GROUP ASSIGNMENT ETR

T-SHOP PROJECT

Hi Yn SB01281
Nguyn Th Dung SB01405
Xun Thanh Vng
SB01341
Phan Th Cm SB01265
Bi Ngc Thng SB01401
L Duy Chin SB01029

Contents
I.

Introduction:............................................................................................ 2

II.

Marketing plan........................................................................................ 2
1.

SWOT................................................................................................... 2

2.

Marketing plan..................................................................................... 3

III.

Financial Plan....................................................................................... 4

1.

Revenue............................................................................................... 4

2.

Cost:..................................................................................................... 5

3.

Income statement:...............................................................................6

IV.

Analysis................................................................................................ 6

1.

Net present value................................................................................. 6

2.

Payback period..................................................................................... 7

3. Breakeven point..................................................................................... 7
V.

Conclusion............................................................................................... 7

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T-SHOP PROJECT

I.

Introduction:

Nowadays, socks had become more than daily necessity, it became a

trendy fashion icon. Thus customers would like to choose the colour,
design and the quality to highlight their personalities. Such profound
criteria lead to the array creation of socks to meet the users needs.
We take this as an opportunity to start up a small business to put our
theories into practice. Our business focused on selling variety of
socks with good quality, attractive colors and designs at competitive
prices.
Our project name: T-shop
Location: Hoa Lac Campus
Duration: 3 months

II.

Marketing plan

1. SWOT
We use SWOT model to evaluate market. We realized that, Hoa Lac
Campus market is very potential. Advantages and difficulties were
described below.
Strength
Our product is socks. We aim to target customers are FPT university
students. So, we choose all types of unique sock about designs and
colors. It is attracted by students, especially female students.
Moreover, our products are cute and look like so cozy, sock was
printed some lovely picture like pet, flowerone of highlight, we
provide diversified types of sock and always ensure that our products
have quite good quality with reasonable prices. We have found many
suppliers of our products, we can choose and compare to find the
best source.
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T-SHOP PROJECT

Weakness
All of us, who planned and implemented the project are student
in FPT university, this is not first time we made a plan to sell some
products but we dont work it frequently. So we are still lack
experience about organized, planed, sale. In Hoa Lac campus,
students often spend huge amount of money for food and beverages,
other items they often go to Ha Noi to buy, we choose this product
quite risk. In addition we have met limited time because members
come from different classes and have different schedules.
Opportunity
Hoa Lac campus has more than 2000 students stay in
dormitory, it is big market for everyone who wants to start business.
The weather is colder and colder, so everyone wants to find some
suitable socks to wear. We realized it was a huge opportunity for us to
start business. An Viet supermarket is the only competitor but their
socks price is higher than our price. Communication channels are also
a good opportunity for us to promote products such as relationship,
Facebook like FU - HoaLac page where has more than 3760 members.
Threat:
We must face with some risks. They are low reputation, low
percentage of female students, big distance from suppliers. About
low reputation, students used to buy stocks in supermarket because
supermarket often makes sure about quality. We focus on female
customers. It is quite difficult for us because the number of female
students is low. Every time we get order of new products, we must
wait one day or more than.

2. Marketing plan
We apply 4Pstrategies to promote products.

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T-SHOP PROJECT

Product
Socks is a very special product which are consumed in winter, the
kinds of socks are unique and fashionable. We have entered and sold
out those unique socks in FU. In addition the variety of colors and
styles also attracted many customers.
Price
We provide diversity types of socks and always ensure that our
products have quite good quality with reasonable prices. Our prices
are lower than the supermarket ones. Many customers were
interested and bought them. Our pricing policy is always neutral
price.
Promotion
In the first day, whoever orders five pairs of socks will get one
pair of socks MS1 for free. In addition, if customers buy 3 pairs of
socks or more will receive a discount of 5%. Besides, we also
discounted for close friends.
Place
Hoa Lac campus is a closed market with more than 2000 students
and appropriate for us to start business.

III.

