2008
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They agreements if they werent necessary.

would conclude
didnt conclude
wouldnt conclude
ntrebarea nr. 184
0 points
Save
0 points
Save
0 points
In order to make online customers visit a particular web-site, marketers can
use other media-print.
Save
Some experts consider that the moment of truth is when the prospects or
customers .with the advert.
see
engage
perceive
ntrebarea nr. 185

He spoke as if he something about our advertising campaign.
could know
had known
knew
ntrebarea nr. 186
letters
advertising
banners
ntrebarea nr. 187
0 points
Save
0 points
Save
0 points
Save
Sometimes consumers make impulsive,..decisions.

unconscious
irresponsible
subconscious
ntrebarea nr. 188
By means of the Internet people can be connected with just a few.
mice clicks
mouse click
mouse clicks
ntrebarea nr. 189

The marketer wished he more last month.
19/05/2008
Page 32 of 39
would have sold

sold
had sold
ntrebarea nr. 190
0 points
Save
0 points
Save
. We cannot ..on the public without repaying them.

upset
intrude
disturb
ntrebarea nr. 191
We wouldnt desire to buy so many things if we their commercials

before.
saw
wouldnt see
didnt see
ntrebarea nr. 192
0 points
Save
0 points
........what you want, I strongly believe that our HR manager knows how to
deal with people.
Save
The executives ............ that the company's policy be well known by the
public.
have desired
would desire
desire
ntrebarea nr. 193
do
say
make
ntrebarea nr. 194
0 points
Save
0 points
Save
If only we ..to work in advertising ten years ago!

had started
have started
start
ntrebarea nr. 195

On 1 January 1985 Vodafone made the UK's first mobile..
19/05/2008
Page 33 of 39
call
pager
calling
ntrebarea nr. 196
0 points
Save
0 points
They adopted a new shape for the Pepsi bottle in case people ..it more.
Save
Younger groups are more likely to use the Internet for entertainment
and..
having fun
having a good time
socializing
ntrebarea nr. 197
liked
like
will like
ntrebarea nr. 198
0 points
Save
0 points
Save
0 points
Save
0 points
Save
Will you keep on learning until youthe lesson?

will have understood
are going to understand
understand
ntrebarea nr. 199

Dont you think that this handwriting is.?
illegible
clear
eligible
ntrebarea nr. 200

One of the most important decisions a marketing strategist should take is
whether or not to useto stimulate purchase
rewards
incentives
gifts
ntrebarea nr. 201

When I .. sure about the result, I will let everybody know it.
19/05/2008
Page 34 of 39
am going to be
shall be
am
ntrebarea nr. 202
0 points
C2C consumer to consumer is the oldest form of facilitating people to
deal directly with each other
Save
commerce
trade
e-business
ntrebarea nr. 203
0 points
Save
0 points
Save
Fill in the blanks with the right form of the verb so as to form correct
grammatical statements: The customers ( to admit)....... that their
expectations have been satisfied.
ntrebarea nr. 204
grammatical statements: If the national currency (fall).. by almost more
than half this year, the living standards would be radically reduced.
ntrebarea nr. 205
0 points
Save
0 points
Save
grammatical statements:
What would you do if your country (not become)...a member of the
European Union?
ntrebarea nr. 206
grammatical statements: If you (access) America Online you will find a
lot of information.
ntrebarea nr. 207
0 points
Save
0 points
Save
grammatical statements: Usually young people (use).. the computer if
they want to have fun .
ntrebarea nr. 208
grammatical statements: Bill forgot to enclose an application letter when he
(to post)....... his CV
19/05/2008
ntrebarea nr. 209
Page 35 of 39
0 points
Save
grammatical statements: The marketing strategist knows that a good service
(to help)........... the company to preserve the existing customers.
ntrebarea nr. 210
0 points
Save
0 points
Save
grammatical statements: The manager hopes that his competitors (not
have) ............better advertising means
ntrebarea nr. 211
grammatical statements: You (not write)........ too many details about your
education so your CV was rejected
ntrebarea nr. 212
0 points
Save
grammatical statements Companies (to know)........ that the incentives they
offer will attract more and more customers.
ntrebarea nr. 213
0 points
Save
grammatical statements: Tom knew that he (to have)......... to type his CV as
fast as he could
ntrebarea nr. 214
0 points
Save
grammatical statements: The board admitted that the advertising campaign
(to be).......... a successful one.
ntrebarea nr. 215
0 points
Save
grammatical statements: Alice knows how to behave when she ( to go).........
to a job interview
ntrebarea nr. 216
0 points
Save
grammatical statements: What strategy would you opt for if your company
(go).bankrupt?
ntrebarea nr. 217
0 points
Save
grammatical statements: Direct marketers assume that people (to
19/05/2008
Page 36 of 39
appreciate) ...........the direct delivery of services.
ntrebarea nr. 218
0 points
grammatical statements: All marketers know that P. Kotler (to write)........ the
best books on marketing
Save
ntrebarea nr. 219
0 points
Save
grammatical statements: The company had created the most suitable
marketing mix before they (to order)....... the launching of the new product.
ntrebarea nr. 220
0 points
Save
grammatical statements: The girl understood that many ads (to require).....
the applicants to be at least 18.
ntrebarea nr. 221
0 points
Save
grammatical statements: The students had been explained all the subjects
before they (to sit).......... the exam.
ntrebarea nr. 222
0 points
Save
grammatical statements: Little Alan (use).. the computer to play games
if you buy him one.
ntrebarea nr. 223
0 points
Save
0 points
Save
0 points
Save
grammatical statements; General marketers wanted to build brands the
prospects (to feel)........... familiar with.
ntrebarea nr. 224

