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Honda 2Wheelers increases market leadership

Becomes No.1 two-wheeler brand in 8 States + 1 UT*

Growing faster than industry, Honda consolidates leadership in Maharashtra with 40%
market share

With 63% share in automatic scooter, nearly 2 out of 3 scooters sold in Maharashtra are

Becomes No. 1 two-wheeler company for 1st time in 3 new States (Gujarat, Punjab, Delhi)

Increases market share trend in 19 States

Leading the Scooterization trend, Hondas market share in automatic scooter segment is
above 50% in 27 States

Maharashtra, 15 October 2015 Creating a new milestone Honda Motorcycle & Scooter India Pvt. Ltd.
(HMSI) is now No. 1 selling 2Wheeler brand across 8 States and 1 Union Territory across India
as per latest sales figures provided by Society of Indian Automobile Manufacturers (SIAM) for first
quarter of FY2015-16.
Honda adds 3 new States (Gujarat, Punjab and Delhi) to its No. 1 tally
Increasing preference for Honda 2Wheelers made Honda Wings - the No. 1 selling two-wheeler brand in
8 States (Maharashtra, Karnataka, Gujarat, Kerala, Punjab, Delhi, Himachal Pradesh, Goa) and 1 Union
Territory (Chandigarh).
Overall, Honda 2Wheelers all India market share grew 2%
Within States, Hondas market share zoomed to over 50%
Himachal Pradesh and Goa), crossed 40% mark in 2 key
above 30% mark in an additional 7 States (Delhi, Punjab,
and Telangana).

points to 26% in first quarter of FY2015-16.

in 2 states + 1 Union Territory (Chandigarh,
states (Maharashtra, Gujarat) and was well
Uttarakhand, Karnataka, Kerala, Tamil Nadu

Noteworthy that Honda 2Wheelers sales grew progressively in total of 28 States including many
motorcycle dominated states like Uttar Pradesh (14%), Haryana(7%), Assam(13%, West Bengal(19%),
Madhya Pradesh(3%), Punjab (8%), Rajasthan(12%), Bihar (7%), Jharkhand(14%), Chhattisgarh(16%)
and Tamil Nadu(8%).
Honda has strengthened its undisputed leadership in automatic scooter segment and is
leading the scooterization of Indian 2Wheeler industry across all 29 States and UTs. Infact,
Hondas market share in automatic scooter is as high as over 80% in Chandigarh, Himachal Pradesh and
over 70% in 3 States (Andhra Pradesh, Haryana and Uttarakhand).
Commenting on Hondas performance, Mr. Keita Muramatsu, President & CEO, Honda Motorcycle &
Scooter India, said, In the first quarter of FY2015-16,Honda grew 5 times faster than the industry.
Honda 2Wheeler is now the Most preferred 2-wheeler brand in an impressive 8 States and 1 Union
Territory. Our strategy to launch many new models in both scooter and motorcycle segments, network
expansion in smaller towns, increased flexibility in production mix to meet demand and top of mind brand
recall brand has been well accepted in the market.
On achieving the fete, Mr. Yadvinder Singh Guleria, Senior Vice President, Honda Motorcycle &
Scooter India, said, Hondas success story is a result of the continued trust reposed by customers on
the Honda brand. Infact, the overwhelming demand for the iconic Activa has led the brand cross one
million sales in just five months of FY15-16. Our newly launched motorcycles Livo and CBR 650F are
receiving a tremendous response. Now with the onset of festive season, we are confident of driving the
next growth-curve for Honda in India.
For Further Information, please contact:
Public Relation Department - Honda Motorcycle & Scooter India Pvt. Ltd
* All data as per April-June quarter state-wise sales data released by SIAM