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Communications Executive India

Overview of the role:

As Communications Executive India you will be part of our worldwide communications

team, working closely alongside the other communications executives, research and sales
teams based around the globe.
The Euromonitor Communications team is an international team with centres in London
and Chicago and a representative in most of our offices worldwide. The team promotes
awareness of the Euromonitor International brand including developing strong relations
with the international, national and trade press, gaining representation at trade events and
conferences, producing multimedia items such as videocasts and webinars, maintaining a
social media presence and creating integrated marketing campaigns.
As part of the worldwide communications team you will be responsible for public relations
and marketing of Euromonitor International through various means of communication
including media relations, social media, multimedia, associations and event, e-mail and
content marketing. This position is dynamic and fluid, and requires the ability to take on
large and small scale projects quickly and efficiently.
About Euromonitor:
Euromonitor International is the world leader in strategic business research and analysis. A
recognised innovator, consistently out-performing our peers we were Private Company of
the Year 2013 and in 2014 won the Queens Award for Industry - we now have offices in 12
countries with around 1,000 staff and a further 800 contributing analysts in over 80
countries around the world. We have come a long way from our beginnings in 1972 and our
products now include our award-winning Passport database, consumer and industrial
market reports, detailed city surveys, consumer surveys and books. We also have a
flourishing Consulting division. Our reports, analysis and forecasts are considered essential
reading by business leaders for their cutting-edge content, design and usability.
Euromonitor's clients include the worlds major multinationals, banks, consultancies,
libraries and business schools.
Key responsibilities:

Maintain and grow relationships with major business and trade press in India to
ensure Euromonitor receives regular and wide-reaching press coverage in target
media both print and online sites
Identify and develop close relationships with key journalists from top press outlets in
India
Work with Chicago Multimedia Producer in organising and recording videocast and
podcasts
Manage and produce webinars alongside Chicago Multimedia Producer
Work with Chicago Communications team on Twitter, LinkedIn, Facebook and other
social media contributions, maintaining and building upon our social strategy in the
region
Identify, arrange and oversee participation in conferences, associations and trade
shows
Work with worldwide team and other offices in the region to provide mutual support
when needed.

Outstanding opportunity to build public relations and communication strategies

within India

Skills/Proficiencies required:

Fluent written and spoken English.

Tertiary level education: degree in marketing, communications or journalism an
advantage
Proven experience in public relations and marketing work, preferably with B-to-B
experience.
Commercial awareness
Excellent written and oral communication skills. A writing test will be part of the
interview process.
An eager, outgoing personality and a can-do attitude for working within a fast-paced
environment.
Great opportunity to join a dynamic, global corporate communications team

1. CorporateCommunications By: Vinayak M Nagaonkar

2. Communication works for those who work at it John Powell
3. Lets Break the ICE Technology Sports Apparels Junk FoodBeauty Products DJs

Cars TOM Top of Mind

4. What is Corporate Communications?Corporate Communication is a total

communication activitygenerated by a company, body, institute to its public(s) in

orderto achieve its planned objective. Corporate Communications External Internal
Agencies, Channel Partners, Employees, Stakeholders, i.e. Media, Government,
Industry Share and Stock holders Bodies, Educational Institutes and General Public
5. What is Corporate Communications?In simple words: Corporate communication

includes advertising, marketing communications, marketing, and public relations, but

they all function under a managed perspective Corporate communication is
managing an organizations internal and external communications
6. Evolution of Corp. Comm.- Until 1970s, the term Public Relations was used to

describethe communication with stakeholders- The function largely consisted of

communication with press- Other stakeholders (internal and external) started
demandingmore and more information from company- Companys started to look at
communication as being morethan just Public Relations.
7. The Structure of Corp. Comm.(The main fields) Internal External HR PR MARCOM

Promotions, Advtg. DM, POS etc. Crisis External Relations Aid Policy Consumer
Relations, Management Product-Mktg. PR, Media, Financial Relations etc.