grammatical statements: Everybody knows that Procter and Gamble
products ( to be)........ advertised a lot lately.
ntrebarea nr. 225
grammatical statements: One has to use only black or dark blue ink when
he/she (write)............ an application form.
19/05/2008
ntrebarea nr. 226
Page 37 of 39
0 points
Save
0 points
Save
0 points
Save
grammatical statements: Tom (worry).....if his online shopping werent
delivered in due time.
ntrebarea nr. 227

grammatical statements: Some make a big mistake because they ( to
write)...... their covering letters on purple paper.
ntrebarea nr. 228
grammatical statements: When you start up a business you (not have).........
any existing customers.
ntrebarea nr. 229
0 points
Save
grammatical statements: Direct marketers understood that they (to
achieve) ............greater customer retention by switching the emphasis from
product to service.
ntrebarea nr. 230
0 points
Save
0 points
grammatical statements: Amex Membership Miles created a reward scheme
that (to give)......... some value back to its loyal customers.
Save
0 points
Save
0 points
grammatical statements: A customer that (to buy)....... from a supplier for the
first time would look for a lot of benefits.
Save
0 points
Save
grammatical statements: The new product had already offered a lot of
benefits when the company (to consider)....... the possibility of a merger.
ntrebarea nr. 231
ntrebarea nr. 232

grammatical statements: The students (not apply)....... for a scholarship
abroad when they had the chance to do so.
ntrebarea nr. 233
ntrebarea nr. 234

19/05/2008
Page 38 of 39
grammatical statements: The manager appreciates the fact that his products
( to be promoted)......... using the best marketing strategies.
ntrebarea nr. 235
0 points
Save
grammatical statements: If I (know).how to get a sponsorship I would
tell it to you
ntrebarea nr. 236
0 points
Save
grammatical statements: The Internet will help you a lot if you (know)..
how to use it.
ntrebarea nr. 237
0 points
Save
0 points
Save
grammatical statements: The girl confessed that she (not know)........
anything about marketing before attending this faculty.
ntrebarea nr. 238
grammatical statements: The human resources manager ( to think)....... that
many candidates dont know how to write a CV
ntrebarea nr. 239
0 points
Save
0 points
Save
0 points
Save
0 points
grammatical statements: If a message has been aimed only at selling, the
Internet users (react) ..negatively.
Save
grammatical statements: It ( to be)....... very good that the telemarketing
officers have made a lot of sales calls
ntrebarea nr. 240

grammatical statements: A company (to manage)............ to attract new
customers when they allocate enough money for this.
ntrebarea nr. 241

grammatical statements The teacher considers that your handwriting (to
be )..... illegible
ntrebarea nr. 242
19/05/2008
Page 39 of 39
19/05/2008

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Preview Assessment: lb engleza

B_MK_AN2_LIMBA_ENGLEZ (T_B_MK_2_LE) > CONTROL PANEL > PREVIEW ASSESSMENT: LB ENGLEZA

Preview Assessment: lb engleza

Question Completion Status:

1. the ability to imagine and share another

2. to attend to a problem, to manage

3. to succeed in doing smth, to complete

4. the art of tactfully dealing with people

1. manager responsible with the staff

Human Resources Manager

2. the head of a faculty

3. a person who works for somebody or for a

4. the head of an institution

1. to be able to get the meaning of the whole

2. the capacity to be convincing

to see the big picture

3. ones personal characteristic of beeing

1. the proportion that a company has of the

2. a business that makes or processes raw

Preview Assessment: lb engleza

3. attractive to buyers, consumers, etc

Product life cycle

1. customer expectations of a product or

2. the company that sells the largest quantity

3. The life cycle of a new product, which first

to leave a trail of bruised feelings

3. to predict future events by making use of

4. to make a bad impression, to offend or

to pique one's interest

1. a souvenir; an object that is treasured for

2. value added by a brand name identity to a

3. a fixed sum charged, by an institution or by

1. to prevail over, to be victorious

Preview Assessment: lb engleza

1. the process of identifying the specific

1. possession, the act of having and

2. the act of excluding someone

3. to deal with simultaneously

1. chief executive officer

2. person in charge with hiring people and

3. person or group of persons who has the

1. administrative division of some larger or

2. to change in a negative way

3. usual business or individual practice,

4. concerning the internal affairs of a nation

Preview Assessment: lb engleza

1. to hinder or inhibit the progress or

2. gusto, vigorous and enthusiastic

3. a major achievement or success that

1. managerial duties or responsibilities

1. to be eager for something that one

2. to give something to somebody so that it

3. to be much better or more important than

1. personal data sheet

1. wireless application protocol

Preview Assessment: lb engleza

1. a bank in one country that has a

2. a company that is completely controlled by

3. economic resources that are owned or

2. to cut down; to make a reduction in; to

3. a device operated by use of electricity,

4. the holding of data in an electromagnetic

1. a person who controls the selling of a

2. a person in charge with checking the