Financial Plan

This report will be calculated and evaluated the feasibility of project.

1. Revenue
Test market for a week
Products
CV ngn
Adidas di
Tt sc
Tt giy li nam
Tt mo

Amount
29
4
10
8
17
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T-SHOP PROJECT

Tt bp b
Tt trn n
Tt li ngn n
Tt li 2 mu (c)
Total

7
9
1
5
90

Assumption for a month: from test market for a week, and Assuming
that the customer tastes and demand unchanged we assumption for
a month like table below.
Products

Amount

Prices

Revenue per
month

CV ngn

116

19000

2204000

Adidas di

16

22000

352000

Tt sc

40

19000

760000

Tt giy li nam

32

13000

416000

Tt mo

68

19000

1292000

Tt bp b

28

12000

336000

Tt trn n

36

16000

576000

19000

76000

20

19000

380000

Tt li ngn n
Tt li 2 mu (c)
Total

360

6392000

2. Cost:
Types of cost

Cost

per Cost

times
COGS
Salaries expense
Transport cost
Total

40,000
40,000

per

month
4,065,320
1,200,000
160,000
5,425,320

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T-SHOP PROJECT

COGS: is calculated from revenue and historical cost. Assumption that

inventory is zero at the end of the week. And order the same quantity
of products per week.
Salaries expense: salary for a day is 40000 VND/ 4 hours
Transport cost: 4 times a month (the cost for each time is 40000 VND)

3. Income statement:
Assumption: it is stable every month
Total revenue
COGS
gross profit
salaries
transport cost
net income

IV.

6392000
4,065,320
2,326,680
1,200,000
160,000
966,680

Analysis

1. Net present value

Unit

month 0

month

month

(VND)
Revenu

1-2
3
6,392,00 6,392,00

e
- Op Ex

0
0
5,425,32 5,425,32

EBIT
- Add

1,056,330

0
966,68

0
966,68

0
0

0
-

WC

1,056,33
-

966,68

0
2,023,0

1,056,330

10

FCF

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T-SHOP PROJECT

Working capital include COGS and Transport cost for each time order
goods (order per week)
month
0

FCF
-

1
2

1,056,330
966,680
966,680.0

0
2,023,010

NPV= 2,900,040
NPV > 0 it mean that project bring profit

2. Payback period
mont
h
0
1
2
3

Net CF

Cumulative CF

-1,056,330
966,680
966,680.00
2,023,010

-1,056,330
-89,650
877,030
2,900,040

PB = 1.1 month

3. Breakeven point
for fixed cost for a week:

for fixed cost for a month:

Transport cost per month:

Transport cost per month:

40,000

160,000

salary per month: 280,000

salary per month: 1,200,000

Average price: 18136.42053

Average price: 18136.42053

Average historical cost:

Average historical cost:

11886.92541

11886.92541

So BEP = 52

So BEP = 218
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T-SHOP PROJECT

V.

Conclusion

Our project is quite possible because after we calculate real number

socks have sold in 4 weeks and forecast revenue for 8 weeks and 12
weeks. The result show that, payback period is 1.1 month, it is mean
that after 1,1 months we should take back the amount of money was
invested. On the other hand, NPV is more than 2,9 million VND, it is
mean that, this plan bring benefit. Therefore, this project is possibility.
After 4 weeks we have been doing business, we could see our
advantage and disadvantage, what we have done, what we need.
This some point are our experience. The first, when you started up
business you should define what you want to sell, you need write
down a plan in a paper your task your target and important things.
Especially is you must determine your target customer and market
segmentation. The second, the marketing strategy is very important
because if you fail to advertise you cannot attract customers, so we
were applied SWOT model to evaluate market and 4P marketing
strategy. Moreover, the relationship is useful marketing channel. The
third, choosing opportunities and right timing are so important. In
addition, we met some difficulty like time limited, lack of unity, but
we always push it out, because we have the same target, so the
solidarity very important if you want to achieve success.

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T-SHOP PROJECT