8. Vehicles of Corp. Comm.1. Corporate Logo 9. Customer relations initiatives

Pneumonic device 10. Advertising, PR, direct marketing,2. Stationary investor

relations, marketing Letter heads, visiting cards, promotions, exhibitions greetings,
bills, estimates, memos, 11. Corporate collaterals (brochures, fliers, etc. newsletters
etc.)3. Corporate fonts and typefaces 12. Security systems (employee4. Code of
conduct (HR) registration) (HR) Fair business practices and equal 13. Branded
apparel opportunity employer 14. Commercial and personal Vehicle5. E-mail
etiquette branding6. Templates for communications 15. Store / site signage.7.
Internet and intranet branding8. Rewards, recognition and appraisals (HR)
9. Forms of Corporate Communications
10. Forms of Corporate CommunicationsInternal Communication:- Regular meetings

with employees- Keep employees interested andsatisfied: newsletters fun at work

initiatives RnRs, get-togethers, etc.- Keep employees invested in thecompanys
way of thinking and operating- Employees are part of the company; sothat they
identify the companys successwith their own
11. Forms of Corporate CommunicationsConsumer Communication:- Influencing

consumer spending- Outreach to the target audience must be consistent

andongoing- Enhance companys reputation through Advertising,Sponsorships and
Charitable Relationships etc.- Improve the life of the consumer
12. Forms of Corporate CommunicationsMedia Communication:- Fundamental

element of managing brands reputation- Media coverage creates more credibility

than only advertising- Mostly used to increase product name recognition, establish
abrand identity and to align with the target segment- different tactics for different
audience
13. Forms of Corporate CommunicationsCrisis Communication:- Must be

implemented quickly in order to be effective- Communication and message changes

dramatically- Target audience may differ or expand- Message is of corporate
responsibility, awareness and action
14. The Corporate Communications MixJust as there is a Marketing Mix, Services

Marketing Mix,Promotional Mix a number of authors have attempted toarticulate a

Corporate Communications Mix The Corporate The Total Corporate
Communications Mix of Communications Mix of Van Riel Balmer and Gray
15. Van Riels Corp. Comm. Mix Management Communications Marketing

OrganizationalCommunications Communications

16. Balmer and Grays Total Corp. Comm. Mix Primary Secondary Tertiary

Communications Communications Communications Products / Advertising Word

of Mouth Services PR Spin Management Staff Corporate Behaviour
17. Difference Between Marcom and Corp. Comm.Marketing Communications

Corporate CommunicationsCustomer Multiple StakeholdersDefined set of channels

Multiple ChannelsControlled Communication Variety of
CommunicationsTypesPositions a product or a Positions an entireservice
organizationMore room for creativity Less room for creativityNeeds to be consistent
with Needs to be consistent withProduct/Brand attributes Corporate
Identity/Corporate Brand Attributes
18. The Concepts used in Corp. Comm.Concept Definition Example: GTPLMission

Overriding purpose in line with Reflecting our expertise and the values or
expectations of over 75 years of experience by stakeholders offering quality
solutions in the field of Cooling Towers and Cooling Water Systems and ensuring
timely execution and completion of the project to achieve one goal Customer
Delight.Vision Desired future state: the GTPL promises to deliver value aspiration of
the organization to its customers by creating a committed society of engineers
aiming at advancement and customization of cooling tower solutions and at the
same time ensuring the conservation of the environmental resources.
19. The Concepts used in Corp. Comm.Concept Definition Example:

GTPLStrategies The ways or means in which We are not rank two in the the
corporate objectives are industry, we are the to be achieved and put into challengers
to the rank one. effectBrand Identity The outward expression of a BIM brand
including its name, trademark, communications, and visual appearanceCorporate
Image The immediate set of We are not only in associations of an individual
constructing bridges or in in response to one or more constructing highways. We are
signals, messages from or a giant diversified group in about a particular engineering
solutions organisation at a single point in time
20. The Concepts used in Corp. Comm.Concept Definition Example: GTPLCorporate

An individuals collective - Gateway of IndiaReputation representation of past images

- Delhi Metro Accident of an organisation established - Andheri Sports Complex over
timeStakeholder Any group or individual who Employees, Industry Giants, can affect
or is affected by Consumers, Vendors and the achievement of the Suppliers,
Community, organizations objectives Investors and Shareholders, Government,
Media, Society at Large etc.Market A defined group for whom a Process Industries

product is or may be in demand (and for whom an organization creates and

maintains products and services)
21. The Concepts used in Corp. Comm.Concept Definition Example:

GTPLCommunication The tactics and media that Brand Identity, Corporate are used
to communicate Image and Code of Conduct, with internal and external Newsletters,
Print groups Advertisements, B2B Sites, Social Networking, Corporate Collaterals,
Events, Exhibitions etc.Integration The act of coordinating all We aim to
communicate our communication so that the brand values of products, corporate
identity is quality, innovation, and effectively and consistently customization through
all our communicated to communications in a internal and external groups consistent
and effective manner
22. Why Corp. Comm. Is Important? - Global Economy - Environment - Increased role

of management - Professionalism of the public - Splintering of Mass Markets Fragmentation of the Mass Media - Rapid Development of the New Media Technology
Leading in Communication Trends
23. Responsibilities of Corp. Comm.- Managing communication or fulfilling the

communicationmanagement function- Dealing with controlled and uncontrolled

media- Serving both internal and external audiences- Proactive communication
planning- Advocating communication strategies and tactics- Dissemination of
persuasion and information- Branding images and reputation
24. Responsibilities of Corp. Comm.- Branding products and services- Monitoring the

responses from audiences and markets- Counselling and advising senior executivesManaging issues and responding to crisis situations- Lobbying for favourable stances
for the organization- Organizational image creation and maintenance- Organizational
presence building and monitoring
25. Responsibilities of Corp. Comm.- Minimize discrepancies between the companys

desiredidentity and brand features- Indicate who should perform which task in the
field ofcommunication- Formulate and execute effective procedures in order
tofacilitate decision making about matters concerningcommunication- Coordinate
with international business firms
26. Managing Corp. Comm.Media Relations-The always increasing role of the

electronic media(Internet, newspapers, magazines, radio, andtelevision) has created

a special importance formedia relations- In fact, the news media have become
dependenton PR for news, and PR has become dependentupon the news media for
publicity.

27. Managing Corp. Comm.Employee Relations- Internal communication is the key:

informed employees arehappy and they spread the good news through their
familiesand friends- Never surprise employees; make them a part of the
planningprocess and keep them informed.
28. Managing Corp. Comm.Government Relations- Building meaningful relationships

with governmentofficials is essential to industry success in todayspolitical worldLobbying - the legal influencing of public officials onstands appropriate for industryPublic Affairs - stances on controversial issues ofpublic concern is imperative for
business successtoday
29. Managing Corp. Comm.Relations with Special Interest Groups- There are several

special interest and activistgroups in the country today- If theres a cause, some
group will pick it up- Defending company from frivolous lawsuitsand harassment
from these groups hasbecome a full time job in itself
30. Managing Corp. Comm.Stakeholder Relations- It is important to recognize

stakeholders- Its not only socially responsible to deal effectively with

thesestakeholders, it pays in good will and financial stability- Monitoring and
managing key issues and moving to offsetcrisis and emergency situations in a proactive way is veryessential today
31. Managing Corp. Comm.Advertising Relations- Copy writing and production is

usually outsourced today- Market analysis is imperative; ratings, circulations,

visitsare all important- Reach and frequency are important- Media Buying is an
important part of Corp. Comm.- Sufficient advertising knowledge and skill are
essential fora professional communicator today.
32. Management Perspective in Corp. Comm. Research Negotiations Knowledge

KnowledgeStrategic andOperational PersuasionManagement Knowledge Knowledge

33. Summary Internal Communications
34. What is Branding?
35. "In business as in life, the message you leave behind is farmore impactful and

lasting than the circumstances underwhich it was initiated." Al Caldwell

Complements vinayak.nagaonkar@gmail.com